Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.
If you’re from the UK and want to shop locally then scroll to discover our favourite top-rated, more sustainable brands from across the region.
What makes a better brand?
Simply put, a more sustainable brand makes sure it has a positive impact in every aspect of its work. Good On You rates brands on their policies and actions across three key sustainability pillars: people, planet, and animals.
Among the many things we look at (there are 100 key issues, in fact), is evidence that a brand’s workers are treated fairly across the supply chain, including policies and practices on child labour, forced labour, worker safety, the right to join a union, and payment of a living wage. We also look at resource and energy management, whether a brand is actively reducing its carbon emissions, managing its impact on our waterways, and using and disposing of chemicals safely.
Finally, we analyse the use of animal products like wool, leather, fur, angora, down feather, shearling, karakul, and exotic animal skin and hair. Ideally, the brand is 100% vegan.
We give each brand an overall rating which you’ll see throughout this list, but you can find out more about a brand’s rating on our directory.
Now you know what makes a more responsible brand, you might decide to shop from companies located in your country or region. Whether it is to support your community at home or reduce your carbon footprint when shopping online, shopping locally can have positive benefits.
So if you live in the UK or want to support British labels, read on to discover our list of “Good” and “Great”-rated fashion brands either based or producing in the United Kingdom.
Curious about brands in other regions? Check out our editors’ picks from:
- the USA (including California, LA, and New York)
- Canada
- Europe, Germany (including Berlin), Belgium, Spain and Portugal, Italy (including Milan), France (and Paris), the Netherlands, Sweden and Denmark, and Switzerland
- London
- Australia and New Zealand
- India
