Fashion helps shape our identities. What we wear signifies who we are and what we stand for. I support Good On You because I need to know my clothes do not harm our precious planet or its people.
On the red carpet we’re often asked not what we are wearing but ‘who’. It’s as if the ideas behind the clothes – the label, the designer, the collection – have more meaning than the garment itself.
But there’s something missing. There’s a bigger story to be told about the conditions in which our clothes are made, the resources that have been used and the impact they’ve had on communities.
Good On You is my benchmark for sustainable fashion. This means that when I’m given a platform to speak about my choice of outfit, I will have a meaningful story to tell. And it’s powerful.
But I am just one person.
We have so much power to change the world by just being careful in what we buy.Emma Watson – Good On You Supporter
In truth, we can all play a part in driving fashion to be more sustainable and ethical. By choosing to wear clothes from labels that embrace transparent, creative and innovative production methods; and by re-wearing, recycling, swapping and thrifting. Together we are building a bigger, better movement every day.
Fashion is a creative force. It has the power to persuade, to influence, and transform. When fashion truly embraces transparency and sustainability, other spheres will follow.
We’re on a journey towards a more sustainable future. This is just the beginning.