Support these unique and diverse BIPOC owned fashion brands from across the globe celebrating culture and design.
Power in supporting diverse brands
Our ability to choose is a powerful tool. Just as there is power in choosing brands that protect people and the planet, there is power in choosing to support businesses from communities that have been far too long exploited by the fashion industry and too often excluded from any of the profits.
We frequently get questions from users about where to find BIPOC (Black, Indigenous, and People of Colour) owned brands—something that’s harder than it should be given how fashion and sustainability are white dominated spaces.
We’re always working to feature more BIPOC brands throughout our content—not just in one list. But we also recognise a lot of folks have been asking for a handy resource to start with. To help out, we recently updated this popular guide to highlight a few of the brands in the Good On You directory that are BIPOC owned.
Importantly, this is not an exhaustive list and we’re continuing to amp up the number of brands we rate to ensure you have even more options in the directory. There are certainly countless other BIPOC owned clothing brands that deserve our support—plenty that we haven’t rated yet—and we will continue to update our content as we rate more.
If you’re reading this and you’re white, it should be obvious why this is important: supporting BIPOC owned brands is a tangible way to be an ally. It helps BIPOC communities share in the economic opportunities available, brings different perspectives to the fore, and celebrates diversity in an otherwise white-centric industry.
While the ethical ethos of each brand unifies them in this list, they are unique in their own right, creating distinctive collections through their particular creative lens.