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23 Nov

28 Responsible Clothing Brands from Denmark, Sweden, and Norway

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.


Discover our round up of more sustainable clothing brands from Denmark, Sweden, and Norway doing responsible fashion in style.

Simple yet beautiful style

Scandinavia is known for its clean and minimalistic designs, aiming to improve everyday life with the modernist mantra “form follows function”. Scandinavian fashion often sticks to the same principles—simple yet beautiful. But what about sustainable, too? Here are some of our favourite more sustainable fashion brands from Denmark, Sweden, and Norway doing ethical in style. All of these brands have received a “Good” or “Great” rating in our world class methodology, meaning they prioritise workers, the environment, and animals along their supply chains. But before we get to the list, what does a better brand actually look like?

What makes a better brand?

Simply put, a responsible brand makes sure it positively impacts on people, the planet, and animals.

It ensures its workers are treated fairly across the supply chain. This includes policies and practices on child labour, forced labour, worker safety, the right to join a union, and payment of a living wage.

A better brand also cares about its use of resources and energy, reducing its carbon emissions, impact on our waterways, as well as using and disposing of chemicals safely.

Finally, it uses no or very few animal products, like wool, leather, fur, angora, down feather, shearling, karakul, and exotic animal skin and hair. Ideally, the brand is 100% vegan.

A CTA to the Good On You directory inviting users to click through and discover how their favourite fashion brands rate.

Now that you know what makes a responsible brand, you might decide to shop from companies located in your country or region. Whether it is to support your community at home or reduce your carbon footprint when shopping online, shopping locally can have positive benefits.

So if you live in Denmark, Sweden, and Norway or want to support Danish, Swedish, or Norwegian fashion labels, you might wonder which clothing brands are doing better. Here we’re shining a spotlight on the best more ethical and sustainable clothing brands from Denmark and Sweden that are all rated “Good” and “Great” by our first-class methodology. In the list, you’ll find both accessories and clothing labels that all cater to different styles, including womenswear and menswear, streetwear, and even a couple more luxurious options. We’ve also included a selection of second hand Norwegian labels rated “It’s a Start” available over on Vestiaire Collective.

Curious about brands in other regions? Check out our editors’ favourite brands from:

Brands from Denmark

Le Pirol

Rated: Great
woman wearing blue sweater and man wearing orange sweater from sustainable brand Le Pirol

Le Pirol is a Nordic knitwear brand tailored for a modern, sustainable lifestyle. Shop the range in sizes S-2XL.

See the rating.

Shop Le Pirol.

Dear Denier

Rated: Good

Dear Denier is Nordic design at its best, featuring pieces where aesthetic and functional minimalism meet without compromise. The Danish brand combines design with state-of-the-art production in sustainable factories in Italy. Using sustainable materials such as recycled nylon, recycled elastane, recycled wool, traceable natural fibres and even leftovers from other companies’ production processes.

See the rating.

Shop Dear Denier.


Rated: Good
Someone sunbathing in a one-shoulder swimsuit by Underprotection.

Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear, and swimwear from lower-impact materials like organic cotton. All of its packaging, paper, and polybags are either recycled or biodegradable, and it only works with certified factories as it believes “fair working conditions and fair wages are human rights”. Underprotection exists to celebrate women of all kinds, and its goal is to make them feel as beautiful and comfortable as possible.

You can find the full range in XS-XL.

See the rating.

Shop Underprotection.


Rated: Good

Danish luxury brand Aiayu offers building blocks to a conscious home and wardrobe, with an emphasis on quality and time enduring designs. Established in 2015, Aiayu products are created with care for the environment, its workers, and the wearer. The brand embodies its belief that the combination of a product’s origins, more sustainable production, and environmental impact are equally as vital as its aesthetics.

Find most items in sizes XS-L.

See the rating.

Shop Aiayu.

1 People

Rated: Good
image of two people in tops and trousers by 1 People

1 People is a Danish-designed lifestyle and luxury brand. It blends Scandinavian colour palettes and minimalist design to create effortlessly elegant collections for the conscious-minded. Its pieces are thoughtfully crafted by small family-run manufacturers using lower-impact and certified materials.

Find the collection in sizes XS-XL.

See the rating.

Shop 1 People.

Shop 1 People @ Cerqular.

Colorful Standard

Rated: Good

Colorful Standard is a Danish clothing brand that makes organic fashion essentials for men and women. The brand doesn't care much for seasons or trends, instead, it creates timeless and long-lasting products to avoid the downward spiral that is over-consumption.

Find most items in sizes XS-2XL.

See the rating.

Shop Colorful Standard.

KnowledgeCotton Apparel

Rated: Good

Believing in more sustainable menswear that makes a difference, KnowledgeCotton Apparel creates long-lasting and high-quality products, using a high proportion of lower-impact materials, including GOTS certified organic cotton.

Find the items in sizes S-2XL.

See the rating.

Shop KnowledgeCotton Apparel @ Brothers We Stand.

Shop KnowledgeCotton Apparel.

Orit Elhanati

Rated: Good

Orit Elhanati creates handcrafted jewellery in Denmark, drawing on inspiration from Nordic minimalistic lines and the mysterious energy and surroundings from the Middle East. The Opal Earring is part of Elhanati’s fine jewellery collection, featuring a white or blue opal made with 18K solid yellow gold. Beautiful!

See the rating.

Shop Orit Elhanati.


Rated: Good

Copenhagen-based Woron was founded by two sisters, Arina and Anya Woron, driven by the desire to share their take on a responsibly designed lingerie line. The brand produces timeless vegan underwear made in a clean, transparent, and simple fashion to ensure a long lifespan. The range is made of GOTS certified organic cotton and Lenzing MODAL or ECONYL lace fibres, and is fully OEKO-TEX Standard 100 certified.

Find most pieces in sizes XS-2XL.

See the rating.

Shop Woron.


Rated: Good

Superstainable is an outdoor brand based in the outdoor capital of Denmark, Silkeborg, and made with the utmost respect for people and planet. Its outdoor essentials rely on quality, consciousness and transparency. All styles are made in organic or recycled materials.

See the rating.

Shop Superstainable.

Brands from Sweden


Rated: Great
People in colourful, contemporary styles by responsible brand Dedicated.

If you love a great graphic print, Swedish label Dedicated has you covered. Dedicated is a responsible streetwear brand for men, women, and children. All cotton used in its clothes is 100% organic, and most pieces are Fairtrade certified, which means that you don’t have to sacrifice your ethics to dress in style.

Find the clothes in XS-XL.

See the rating.

Shop Dedicated.

Shop Dedicated @ Earthkind.

Nudie Jeans

Rated: Great

Nudie Jeans gives you the naked truth about denim. The brand uses eco-friendly materials including GOTS certified cotton in its high-quality, long-lasting products and limits the amount of chemicals, water and wastewater used in production. It has also adopted the Fair Wear Foundation Code of Labor to ensure fair labour in its supply chain.

See the rating.

Shop Nudie Jeans.

Shop Nudie Jeans @ Farfetch.

Shop Nudie Jeans Pre-Owned @ Vestiaire Collective.


Rated: Great
baby wearing dptted pitupi outfit

Pitupi offers socially and environmentally sustainable clothing for kids and babies.

See the rating.

Shop Pitupi.

Swedish Stockings

Rated: Good
Someone lay down on their side dressed in white basic top, sheer stockings by Swedish Stockings.

Swedish Stockings creates high quality, responsibly-made black and patterned stockings, knee highs, tights, socks, and pantyhose. The brand also offers a recycling program to help clean up the hosiery industry—if you send in three or more pairs of synthetic pantyhose from any brand, you will receive a 10% discount code to use next time you purchase Swedish Stockings.

Find the perfect pair in sizes XS-XL.

See the rating.

Shop Swedish Stockings.

Shop Swedish Stockings @ Urbankissed.


Rated: Good
People wearing tops, sweaters, jackets, bottoms and accessories by Asket.

Stockholm’s Asket challenges every design and industry rule in order to bring you wardrobe essentials free from compromises, but full of love. Aiming at perfecting the essential menswear wardrobe, the brand uses low-impact dyes and monitors its workers health and safety by visiting 100% of its final stage production suppliers.

See the rating.

Shop Asket.

Mini Rodini

Rated: Good
kids wearing mini rodini outfits in garden

Mini Rodini offers more sustainable baby and kids clothes, accessories, and more. It is certified by OEKO-TEX® STANDARD 100 and is a member of the Fair Wear Foundation.

Find the adorable range for 0-11 years.

See the rating.

Shop Mini Rodini @ LVRSustainable.

Shop Mini Rodini Pre-Owned @ Vestiaire Collective.

Shop Mini Rodini Pre-Owned @ Retykle.

Shop Mini Rodini.

Rave Review

Rated: Good

Rave Review is a Swedish upcycling clothing line that demonstrates works to combine remake and high-end fashion. All items are sourced and produced in Europe, and can be found in sizes in sizes XS to M.

See the rating.

Shop Rave Review.


Rated: Good
Sustainable maternity tights in black

Recycled polyamide has never been softer! Boob is a Swedish maternity and nursing clothes brand that aims to support you throughout your entire motherhood journey. Sizes available are are S-XL.

See the rating.

Shop Boob.

Shop Boob second hand @ Retykle.


Rated: Good
Person outdoors wearing black sustainable insulated jacket made by Houdini.

Houdini is a functional sustainable outdoor clothing label for men, women, and kids. It uses a medium proportion of eco-friendly materials in its range, including recycled materials. Find the range in sizes 2XS-XL.

See the rating.

Shop Houdini.

Shop Houdini @ Cerqular.

All Blues

Rated: Good

All Blues creates timeless jewellery for everyone, handcrafted in Stockholm, Sweden from recycled sterling silver.

See the rating.

Shop All Blues.


Rated: Good

Sweden’s Sandqvist makes a range of stylish, everyday bags from backpacks to handbags. It uses organic cotton and recycled fabrics and is a member of the Fair Wear Foundation. Sandqvist even has its own workshop which repairs and upcycles old bags into new products.

See the rating.

Shop Sandqvist.

Shop Sandqvist Pre-Owned @ Vestiaire Collective.


Rated: Great
People laughing in sports bras by Tripulse.

Tripulse is a Swedish activewear brand on a mission to create high-performing activewear that protects our planet and its people. The brand believes that fitness, both physical and mental, is the foundation for a good and healthy life and gives people the courage to live the life they dreamed of, become their best selves, make bold moves, and change the world for the better.

Find most items in sizes XS-3XL.

See the rating.

Shop Tripulse.

Mme A-S Davik

Rated: Good

Mme A-S Davik is a Swedish jewellery brand that creates timeless garments and jewellery made from beautiful materials.

See the rating.

Shop Mme A-S Davik.


Rated: Good

REDISUS was founded in Stockholm, Sweden 2017 with a vision to create more ethical, sustainable and long-lived garments. The brand designs with a clean aesthetic, inspired by women’s everyday lives and needs.

Find most items in sizes XS-XL.

See the rating.


Self Cinema

Rated: Good

Self Cinema is a Swedish denim brand built on the principles of being responsible, innovative and cool.

See the rating.

Shop Self Cinema.

Brands from Norway

Holzweiler (Pre-Owned)

Rated: It's A Start
A group of people around a table wearing Holzweiler ready-to-wear fashion.

Holzweiler is an Oslo, Norway-based brand that houses ready-to-wear fashion and accessories across menswear and womenswear.

Find most products in XS-XL.

See the rating.

Shop Holzweiler @ Vestiaire Collective.

Tom Wood (Pre-Owned)

Rated: It's A Start
A model wearing Norwegian fine jewellery made by Tom Wood.

Tom Wood is a Norwegian label with a focus on fine jewellery. Some of its supply chain is certified by the Responsible Jewellery Council.

See the rating.

Shop Tom Wood @ Vestiaire Collective.

Helly Hansen (Pre-Owned)

Rated: It's A Start
A skier wearing Helly Hansen activewear.

Helly Hansen uses some lower-impact materials but is not taking adequate steps to ensure payment of a living wage for its workers.

Find sizes XS-2XL.

See the rating.

Shop Helly Hansen @ Vestiaire Collective.

Editor's note

Feature image via Dedicated. All other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. We love to recommend some of the best more sustainable brands, rated "Good" or "Great". We also encourage shopping pre-owned as another great way to reduce the impact of our fashion choices. Use our directory to search thousands of rated brands.

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