For consumers For business

Wear the change you want to see

Good on the planet,
people and animals.

Good on you.

Do good. Look good. Feel good.

We love clothes. But there are some skeletons in the closet that can’t be hidden.

The global fashion industry has a huge problem with pollution, waste and human rights abuses. Like you, we care for our planet, people and animals, and we want to live in a world that’s sustainable and fair. We are a group of campaigners, fashion professionals, scientists, writers and developers who have come together to drive that change.

Together we can have real impact with the one powerful weapon we all have in common… the ability to choose. Choosing and rewarding responsible fashion brands that do good, over the ones that don’t, can drive the whole industry to become more sustainable and fair.

“But how do we know what’s good?”

We’ve done the work to read between the seams for you. We are the world’s leading source for fashion brand ratings. We pull all the information together and use expert analysis to give each brand an easy-to-understand score. With Good On You, you can discover the very best fashion from around the world and learn everything you need to know about ethical and sustainable fashion.

Kicking goals with the United Nations

Everything we do as a team contributes to UN Sustainable Development Goal 12: “Ensure sustainable production and consumption patterns”. Our recognised and trusted ethical rating system, advice and information are a part of this global mission, leading the way towards a more sustainable and fair fashion industry. Our work is also influenced by goals: 5, 13, 14 and 15.

Ethical pioneer Emma Watson supports our vision

Emma Watson's signature

Emma Watson – Good On You Supporter

To you. Love Emma.

Fashion helps shape our identities. What we wear signifies who we are and what we stand for. I support Good On You because I need to know my clothes do not harm our precious planet or its people.

On the red carpet we’re often asked not what we are wearing but ‘who’. It’s as if the ideas behind the clothes – the label, the designer, the collection – have more meaning than the garment itself.

But there’s something missing. There’s a bigger story to be told about the conditions in which our clothes are made, the resources that have been used and the impact they’ve had on communities.

Good On You is my benchmark for sustainable fashion. This means that when I’m given a platform to speak about my choice of outfit, I will have a meaningful story to tell. And it’s powerful.

But I am just one person.

We have so much power to change the world by just being careful in what we buy.

Emma Watson – Good On You Supporter

In truth, we can all play a part in driving fashion to be more sustainable and ethical. By choosing to wear clothes from labels that embrace transparent, creative and innovative production methods; and by re-wearing, recycling, swapping and thrifting. Together we are building a bigger, better movement every day.

Fashion is a creative force. It has the power to persuade, to influence, and transform. When fashion truly embraces transparency and sustainability, other spheres will follow.

We’re on a journey towards a more sustainable future. This is just the beginning.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.

By choosing ethically you become the solution. Wear the change you want to see.

Sandra, Gordon and the Good On You team.

We’d love to hear from you.

At Good On You we want to make it as easy as possible to buy products that meet your needs, from brands that live up to your expectations in relation to their environmental and social performance and how they impact on animals. We’d love to hear from you with any feedback or comments.

Get in touch


Good On You was founded in Australia. We acknowledge the Traditional Owners of country throughout Australia and recognise their continuing connection to land, waters and culture. We pay our respects to their Elders past, present and emerging.