For consumers For business
Someone looking over their shoulder wearing an Outland Denim jean jacket and pants.
22 Dec
Someone looking over their shoulder wearing an Outland Denim jean jacket and pants.

The Best and Worst Rated Brands of 2022

Buckle up: it’s time for us to spill the tea on the best and worst rated fashion brands of 2022, as ranked “Great” and “We Avoid” by our world-leading methodology. The gist? Ultra fast fashion brands are still ultra bad, and the forerunners in sustainability are still leading by example.

2022 in fashion news: wrapped

2022 has been a tumultuous year for fashion and beyond. More than ever before, industry and consumer alike are realising the time for making small changes is over, and far-reaching change is needed if we as a society are going to save ourselves from the impending climate disaster.

Unfortunately, as highlighted in our COP27 report, little has changed for the better in the industry since last year. In reviewing over 4,000 brands with our world-leading methodology, we found that “despite observing some positive steps forward, the overwhelming narrative remains the same this time around. Spoiler alert: It’s too much greenwashing, too little action.”

So, what has that looked like on the ground level? As ever, notorious ultra fast fashion brands have been making headlines for all the wrong reasons, with their questionable motives coming under fire.

A lack of lasting action across the industry

SHEIN won’t back down from its excessive overproduction, and instead has tried the tact of launching a “circular” line, evoluSHEIN, and selling its poor-quality clothes second hand amid sustainability scrutiny.

Similarly, Boohoo has recently come under investigation in a report in The Times exposing unethical treatment of workers in its warehouses, this following its launch of a “conscious collection” with Kourtney Kardashian Barker.

These moves are all textbook greenwashing and are made by harmful companies desperate to appeal to the growing conscious consumer market without implementing any real and lasting change in their practices.

The world of high fashion also needs to make rapid changes but seems increasingly out of touch. Instead of using their global reach to spread awareness on the deeply-entrenched issues in the industry, the recent round of fashion weeks saw gimmicks like spray-on dresses, purposely distressed clothes, and a mud pit. There is a clear lack of urgency about the impending climate crisis and the role the industry should be playing in mitigating it, from both ends of the fashion spectrum.

Positive steps in the right direction

It’s not all doom and gloom, though. “Good” brand Patagonia made history this year when founder Yvon Chouinard transferred ownership to a climate crisis-fighting nonprofit, embodying the company’s values of minimal harm and positive impact.

This year also saw the launch of the crucial Fashion Revolution-supported campaign Good Clothes, Fair Pay, which demands a living wage for the people who make our clothes and is aiming for 1 million signatures from EU citizens to help push for legislation. It’s part of a broader, international push to pass regulation that holds fashion brands to account.

The role of Good On You’s ratings

Shoppers are better than ever at seeing through shallow and untrue claims in the industry and are using their voice to demand positive change. As fashion’s most rigorous and comprehensive ratings platform, we’ve observed a growing number of consumers checking the big brands’ records and opting to go second hand or support more sustainable, independent designers. In furthering this mission, 2022 saw Good On You reach some exciting milestones, which you can read all about in our Year In Review roundup.

With over 4,000 fashion brand ratings now live on the directory and in the app, and more coming every day, it’s easier than ever to compare brands’ impacts on the issues that matter most. But for those wondering who the standouts are on both ends of the spectrum, this survey highlights the brands that score the lowest and the highest based on our world-leading methodology.

Without further ado, here is our roundup of the best and worst fashion brands of 2022.

10 of the worst rated brands “We Avoid”

These well-known brands are almost all ultra fast fashion brands that create cheap clothing at breakneck speeds, and they’re all rated “We Avoid”, our lowest score, often owing to a total lack of transparency. They are making no headway or concrete effort for people, the planet, or animals across the supply chain and are notorious for poor quality clothing that often ends up in landfill after just a few wears.

10 of the highest rated brands doing “Great”

While it’s important to call out those poorly-rated brands that are harming the planet and its inhabitants, the best part about what we do at Good On You is discovering and sharing “Good” and “Great”  fashion brands that care about reducing their impact. These are 10 of the highest rated brands of 2022 that deserve your support, all scoring “Great” across the board for their efforts.

Outland Denim

Rated: Great

Outland Denim makes premium denim jeans and clothes, and offers ethical employment opportunities for women rescued from human trafficking in Cambodia. This Australian brand was founded as an avenue for the training and employment of women who have experienced sex trafficking. Find most of the brand’s range in US sizes 22-34.

See the rating.

Infantium Victoria

Rated: Great
young POC girl wearing preloved green velvet dress by ethical vegan brand Infantium Victoria

Infantium Victoria offers beautiful vegan luxury for all ages. This German brand scores highly across the board. Its products are certified by Global Organic Textile Standard (GOTS), and it sells previously owned products to minimise textile waste.

See the rating.

Monsoon Blooms

Rated: Good
man wearing yellow monsoon blooms t-shirt

Following the wisdom of Ayurveda, Monsoon Blooms creates Fairtrade International-certified organic cotton underwear and basics, naturally dyed with plants. It does not use any animal products and makes its product by hand to reduce its climate impact. Find sizes S-L.

See the rating.


Rated: Great

Culthread is a UK-based clothing label that offers stylish, practical, and everlasting jackets and accessories from vegan and deadstock materials. Culthread’s goal is to make quality coats and lifestyle products that you will want to wear and treasure forever. Find most items in sizes XS-XL.

See the rating.

No Nasties

Rated: Great

Another leader when it comes to ethical fashion, No Nasties makes simple and stylish clothing from Fairtrade organic cotton in India where it is actively working to grow the ethical consumer market. Find styles in sizes 2XS-3XL.

See the rating.

Sorella Organics

Rated: Good

Sorella’s certified organic sleepwear range includes tops, pants, wraps, nighties, as well as maternity wear. The label’s founder Anna McGregor has a background in international human rights work. This is obvious with her use of Fairtrade certified cotton, and it ensures strict social standards are met in production and trading. Best of all, purchasing the clothing won’t make you cry over your bank balance. Find the range in sizes S-XL.

See the rating.

LA Relaxed

Rated: Great
Someone in long sleeved top and dress by LA Relaxed.

“Simplicity, sustainability, style” is the LA Relaxed motto. This brand reduces its climate impact by using renewable energy in its supply chain. It also uses some more eco-friendly materials, including organic cotton or TENCEL Lyocell. Find the collection in sizes XS-XL.

See the rating.


Rated: Great
People in clothes by Etica.

ÉTICA is a premium US luxury brand that features innovative design and cutting-edge technology. Find most items in sizes 38-48.

See the rating.


Rated: Great

Unrobe believes in dressing people by undressing the industry, designing for now, but made to last. It creates fashion-forward designs with the finest lower-impact fabrics in sizes XS-XL.

See the rating.

Subset (Knickey)

Rated: Great
People in underwear by Subset.

Made in a Fair Trade Certified factory, Knickey’s organic cotton underwear sets are some of the best in the sustainable market. Taking it a step further, the brand has also partnered with an NYC non-profit to recycle old undergarments, turning the fibres into insulation and rug pads. Sending in your old undies will not only help cut down on the amount of fibres that wind up in the landfill, but it’ll give you the freedom to buy new, eco-conscious sets. Find most items in sizes 2XS-3XL.

See the rating.

More highly rated brands by category

While these 10 brands have the highest rating on Good On You, we think the brands featured in these roundups should also be praised for their hard work:

In light of the ever-increasing call for brands and industries to take accountability for their actions, the team at Good On You will continue to work every day to bring you robust ratings you can rely on, so you can shop with confidence in 2023 and beyond.

Head over to our ratings page to find out more about the ins and outs of our methodology.

Editor's note

Feature image via Outland Denim, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.