For consumers For business
29 Jan

These BIPOC Owned Brands Are Making Fashion More Sustainable

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.


Support these unique and diverse BIPOC owned fashion brands from across the globe celebrating culture and design.

Power in supporting diverse brands

Our ability to choose is a powerful tool. Just as there is power in choosing brands that protect people and the planet, there is power in choosing to support businesses from communities that have been far too long exploited by the fashion industry and too often excluded from any of the profits.

We frequently get questions from users about where to find BIPOC (Black, Indigenous, and People of Colour) owned brands—something that’s harder than it should be given how fashion and sustainability are white-dominated spaces.

We’re always working to feature more BIPOC brands throughout our content—not just in one list. But we also recognise a lot of folks have been asking for a handy resource to start with. To help out, we recently updated this popular guide to highlight a few of the brands in the Good On You directory that are BIPOC owned.

Importantly, this is not an exhaustive list and we’re continuing to amp up the number of brands we rate to ensure you have even more options in the directory. There are certainly countless other BIPOC owned clothing brands that deserve our support—plenty that we haven’t rated yet—and we will continue to update our content as we rate more.

If you’re reading this and you’re white, it should be obvious why this is important: supporting BIPOC owned brands is a tangible way to be an ally. It helps BIPOC communities share in the economic opportunities available, brings different perspectives to the fore, and celebrates diversity in an otherwise white-centric industry.

While the ethical ethos of each brand unifies them in this list, they are unique in their own right, creating distinctive collections through their particular creative lens.


Rated: Good
nude underwear by proclaim

Tencel Bralette – Ships to Australia, New Zealand, Canada, the UK, and the US from the US


Four female presenting persons posing together in Proclaim shape-wear

Proclaim – Shapewear (US)

Proclaim is introducing the world's first plant-based shapewear. Designed to honor the earth and women’s health, without sacrificing on sculpting and smoothing. Exclusive 20% off Shapewear with code PROCLAIMSHAPE20 (Available in the US only) (Ends: 17 JUN)

Checkout code: PROCLAIMSHAPE20
Shop now

Proclaim is a Los-Angeles based brand making inclusive nude lingerie from recycled plastic water bottles. It is owned by Shobha, whose parents immigrated to the USA from India in the 1970s. Shobha is “passionate about bringing diverse perspectives into this industry.” We love Proclaim’s silky soft TENCEL bralette, designed for everyday comfort and support.

Find sizes S-3XL at the time of writing.

See the rating.

Shop Proclaim.


Rated: It's A Start
Flowy wide leg cotton striped pants by lemlem.

Desta Pants – Ships internationally from the US

Lemlem is an artisan-driven collection of womenswear, menswear, kidswear, and home goods founded by supermodel Liya Kebede. Everything is made entirely in Africa. The brand partners with independent artisans in Africa and is on a mission to improve social conditions. Lemlem (which means ‘to bloom and flourish’ in the Ethiopian language Amharic) is committed to elevating artisanship and expanding production and jobs across Africa. The flowy silhouette of these striped trousers (which were made in Ethiopia) is perfect for spring.

Available in XS-L at the time of writing.

See the rating.

Shop lemlem.

Luna + Sun

Rated: Good
Woman in terracotta sustainable cottagecore dress by Luna + Sun

The Bodhi Dress – Ships internationally from Australia

Luna + Sun is an Australian, cruelty-free fashion line featuring gorgeous feminine designs. Its factory is certified by Ethical Clothing Australia, and its products are Oeko-Tex Standard 100 certified. The Bodhi dress in terracotta is what warm-weather dreams are made of.

Find the clothes in AU sizes 6-18 at the time of writing.

See the rating.

Shop Luna + Sun.


Rated: Good
A black cotton artisan US made hoodie by Neococo.

Hooded Sweatshirt – Ships internationally from the US

Neococo is a mission-based apparel company founded for the sole purpose of creating jobs for women refugees through the art of hand embroidery. Neococo provides refugees with community and support to make them feel safe and achieve financial independence, when they are faced with challenges such as adjusting to a new culture and securing a job. This black hoodie is made from soft cotton and will be your new go-to for cosy days.

Find the range in sizes S-3XL at the time of writing.

See the rating.

Shop Neococo.


Rated: Good
Bright yellow organic cotton sweatpants by UNOA.

Turmeric Lexi Sweatpants – Ships internationally from the UK

UNOA is a British brand that creates super soft, long-lasting and affordable organic clothing. Founder Aamena Hamid connects the brand to her Pakistani roots by sourcing all of the organic cotton from Pakistan. These bright turmeric-coloured sweatpants are guaranteed to bring you joy.

Find the range in sizes XS-2XL at the time of writing.

See the rating.

Shop UNOA.

Sami Miro Vintage

Rated: Good
A charcoal asymmetric hem ribbed dress by Sami Miro Vintage.

Aymmetric Mini Dress – Ships internationally from the US

”Pushing eco-conscious boundaries” is Sami Miro Vintage’s ethos. Made from vintage and recycled fabrics, Sami Miro Vintage’s clothes are loved by celebrities and sustainable fashion lovers alike. With collection names like ”Ecoterror” and ”Global Warming Is Not a Hoax”, these cool reconstructions have a deeper meaning. The asymmetric mini dress is made from TENCEL Lyocell and is universally flattering.

Find it in sizes XS-XL at the time of writing.

See the rating.

Shop Sami Miro Vintage.

Adele Dejak

Rated: It's A Start
Brass golden earrings by Adele Dejak.

Miyanda Earrings – Ships internationally from Kenya

Adele Dejak is a jewellery brand with a focus on respecting past traditions. Its bold and sophisticated designs are made in Kenya using more environmentally friendly materials. The Miyanda Earrings are designed with an elegant gold twist that catches the light as you move.

See the rating.

Shop Adele Dejak.

The Tiny Closet

Rated: Great
Someone wearing a white tie-front linen top designed by The Tiny Closet.

The Lounger Tie-Front Top – Ships internationally from the US

The Tiny Closet is a line of simple, beautiful statement clothing. Each garment is made to order from eco fabrics, and is designed to be worn for years to come. This tie-front linen top will go with so much of your existing wardrobe.

Available in sizes XS-2XL at the time of writing.

See the rating.

Shop The Tiny Closet.

Girlfriend Collective

Rated: Good
A pregnant person wearing a bucket hat and a black maternity activewear set by Girlfriend Collective.

Black Seamless Maternity Legging – Ships internationally from the US

Leaders in more sustainable activewear, inclusivity, and representation, Girlfriend Collective makes essentials that are as soft on your skin as they are on the planet. This is the brand’s super stretchy, seamless maternity legging made from recycled fishing nets that is ultra lightweight, versatile, and perfect for all-day lounging.

Inclusively sized in 2XS-6XL at the time of writing.

Shop Girlfriend Collective @ LVRSustainable.

Shop Girlfriend Collective.


Rated: Good
A vintage colourful faux fur coat by 4kinship.

Vintage ’80s Plush Faux Fur Coat – Ships internationally from the US

4kinship is committed to helping indigenous makers and artists find opportunities to create. It creates one-of-a-kind upcycled and restored vintage clothing, as well as new handwoven garments in stunning designs. How fun is this technicolour vintage ’80s plush faux fur coat?

Sizes vary.

See the rating.

Shop 4kinship.


Rated: Good
A cream-coloured TENCEL Lyocell sateen robe by ettitude.

Sateen Robe – Ships internationally from Australia

Ettitude’s sleepwear and bedding is made with innovative CleanBamboo™ fabric and engineered for comfort. This Australian brand reuses offcuts to minimise textile waste, and reduces its water use through a closed-loop system in its supply chain. The Sateen Robe comes in a range of lovely colours, and can be worn to bed or out on the town as a wrap dress.

Find it in XS-2XL at the time of writing.

See the rating.

Shop ettitude.


Rated: It's A Start
A reversible linen wrap-top by MUNS.

Isla Reversible Tie Top Olivo – Ships internationally from Puerto Rico

MUNS is a modern Puerto Rican brand focused on creating timeless, high quality, and well-designed pieces. The Isla reversible tie top is an essential for anyone who loves wrap-arounds.

Available in sizes XS-XL at the time of writing.

See the rating.

Shop MUNS.


Rated: It's A Start
Someone wearing colourful shoes designed by Islenas.

Off Grid Mule – Ships internationally from Puerto Rico.

Isleñas is a footwear brand based in Puerto Rico. It makes products by hand to reduce its climate impact, including these comfortable multicoloured mules.

Find them in sizes 5-11 at the time of writing.

See the rating.

Shop Isleñas.

Vigo Swim

Rated: Good
A colourful reversible bikini thong by Vigo Swim.

High Tide Bottom – Ships internationally from Puerto Rico

Vigo Swim is a Puerto Rican based swimwear brand that features distinctive, versatile pieces. High Tide is a striking reversible bikini bottom available in a range of prints and the cheeky or thong option.

Available in S-XL at the time of writing.

See the rating.

Shop Vigo Swim.

Selva Negra

Rated: It's A Start
A white cropped blue flower print jacket by Selva Negra.

The Coco Jacket – Ships internationally from the US

Selva Negra is a Latina-owned, size-inclusive apparel brand based in LA. The brand uses some lower-impact materials including organic cotton, and manufactures locally to reduce its climate impact. The Coco Jacket is eye-catching and can add flair to any outfit.

Find sizes XS-2XL at the time of writing.

See the rating.

Shop Selva Negra.


Rated: Good
Full length ECONYL green and grey menswear jackets by BEDI.

IDRIS Coat – Ships internationally from Canada

Canadian-brand BEDI creates handmade bags, knits, and outerwear. It promotes circularity through a careful selection of lower-impact materials—from upcycled airline seat leather and fishing nets to vegan cactus leather and more sustainably grown cotton. Driven by a slow fashion ethos, its pieces are grounded in utility and constructed for life, intended for you and beyond. The IDRIS maxi coat provides maximum warmth while still looking sleek and fashionable.

Find the jacket in sizes XS-2XL at the time of writing.

See the rating.

Shop BEDI.

The Good Tee

Rated: Great
A grey organic cotton tunic shirt by The Good Tee.

Everyday Fair Tunic – Ships internationally from Canada

Canadian brand The Good Tee is on a mission to be a positive example of responsibly made basics for the whole family, and strives to humanise the fashion industry by producing Fairtrade, GOTS certified fashion, tracing its entire supply chain, and auditing suppliers. This organic cotton tunic tee is cosy and super easy to wear year-round.

Find its range in sizes XS-2XL at the time of writing.

See the rating.

Shop The Good Tee.

ALTER X Company

Rated: Good
A boxy royal blue organic cotton and hemp t-shirt by Alter X Company.

Organic Boxy Scoop – Ships internationally from the US

US brand ALTER X Company crafts apparel that finds its true meaning and potential when a person of purpose decides to be the change they want to see in the world. Each purchase donates 20% to a cause of your choice at checkout, like this bright boxy blue tee made from hemp and organic cotton.

Find the range in sizes XS-2XL at the time of writing.

See the rating.

Shop ALTER X Company.

Conscious Step

Rated: Good
Pair of white and black socks hanging on a line by Conscious Step.

Socks That Save LGBTQ Lives – Ships internationally from the US

Conscious Step creates premium fair trade, organic vegan socks and clothes which support great charities. The US brand is committed to lasting social and environmental change and every step it takes in its production process supports farms and factories with fair wages, safe facilities, and lower-impact materials. Their LGBTQ socks come in a range of patterns to best represent your community or allyship.

The socks come in S-L sizes, and the clothes in 2XS-2XL at the time of writing.

See the rating.

Shop Conscious Step.

O My Bag

Rated: Good
A black bumbag by O My Bag.

Beck’s Bum Bag – Ships internationally from the Netherlands

O My Bag merges style and a responsible approach, creating vintage inspired, rugged-chic bags made from lower-impact, high quality materials. The Dutch label also uses non-toxic dyes in its products, including this stylish apple leather bum bag.

See the rating.

Shop O My Bag.

Shop O My Bag @ Wearwell.

Thesus (Alice + Whittles)

Rated: Good
Vegan boot and people dressed in tops by Thesus.

The Allegra Weekend Boot – Ships internationally from Canada

Thesus favours transparency, responsible manufacturing practices, and lower-impact materials as a means of creating long-lasting, positive change. The brand’s Weekend Boot comes in a range of colours and is designed to be comfy all day, cosy all year, and worn with anything.

Find the boots in EU sizes 36-46 at the time of writing.

See the rating.

Shop Thesus.

Editor's note

This article lists brands rated "Great", "Good", or "It’s a Start" by Good On You’s comprehensive sustainability ratings. Good On You helps you identify brands that avoid harm to people, the planet, and animals, while also meeting your other fashion needs. You can read more about our rating system here. We recognise that the systemic oppression faced by certain groups in society for many years means there are often less resources available for small, minority-owned brands to thrive in the sustainable fashion market. For more info, see our Diversity and Anti-Racism Policy.

Feature image via Proclaim, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.