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16 May

5 Brands from Belgium Making More Sustainable Fashion

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If you’re from Belgium and want to support local brands doing right by people, the planet, and animals, we’ve rounded up “Good” and “Great” brands for you.

Go local with more sustainable brands from Belgium

Belgium might be a small country, but it sure does have a lot to offer. Besides tasty waffles, Belgium is known to be the home of the European Union, NATO, and numerous other international organisations. It’s also home to a growing number of more ethical and sustainable fashion retailers, with cities like Antwerp punching above their weight when it comes to sustainable style. Before we dive into the brands, let’s learn about what makes a brand ethical in the first place.

What makes an ethical brand?

Long story short, an ethical brand makes sure it positively impacts on people, the planet, and animals.

An ethical brand ensures its workers are treated fairly across the supply chain. This includes policies and practices on child labour, forced labour, worker safety, the right to join a union, and payment of a living wage.

An ethical brand also cares about its use of resources and energy, reducing its carbon emissions, impact on our waterways, as well as using and disposing of chemicals safely.

Finally, an ethical brand uses no or very few animal products, like wool, leather, fur, angora, down feather, shearling, karakul, and exotic animal skin and hair. Ideally, the brand is 100% vegan.

Now that you know what to look for to determine whether a brand is ethical or not, you might decide to shop from companies located in your country or region. Whether it is to support your local communities or reduce your carbon footprint when shopping online, shopping locally has many great benefits.

So if you live in Belgium, you might be wondering which clothing brands are ethical. We know how you feel, which is why we compiled this list of eco-friendly and conscious fashion brands from Belgium. These 5 brands have all been rated “Good” or “Great” using our first-class methodology and are amongst our favourites.

Not from Belgium? Check out our favourite brands from:

Our favourite ethical and sustainable brands from Belgium


Rated: Good

HNST is an Antwerp-based denim brand that doesn't compromise on style or quality. HNST jeans contain 56% recycled cotton, 23% Greek cotton, and 21% Tencel. As a result, they only require 361 litres of water per pair, which means this Belgian brand is reducing water consumption by 95% compared to industry standards.

See the rating.

Shop HNST.

go as u.r

Rated: Good

go as u.r is a Belgian label that creates and designs on-the-go clothing and beauty products for the on-the-go girls. Find items in sizes XS to L.

See the rating.

Shop go as u.r.

la fille d’O

Rated: Good

la fille d’O (which translates to “the daughter of O”) is the voice of a generation. In 2003, designer Murielle Scherre created this lingerie brand with the vision of being a role model. The brand produces long-lasting products, adhering to the principles of slow fashion. It manufactures locally and also uses low-impact non-toxic dyes. The brand is gender and size-inclusive, with a size range of XS-10XL for every body.

See the rating.

Shop la fille d'O.


Rated: Great
man wearing dark blue denim shirt by stanley stella

Belgian brand STANLEY/STELLA celebrates simplicity in its pieces by focussing on comfort, quality, and durability. It uses 100% organic cotton and mainly recycled polyester to support the circular economy and reduce waste.

Find the styles in inclusive sizes 2XS-5XL.

See the rating.


A Natural Connection

Rated: Good
Someone outdoors wearing a light green loose fit dress by A Natural Connection.

A Natural Connection is brand based in Antwerp known for its classic sweaters, clothes, scarves, and other basic homewares.

See the rating.

Shop A Natural Connection.

Editor's note

Feature image via go as u.r, all other images via brands mentioned. Good On You publishes the world's most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use the directory to search thousands of rated brands.

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