The 14 Most Ethical and Sustainable Clothing Brands from London - Good On You
09 Sep

The 14 Most Ethical and Sustainable Clothing Brands from London

London’s reputation as a global fashion capital gets put on display every year during London Fashion Week, returning this September (17-21) with in-person events hosted for the first time in more than a year. That pandemic pause has prompted many shoppers to rethink the sustainability of trend-obsessed fashion and dig deeper into environmental harms and worker exploitation that’s, unfortunately, central to the industry.

Of course, finding brands that match your style, size, budget, and values and are genuinely ethical and sustainable can be challenging. How can you know if the brands on your radar are really as sustainable as they claim? What goes on behind the price tag? And when you add to that the growing interest in buying local and supporting communities at home, well, that’s when things can start to get messy.

But fear not, we’re here to help! Good On You has made it our mission to help you find the very best sustainable fashion brands from around the world. Today, we’re looking out for all the Londoners thinking of transitioning to a more sustainable wardrobe.

Here we’re shining a spotlight on 14 ethical and sustainable clothing brands from London that are all rated ‘Good’ or ‘Great’ by our first-class methodology. In the list, you’ll find both accessories and clothing labels that all cater to different styles, including womenswear and menswear, streetwear, and even a couple more luxurious options. As a bonus, we also included two London-based retailers that stock some of our favourite ethical designers!

If you’re keeping an eye on London Fashion Week, watch out for BEEN London, Edeline Lee, FANFARE, and GROUNDTRUTH—all sustainable brands participating in this season’s events.

Not from London? Check out our favourite brands from the rest of the UK, Germany, LA, Europe, Switzerland, the USA and Canada, France, the Netherlands, Italy or Australia and New Zealand.

Sustainable clothing brands from London

BEEN London

Rated: Great

BEEN London is a London-based brand turning waste into timeless accessories you’d want to use every day. All their products are made of materials that have been something else in a previous life, including recycled leather offcuts and plastic bottles.

See the rating.

Shop BEEN London.

Shop BEEN London @ Staiy.

Edeline Lee

Rated: Good

Edeline Lee is a London based brand that features ready-to-wear collections that are structured, feminine, and for the future lady. Her pieces are designed with a soul, made with quality and meaning, made to fit well to lift the best out of you. Edeline Lee’s feminine and confident Autumn Winter 2021 collection will be presented digitally, as a moving image lookbook. This year the brand also introduces a brand new capsule of loungewear made of 100% GOTS Certified Organic Cotton.

See the rating.

Shop Edeline Lee.


Rated: Good

Fanfare is a UK-based sustainable brand that creates modern, timeless women’s and unisex clothing with a purpose that aims to bring change to the fashion industry. This season’s collection combines bold and contemporary designs, with classic styles made from repurposed materials, inspired by modern tailoring. Find most items in UK sizes 6 to 18.

See the rating.

Shop Fanfare.


Rated: Good
sustainable fashion brand groundtruth

UK-based GROUNDTRUTH grew from 3 sisters’ shared belief in the power of collaboration, and their drive to protect people and nurture the planet. Together, they saw the opportunity to design problem-solving travel goods that drive positive change: reducing plastic pollution and improving people’s lives.

See the rating.



Rated: Good


woman of colour wearing grey eco-friendly coat by Baukjen

Baukjen – Coats and Jackets

Layering season is just around the corner, but don't worry: these coats are guaranteed to work with everything in your wardrobe. Exclusive 15% off jackets and coats with code GOODFOR15. (Ends: 20 OCT)

Checkout code: GOODFOR15
Shop now
woman wearing red sustainable knitted cardigan by Baukjen

Baukjen – Knitwear

Knitwear that looks good and does good? It’s right here and it's made to see you through all seasons in style. Exclusive 15% off knits and cardigans with code GOODFOR15. (Ends: 20 OCT)

Checkout code: GOODFOR15
Shop now
woman wearing mustard sweater ethically made by Baukjen

Baukjen – Sweatshirts and Joggers

A collection of colourful hoodies, zip-up sweatshirts, and super-soft organic cotton joggers that makes off-duty dressing a breeze. Exclusive 15% off sweatshirts and joggers with code GOODFOR15. (Ends: 20 OCT)

Checkout code: GOODFOR15
Shop now
woman wearing blue and white checkered top ethically made by Baukjen

Baukjen – Tops and Tees

From organic t-shirts to ethical tops, Baukjen's range ticks both the stylish and sustainable boxes. Exclusive 15% off tops and tees with code GOODFOR15. (Ends: 20 OCT)

Checkout code: GOODFOR15
Shop now

Baukjen is a London-based womenswear brand, with a focus on environmental, ethical, and sustainable style. Its clothes are designed for you, designed for good. The brand uses some eco-friendly materials, which helps limit the amount of chemicals, water and wastewater used in production. Find the range in sizes XS-L.

See the rating.

Shop Baukjen.

People Tree

Rated: Great

Sustainable fashion pioneer and leader People Tree is a ‘Great’ ethical brand and one of our favourites. The brand uses eco-friendly materials and addresses labour risks by adopting the Fairtrade International - Small Producers Organisations Code of Conduct. Find most products in UK sizes 6 to 18.

See the rating.

Shop People Tree.

Shop People Tree @ thegreenlabels.


Rated: Great

Culthread is a UK-based clothing label that offers stylish, practical, and everlasting jackets and accessories from vegan and deadstock materials. Culthread's goal is to make quality coats and lifestyle products that you will want to wear and treasure forever. Find most items in sizes XS to XL.

See the rating.

Shop Culthread.

Shop Culthread @ Immaculate Vegan.

Bozena Jankowska

Rated: Good

Bozena Jankowska is a London based label set up in 2016 by founder and creative director Bozena Jankowska. Driven by her passion for sustainability, the label started with a focus on small capsule collections that were inspired by and told the story of critical social and environmental issues. Find the collection in UK sizes 6-14.

See rating.

Shop Bozena Jankowska.


Rated: Good
Peach mashu mini tote

Mashu is a British sustainable and vegan accessories label specialising in handbags. Mashu’s environmental rating is ‘Good,’ crafting its exterior with vegan leather and recycled polyester, while its interiors feature vegan suede made from recycled polyester, ensuring you never have to sacrifice your morals for style again!

See the rating.

Shop Mashu.

Plant Faced Clothing

Rated: Good

Streetwear without sweatshops, that's the motto of this British 100% plant-based, ethical, eco-friendly, and cruelty-free streetwear apparel brand. Buy Plant Faced Clothing in sizes XS-2XL.

See the rating.

Shop Plant Faced Clothing.


Rated: Good

Birdsong is a boutique label producing gorgeous womenswear. Its clothes are handmade in London by knitters and seamstresses earning above the London living wage. The business is built on a philosophy of fairness and authenticity, promising customers “no sweatshop, no photoshop”. Birdsong's products are inclusively sized from 2XS-3XL.

See the rating.

Shop Birdsong.

Mother of Pearl

Rated: Good
girls wearing mother of pearl

Mother of Pearl is a sustainable and ethical luxury womenswear and accessories designer brand from the UK that celebrates individuality and authenticity. The brand uses a high proportion of eco-friendly materials including organic cotton and ensures the payment of a living wage across some of its supply chain. Find most products in UK sizes 6 to 16.

See the rating.

Shop Mother of Pearl.

Shop Mother of Pearl @ Rêve en Vert.

Shop Mother of Pearl Pre-Owned @ Vestiaire Collective.


Rated: Good
woman wearing gold ethically made jewellery by YU STEPANEL

YU STEPANEL is an independent jewellery brand based in London that celebrates a slower pace of living and wearing.

See the rating.

Shop YU STEPANEL @ Staiy.


Brothers We Stand

Rated: Great
A man in a black puffy hooded coat.

Ethical men's clothing, selected with style in the UK - With the vision to support you to build a wardrobe of stylish and sustainably made menswear that is 100% vegan. Sizes available are S-XL.

See the rating.

Shop Brothers We Stand.


Ethical London-based retailers

Rêve en Vert

Rêve en Vert is more than a luxury retail platform for sustainable and ethical goods—it offers an invitation to engage in the creation of a better world, and to make choices that are in harmony with its natural balance.

We love them for their curated and contemporary selection of ethical and sustainable brands, including AiayuWoronKowtow, and Boyish Jeans.

Shop sustainably @ Rêve en Vert.


Labell-D started with a clear mission – reducing the negative impact of fashion on the planet and the people. This ethical retailer believes that by making Responsible Fashion the new norm, we can begin our journey to a more sustainable future.

Labell-D stocks some of our favourite brands, like MUD JeansEcoalf and Patagonia.

Shop ethical fashion @ Labell-D.

Editor's note

Feature image via BEEN London, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use Good On You to search more than 3,000 brands. We may earn a commission on sales with top-rated partners made using our offer codes or affiliate links.

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