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22 Jun

34 Conscious Clothing Brands From the UK Worth Supporting

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If you’re from the UK, you might be wondering which clothing brands are more ethical and sustainable and worth your support. Here are 34 local and responsibly-made brands making waves in the British and global fashion scenes with their efforts for people, the planet, and animals.

Reduce your impact by supporting local brands

Sustainability is becoming increasingly important and more and more people are trying to reduce their impact on the planet. As a result, a growing number of responsible fashion brands are starting to emerge to both meet the demand and help change the fashion industry for the better. So if you live in the UK, you might be wondering which clothing brands are doing it right. First, here’s what you need to know about what makes a brand more ethical and sustainable in the first place.

What makes a better brand?

Simply put, a responsible brand makes sure it positively impacts on people, the planet, and animals.

It ensures its workers are treated fairly across the supply chain. This includes policies and practices on child labour, forced labour, worker safety, the right to join a union, and payment of a living wage.

A better brand also cares about its use of resources and energy, reducing its carbon emissions, impact on our waterways, as well as using and disposing of chemicals safely.

Finally, it uses no or very few animal products, like wool, leather, fur, angora, down feather, shearling, karakul, and exotic animal skin and hair. Ideally, the brand is 100% vegan.

A CTA to the Good On You directory inviting users to click through and discover how their favourite fashion brands rate.

Now that you know what makes a responsible brand, you might decide to shop from companies located in your country or region. Whether it is to support your community at home or reduce your carbon footprint when shopping online, shopping locally can have positive benefits.

So if you live in the UK or want to support British labels, you might wonder which clothing brands are doing better. We know how you feel, which is why we compiled this list of “Good” or “Great” rated fashion brands either based or produced in the United Kingdom.

Curious about brands in other regions? Check out our editors’ favourite brands from:

Our favourite more ethical and sustainable clothing brands from the UK

BEEN London

Rated: Good
People wearing a yellow shoulder bag and large, dark tote by BEEN London.

BEEN London is a London-based brand turning waste into timeless accessories you’d want to use every day. All their products are made of materials that have been something else in a previous life, including recycled leather offcuts and plastic bottles.

See the rating.

Shop BEEN London.

Shop BEEN London @ Cerqular.

Mother of Pearl

Rated: Good
Someone in maxi dress by Mother of Pearl.

Mother of Pearl is a more sustainable and ethical luxury womenswear and accessories designer brand from the UK that celebrates individuality and authenticity. The brand uses a high proportion of more responsible materials including organic cotton and ensures the payment of a living wage across some of its supply chain.

Find most products in UK sizes 6-16.

See the rating.

Shop Mother of Pearl.

Shop Mother of Pearl @ Rêve en Vert.

Shop Mother of Pearl Pre-Owned @ Vestiaire Collective.

COSSAC

Rated: Good
People wearing top, pants and one-piece by COSSAC.

COSSAC is a British brand that believes in creating timeless, feminine, and versatile apparel responsibly. It promotes the minimalistic concept of capsule wardrobes, offering contemporary classics intended to be worn and cherished beyond seasonal trends. It uses organic or lower-impact materials and works exclusively with small factories on limited production runs to minimise waste and deadstock.

Find most of the range in sizes S-L.

See the rating.

Shop COSSAC.

Shop COSSAC @ Earthkind.

Fanfare

Rated: Good
people in white tops and recycled jeans by Fanfare

Fanfare is a UK-based more sustainable brand that creates modern, contemporary womenswear and unisex clothing with a purpose that aims to bring change to the fashion industry. As a leading circular label, it transforms vintage pieces into unique designs using recycled materials promoting slow fashion with its repair services, take-back scheme, and lifetime guarantee.

Find most items in UK sizes 4-18.

See the rating.

Shop Fanfare.

Shop Fanfare @ Earthkind.

KOHR

Rated: Great

KOHR is a UK-based slow fashion brand that designs and manufactures in house. The brand has three main focuses to ensure it’s responsibly innovative: longevity, versatility, and traceability.

Find the range in sizes S-XL or made to order.

See the rating.

Shop KOHR.

Pantee

Rated: Good

Pantee is a women's underwear brand based in the UK with a focus on comfort. The brand incorporates a high proportion of lower-impact materials including recycled materials, and its limited production run minimises textile waste.

Find bras and undies in sizes XS-3XL.

See the rating.

Shop Pantee.

Elvis & Kresse

Rated: Good
orange elvis and kresse bag

Elvis & Kresse upcycles reclaimed materials into more sustainable luxury lifestyle accessories, all responsibly handmade with 50% of profits going back to charities.

See the rating.

Shop Elvis & Kresse.

Will’s Vegan Store

Rated: Good

Will's Vegan Store produces animal and human friendly women's and men's footwear, clothing, and accessories at affordable prices.

Find the women's shoes in US sizes 5-10, and men's in 7.5-14.

See the rating.

Shop Will’s Vegan Store.

Baukjen

Rated: Good

Baukjen is a London-based womenswear brand, with a focus on more ethical and sustainable style. Its clothes are designed for you, and designed for good. The brand uses lower-impact materials including recycled materials, which helps limit the amount of chemicals, water, and wastewater used in production.

Find the range in sizes XS-L.

See the rating.

Shop Baukjen.

Wires

Rated: Good

Wires is a London based eyewear brand that creates beautiful styles from a single piece of metal wire and 3D printed parts.

See the rating.

Shop Wires.

Shop Wires @ Rêve en Vert.

Beaumont Organic

Rated: Good
Someone perched on rocks by the sea wearing a blue jumpsuit by Beaumont Organic.

Beaumont Organic is a UK-based slow fashion brand that blends simple style with responsible production practices. Founded by Hannah Beaumont-Laurencia, the brand also has its own charitable foundation which supports people in Fiji.

Find the range in sizes XS-L.

See the rating.

Shop Beaumont Organic.

Culthread

Rated: Great

Culthread is a UK-based clothing label that offers stylish, practical, and everlasting jackets and accessories from vegan and deadstock materials. Culthread's goal is to make quality coats and lifestyle products that you will want to wear and treasure forever.

Find most items in sizes XS-XL.

See the rating.

Shop Culthread.

Shop Culthread @ Immaculate Vegan.

WAWWA

Rated: Good
People wearing clothing by WAWWA.

UK brand WAWWA aims to make clothing that puts the Earth and its inhabitants first by creating organic, fair trade, and vegan-friendly clothing with a positive social impact. It uses lower-impact materials including recycled materials, lower-impact non-toxic dyes, and reuses its offcuts to minimise textile waste.

Find the range in sizes XS-2XL.

See the rating.

Shop WAWWA.

GROUNDTRUTH

Rated: Good
sustainable fashion brand groundtruth

UK-based GROUNDTRUTH grew from 3 sisters’ shared belief in the power of collaboration, and their drive to protect people and nurture the planet. Together, they saw the opportunity to design problem-solving travel goods that drive positive change: reducing plastic pollution and improving people’s lives.

See the rating.

Shop GROUNDTRUTH.

Neem

Rated: Good
person in Sky Twill Shirt by Neem

Offers

People in navy t-shirts by Neem.

Neem – T-Shirts

Discover the classic and essential ZQ Merino Wool Jersey t-shirt by Neem. Available in multiple colours for pre-order. Get 15% off t-shirts. (Ends: 17 MAR)

Shop now
People in navy overshirts by Neem.

Neem – Overshirts

These overshirts are versatile pieces that blend style and sustainability effortlessly. Get 15% off overshirts. (Ends: 17 MAR)

Shop now
People in comfort shirts in white and purple by Neem.

Neem – Comfort shirts

Browse shirts crafted from innovative recycled yarn fabric technology designed for ultimate comfort. Get 15% off comfort shirts. (Ends: 17 MAR)

Shop now

Neem is a menswear brand that looks to make clothing waste good again. From the UK, Neem exists to produce men's clothing that has been made with care, a result of a transparent supply chain with the safeguarding of our environment as the focus.

Find most items in sizes S-2XL.

See the rating.

Shop Neem.

People Tree

Rated: Great

Conscious fashion pioneer and leader People Tree is a seriously more responsible brand. It uses lower-impact materials and addresses labour risks by adopting the Fairtrade International - Small Producers Organisations Code of Conduct.

Find most products in UK sizes 6-18.

See the rating.

Shop People Tree EU.

Shop People Tree @ Wearwell.

Yes Friends

Rated: Great

Yes Friends is a UK-based fashion brand that creates more affordable clothing for everyone. Yes Friends' first product, classic cut t-shirts, cost less than £4 to make and the brand only charges £7.99. Using large scale production and direct to consumer margins means Yes Friends can charge you an affordable price for its more responsible clothing.

Find the range inclusively sized in 2XS-4XL.

See the rating.

Shop Yes Friends.

Pop My Way

Rated: Good

Pop My Way is a GOTS certified brand that features mix and match baby essentials that are designed to "pop" onto the garment. This UK brand's modular and versatile designs take the stress out of getting your little one dressed with mix and match elements you can switch in and out for ease or occasion.

See the rating.

Shop Pop My Way.

Pico

Rated: Good

Pico designs beautifully soft organic and fair-trade cotton underwear for both men and women. The British brand is fully vegan and all its products are Fairtrade International - Small Producers Organisations certified.

Find the designs in sizes XS-XL.

See the rating.

Shop Pico @ Reve en Vert.

Shop Pico.

Bower

Rated: Good
Purple sustainable bikini set by Bower

Launched in early 2015, Bower is a more sustainable swimwear and resort wear brand. Bower aims to create design-led swimwear with a focus on the now with a nod to the past. The designs utilise luxury Italian fabrics, partnered with complex construction and considered details. With components sourced from Italy and France, the final product is constructed at a small, specialised factory in Italy. Along with the brand’s commitment to the Earth, Bower has dedicated 1% of all orders to be donated to the Healthy Seas initiative.

Find sizes XS-XL.

See the rating.

Shop Bower @ SlowCo.

Shop Bower.

E.L.V. Denim

Rated: Good
Someone in upcycled denim jacket and jeans by ELV Denim.

E.L.V. Denim transforms old discarded denim into modern, sophisticated, and even made-to-measure jean jackets, pants, and accessories.

Find most jeans in UK sizes 24-32.

See the rating.

Shop E.L.V. Denim @ Rêve en Vert.

Shop E.L.V. Denim.

Plant Faced Clothing

Rated: Good

Offers

People wearing hoodies, tops and accessories by Plant Faced clothing.

Plant Faced Clothing – Sale

More sustainably and ethically made vegan apparel. Shop street-inspired t-shirts, long sleeved tops, sweaters, crop tops, tote bags, and more. Enjoy up to 25% off sale. (Ends: 18 MAR)

Shop now

Streetwear without the sweatshops, that's the motto of this British 100% vegan and cruelty-free streetwear apparel brand that is all about promoting a new wave of consciousness that supports the non-harming or exploitation of any beings in fashion production.

Buy Plant Faced Clothing in sizes XS-2XL.

See the rating.

Shop Plant Faced Clothing.

Rapanui

Rated: Good

This award-winning more responsible fashion brand from the UK makes surf-inspired clothing in a wind-powered factory (WHAT?). Surf towels, socks, and hoodies—you can find everything you need to get warm after your sesh. Sick! Find the range in UK sizes 8-18.

See the rating.

Shop Rapanui.

RÆBURN

Rated: Good

British streetwear brand RÆBURN makes an art out of upcycling. This is a fashion-forward brand for men and women that creates sharp looks from military surplus, with materials that include 1950s Airforce silk maps, and Danish military wool blankets. It also offers free repairs so you can take care of your precious investment pieces. Find most of the range in sizes XS-2XL.

See the rating.

Shop RÆBURN @ Farfetch.

Shop RÆBURN.

Brothers We Stand

Rated: Good
Someone wearing a printed jumper by more sustainable brand Brothers We Stand.

Responsible men's clothing, selected with style in the UK. With the vision to support you to build a wardrobe of stylish and more sustainably-made menswear that is 100% vegan, Brothers We Stand is the go-to online store for anyone in the market for better menswear.

Sizes available are S-XL.

See the rating.

Shop Brothers We Stand.

Alighieri

Rated: Good
woman wearing sustainably gold necklace and earrings from UK brand Alighieri

Alighieri is a collection of jewellery inspired by Dante Alighieri's Divine Comedy, with each piece corresponding to one of the poet's 100 poems. The brand uses a medium proportion of lower-impact materials and visits its suppliers regularly.

See the rating.

Shop Alighieri @ LVRSustainable.

Shop Alighieri.

Mashu

Rated: Good
Peach mashu mini tote

Mashu is a British more sustainable vegan accessories label specialising in handbags. Mashu’s environmental rating is "Good", crafting its exterior with vegan leather alternatives while its interiors feature vegan suede made from recycled polyester, ensuring you never have to sacrifice your morals for style again.

See the rating.

Shop Mashu.

Know The Origin

Rated: Great
A woman in a black turtle neck dresss swings her hair

Style with nothing to hide. Fairtrade and organic responsible fashion for men and women. KTO is committed to a 100% transparent production process.

Find the range in sizes XS-L.

See the rating.

Shop Know The Origin.

Noctu

Rated: Good
A woman in a black nightdress

Noctu is a UK-based brand that creates beautiful and comfortable nightwear and loungewear. Minimalist styles made from luxuriously soft organic cotton, where simplicity and function meet comfort.

Shop sizes S-L.

See the rating.

Shop Noctu.

Stay Wild

Rated: Good
Light blue simple sustainable bikini by Stay Wild

If you’re looking to add to your capsule wardrobe, you’ve come to the right place. Stay Wild is a London-based swim brand founded by Natalie Glaze and Zanna Van Dijk. Designed to be flattering, feminine, and functional, the brand’s capsule collection features a sports luxe style with a thick strapped bikini top and a high waist bottom for a firm fit and feel. The slightly cheeky cut means you get all the coverage with plenty of confidence!

See the rating.

Shop Stay Wild.

Mayamiko

Rated: Great
woman wearing mayamiko colourful top

Lovingly crafted in Malawi, Mayamiko takes responsible production to the next level with its unique and beautiful fair trade fashion and accessories. With a stunning mix of modern and traditional textiles and cuts from Africa, Asia, and Italy, this 100% PETA-certified vegan brand should be high on your list for colourful clothes. A leading advocate for better labour rights, the brand has also created the Mayamiko Trust, a charity working in the community to train and empower disadvantaged women.

See the rating.

Shop Mayamiko.

The Level Collective

Rated: Good
sustainable organic blue shirt by ethical UK brand The Level Collective

The Level Collective creates organic clothing and backpacks in the UK by collaborating with artists and makers.

See the rating.

Shop The Level Collective.

Stella McCartney

Rated: Good

A member of the Ethical Trading Initiative and Sustainable Apparel Coalition, Stella McCartney has set some excellent environmental standards across the luxury fashion industry. Stella uses some lower-impact materials, including recycled polyester and organic cotton, and has a strategy in place to reduce waste across its entire supply chain. It has also adopted the ETI Code of Conduct that includes a living wage definition.

Find most items in sizes 34-52.

See the rating.

Shop Stella McCartney @ LVRSustainable.

Shop Stella McCartney Pre-Owned @ Vestiaire Collective.

Shop Stella McCartney.

ROZENBROEK

Rated: Good

ROZENBROEK is a British brand that features well-made clothing made from the finest organic materials, including solar energy.

Find pieces in sizes XS-2XL.

See the rating.

Shop ROZENBROEK.

Want to find more sustainable brands from the UK? Find the best-rated brands near you with the location filter

Editor's note

Feature image via Mashu, all other images via brands mentioned. Good On You publishes the world's most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use the directory to search thousands of rated brands.

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