The 45 Most Ethical and Sustainable Clothing Brands from Europe
03 Jul

The 45 Most Ethical and Sustainable Clothing Brands from Europe and the UK

There’s no denying it: sustainability is becoming increasingly important. More and more people are trying to reduce their impact on the planet and, as a result, a growing number of ethical and sustainable fashion brands are arising to both meet the demand and help change the fashion industry for the better. But which clothing brands are ethical? First, let’s learn about what makes a brand ethical in the first place.

What makes an ethical brand?

Long story short, an ethical brand makes sure it positively impacts on people, the planet, and animals.

An ethical brand ensures its workers are treated fairly across the supply chain. This includes policies and practices on child labour, forced labour, worker safety, the right to join a union, and payment of a living wage.

An ethical brand also cares about its use of resources and energy, reducing its carbon emissions, impact on our waterways, as well as using and disposing of chemicals safely.

Finally, an ethical brand uses no or very few animal products, like wool, leather, fur, angora, down feather, shearling, karakul, and exotic animal skin and hair. Ideally, the brand is 100% vegan!

Now that you know what to look for to determine whether a brand is ethical or not, you might decide to shop from companies located in your country or region. Whether it is to support your local communities or reduce your carbon footprint when shopping online, shopping locally has many great benefits.

So if you live in Europe or the UK, you might be wondering which clothing brands are ethical. We know how you feel, which is why we compiled this list of sustainable clothing brands from Europe and the UK. These 45 eco-conscious brands have all been rated ‘Good’ or ‘Great’ using our first-class methodology and are amongst our favourites.

Not from Europe? Check out our favourite ethical brands from Australia and New Zealandthe US and Canada, and LA. You can also have a look at these green brands from the Netherlands, GermanyFrance, and the UK.

nu-in

Rated: Good
close up of woman wearing white eco-friendly blouse from nu-in brand

nu-in is a European brand that features activewear, loungewear, and underwear collections, as well as trend-led men's and women's ranges. It prioritises the planet by using a high proportion of eco-friendly materials, and reuses offcuts to minimise textile waste. The brand is inclusively sized, and features an extended sizing range up to 6XL!

See the rating.

Shop nu-in.

Yes Friends

Rated: Great

Yes Friends is a UK-based fashion brand that creates sustainable, ethical, and affordable clothing for everyone. Yes Friends' t-shirts cost less than £4 to make and the brand only charges £7.99. Using large scale production and direct to consumer margins means Yes Friends can charge you an affordable price for a sustainable and ethical t-shirt. Find the tees in sizes 2XS to 2XL.

See the rating.

Shop Yes Friends.

Birdsong

Rated: Good

Birdsong is a boutique label producing gorgeous womenswear. Its clothes are handmade in London by knitters and seamstresses earning above the London living wage. The business is built on a philosophy of fairness and authenticity, promising customers “no sweatshop, no photoshop”. Birdsong's products are inclusively sized from 2XS-3XL.

See the rating.

Shop Birdsong.

Näz

Rated: Good
sustainable navy jumpsuit by Naz

Näz is a Portuguese fashion brand that aims to make fashion look good, not only on you, but on the planet too. It uses a high proportion of eco-friendly materials including GOTS certified organic cotton, and traces most of its supply chain. Most garments available in sizes S-L.

See the rating.

Shop Näz.

NIKIN

Rated: Good
Sustainable socks in navy

If you’re the kind of person who likes to wear their morals, look no further. Not only is a tree planted every time you purchase a NIKIN product, you also get to show your tree pride! Products are available in sizes XS-XL.

See the rating.

Shop NIKIN.

The Nude Label

Rated: Good
woman wearing sustainable underwear by The Nude Label ethical brand

The Nude Label curates comfy vegan underwear, swimwear, and sandals that feel as good as they look. All the pieces are made in a family-run factory in Valencia, Spain. The closeness to the studio allows the Nude Label to have a bigger control over the process and ensure good working practices. Most products are available in XS-XL.

See the rating.

Shop The Nude Label.

ISTO.

Rated: Good

ISTO.’s mandate is simple: create clothes to transcend the seasons and work as staple items in your wardrobe all year round. It has one single collection and pursues quality over quantity to try and make its items permanently available. It uses organic and natural materials, and is incredibly transparent in showing you the true cost of your clothes when you go to purchase a piece for your wardrobe. The range is available in XS-XL.

See the rating.

Shop ISTO..

NAE

Rated: Good

NAE is a Portuguese footwear, bags, and accessories brand using innovative materials to create goods with “No Animal Exploitation”. Its sustainable materials include recycled PET from bottles, OEKO-TEX® certified microfibres, recycled car tyres, natural cork, recycled thermoplastic, and even pineapple leaf fibre! Find most of the shoes in sizes 36 to 46.

See the rating.

Shop NAE.

Shop NAE @ Staiy.

Baukjen

Rated: Good

Offers

woman of colour wearing grey eco-friendly coat by Baukjen

Baukjen – Coats and Jackets

Layering season is just around the corner, but don't worry: these coats are guaranteed to work with everything in your wardrobe. Exclusive 15% off jackets and coats with code GOODFOR15. (Ends: 20 OCT)

Checkout code: GOODFOR15
Shop now
woman wearing red sustainable knitted cardigan by Baukjen

Baukjen – Knitwear

Knitwear that looks good and does good? It’s right here and it's made to see you through all seasons in style. Exclusive 15% off knits and cardigans with code GOODFOR15. (Ends: 20 OCT)

Checkout code: GOODFOR15
Shop now
woman wearing mustard sweater ethically made by Baukjen

Baukjen – Sweatshirts and Joggers

A collection of colourful hoodies, zip-up sweatshirts, and super-soft organic cotton joggers that makes off-duty dressing a breeze. Exclusive 15% off sweatshirts and joggers with code GOODFOR15. (Ends: 20 OCT)

Checkout code: GOODFOR15
Shop now
woman wearing blue and white checkered top ethically made by Baukjen

Baukjen – Tops and Tees

From organic t-shirts to ethical tops, Baukjen's range ticks both the stylish and sustainable boxes. Exclusive 15% off tops and tees with code GOODFOR15. (Ends: 20 OCT)

Checkout code: GOODFOR15
Shop now

Baukjen is a London-based womenswear brand, with a focus on environmental, ethical and sustainable style. Its clothes are designed for you, designed for good. The brand uses some eco-friendly materials, which helps limit the amount of chemicals, water and wastewater used in production.

See the rating.

Shop Baukjen.

Culthread

Rated: Great

Culthread is a UK-based clothing label that offers stylish, practical, and everlasting jackets and accessories from vegan and deadstock materials. Culthread's goal is to make quality coats and lifestyle products that you will want to wear and treasure forever. Find most items in sizes XS to XL.

See the rating.

Shop Culthread.

Shop Culthread @ Immaculate Vegan.

Pop My Way

Rated: Great

Pop My Way is a GOTS certified brand that features mix and match baby essentials that are designed to "pop" onto the garment. This UK brand's modular and versatile designs take the stress out of getting your little one dressed with mix and match elements you can switch in and out for ease or occasion. Love!

See the rating.

Shop Pop My Way.

Woron

Rated: Good

Woron creates vegan underwear and fashion favourites that will stay in your wardrobe season after season.

See the rating.

Shop Woron @ Reve en Vert.

Shop Woron.

Mila.Vert

Rated: Great

Offers

woman wearing beige ethical fashion designed by Mila.Vert brand

Mila.Vert – Worldwide

European-based brand Mila.Vert makes the highest quality clothing, with timeless, minimal, and chic design. Limited-time free shipping on orders over €200 with code FREESHIPPINGWORLD. (Ends: 20 OCT)

Checkout code: FREESHIPPINGWORLD
Shop now
two women wearing sustainable minimalist clothing by Mila.Vert

Mila.Vert – Europe

Local craftsmanship paired with organic and recycled materials is what makes Mila.Vert unique. Limited-time free shipping on orders over €100 with code FREESHIPPINGEU. (Ends: 20 OCT)

Checkout code: FREESHIPPINGEU
Shop now

Mila.Vert offers timeless, minimal, and chic clothing, adding sophisticated details that give the garments a modern feel. The Slovenia-based brand wants to make desirable clothing, avoiding the ethical and environmental issues that the fashion industry represents. Find the garments in sizes XS-XL, or make a custom fit order free of charge!

See the rating.

Shop Mila.Vert.

L’ENVERS

Rated: Good

L'Envers' mission is to design fewer pieces made in a better way. Specialising in knitwear, this Spanish brand believes in mindful, careful, and slow consumption, offering timeless editions guided by conscious, sustainable materials. You can find the knitted collection in sizes XS to XL, or even customise your own piece.

See the rating.

Shop L'Envers.

Shop L'Envers @ thegreenlabels.

Bozena Jankowska

Rated: Good

Bozena Jankowska is a London based label set up in 2016 by founder and creative director Bozena Jankowska. Driven by her passion for sustainability, the label started with a focus on small capsule collections that were inspired by and told the story of critical social and environmental issues. Find the collection in UK sizes 6-14.

See rating.

Shop Bozena Jankowska.

NOAH

Rated: Good

NOAH creates cruelty-free and 100% vegan shoes and accessories. This German brand's high-quality and long-lasting shoes are hand-crafted in Italy, using a small proportion of eco-friendly material. Find them in EU sizes 35-42.

See the rating.

Shop NOAH.

Shop NOAH @ Immaculate Vegan.

Unrecorded

Rated: Good

Unrecorded is an independent clothing brand from the Netherlands that represents a new wave of unisex brands that are rebelling against the nature of fast fashion. Unrecorded is passionate about style, and produces apparel using eco-friendly materials. Its range includes items that are all year round essentials suitable for any wardrobe, available in sizes XS-2XL.

See the rating.

Shop Unrecorded.

Opera Campi

Rated: Good

Founded in 2017, Italian brand Opera Campi creates premium quality garments from locally-sourced raw materials. By using a balanced approach to sustainability, the brand makes conscious choices throughout its supply chain and donates 4% of its profits to social causes. The brand is inclusively sized from 3XS-3XL.

See the rating.

Shop Opera Campi.

ASKET

Rated: Good
man wearing black asket t-shirt

ASKET has been creating timeless wardrobe essentials since 2015 with revolutionary sizing and fair pricing. The brand disregards seasonal collections, cuts out all the middlemen, and only sells directly to you—putting its entire focus on building a single permanent collection. Find the range in sizes XS-XL.

See the rating.

Shop ASKET.

O My Bag

Rated: Good

O My Bag merges style and a responsible approach, creating vintage inspired, rugged-chic bags made from eco-friendly, high quality materials. The Dutch label also uses low impact and non-toxic dyes in its products.

See the rating.

Shop O My Bag.

Shop O My Bag @ thegreenlabels.

Dedicated

Rated: Good
A woman wears a grey sweatshirt with a ballerina on the front.

If you love a great graphic tee, Swedish label Dedicated has you covered. Dedicated is an ethical streetwear brand for men, women, and children. All cotton used in its pieces are 100% organic and most are Fairtrade-certified, which means that you don’t have to sacrifice your ethics to dress in style. Find the clothes in XS-XL.

See the rating.

Shop Dedicated.

Shop Dedicated @ Curate.

Honest Basics

Rated: Great
woman wearing sustainable white t-shirt by honest basics

Honest Basics is a GOTS-certified basics brand based in Germany. It's on a mission to make sustainable fashion accessible to everyone, by keeping prices low, making quality basics that everyone has in their wardrobe, and constantly improving the sustainability of its products and supply chain. The range is available in sizes XS-L.

See the rating.

Shop Honest Basics.

Mini Rodini

Rated: Good
kids wearing mini rodini outfits in garden

Mini Rodini offers sustainable baby and kids clothes, accessories, and more. It is certified by Oeko-Tex Standard 100 and is a member of the Fair Wear Foundation.

See the rating.

Shop Mini Rodini @ LVR Sustainable.

Shop Mini Rodini Pre-Owned @ Vestiaire Collective.

Shop Mini Rodini Pre-Owned @ Retykle.

Shop Mini Rodini.

pinqponq

Rated: Great

pinqponq is a German brand that makes stylish and functional bags out of recycled plastic. It sources materials under the Fair Wear Foundation Code of Conduct and traces all of its supply chain. The brand is also 100% vegan.

See the rating.

Shop pinqponq @ thegreenlabels.

Shop pinqponq.

JAN ‘N JUNE

Rated: Great

JAN 'N JUNE is a sustainable, fair and transparent eco-fashion label from Hamburg. Created by young female entrepreneurs who could not find what they were looking for and decided to make it themselves, this minimalistic, super stylish fair fashion label, succeeds in being sustainable and affordable at the same time. Find sizes XS-XL.

See the rating.

Shop JAN 'N JUNE @ thegreenlabels.

Shop JAN 'N JUNE @ Curate.

Shop JAN 'N JUNE.

Underprotection

Rated: Good
woman wearing sustainably made sleepwear by ethical brand Underprotection

Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear, and swimwear from sustainable materials like recycled polyester and organic cotton. All of its packaging, paper, and polybags are either recycled or biodegradable, and it only works with certified factories as it believes “fair working conditions and fair wages are human rights”. Underprotection exists to celebrate women of all kinds, and its goal is to make them feel as beautiful and comfortable as possible. You can find the full range in XS-XL.

See the rating.

Shop Underprotection.

Shop Underprotection @ Curate.

Shop Underprotection @ LVR Sustainable.

LANIUS

Rated: Good

Offers

woman wearing cream tie front cardigan ethically made by LANIUS

LANIUS – Knits

Wrap yourself in the softest knitwear, perfect for relaxing at home or staying snug outside. Final Summer Sale! 50% off knits (available in Europe and the UK only). (Ends: 26 SEP)

Shop now
woman wearing powder blue eco-friendly coat by LANIUS

LANIUS – Coats and Jackets

LANIUS creates beautiful pieces that keep you warm while making you feel good, inside and out. Final Summer Sale! 50% off jackets and coats (available in Europe and the UK only). (Ends: 26 SEP)

Shop now
woman wearing green sustainable trousers by LANIUS

LANIUS – Trousers

From classy to flirty, but always responsible: LANIUS trousers fit for every occasion. Final Summer Sale! 50% off shorts and trousers (available in Europe and the UK only). (Ends: 26 SEP)

Shop now
woman wearing black and white striped top by LANIUS

LANIUS – Tops

Delicate, minimalist, ethical tops and t-shirts that can be combined in many ways. Final Summer Sale! 50% off tops (available in Europe and the UK only). (Ends: 26 SEP)

Shop now
black woman wearing patterned red ethical dress by LANIUS

LANIUS – Dresses

Fair and organic fashion with a feminine touch. Noble looks that radiate liveliness. Final Summer Sale! 50% off dresses (available in Europe and the UK only). (Ends: 26 SEP)

Shop now

“Love Fashion, Think Organic, Be Responsible” are the maxims of LANIUS. The German brand uses eco-friendly materials, like GOTS certified cotton. All LANIUS facilities are SA8000 certified and it is a member of the Fair Wear Foundation. LANIUS' clothes are available in EU sizes 34-44.

See the rating.

Shop LANIUS.

Shop LANIUS @ Curate.

Saint Basics

Rated: Good

Saint Basics creates the next generation of vegan eco-basics for people inspired by change. The Dutch brand is fully OEKO-TEX certified and has adopted the GOTS Code of Conduct to protect its workers’ labour rights.

See the rating.

Shop Saint Basics.

MUD Jeans

Rated: Great
A man wears navy jeans and a blue top

Dutch denim brand MUD Jeans is all about sustainability. Not only does it offer a repair service, but it also provides a rental service where you can lease a pair of jeans for up to a year! MUD Jeans uses a combination of GOTS certified organic cotton and post-consumer recycled cotton. MUD Jeans are available in a range of sizes, usually from W25 L30-W33 L32 for women and W28 L34-W36 L34 for men.

See the rating.

Shop MUD Jeans.

Shop MUD Jeans @ Labell-D.

Beaumont Organic

Rated: Good

Beaumont Organic is a UK-based slow fashion brand that blends simple style with ethical production practices. Founded by Hannah Beaumont-Laurencia, the brand also has its own charitable foundation which supports people in Fiji. Find the range in sizes XS-L.

See the rating.

Shop Beaumont Organic @ Rêve en Vert.

Shop Beaumont Organic.

BEEN London

Rated: Great

BEEN London is a London-based brand turning waste into timeless accessories you’d want to use every day. All their products are made of materials that have been something else in a previous life, including recycled leather offcuts and plastic bottles.

See the rating.

Shop BEEN London.

Shop BEEN London @ Staiy.

Armedangels

Rated: Great

Affordable, ethical, and on-trend. Germany’s Armedangels gets a ‘Great’ rating overall from us. The brand covers all the basics for women, men, and kids. Armedangels' quality and long-lasting pieces are made from eco-friendly and certified materials, like Global Organic Textile Standard (GOTS) certified cotton. The brand also adopted the Fair Wear Foundation Code of Conduct to protect its workers abroad. Its products are available in sizes XS-XL.

See the rating.

Shop Armedangels.

Shop Armedangels @ thegreenlabels.

Shop Armedangels @ OASEAS.

Organic Basics

Rated: Great
people wearing organic basics basics

Organic Basics offers high-quality sustainable fashion basics for men and women in organic materials. It also recently launched its first sustainable denim collection! The Denmark-based brand puts sustainable thinking at the centre of everything—it only chooses fabrics that care for our environment, and only ever partners with factories that care about their impact. Organic Basics clothes are available in sizes XS-XL.

See the rating.

Shop Organic Basics @ Rêve en Vert.

Shop Organic Basics @ thegreenlabels.

Shop Organic Basics.

OhSevenDays

Rated: Good

OhSevenDays was started by Australian-Canadian Megan Mummery to promote slow fashion and the ‘power of circularity’. Based in Istanbul, the brand reclaims end-of-roll fabrics from the city’s garment factories and creates sharp, everyday womenswear that’s as wearable as it is ethical. Essentially, it makes slow fashion from fast fashion's leftovers! OhSevenDays' garments are available in sizes XS-XL or custom sizing.

See the rating.

Shop OhSevenDays.

Shop OhSevenDays @ SlowCo.

LangerChen

Rated: Good
woman wearing sustainable beige outdoor coat by ethical German brand LangerChen

LangerChen is a high-quality eco-outdoor brand for men and women that stands out through its timeless look and maximum functionality. The brand puts its people first by ensuring payment of a living wage across most of its supply chain, and visiting suppliers regularly. Bravo! Sizes XS-XL are available in most styles.

See the rating.

Shop LangerChen @ thegreenlabels.

Shop LangerChen.

CARPASUS

Rated: Good

CARPASUS is a Swiss menswear brand that makes fine shirts, ties, socks, and pocket squares. CARPASUS uses GOTS certified cotton and manufactures locally to reduce its carbon footprint. It also traces its supply chain and ensures workers are paid a living wage. Find most products in EU sizes 36 to 46.

See the rating.

Shop CARPASUS.

Mother of Pearl

Rated: Good
girls wearing mother of pearl

Mother of Pearl is a sustainable and ethical luxury womenswear and accessories designer brand from the UK that celebrates individuality and authenticity. The brand uses a high proportion of eco-friendly materials including organic cotton and ensures the payment of a living wage across some of its supply chain. Find most products in UK sizes 6 to 16.

See the rating.

Shop Mother of Pearl.

Shop Mother of Pearl @ Rêve en Vert.

Shop Mother of Pearl Pre-Owned @ Vestiaire Collective.

Elvis & Kresse

Rated: Good
orange elvis and kresse bag

Elvis & Kresse upcycles reclaimed materials into sustainable luxury lifestyle accessories, all ethically handmade with 50% of profits going back to charities.

See the rating.

Shop Elvis & Kresse.

Womsh

Rated: Good

Fashion and sustainability can go together and Womsh is the footwear brand that proves it. Its shoes are entirely designed and manufactured in Italy. Find most styles in EU sizes 35-42.

See the rating.

Shop Womsh.

Shop Womsh @ COMOVITA.

Shop Womsh @ Curate.

Swedish Stockings

Rated: Great

Swedish Stockings creates the best quality eco-friendly black and patterned stockings, knee highs, tights, socks, and pantyhose. The brand also offers a recycling program to help clean up the hosiery industry—if you send in three or more pairs of synthetic pantyhose from any brand, you will receive a 10% discount code to use next time you purchase Swedish Stockings! Find the perfect pair in sizes XS-XL.

See the rating.

Shop Swedish Stockings.

Shop Swedish Stockings @ LVR Sustainable.

Shop Swedish Stockings @ thegreenlabels.

Shop Swedish Stockings @ Rêve en Vert.

Shop Swedish Stockings @ Urbankissed.

Kuyichi

Rated: Great
woman wearing navy kuyichi shirt

Established in 2001, Kuyichi is the first organic denim brand. With ‘Great’ labour and environmental ratings, the brand designs ethical and durable, yet trendy and modern pieces that never go out of style. Sizes XS-L are available.

See the rating.

Shop Kuyichi.

Shop Kuyichi @ Staiy.

People Tree

Rated: Great

Sustainable fashion pioneer and leader People Tree is a ‘Great’ ethical brand and one of our favourites. The brand uses eco-friendly materials and addresses labour risks by adopting the Fairtrade International - Small Producers Organisations Code of Conduct. Find most products in UK sizes 6 to 18.

See the rating.

Shop People Tree.

Shop People Tree @ thegreenlabels.

Ecoalf

Rated: Good
A man with a tan-coloured hooded coat looks at the camera.

Thanks to recycled materials like rescued ocean plastic, Ecoalf creates sustainable fashion with the same quality, design, and technical properties as the best non-recycled ones. Find the range in sizes XS-2XL.

See the rating.

Shop Ecoalf @ Farfetch.

Shop Ecoalf @ Labell-D.

Shop Ecoalf @ OASEAS.

Shop Ecoalf.

Plant Faced Clothing

Rated: Good

Streetwear without sweatshops, that's the motto of this British 100% plant-based, ethical, eco-friendly, and cruelty-free streetwear apparel brand. Buy Plant Faced Clothing in sizes XS-2XL.

See the rating.

Shop Plant Faced Clothing.

The Ethical Silk Company

Rated: Good

The Ethical Silk Company produces scarves, wraps, and loungewear that are 100% ethically made from 100% mulberry silk. For ultimate comfort, indulge in a pair of the mulberry silk pyjamas, printed by hand using the traditional craft of blockprinting. Find most of the range in XS-XL.

See the rating.

Shop The Ethical Silk Company.

Know The Origin

Rated: Great
A woman in a black turtle neck dresss swings her hair

Style with nothing to hide. Fairtrade and organic ethical fashion for men and women. KTO is committed to a 100% transparent production process. Find the range in sizes XS-L.

See the rating.

Shop Know The Origin.

Noumenon

Rated: Good

This 100% vegan, PETA-approved fashion brand from Amsterdam started three years ago with the idea to combine “ethics with aesthetics”, and they have certainly succeeded. Noumenon’s pieces are sophisticated and timeless, with elegant cuts, and all made from eco-friendly materials like Tencel (recycled wood pulp).

See the rating.

Shop Noumenon.

Want to find more sustainable brands from Europe or the UK? Find the best-rated brands near you with the location filter!

Editor's note

Feature image by Mother of Pearl, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 3,000 brands. We may earn a commission on sales made using our offer codes or affiliate links.

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