How We Rate Fashion Brand Ethics - Good On You

Rating brands on the issues that matter

Unpacking the rating system

Good On You ratings give you the power to make better choices when you shop. Choices that reflect your commitment to doing better by the planet, people and animals. Choices that create a sustainable future in fashion.

We believe fashion brands should be responsible for, and transparent about, their impact. How were the clothes you’re wearing made, and how do your favourite brands stack up on the issues that matter?

The Good On You brand rating system considers the most important social and environmental issues facing the fashion industry to assess a brand’s impact on people, the planet and animals.

People

We look at brands’ impact on workers across the supply chain. These include policies and practices on child labour, forced labour, worker safety, freedom of association (the right to join a union), gender equality and payment of a living wage. We consider how well a brand ensures that its policies are implemented: do they empower workers, have supportive supplier relationships, or conduct meaningful audits? Do their policies protect workers from the impacts of COVID-19?

Planet

We consider each brand’s resource use and waste management, and their policies to address energy use and carbon emissions, impacts on water, microfibre pollution and chemical use and disposal.

Animals

We consider how well a brand traces it’s animal products and its animal welfare policies. We identify the use of fur, angora, down feather, shearling, karakul and exotic animal skin and hair. We also consider wool use including ‘mulesing’ and whether and how the brand uses leather. 

For each of people, planet and animals we also consider if brands are taking positive steps – such as providing industry leadership on issues – or whether they engage in ‘negative citizenship’ like lobbying against legislation to increase transparency or reduce harm.

Information sources

Our key data sources are brand and parent company reporting, robust third party indices (eg the Fashion Transparency Index and CDP Climate Change and Water Security projects), and independent certifications, accreditations and other standards based systems (like Fair Trade, Cradle to Cradle, OEKO-TEX STeP and the Global Organic Textile Standard).

We collect over 500 data points per brand across more than 100 key sustainability issues, indicators and standards systems. We weight third party sources according to their scope (the issues they address) and the quality of their assurance (how well they ensure brands comply with the standards that have been set).

For more information please download our Ratings Guide.

Rating System

Derived from an average of the scores for each area - people, planet, animals.

Great

These brands demonstrate leadership in all three areas. They are typically very transparent, and have both strong policies and strong assurance (e.g. from one or more broad-based certification) to address the most material issues across their supply chain.

Good

These brands adopt policies and practices to manage multiple material issues across their supply chain and are often demonstrating leadership in one or more area.

It's a Start

These brands are transparent about their policies and practices to manage some material issues and are making good progress on one or more of them.

Not Good Enough

These brands disclose some information in one or more area and consider some of the material issues, but are not yet adequately managing their impacts across their supply chains.

We Avoid

These brands disclose little to no relevant or concrete information about their sustainability practices. In some cases the brand may make ambiguous claims that are unlikely to have a material impact.

Rated Good On You

For a brand to be recognised as ‘Rated Good On You’ they need to be rated ‘Good’ or ‘Great’ on our rating system. Look out for our ‘Rated Good On You’ stamp when you’re browsing online stores to know you are shopping your values.

If you are a sustainable brand that would like to be listed on Good On You please first review our ‘How We Rate‘ page, and if you wish to proceed use this form to start the rating process.

If you are a brand already rated Good or Great, check here to find out how you can promote your rating.

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