Our Purpose

The Good On You app is the world’s leading source of ratings, information, offers and news about ethical and sustainable fashion.  We make it easy for you to shop your values by delivering trusted ratings on thousands of fashion brands straight to your mobile device.

Our shopping choices have a huge impact on how businesses treat people, the planet and animals. Good On You connects people who want to make positive fashion choices with the brands who are doing the most to be ethical, sustainable and fair. When thousands of us reward the brands that do the right thing – and avoid the ones that don’t – we push all companies to do better.

We are part of a growing global movement that embraces slow fashion, the circular economy and the principles of fair trade.  Together we can make sure what we wear has a positive impact – reducing waste and pollution, empowering garment workers and protecting animals.

Our Story

When the Rana Plaza Factory in Bangladesh collapsed in April 2013, killing 1,134 garment workers, it brought into sharp focus how much our addiction to cheap, fast fashion was wreaking havoc on the lives of the people who made our clothes, and the planet.

That was the year we started talking to people who wanted to make ‘better’ choices with their clothes – but didn’t know how. They told us it was too hard to find information about how a brand performed on the issues they cared about. They wanted to be able to cut through the noise and spin and find out the real impact of fashion brands.  So we began building tools to bring this information together in one place in ways that people could easily use.

We developed the first incarnation of our brand ratings system in 2015.  In November of that year, we launched the Good On You app in Australia on the back of a successful crowdfunding campaign. Within eight days over 10,000 people had downloaded the app, and we knew we had created a tool that people wanted and needed. In March 2017, we launched in the United States and Canada, expanding to Europe in June 2018.

More than 175,000 people have now downloaded our app, with our community continuing to grow each week.

Good On You has become the place to discover the very best clothing labels from around the world. We are proud to partner with more than 70 ethical and sustainable brands to celebrate their work and help support ours.

For More information about Good On You, see our FAQs.

Go here for a description of how we rate brands.

Good On You And The United Nations Sustainable Development Goals

In September 2015, United Nations member countries agreed on a set of 17 Sustainable Development Goals (SGDs) designed to fight global poverty, inequality and climate change over the 15 years until 2030.

Everything we do contributes to Sustainable Development Goal 12:“ ensure sustainable production and consumption patterns”. , The United Nations proposes “engaging consumers through awareness-raising and education on sustainable consumption and lifestyles, providing consumers with adequate information through standards and labels and engaging in sustainable public procurement.”

By providing trusted ethical ratings to shoppers in the palm of their hands the Good On You app is leading the way towards a more sustainable fashion industry.

Our work is also influenced by the following SDGs:

Goal 5  – Gender Equality, through the empowerment of female garment workers.

Goal 13 – Climate Action, through our work to reduce emissions from the fashion industry

Goal 14 – Life Below Water, by raising awareness of ocean pollution such as plastic microfibres

Goal 15 – Life On Land, by working to reduce clothing landfill, pollution and land degradation from the resources industries.

Read more about the UN Sustainable Development Goals

Our Team

Gordon Renouf, CEO & Co-Founder, has been a consumer advocate for 30 years including as head of Campaigns at CHOICE, Australia’s leading consumer organization, and a Board member of Consumers International.

Sandra Capponi, Co-Founder & Head of Development, is a seasoned business professional with expertise in Corporate Social Responsibility, supply chains, branding and strategy.

Fayçal Fassi-Fihri, Co-Founder & Advisory Board, has launched startups in Europe, the US, Africa and Australia and held executive roles in the mobile and web industries.

Alireza Mirsadeghi, Head of Technology, is an experienced data engineer and tech project manager.

Kristian Hardiman, Head of Ratings, is an environmental scientist with experience in environmental and social standard setting agencies including as Senior Technical Officer at CDP (formerly the Carbon Disclosure Project).

Mhairi McClymont, Head of Content and Community, is an experienced former BBC/ABC journalist and digital campaigner passionate about make sure our consumer choices are sustainable and ethical.

Sarah Gazal, Digital Sales Manager, is an experienced fashion industry professional with a background in marketing and public relations.  Sarah has prowess when it comes to promoting ethical brands and sharing their stories. She is also a freelance copywriter and a masters student.

Jes Lee, Marketing Manager, is a marketing geek driven to use her powers for good and not evil. She runs her own marketing consultancy freelancing to organisations and startups driven to make the world a better place.

The Good On You community

We’re building a community of millions of people who want to change the world through their shopping choices. Here’s what you can do to help.

We’re building a community of millions of people who want to change the world through their shopping choices. Here’s what you can do to help.

  • start using the Good On You app
  • Sign up for the Good On You weekly newsletter
  • Follow Good On You on Instagram, Facebook or Twitter
  • share Good On You with your friends
  • Vote for your favorite brand to be rated
  • Give us your suggestions or tips

Contact us

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