09 Sep

16 Conscious Fashion Brands From London Worth Your Support

London’s reputation as a global fashion capital gets put on display every year during London Fashion Week, returning this September (17-21) with in-person events hosted for the first time in more than a year. That pandemic pause has prompted many shoppers to rethink the sustainability of trend-obsessed fashion and dig deeper into environmental harms and worker exploitation that’s, unfortunately, central to the industry.

Of course, finding brands that match your style, size, budget, and values and are genuinely ethical and sustainable can be challenging. How can you know if the brands on your radar are really as sustainable as they claim? What goes on behind the price tag? And when you add to that the growing interest in buying local and supporting communities at home, well, that’s when things can start to get messy.

But fear not, we’re here to help! Good On You has made it our mission to help you find the very best sustainable fashion brands from around the world. Today, we’re looking out for all the Londoners thinking of transitioning to a more sustainable wardrobe.

Here we’re shining a spotlight on 16 ethical and sustainable clothing brands from London that are all rated ‘Good’ or ‘Great’ by our first-class methodology. In the list, you’ll find both accessories and clothing labels that all cater to different styles, including womenswear and menswear, streetwear, and even a couple more luxurious options. As a bonus, we also included two London-based retailers that stock some of our favourite ethical designers!

If you’re keeping an eye on London Fashion Week, watch out for BEEN London, Edeline Lee, FANFARE, and GROUNDTRUTH—all sustainable brands participating in this season’s events.

Not from London? Check out our favourite brands from the rest of the UK, Germany, LA, Europe, Switzerland, the USA and Canada, France, the Netherlands, Italy or Australia and New Zealand.

Sustainable clothing brands from London

BEEN London

Rated: Good

BEEN London is a London-based brand turning waste into timeless accessories you’d want to use every day. All their products are made of materials that have been something else in a previous life, including recycled leather offcuts and plastic bottles.

See the rating.

Shop BEEN London.

Edeline Lee

Rated: Good

Edeline Lee is a London based brand that features ready-to-wear collections that are structured, feminine, and for the future lady. Her pieces are designed with a soul, made with quality and meaning, made to fit well to lift the best out of you. Edeline Lee’s feminine and confident Autumn Winter 2021 collection will be presented digitally, as a moving image lookbook. This year the brand also introduces a brand new capsule of loungewear made of 100% GOTS Certified Organic Cotton.

See the rating.

Shop Edeline Lee.


Rated: Good
people in white tops and recycled jeans by Fanfare

Fanfare is a UK-based sustainable brand that creates modern, timeless women’s and unisex clothing with a purpose that aims to bring change to the fashion industry. This season’s collection combines bold and contemporary designs, with classic styles made from repurposed materials, inspired by modern tailoring. Find most items in UK sizes 6 to 18.

See the rating.

Shop Fanfare.


Rated: Good
image of shirt and person in clothing by Neem


Someone in shirt and overshirt by Neem London.

Neem London – Site-wide

More sustainable t-shirts, shirts and overshirts made with 50% recycled, 50% organic cotton, regenerative cotton and merino wool. All traceable back to the farm. 15% off with code NEEMSAYER15. (Ends: 14 MAY)

Checkout code: NEEMSAYER15
Shop now

Neem is a menswear brand that looks to make clothing waste good again. From the UK, Neem exists to produce men's clothing that has been made with care, a result of a transparent supply chain with the safeguarding of our environment as the focus.

Find most items in sizes S to 2XL.

See the rating.

Shop Neem.

Shop Neem @ Staiy.


Rated: Good
sustainable fashion brand groundtruth

UK-based GROUNDTRUTH grew from 3 sisters’ shared belief in the power of collaboration, and their drive to protect people and nurture the planet. Together, they saw the opportunity to design problem-solving travel goods that drive positive change: reducing plastic pollution and improving people’s lives.

See the rating.



Rated: Good

Wires is a London based eyewear brand that creates beautiful styles from a single piece of metal wire and 3D printed parts.

See the rating.

Shop Wires.

Shop Wires @ Rêve en Vert.


Rated: Good

Baukjen is a London-based womenswear brand, with a focus on more ethical and sustainable style. Its clothes are designed for you, and designed for good. The brand uses lower-impact materials including recycled materials, which helps limit the amount of chemicals, water, and wastewater used in production.

Find the range in sizes XS-L.

See the rating.

Shop Baukjen.

People Tree

Rated: Great

Eco-fashion pioneer and leader People Tree is a seriously responsible brand. It uses lower-impact materials and addresses labour risks by adopting the Fairtrade International - Small Producers Organisations Code of Conduct.

Find most products in UK sizes 6-18.

See the rating.

Shop People Tree UK.

Shop People Tree EU.

Shop People Tree @ Wearwell.


Rated: Good
Someone walking in chic wrap blouse and trousers by COSSAC.

COSSAC is a British brand that believes in creating timeless, feminine and versatile apparel sustainably. They promote the minimalistic concept of Capsule Wardrobes offering contemporary classics intended to be worn and cherished beyond seasonal trends. They use ethically-sourced, organic or low impact materials, and work exclusively with small factories on limited production runs to minimise waste and deadstock. Offering design-led conscious fashion, they make it easy for shoppers to make better choices. Find most of the range in sizes S-L.

See the rating.


Shop COSSAC @ Earthkind.


Rated: Great

Culthread is a UK-based clothing label that offers stylish, practical, and everlasting jackets and accessories from vegan and deadstock materials. Culthread's goal is to make quality coats and lifestyle products that you will want to wear and treasure forever.

Find most items in sizes XS-XL.

See the rating.

Shop Culthread.

Shop Culthread @ Immaculate Vegan.


Rated: Good
Peach mashu mini tote

Mashu is a British more sustainable vegan accessories label specialising in handbags. Mashu’s environmental rating is "Good", crafting its exterior with vegan leather alternatives while its interiors feature vegan suede made from recycled polyester, ensuring you never have to sacrifice your morals for style again.

See the rating.

Shop Mashu.

Plant Faced Clothing

Rated: Good


Plant based tee with text 'made with organic cotton' by Plant Faced Clothing.

Plant Faced Clothing – Site-wide

Once-in-a-lifetime warehouse moving sale. More ethically made vegan streetwear to spread the cruelty-free message. Enjoy 40% off. (Ends: 15 MAY)

Shop now

Streetwear without the sweatshops, that's the motto of this British 100% vegan and cruelty-free streetwear apparel brand that is all about promoting a new wave of consciousness that supports the non-harming or exploitation of any beings in fashion production.

Buy Plant Faced Clothing in sizes XS-2XL.

See the rating.

Shop Plant Faced Clothing.


Rated: Good

Birdsong is a boutique label producing gorgeous womenswear. Its clothes are handmade in London by knitters and seamstresses earning above the London living wage. The business is built on a philosophy of fairness and authenticity, promising customers “no sweatshop, no photoshop”.

Birdsong's products are sized from 2XS-3XL.

See the rating.

Shop Birdsong.

Shop Birdsong @ SlowCo.

Mother of Pearl

Rated: Good
Someone in maxi dress by Mother of Pearl.

Mother of Pearl is a more sustainable and ethical luxury womenswear and accessories designer brand from the UK that celebrates individuality and authenticity. The brand uses a high proportion of more eco-friendly materials including organic cotton and ensures the payment of a living wage across some of its supply chain.

Find most products in UK sizes 6-16.

See the rating.

Shop Mother of Pearl.

Shop Mother of Pearl @ Rêve en Vert.

Shop Mother of Pearl Pre-Owned @ Vestiaire Collective.


Rated: Good
woman wearing gold ethically made jewellery by YU STEPANEL

YU STEPANEL is an independent jewellery brand based in London that celebrates a slower pace of living and wearing.

See the rating.

Shop YU STEPANEL @ Staiy.


Brothers We Stand

Rated: Good
A man in a black puffy hooded coat.

Ethical men's clothing, selected with style in the UK - With the vision to support you to build a wardrobe of stylish and sustainably made menswear that is 100% vegan.

Sizes available are S-XL.

See the rating.

Shop Brothers We Stand.

Ethical London-based retailers

Rêve en Vert

Rêve en Vert is more than a luxury retail platform for sustainable and ethical goods—it offers an invitation to engage in the creation of a better world, and to make choices that are in harmony with its natural balance.

We love them for their curated and contemporary selection of ethical and sustainable brands, including AiayuWoronKowtow, and Boyish Jeans.

Shop sustainably @ Rêve en Vert.

Editor's note

Feature image via BEEN London, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use Good On You to search thousands of rated brands. We may earn a commission on sales with top-rated partners made using our offer codes or affiliate links.

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