The 24 Most Ethical and Sustainable Clothing Brands from Europe
03 Jul

The 24 Most Ethical and Sustainable Clothing Brands from Europe and the UK

There’s no denying it: sustainability is becoming increasingly important. More and more people are trying to reduce their impact on the planet and, as a result, a growing number of ethical and sustainable fashion brands are arising to both meet the demand and help change the fashion industry for the better. But which clothing brands are ethical? First, let’s learn about what makes a brand ethical in the first place.

What makes an ethical brand?

Long story short, an ethical brand makes sure it positively impacts on people, the planet, and animals.

An ethical brand ensures its workers are treated fairly across the supply chain. This includes policies and practices on child labour, forced labour, worker safety, the right to join a union, and payment of a living wage.

An ethical brand also cares about its use of resources and energy, reducing its carbon emissions, impact on our waterways, as well as using and disposing of chemicals safely.

Finally, an ethical brand uses no or very few animal products, like wool, leather, fur, angora, down feather, shearling, karakul, and exotic animal skin and hair. Ideally, the brand is 100% vegan!

Now that you know what to look for to determine whether a brand is ethical or not, you might decide to shop from companies located in your country or region. Whether it is to support your local communities or reduce your carbon footprint when shopping online, shopping locally has many great benefits.

So if you live in Europe or the UK, you might be wondering which clothing brands are ethical. We know how you feel, which is why we compiled this list of eco-friendly and conscious fashion brands from Europe and the UK. These 24 brands have all been rated ‘Good’ or ‘Great’ using our first-class methodology and are amongst our favourites.

Not from Europe? Check out our favourite brands from the USA and Canada and Australia and New Zealand.

Birdsong

Rated: Good

Birdsong is a boutique label producing gorgeous womenswear. Its clothes are handmade in London by knitters and seamstresses earning above the London living wage. The business is built on a philosophy of fairness and authenticity, promising customers “no sweatshop, no photoshop”.

See the rating.

Shop Birdsong.

Woron

Rated: Good

Woron creates vegan underwear and fashion favourites that will stay in your wardrobe season after season.

See the rating.

Shop Woron @ Reve en Vert.

Shop Woron.

Asket

Rated: Good
man wearing black asket t-shirt

ASKET has been creating timeless wardrobe essentials since 2015 with revolutionary sizing and fair pricing. The brand disregards seasonal collections, cuts out all the middlemen and only sells directly to you - putting their entire focus in building a single permanent collection.

See the rating.

Shop Asket.

Honest Basics

Rated: Great
woman wearing sustainable white t-shirt by honest basics

Honest Basics is a GOTS-certified basics brand based in Germany. They're on a mission to make sustainable fashion accessible to everyone, by keeping their prices low, making quality basics that everyone has in their wardrobe and by constantly improving the sustainability of their products and their supply chain.

See the rating.

Shop Honest Basics.

Underprotection

Rated: Good

Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear and swimwear from sustainable materials. Underprotection limits the amount of water used in production and has adopted the Fair Wear Foundation Code of Conduct to address the risk of labour abuse in its manufacturing countries.

See the rating.

Shop Underprotection.

LANIUS

Rated: Good

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“Love Fashion, Think Organic, Be Responsible” are the maxims of Lanius. It uses eco-friendly materials, like GOTS certified cotton. All Lanius facilities are SA8000 certified and it is a member of the Fair Wear Foundation.

See the rating.

Shop Lanius.

MUD Jeans

Rated: Great
A man wears navy jeans and a blue top

Dutch denim brand MUD Jeans is all about sustainability. Not only does it offer a repair service, but it also provides a rental service where you can lease a pair of jeans for up to a year! MUD Jeans uses a combination of GOTS certified organic cotton and post-consumer recycled cotton.

See the rating.

Shop MUD Jeans.

Beaumont Organic

Rated: Good

Beaumont Organic is a UK-based slow fashion brand that blends simple style with ethical production practices. Founded by Hannah Beaumont-Laurencia, the brand also has its own charitable foundation which supports people in Fiji.

See the rating.

Shop Beaumont Organic.

BEEN London

Rated: Great

BEEN London is a London-based brand turning waste into timeless accessories you’d want to use every day. All their products are made of materials that have been something else in a previous life, including recycled leather offcuts and plastic bottles.

See the rating.

Shop BEEN London.

Armedangels

Rated: Great

Affordable, ethical and on-trend. Germany’s Armedangels gets a ‘Great’ rating overall from us. The brand covers all the basics for women, men and kids. Armedangels quality and long-lasting pieces are made from eco-friendly and certified materials, like Global Organic Textile Standard (GOTS) certified cotton. The brand also adopted the Fair Wear Foundation Code of Conduct to protect its workers abroad.

See the rating.

Shop Armedangels.

Organic Basics

Rated: Great
people wearing organic basics basics

Organic Basics offers high quality sustainable fashion basics for men and women in organic materials. The Denmark-based brand puts sustainable thinking at the centre of everything - it only chooses fabrics that care for our environment, and only ever partners with factories that care about their impact.

See the rating.

Shop Organic Basics.

OhSevenDays

Rated: Good

OhSevenDays was started by Australian-Canadian Megan Mummery to promote slow fashion and the ‘power of circularity’. Based in Istanbul, the brand reclaims end-of-roll fabrics from the city’s garment factories and creates sharp, everyday womenswear that’s as wearable as it is ethical. Essentially, they make slow fashion from fast fashion's leftovers!

See the rating.

Shop Oh Seven Days.

CARPASUS

Rated: Good

CARPASUS is a Swiss menswear brand that makes fine shirts, ties, socks and pocket squares. CARPASUS uses GOTS-Certified cotton and manufactures locally to reduce its carbon footprint. It also traces its supply chain and ensures workers are paid a living wage.

See the rating.

Shop CARPASUS.

Mother of Pearl

Rated: Good
girls wearing mother of pearl

Mother of Pearl is a sustainable and ethical luxury womenswear and accessories designer brand that celebrates individuality and authenticity. The brand uses a high proportion of eco-friendly materials including organic cotton and ensure the payment of a living wage across some of its supply chain.

See the rating.

Shop Mother of Pearl.

Elvis & Kresse

Rated: Great
orange elvis and kresse bag

Elvis & Kresse upcycle reclaimed materials into sustainable luxury lifestyle accessories, all ethically handmade with 50% of profits going back to charities.

See the rating.

Shop Elvis & Kresse.

Womsh

Rated: Good
womsh sustainable sneaker brand

Fashion and sustainability can go together and Womsh is the footwear brand that proves it. Their sneakers are entirely designed and manufactured in Italy.

See the rating.

Shop Womsh.

Shop Womsh @ COMOVITA.

Swedish Stockings

Rated: Great

Swedish Stockings creates the best quality eco-friendly black and patterned stockings, knee highs, tights, socks and pantyhose.

See the rating.

Shop Swedish Stockings.

Kuyichi

Rated: Great
woman wearing navy kuyichi shirt

Established in 2001, Kuyichi is the first organic denim brand. With ‘Great’ labour and environmental ratings, the brand designs ethical and durable, yet trendy and modern pieces that never go out of style.

See the rating.

Shop Kuyichi.

People Tree

Rated: Great

Sustainable fashion pioneer and leader People Tree is a ‘Great’ ethical brand and one of our favourites. The brand uses eco-friendly materials and addresses labour risks by adopting the Fairtrade International - Small Producers Organisations Code of Conduct.

See the rating.

Shop People Tree.

 

Ecoalf

Rated: Good
A man with a tan-coloured hooded coat looks at the camera.

Thanks to recycled materials like rescued ocean plastic, Ecoalf creates sustainable fashion with the same quality, design, and technical properties as the best non-recycled ones.

See the rating.

Shop Ecoalf @ Farfetch.

Plant Faced

Rated: Good

Streetwear without sweatshops, that the motto of this 100% plant-based, ethical, eco-friendly and cruelty-free streetwear apparel brand.

See the rating.

Shop Plant Faced.

The Ethical Silk Company

Rated: Good

The Ethical Silk Company produces scarves, wraps and loungewear that are 100% ethically made from 100% mulberry silk. For the ultimate comfort indulge in a pair of their mulberry silk pyjamas, printed by hand using the traditional craft of blockprinting.

See the rating.

Shop The Ethical Silk Company.

Know The Origin

Rated: Great
A woman in a black turtle neck dresss swings her hair

Style with nothing to hide. Fairtrade and organic ethical fashion for men and women.  KTO is committed to a 100% transparent production process.

See the rating.

Shop Know The Origin.

Noumenon

Rated: Good

This 100% vegan, PETA-approved fashion brand from Amsterdam started three years ago with the idea to combine “ethics with aesthetics”, and they have certainly succeeded. Noumenon’s pieces are sophisticated and timeless, with elegant cuts, and all made from eco-friendly materials like Tencel (recycled wood pulp).

See the rating.

Shop Noumenon.

Download the Good On You app or check our Brand Directory to find more ethical and sustainable fashion brands.

Editor's note

Feature image by Mother of Pearl and all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 2,000 brands. We may earn a commission on sales made using our offer codes or affiliate links.

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