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26 Aug

7 Brands From Milan Creating More Ethical and Sustainable Fashion

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Home to some of the world’s leading fashion labels like Versace, Bottega Veneta, and Armani, Milan is no stranger to fashion. But is the city tackling consumers’ rising demand for more sustainable and ethical fashion? These 7 brands are turning the tides.

Small but mighty eco Milan

It’s undeniable: sustainability is becoming increasingly important. More and more people are trying to reduce their impact on our planet and, as a result, a growing number of ethical and sustainable fashion brands are arising to both meet the demand and help change the fashion industry for the better.

Italy is no stranger to style, and Milan takes the cake as the fashion capital. Known for its high-quality, expertly tailored fashion in all the latest styles, Milan is home to some of the most famous luxury labels in the world like Versace, Bottega Veneta, and Armani. But these brands are still falling short for people, the planet, and animals overall.

Luckily, there are a growing number of more ethical and sustainable fashion brands from Milan that are upholding the quality and appeal of traditional Milanese fashion with responsible practices anyone would be proud to support.

Before we meet the brands, let’s learn about what makes a brand responsible in the first place.

What makes a fashion brand more ethical or sustainable than others?

Long story short, a responsible brand makes sure it positively affects our Earth and its inhabitants.

A more ethical brand ensures its workers are treated fairly across the supply chain. This includes policies and practices on child labour, forced labour, worker safety, the right to join a union, and payment of a living wage.

A more sustainable brand also cares about its use of resources and energy, reducing its carbon emissions, impact on our waterways, and using and disposing of chemicals safely.

Finally, a conscious brand uses no or very few animal products, like wool, leather, fur, angora, down feather, shearling, karakul, and exotic animal skin and hair. Ideally, the brand is 100% vegan.

Now that you know what to look for to determine whether a brand is more ethical or not, you might decide to shop from companies located in your country or city. Whether it is to support your local communities or reduce your carbon footprint when shopping online, shopping locally has many great benefits.

So if you live in Milan, you might wonder which clothing brands are doing better. We know how you feel, which is why we compiled this list of “Good” or “Great” rated fashion brands from the fashion capital of Italy.

Not from Milan? Check out our favourite brands from:

Our favourite more ethical and sustainable brands from Milan


Rated: Good


People in handknitted clothing by ZEROBARRACENTO.


Shop hand-knitted items made in Italy developed using ZEROBARRACENTO's distinctive zero-waste technique. Exclusive 35% off knitwear with code Knit35off. (Ends: 13 APR)

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People in warm, flowing cape by ZEROBARRACENTO.


This recycled wool cape is perfect for a winter day. Designed for all-day comfort, it features a smooth, warming fabric and a flowing cut to style it your way. Exclusive 30% off the Cape with code -30CAPE0/100XGOOD (Ends: 13 APR)

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ZEROBARRACENTO is an Italian brand that creates zero-waste clothes that celebrate the personality of those who wear it.

You can find most pieces in sizes S-L.

See the rating.


SO-LE Studio

Rated: Good

SO-LE Studio was born in London under the Creative Maria Sole Ferragamo and its mission is to transform leftover materials such as leather and brass into unique jewellery and accessories. Since 2019 its creative HQ sits in Milan, while the production remains in Florence’s surrounding hills.

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Shop SO-LE Studio.

Shop SO-LE Studio @ LVRSustainable.


Rated: Good
Someone in a luxurious, more sustainably made shirt, bra and pants by HERTH.

HERTH is an Italian lifestyle brand whose design philosophy combines sustainability and ethics with timeless aesthetics. It promotes slow fashion creating contemporary pieces characterised by clean silhouettes with meticulous attention to detail. Crafted by local Italian artisans with lower-impact materials, it embodies effortless luxury.

Find the range in XS to 2XL.

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Rated: Good

Operating as a more sustainable workwear textile manufacturer since 1938, Candiani also has its own range of clothes and accessories made from conscious fabrics like organic cotton, recycled leather, and TENCEL™. Find the range in sizes S-XL.

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Shop Candiani.


Rated: Good

“We make sustainable choices for the planet we share”. That’s the tagline of Italian brand KIDSOFBROKENFUTURE, an eco-conscious and contemporary brand with a strong aesthetic, worn by celebrities and influencers alike. Find sizes XS-2XL.

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Rated: Good

Vernisse is a contemporary luxury brand founded in 2019 to celebrate tailor made garments and vintage textiles. Find the timeless, trendless pieces in XS-L.

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Shop Vernisse.


Rated: Good

Artichoke creates high quality backpacks that improve the travel experience. The brand uses a high proportion of eco-friendly materials, including upcycled materials, and manufactures locally to reduce its climate impact.

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Shop Artichoke.

Editor's note

Feature image via Unsplash, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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