16 Affordable Sustainable Fashion Brands - Good On You
09 Oct

16 Affordable Sustainable Fashion Brands

Building a sustainable wardrobe encourages consumers to be aware of how their fashion choices impact the environment, workers, and animals. Why don’t more people jump on the sustainable fashion train? Price may be one thing holding people back! Ethical and eco-friendly clothing has a reputation for being more expensive. Yet, in order for the sustainable fashion movement to continue growing, it needs to be inclusive of all budgets. Now, more and more affordable sustainable fashion options are emerging.

When I first discovered sustainable fashion, I was a sophomore in college. Living on a college budget and trying to keep up with fashion trends is challenging enough; adding eco-consciousness to the mix leaves you with pretty limited options.

So, how can consumers on a budget find affordable eco-friendly clothing brands? First, let’s look at why sustainable clothing tends to be more expensive in the first place.

Why is sustainable clothing typically more pricey?

Sustainable fashion is typically more expensive for a number of reasons. A notable example is the higher quality of materials being used in garments. For example, when comparing materials such as organic cotton and conventional cotton, consumers learn that organic cotton is grown without harmful pesticides. Since organic cotton uses less chemicals, this crop requires more up-keep. On top of the high quality of materials being used, ethical brands pay their farmers and employees a living wage, which has to be factored into the price of the garment.

When shopping for affordable ethical fashion, beware of cheap fast fashion brands greenwashing

When looking for affordable sustainable fashion brands, it’s important to keep your eyes open to greenwashing. Fast fashion giants such as H&M have come out with “conscious” clothing lines. While these affordable brands might be using more eco-friendly materials for a few items, their business model does not support sustainability. Fast fashion brands rely on consumers viewing clothes as disposable and continuously buying into the latest trends. While the fast fashion brand’s eco-conscious claims lead consumers to believe they’re making a sustainable choice, this mass production ultimately still causes harm to the environment.

How to find affordable sustainable fashion

When kickstarting a conscious wardrobe, try starting with the basics. Simple swaps such as t-shirts and underwear are typically a more budget friendly place to start. Another wonderful way to celebrate eco-friendly fashion on a budget is by shopping second hand or hosting clothing swaps. With the recent pandemic, many local thrift stores are closed, meaning that this is not an option for everyone.

Luckily, there is another solution for when you must buy new. Below are 16 of the most affordable sustainable fashion brands rated ‘Good’ or ‘Great’ with a $-$$ price point in the Good On You Directory!

Yes Friends

Rated: Great

Price point: $

Yes Friends is a UK-based fashion brand that creates sustainable, ethical and affordable clothing for everyone. Yes Friends’ t-shirts cost less than £4 and the brand only charges £7.99. Using large scale production and direct to consumer margins means Yes Friends can charge you an affordable price for a sustainable & ethical t-shirt. Find most items in sizes XXS to XXL.

See the rating.

Shop Yes Friends.

Honest Basics

Rated: Great
woman wearing sustainable white t-shirt by honest basics

Price point: $

Honest Basics is working to make fair fashion accessible to everyone through its affordable price points and focus on wardrobe essentials such as t-shirts, sweatshirts, and jeans. All Honest Basics products are made with GOTS-certified organic cotton, and ethically made in Bangladesh and India in GOTS-certified factories that meet the standards of the International Labour Organization. The brand carries affordable sustainable clothes for men, women, and children and features plenty of options under 20€. The range is available in sizes XS-L.

See the rating.

Shop Honest Basics.

CHNGE

Rated: Great

Price point: $

CHNGE focuses on creating organic cotton clothing that is ethically made in India in factories that meet third party certifications such as Fairtrade, GOTS, OEKO-TEX, Global Recycled Standard, WRAP, and Carbon Neutral. CHNGE’s unique styled t-shirt dresses, crop tops, and basics feature graphics that spread positive messages such as unity, feminism, and more. You’re looking at around $30USD for a printed tee.  Find CHNGE’s inclusive clothes in sizes 2XS-4XL.

See the rating.

Shop CHNGE.

Little Emperor (2-8 years)

Rated: Great
girl wearing pink little emperor t-shirt

Price point: $

Little Emperor is a children’s clothing brand focused on fun designs and eco-friendly materials. Each product is made with 100% GOTS certified organic cotton to eliminate pesticide-related health risks to cotton farmers, soil, water, and marine life. The garments are ethically made in Australia. This children’s clothing brand is also part of 1% for the Planet to further its social impact! There are plenty of kid’s clothing options under $50AUD at Little Emperor.

See the rating.

Shop Little Emperor.

Sense Organics

Rated: Great
boy wearing blue sense organics t-shirt

Price point: $

Sense Organics has been a pioneer for sustainable kids clothing since 1996. This eco-friendly kid’s clothing brand features organic cotton baby and toddler clothes that are affordable and safe for your child’s skin. Sense Organics has partnered with GOTS and FairTrade factories to produce all its clothing. This brand features plenty of options under 20€. Dress your kids in earth friendly clothes without breaking the bank!

See the rating.

Shop Sense Organics.

Boody

Rated: Good
group of people wearing boody basics and underwear

Price point: $

Boody is encouraging conscious consumers to add eco-friendly essentials to their wardrobe with its affordable, ethically made bamboo viscose basics. Its budget-friendly prices allow consumers to explore and enjoy the comfort of sustainable fibres through everyday basics such as bras, underwear, and activewear. The great thing about Boody’s clothes and basics is that they’re always in style! A 3-pack of underwear will set you back just $38AUD. Find the range in sizes XS-XL.

See the rating.

Shop Boody.

éclipse

Rated: Good

Price point: $

éclipse is a slow fashion brand featuring everyday basics and activewear under $100USD. Its bold colors make the eco-friendly clothes stand out from the crowd. éclipse exclusively uses 37.5® Technology patented fabric that embeds activated carbon particles directly into fibre, which increases the surface area by up to 800% and imparts superior performance characteristics. The clothes are also packaged in biodegradable cellophane bags. Products are stocked in sizes S-XL.

See the rating.

Shop éclipse.

Plant Faced Clothing

Rated: Good

Price point: $$

Plant Faced carries 100% ethical, cruelty-free streetwear that spreads positive messages and encourages conversation. Its graphics are great for vegans and plant based consumers, and the brand gives back to Mother Nature by planting a tree for every item sold through its partnership with Eden Reforestation Projects. Ethical shoppers will find organic cotton tees, hoodies, and a wide range of other items under £50. Buy Plant Faced Clothing in sizes XS-2XL.

See the rating.

Shop Plant Faced.

tentree

Rated: Good
woman wearing tentree clothes

Price point: $$

tentree is a Canadian sustainable lifestyle brand that plants 10 trees for every item purchased. The certified B-Corp brand has already helped to remove tonnes of CO2 from the atmosphere and reforested over 5,000 hectares of land (that’s equal to 12,000 football fields). But its commitment to sustainability extends way beyond trees. Using recycled, organic, and circular fabrics, tentree cuts down on huge amounts of waste and water usage with every piece. We love them for their super comfy fabrics and easy wardrobe staples that are available from XS to XL.

See the rating.

Shop tentree.

Etiko

Rated: Great
person wearing blue and white ethical sneakers by Etiko

Price point: $$

Etiko is a family owned and operated Fairtrade apparel brand producing its products in India, Sri Lanka, and Pakistan. This certified B Corporation features clothing made with a high proportion of eco-friendly materials, from graphic tees, hoodies, underwear, and leggings to shoes, with a wide range of items under $100AUD. Find the clothes in AU sizes 8-20, and the shoes in UK sizes 3-13.

See the rating.

Shop Etiko.

Noctu

Rated: Great
A woman in a black nightdress

Price point: $$

Noctu is an eco-friendly sleepwear brand focusing on organic cotton. Its nightwear is proudly made in the UK. With each purchase made, Noctu donates to the World Land Trust (WLT) to further its social impact. Noctu carries men’s, women’s, and children’s sleepwear. Eco-friendly shoppers will find plenty of sleepwear options under £50. Shop sizes S-L.

See the rating.

Shop Noctu.

Happy Earth

Rated: Good

Price point: $$

Happy Earth Apparel is a US organic clothing brand that works to give back, inspired by nature and dedicated to preserving it. This B Corporation certified brand makes the planet a better place with every purchase. Through its partnerships with non-profits and Happy Earth ambassadors, it’s planting trees, fighting climate change, and cleaning up trash. Find most items in sizes XS to XXL.

See the rating.

Shop Happy Earth.

Kotn

Rated: Good
man wearing striped ethical shirt by Kotn

Price point: $$

Kotn is a sustainable clothing brand crafting apparel with organic Egyptian cotton. Kotn features a wide variety of men’s and women’s clothing with lots of options under $100USD. This certified B Corporation carries pants, tops, dresses, jackets, and more, making this a great one stop shop for any outfit. Find Kotn in sizes XS-2XL.

See the rating.

Shop Kotn.

Thought

Rated: Good

Price point: $$

Thought focuses on responsible sourcing, sustainable materials, and unique design. Thought’s clothes are ethically made with organic cotton, hemp, bamboo, recycled polyester, and other eco-conscious materials. This responsible clothing brand has it all with coats, loungewear, dresses, pants, underwear, and more, and is a great place to kick start your sustainable wardrobe, with plenty of options under £50. Find the range in UK sizes 6-18.

See the rating.

Shop Thought.

PACT

Rated: Great

Price point: $$

PACT’s affordable organic basics make it easy for sustainable shoppers to build their eco-friendly wardrobe. PACT uses 100% Certified Organic Cotton to ensure high quality garments and crafts its garments in Fair Trade certified factories in India. PACT carries clothes for men, women, children, and babies. Find a wide range of sweaters, pajamas, pants, and more, with a large selection of clothes under $50USD. Find PACT in sizes XS-2XL.

See the rating.

Shop PACT.

Rapanui

Rated: Great

Price point: $$

Rapanui clothes are made from natural materials using renewable energy. Rapanui practices a circular supply chain by making the products from materials it recovers.  All of its garments are designed to be sent back and repurposed once worn out. This is a great way to reduce the waste of the fashion industry and invest in eco-fashion. Find a 5-pack of organic cotton tees for just £38. Find the range in UK sizes 8-18.

See the rating.

Shop Rapanui.

So there you have it! These affordable sustainable fashion brands all have wonderful options that prove ethical fashion is for everyone, and can help you kick start your conscious closet—no matter your budget.

 

Author bio: Emily Waddell is the 24-year-old founder of the ethical fashion & conscious lifestyle blog The Honest Consumer. While studying social entrepreneurship in college, Emily launched The Honest Consumer as a way to spread the word about small businesses doing good. Upon graduating, Emily grew The Honest Consumer & launched her online gift shop Give a Damn Goods to encourage consumers to give gifts that give back. Follow Emily’s journey as a conscious consumer on her blog, Instagram, Facebook, and Pinterest.

Editor's note

Feature image via Unsplash, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 2,500 brands. We may earn a commission on sales made using our offer codes or affiliate links.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.