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Top Picks Ultimate Guides Rated In the Know Made From Offers From Better Brands

Prefer to shop IRL? These top-rated brands have physical retail stores around the world

More sustainable fashion brand offers this October 2026

8 LGBTQ+-owned more sustainable brands you should follow

How to care for your clothes: washing, storing, and maintenance

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Case StudyHow URW Co-Developed the Sustainable Retail Index with Good On You

Know how any brand measures up on sustainability

Good On You publishes the most transparent sustainability ratings for fashion, beauty, and retail brands—and creates the tools businesses use to track and improve.

FashionNike

It's A Start3/5

Planet

People

Animals

FashionGucci

Good4/5

Planet

People

Animals

FashionShein

We Avoid1/5

Planet

People

Animals

BeautyLush

Good4/5

Planet

People

Animals

FashionH&M

It's A Start3/5

Planet

People

Animals

FashionAlo

Not Good Enough2/5

Planet

People

Animals

BeautyLoewe

Not Good Enough2/5

Planet

People

Animals

FashionZara

It's A Start3/5

Planet

People

Animals

FashionPangaia

Good4/5

Planet

People

Animals

BeautyMAC Cosmetics

Not Good Enough2/5

Planet

People

Animals

FashionAdidas

It's A Start3/5

Planet

People

Animals

FashionVictoria's Secret

Not Good Enough2/5

Planet

People

Animals

BeautyThe Ordinary

It's A Start3/5

Planet

People

Animals

FashionLefties

It's A Start3/5

Planet

People

Animals

BeautyAesop

Good4/5

Planet

People

Animals

FashionLouis Vuitton

Not Good Enough2/5

Planet

People

Animals

FashionSKIMS

Not Good Enough2/5

Planet

People

Animals

FashionOutland Denim

Great5/5

Planet

People

Animals

FashionLululemon

It's A Start3/5

Planet

People

Animals

Beautye.l.f.

We Avoid1/5

Planet

People

Animals

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interior of spell store in australia

Top Picks — Prefer to shop IRL? These top-rated brands have physical retail stores around the world

person wearing clothes from recreate standing in a field

Top Picks — More sustainable fashion brand offers this October 2026

Top Picks — 8 LGBTQ+-owned more sustainable brands you should follow

person reaching for t-shirt on a hanger

In the Know — How to care for your clothes: washing, storing, and maintenance

How we rate

Simple ratings, rigorous analysis

Good On You’s sector-specific methodologies assess retail brands based on public evidence. Ratings evaluate up to 1,000 data points on the most pressing issues for people, planet and animals—making it all comparable at a glance.

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Score /1005-level rating

0–9

10–44

45–64

65–84

85–100

rated good on you

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