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Case StudyHow URW Co-Developed the Sustainable Retail Index with Good On You

Know how any brand measures up on sustainability

Good On You publishes the most transparent sustainability ratings for fashion, beauty, and retail brands—and creates the tools businesses use to track and improve.

FashionNike
It's A Start3/5
Planet
People
Animals
FashionGucci
Good4/5
Planet
People
Animals
FashionShein
We Avoid1/5
Planet
People
Animals
BeautyLush
Good4/5
Planet
People
Animals
FashionH&M
It's A Start3/5
Planet
People
Animals
FashionAlo
Not Good Enough2/5
Planet
People
Animals
BeautyLoewe
Not Good Enough2/5
Planet
People
Animals
FashionZara
It's A Start3/5
Planet
People
Animals
FashionPangaia
Good4/5
Planet
People
Animals
BeautyMAC Cosmetics
Not Good Enough2/5
Planet
People
Animals
FashionAdidas
It's A Start3/5
Planet
People
Animals
FashionVictoria's Secret
Not Good Enough2/5
Planet
People
Animals
BeautyThe Ordinary
It's A Start3/5
Planet
People
Animals
FashionLefties
It's A Start3/5
Planet
People
Animals
BeautyAesop
Good4/5
Planet
People
Animals
FashionLouis Vuitton
Not Good Enough2/5
Planet
People
Animals
FashionSKIMS
Not Good Enough2/5
Planet
People
Animals
FashionOutland Denim
Great5/5
Planet
People
Animals
FashionLululemon
It's A Start3/5
Planet
People
Animals
Beautye.l.f.
We Avoid1/5
Planet
People
Animals
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Simple ratings, rigorous analysis

Good On You’s sector-specific methodologies assess retail brands based on public evidence. Ratings evaluate up to 1,000 data points on the most pressing issues for people, planet and animals—making it all comparable at a glance.

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Score /1005-level rating
0–9
10–44
45–64
65–84
85–100
rated good on you

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