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21 Sep

23 Conscious Fashion Brands From London Worth Your Support

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If you live in London, you might be wondering which clothing brands are doing better for people, the planet, and animals. We compiled this list of 23 more sustainable clothing brands from London, all rated “Good” or “Great” using our first-class methodology.

One of the globe’s fashion capitals making moves

London’s reputation as a global fashion capital gets put on display every year during London Fashion Week, where you might spot a handful of familiar names in the sustainable fashion world, including Edeline Lee, Fanfare, and adaptive clothing brand, Unhidden.

But many of the highstreet brands you’ll find on the streets of London like Primark, H&M, and Marks & Spencer still have a long way to go for people, the planet, and animals. It’s no wonder, then, that finding everyday brands that match your style, size, budget, and values and are genuinely more ethical and sustainable can be so challenging. How can you know if the brands on your radar are really as sustainable as they claim? What goes on behind the price tag? And when you add to that the growing interest in buying local and supporting communities at home, well, that’s when things can start to get messy.

But Good On You has made it our mission to help you find the very best more sustainable fashion brands from around the world. Today, we’re looking out for all the Londoners thinking of transitioning to a more sustainable wardrobe. But first, what does a better brand actually look like?

What makes a better brand?

Simply put, a responsible brand makes sure it positively impacts on people, the planet, and animals.

It ensures its workers are treated fairly across the supply chain. This includes policies and practices on child labour, forced labour, worker safety, the right to join a union, and payment of a living wage.

A better brand also cares about its use of resources and energy, reducing its carbon emissions, impact on our waterways, as well as using and disposing of chemicals safely.

Finally, it uses no or very few animal products, like wool, leather, fur, angora, down feather, shearling, karakul, and exotic animal skin and hair. Ideally, the brand is 100% vegan.

A CTA to the Good On You directory inviting users to click through and discover how their favourite fashion brands rate.

Now that you know what makes a responsible brand, you might decide to shop from companies located in your country or region. Whether it is to support your community at home or reduce your carbon footprint when shopping online, shopping locally can have positive benefits.

So if you live in London or want to support London fashion labels, you might wonder which clothing brands are doing better. Here we’re shining a spotlight on 23 more ethical and sustainable clothing brands from London that are all rated “Good” or “Great” by our first-class methodology. In the list, you’ll find both accessories and clothing labels that all cater to different styles, including womenswear and menswear, streetwear, and even a couple more luxurious options. As a bonus, we also included a London-based retailer that stocks some of our favourite responsible designers.

Curious about brands in other regions? Check out our editors’ favourite brands from:

BEEN London

Rated: Good
People wearing a yellow shoulder bag and large, dark tote by BEEN London.

BEEN London is a London-based brand turning waste into timeless accessories you’d want to use every day. All their products are made of materials that have been something else in a previous life, including recycled leather offcuts and plastic bottles.

See the rating.

Shop BEEN London.

Edeline Lee

Rated: Good

Edeline Lee is a London based brand that features ready-to-wear collections that are structured, feminine, and for the future lady. Her pieces are designed with a soul, made with quality and meaning, made to fit well to lift the best out of you. Edeline Lee’s feminine and confident Autumn Winter 2021 collection will be presented digitally, as a moving image lookbook. This year the brand also introduces a brand new capsule of loungewear made of 100% GOTS Certified Organic Cotton.

See the rating.

Shop Edeline Lee.


Rated: Good
people in white tops and recycled jeans by Fanfare


Someone wearing upcycled jeans and someone wearing an upcycled tote bag by Fanfare.

Fanfare – Site-wide

Take a look at the newest upcycled creation from Fanfare, the Denim Tote Bag. Pair it with one of its organic cotton tees or jeans for a finished look. Exclusive 20% off with code FAN20. (Ends: 31 MAY)

Checkout code: FAN20
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Fanfare is a UK-based sustainable brand that creates modern, timeless women’s and unisex clothing with a purpose that aims to bring change to the fashion industry. This season’s collection combines bold and contemporary designs, with classic styles made from repurposed materials, inspired by modern tailoring. Find most items in UK sizes 6 to 18.

See the rating.

Shop Fanfare.


Rated: Good

WeAreNativ creates high fashion swimwear with a conscience. It uses a high-proportion of lower-impact materials, including recycled fabrics and ECONYL.

See the rating.

Shop WeAreNativ.

Beaumont Organic

Rated: Good
Someone perched on rocks by the sea wearing a blue jumpsuit by Beaumont Organic.

Beaumont Organic is a UK-based slow fashion brand that blends simple style with responsible production practices. Founded by Hannah Beaumont-Laurencia, the brand also has its own charitable foundation which supports people in Fiji.

Find the range in sizes XS-L.

See the rating.

Shop Beaumont Organic.

Will’s Vegan Store

Rated: Good

Will's Vegan Store produces animal and human friendly women's and men's footwear, clothing, and accessories at affordable prices.

Find the women's shoes in US sizes 5-10, and men's in 7.5-14.

See the rating.

Shop Will’s Vegan Store.


Rated: Good
image of shirt and person in clothing by Neem

Neem is a menswear brand that looks to make clothing waste good again. From the UK, Neem exists to produce men's clothing that has been made with care, a result of a transparent supply chain with the safeguarding of our environment as the focus.

Find most items in sizes S-2XL.

See the rating.

Shop Neem.


Rated: Good
sustainable fashion brand groundtruth

UK-based GROUNDTRUTH grew from 3 sisters’ shared belief in the power of collaboration, and their drive to protect people and nurture the planet. Together, they saw the opportunity to design problem-solving travel goods that drive positive change: reducing plastic pollution and improving people’s lives.

See the rating.


People Tree

Rated: Great

Conscious fashion pioneer and leader People Tree is a seriously more responsible brand. It uses lower-impact materials and addresses labour risks by adopting the Fairtrade International - Small Producers Organisations Code of Conduct.

Find most products in UK sizes 6-18.

See the rating.

Shop People Tree EU.

Shop People Tree @ Wearwell.


Rated: Good
People wearing top, pants and one-piece by COSSAC.

COSSAC is a British brand that believes in creating timeless, feminine, and versatile apparel responsibly. It promotes the minimalistic concept of capsule wardrobes, offering contemporary classics intended to be worn and cherished beyond seasonal trends. It uses organic or lower-impact materials and works exclusively with small factories on limited production runs to minimise waste and deadstock.

Find most of the range in sizes S-L.

See the rating.


Shop COSSAC @ Earthkind.


Rated: Good

Pantee is a women's underwear brand based in the UK with a focus on comfort. The brand incorporates a high proportion of lower-impact materials including recycled materials, and its limited production run minimises textile waste.

Find bras and undies in sizes XS-3XL.

See the rating.

Shop Pantee.


Rated: Great

Culthread is a UK-based clothing label that offers stylish, practical, and everlasting jackets and accessories from vegan and deadstock materials. Culthread's goal is to make quality coats and lifestyle products that you will want to wear and treasure forever.

Find most items in sizes XS-XL.

See the rating.

Shop Culthread.

Shop Culthread @ Immaculate Vegan.


Rated: Good
Peach mashu mini tote

Mashu is a British more sustainable vegan accessories label specialising in handbags. Mashu’s environmental rating is "Good", crafting its exterior with vegan leather alternatives while its interiors feature vegan suede made from recycled polyester, ensuring you never have to sacrifice your morals for style again.

See the rating.

Shop Mashu.

Plant Faced Clothing

Rated: Good

Streetwear without the sweatshops, that's the motto of this British 100% vegan and cruelty-free streetwear apparel brand that is all about promoting a new wave of consciousness that supports the non-harming or exploitation of any beings in fashion production.

Buy Plant Faced Clothing in sizes XS-2XL.

See the rating.

Shop Plant Faced Clothing.


Rated: Great
People in denim jackets and shirts by Non.

non is a UK-based label that offers raw selvedge denim jeans, jackets, and accessories that are designed to last.

The jeans are available in sizes 26-36.

See the rating.

Shop non.

Pop My Way

Rated: Good

Pop My Way is a GOTS certified brand that features mix and match baby essentials that are designed to "pop" onto the garment. This UK brand's modular and versatile designs take the stress out of getting your little one dressed with mix and match elements you can switch in and out for ease or occasion.

See the rating.

Shop Pop My Way.

Elvis & Kresse

Rated: Good
orange elvis and kresse bag

Elvis & Kresse upcycles reclaimed materials into more sustainable luxury lifestyle accessories. The collection is handmade and 50% of profits are donated to charities.

See the rating.

Shop Elvis & Kresse.

Mother of Pearl

Rated: Good
Someone in maxi dress by Mother of Pearl.

Mother of Pearl is a more sustainable and ethical luxury womenswear and accessories designer brand from the UK that celebrates individuality and authenticity. The brand uses a high proportion of more responsible materials including organic cotton and ensures the payment of a living wage across some of its supply chain.

Find most products in UK sizes 6-16.

See the rating.

Shop Mother of Pearl.

Shop Mother of Pearl @ Rêve en Vert.

Shop Mother of Pearl Pre-Owned @ Vestiaire Collective.


Rated: Good
woman wearing gold ethically made jewellery by YU STEPANEL

YU STEPANEL is an independent jewellery brand based in London that celebrates a slower pace of living and wearing.

See the rating.


Dilli Grey

Rated: Good
Someone lounging while wearing a red and white patterned dress by Dilli Grey.

Dilli Grey offers a unique mix of block print womenswear and artisan homewares all made in Rajasthan, India.

Find the range in sizes S-XL.

See the rating.

Shop Dilli Grey.

Brothers We Stand

Rated: Good
Someone wearing a printed jumper by more sustainable brand Brothers We Stand.

Responsible men's clothing, selected with style in the UK. With the vision to support you to build a wardrobe of stylish and more sustainably-made menswear that is 100% vegan, Brothers We Stand is the go-to online store for anyone in the market for better menswear.

Sizes available are S-XL.

See the rating.

Shop Brothers We Stand.


Rated: Good

Baukjen is a London-based womenswear brand, with a focus on more ethical and sustainable style. Its clothes are designed for you, and designed for good. The brand uses lower-impact materials including recycled materials, which helps limit the amount of chemicals, water, and wastewater used in production.

Find the range in sizes XS-L.

See the rating.

Shop Baukjen.

Responsible London-based retailers

Rêve en Vert

Rêve en Vert is more than a luxury retail platform for responsibly-crafted goods—it offers an invitation to engage in the creation of a better world, and to make choices that are in harmony with its natural balance.

We love them for their curated and contemporary selection of more ethical and sustainable brands, including AiayuWoronKowtow, and Boyish Jeans.

Shop responsible fashion @ Rêve en Vert.

Editor's note

Feature image via BEEN London, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use Good On You to search thousands of rated brands.

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