For consumers For business
30 Oct

14 Eco-Friendly Clothing Brands Doing ‘Great’ For the Planet

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.

 

Environmental impact is one of our three pillars when rating brands. Here are our top rated brands scoring “Great” for their efforts in protecting the planet with their products.

Earth is our home, and these brands are protecting it

This inherent sense of duty to nourish the planet that nourishes us right back has sadly fallen by the wayside in the past few decades, as consumer industries—like fashion—have prioritised speed and scale over responsible production, with devastating effects on the environment. The climate crisis is the most pressing environmental issue of our time, and conscious consumers now know that making the most of what they already have in their wardrobe, prioritising second hand and exploring more sustainable clothing brands when they need to buy new are solid steps they can take to reduce their impact on the environment. We have rolled up our sleeves and tracked down the brands doing “Great” for the planet, for those with the environment front of mind.

For the planet rating, we dig deep into brands’ environmental policies to help you see through the pervasive greenwashing. We consider each brand’s reported resource use and waste management, including the types of fibres they use, the sustainability of their business model, their product durability, their commitment to circularity, and their textile waste practices. We investigate their policies to address energy use and carbon emissions, impacts on water, biodiversity, microfibre pollution, deforestation, and chemical use and disposal.

Read on to discover the top rated clothing brands prioritising the planet and creating beautiful clothing with a more gentle impact on the environment.

BEEN London

Rated: Good
People wearing a yellow shoulder bag and large, dark tote by BEEN London.

BEEN London is a London-based brand turning waste into timeless accessories you’d want to use every day. All its products are made from materials that have been something else in a previous life, including recycled leather offcuts and plastic bottles.

See the rating.

Shop BEEN London.

Shop BEEN London @ Cerqular.

Shop BEEN London @ The Revivas.

Whimsy + Row

Rated: Good
smiling woman wearing grey dress by eco friendly brand Whimsy + Row

Whimsy + Row is a US-based lifestyle brand born out of a love for quality goods and responsible practices. Since 2014, its mission has been to provide ease and elegance for the modern woman. Whimsy + Row utilises deadstock fabric, and by limiting each garment to short runs, the brand also reduces packaging waste and takes care of precious water resources.

Find most products in XS-XL, with an extended sizing range up to 3XL.

See the rating.

Shop Whimsy + Row.

Shop Whimsy + Row @ Earthkind.

Christy Dawn

Rated: Great

Christy Dawn is a minimalist showroom for vintage-inspired women's clothing and footwear, locally made with surplus fabric. The US brand rates "Great", making it a fabulous option for your wardrobe.

Find the clothes in standard sizes XS-XL, or shop the Extended and Petite collections.

See the rating.

Shop Christy Dawn.

Underprotection

Rated: Good
Someone sunbathing in a one-shoulder swimsuit by Underprotection.

Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear, and swimwear from lower-impact materials like organic cotton. All of its packaging, paper, and polybags are either recycled or biodegradable, and it only works with certified factories as it believes “fair working conditions and fair wages are human rights”. Underprotection exists to celebrate women of all kinds, and its goal is to make them feel as beautiful and comfortable as possible.

You can find the full range in XS-XL.

See the rating.

Shop Underprotection.

Outland Denim

Rated: Great

Outland Denim makes premium denim jeans and clothes, and offers employment opportunities for women rescued from human trafficking in Cambodia. This Australian brand was founded as an avenue for the training and employment of women who have experienced sex trafficking.

Find most of the brand's range in US sizes 22-34.

See the rating.

Shop Outland Denim.

MUD Jeans

Rated: Great
A man wears navy jeans and a blue top

Dutch denim brand MUD Jeans is all about sustainability. Not only does it offer a repair service, but it also provides a rental service where you can lease a pair of jeans for up to a year. MUD Jeans uses a combination of GOTS certified organic cotton and post-consumer recycled cotton.

MUD Jeans are available in a range of sizes, usually from W25 L30-W33 L32 for women and W28 L34-W36 L34 for men.

See the rating.

Shop MUD Jeans.

BEDI

Rated: Good
People in more sustainable winter coats by BEDI.

Canadian-brand BEDI creates handmade bags, knits, and outerwear driven by a creative ethos to wear a better tomorrow. It promotes circularity with its careful selection of lower-impact materials, from upcycled airline seat leather and fish nets, to vegan cactus leather and more sustainably grown cotton. Driven by a slow fashion ethos, its pieces are grounded in utility and constructed for life, intended for you and beyond.

Find the range in sizes XS-XL.

See the rating.

Shop BEDI.

Armedangels

Rated: Great

Innovative, responsible, and on-trend. Germany’s Armedangels gets a top score overall from us. The brand covers all the basics in womenswear, menswear, and kidswear. Armedangels' quality and long-lasting pieces are made from lower-impact and certified materials, like Global Organic Textile Standard (GOTS) certified cotton. The brand also adopted the Fair Wear Foundation Code of Conduct to protect its workers abroad.

Its products are available in sizes XS-XL.

See the rating.

Shop Armedangels.

Shop Armedangels @ Earthkind.

Shop Armedangels @ Cerqular.

Swedish Stockings

Rated: Good
Someone lay down on their side dressed in white basic top, sheer stockings by Swedish Stockings.

Swedish Stockings creates high quality, responsibly made stockings, knee highs, tights, socks, and pantyhose. The brand also offers a recycling program to help clean up the hosiery industry—if you send in three or more pairs of synthetic pantyhose from any brand, you'll receive a 10% discount code to use next time you purchase Swedish Stockings.

Find the perfect pair in sizes XS-XL.

See the rating.

Shop Swedish Stockings.

Shop Swedish Stockings @ Urbankissed.

unspun

Rated: Great
image looking up at four people dressed in Unspun

unspun is an American brand, fostering a denim world that reduces global carbon emissions by 1% through a zero-inventory and anti-waste process.

Its product sizing is totally customisable to ensure you always find the perfect fit.

See the rating.

Shop unspun.

Shop unspun @ Cerqular.

Elle Evans

Rated: Good
woman wearing reversible sustainable elle evans yoga bra

Founded in 2013 in Australia, Elle Evans Swimwear creates beautiful, lower-impact swimwear and activewear for people who care about fashion and the future. The brand uses post-consumer waste fabrics and traces all of its supply chain.

The range is stocked in sizes 2XS-3XL.

See the rating.

Shop Elle Evans.

Organic Basics

Rated: Great
people wearing organic basics basics

Organic Basics offers high-quality more sustainable fashion basics for men and women in organic materials. The Denmark-based brand puts sustainable thinking at the centre of everything—it only chooses fabrics that care for our environment, and only ever partners with factories that care about their impact.

Organic Basics' clothes are available in sizes XS-XL.

See the rating.

Shop Organic Basics.

Etiko

Rated: Great
person wearing blue and white ethical sneakers by Etiko

Etiko is an Australian designer of organic fair trade clothing and shoes. The brand constantly sets the bar for upholding and campaigning the human rights of people working in traditionally exploitative industry supply chains.

Find the clothes in AU sizes 8-20, and the shoes in UK sizes 3-13.

See the rating.

Shop Etiko.

Kuyichi

Rated: Good
People wearing clothing by responsible brand, Kuyichi.

Established in 2001, Kuyichi is the first organic denim brand. With top-scoring labour and environmental ratings, the brand designs durable yet trendy and modern pieces that never go out of style.

Offered in sizes XS-L.

See the rating.

Shop Kuyichi.

Editor's note

Feature image via Whimsy + Row, all other images via brands mentioned. Good On You publishes the world's most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use the Directory to search thousands of rated brands.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.