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Someone wearing clothes and accessories from more ethical brand, Jyoti.
27 Sep
Someone wearing clothes and accessories from more ethical brand, Jyoti.

15 Ethical Clothing Brands Doing ‘Great’ For People

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.


Labour conditions is one of our top three pillars when rating brands. Here are our top rated brands scoring “Great” for their efforts in working conditions and living wages.

Brands prioritising labour conditions in production

When we first started Good On You back in 2015, we decided to focus our brand ratings on the three key pillars of people, the planet, and animals. These are the fundamental building blocks of not only fashion but of consumption as a whole. And by separating a brand’s production process into these three areas, it’s simpler for you to shop based on your values. We have rolled up our sleeves and tracked down the brands doing “Great” for the planet, for those with the environment front of mind and a whole host of vegan brands for those who would rather leave animals out of their clothes and accessories altogether.

Today, we’re sharing the top rated clothing brands doing “Great” for the workers in their supply chains. The impact of the fast fashion industry on garment workers is widespread and distressing, but luckily brands like these are stepping up to the plate and ensuring the people who make our clothes are treated as they should be.

Our people scores look at a range of crucial elements, including whether a brand has policies and practices on child labour, forced labour, worker safety, freedom of association (the right to join a union), and gender equality. We also consider how well a brand ensures its policies are implemented: do they empower workers, have supportive supplier relationships, or conduct meaningful audits? Do their policies protect workers from the impacts of COVID-19? And, of course, the all-important question: do they pay a living wage?

Read on to discover 15 top rated clothing brands prioritising people and creating beautiful clothing that uplifts and empowers the skilled makers who put the shirts on our backs.

USA and Canada

LA Relaxed

Rated: Great
Someone in long sleeved top and dress by LA Relaxed.

"Simplicity, sustainability, style" is LA Relaxed's motto. The brand reduces its climate impact by using renewable energy in its supply chain. It also uses some lower-impact materials, including organic cotton and TENCEL Lyocell.

Find the collection in sizes XS-XL.

See the rating.

Shop LA Relaxed.

Shop LA Relaxed @ Cerqular.


Rated: Great

Mariclaro is a Canadian brand that offers bags and accessories made from repurposed materials. The brand has been focusing mostly on vintage automotive interiors and aviation materials in the last few years.

See the rating.

Shop Mariclaro.

FUTURA Jewelry

Rated: Good

FUTURA Jewelry is a New York based responsible jewellery brand. Each piece of FUTURA Jewelry is handcrafted with mercury-free 18kt Certified Fairmined Ecological gold. The brand's gold comes from the three certified Fairmined mines in the world that mine for gold without the use of toxic chemicals including mercury and cyanide.

See the rating.

Shop FUTURA Jewelry.

Neu Nomads

Rated: Good
neu nomads may 2022


female presenting models wearing neu nomads clothing

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Female presenting models wearing Neu nomads clothing

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Neu Nomads is a Brooklyn-based more sustainable women’s fashion brand, offering loungewear and travel essentials. It is female owned and operated, and works every day to create beautiful, wearable clothing that leaves a lighter footprint on the environment.

Find the clothes in sizes XS-L.

See the rating.

Shop Neu Nomads.

Australia and New Zealand

Outland Denim

Rated: Great

Outland Denim makes premium denim jeans and clothes, and offers employment opportunities for women rescued from human trafficking in Cambodia. This Australian brand was founded as an avenue for the training and employment of women who have experienced sex trafficking.

Find most of the brand's range in US sizes 22-34.

See the rating.

Shop Outland Denim.


Rated: Great
Someone sitting in a tree wearing a dress by more responsible brand, ReCreate.

New Zealand brand ReCreate makes boutique clothing that transforms lives through fair employment, training, and empowerment. It uses lower-impact materials, including organic cotton, and incorporates textile offcuts to reduce waste.

Find most items in sizes XS-XL.

See the rating.

Shop ReCreate.


Rated: Great
person wearing blue and white ethical sneakers by Etiko

Etiko is an Australian designer of organic fair trade clothing and shoes. The brand constantly sets the bar for upholding and campaigning the human rights of people working in traditionally exploitative industry supply chains.

Find the clothes in AU sizes 8-20, and the shoes in UK sizes 3-13.

See the rating.

Shop Etiko.

Citizen Wolf

Rated: Good

Citizen Wolf uses revolutionary technology to give you high quality custom-fit t-shirts that it guarantees will be the best you’ve ever worn. After capturing your customisations, the brand handmakes each tee in Sydney using certified lower-impact fabrics like cotton, hemp, and Merino wool milled in Melbourne.

See the rating.

Shop Citizen Wolf.


Nudie Jeans

Rated: Great

Nudie Jeans designs 100% organic cotton denim and is transparent about its production. The brand also offers a free repair service, resells second hand products, and even recycles worn out items.

Find the perfect fit with the Virtual Size Guide on the product pages.

See the rating.

Shop Nudie Jeans.

Shop Nudie Jeans @ Farfetch.

Shop Nudie Jeans Pre-Owned @ Vestiaire Collective.

Jyoti – Fair Works

Rated: Good

For those living in Europe, you’re lucky enough to be able to get your hands on the beautiful 100% GOTS cotton products created by Jyoti. Truly embodying responsible fashion practices, this German company provides employment for people from marginalised or disadvantaged groups in India.

Sizes available are S-XL.

See the rating.

Shop Jyoti.

O My Bag

Rated: Good

O My Bag merges style and a responsible approach, creating vintage inspired, rugged-chic bags made from lower-impact, high quality materials. The Dutch label also uses non-toxic dyes in its products.

See the rating.

Shop O My Bag.

Shop O My Bag @ Urbankissed.

Shop O My Bag @ Wearwell.

The UK

E.L.V. Denim

Rated: Great
Someone in upcycled denim jacket and jeans by ELV Denim.

E.L.V. Denim transforms old discarded denim into modern, sophisticated, and even made-to-measure jean jackets, pants, and accessories.

Find most jeans in UK sizes 24-32.

See the rating.

Shop E.L.V. Denim @ Rêve en Vert.

Shop E.L.V. Denim.

Yes Friends

Rated: Great

Yes Friends is a UK-based fashion brand that creates more affordable clothing for everyone. Yes Friends' first product, classic cut t-shirts, cost less than £4 to make and the brand only charges £7.99. Using large scale production and direct to consumer margins means Yes Friends can charge you an affordable price for its more responsible clothing.

Find the range inclusively sized in 2XS-4XL.

See the rating.

Shop Yes Friends.

Rest of the world


Rated: Great
Someone wearing a white collared shirt, a black jumpsuit, and cardigan by Dorsu.

Based in Cambodia, Dorsu creates everyday basics and key signature favourites that form the core of any conscious wardrobe.

You can find the full range in XS-XL.

See the rating.

Shop Dorsu.

Shop Dorsu @ Wearwell.

The R Collective

Rated: Great

The R Collective's womenswear collections are made by reusing rescued excess materials from leading luxury brands and reputable manufacturers. The brand uses a high-proportion of lower-impact materials, which limits the amount of chemicals, water, and wastewater used in production. It also ensures the payment of a living wage in its supply chain.

The garments are typically offered in two sizes: XS-S and M-L.

See the rating.

Shop The R Collective.

Editor's note

Feature image via Birdsong, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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