02 Dec

28 Responsible Clothing Brands from Denmark and Sweden

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.


Discover our favourite sustainable clothing brands from Denmark and Sweden doing ethical in style.

Scandinavia is known for its clean and minimalistic designs, aiming to improve everyday life with the modernist mantra “form follows function”. Scandinavian fashion often sticks to the same principles—simple yet beautiful. But what about sustainable, too? Here are some of our favourite sustainable fashion brands from Denmark and Sweden doing ethical in style.

What makes a brand ethical?

An ethical brand makes sure it positively impacts our three key pillars of People, the Planet, and Animals.

For People, an ethical brand ensures its workers are treated fairly across the supply chain. This includes policies and practices on child labour, forced labour, worker safety, the right to join a union, and payment of a living wage.

An ethical brand also cares about the Planet. It considers its use of resources and energy, reducing its carbon emissions, impact on our waterways, as well as using and disposing of chemicals safely.

Finally, an ethical brand that is good for Animals uses zero or very few animal products, like wool, leather, fur, angora, down feather, shearling, karakul, and exotic animal skin and hair. If they do use these materials, ethical brands might go for recycled or deadstock options and ensure their wool is mulesing-free. Ideally, the brand is 100% vegan!

Now that you know how to determine whether a brand is ethical or not, you might choose to shop from companies located in your country or region. Whether you want to support your local communities or reduce your carbon footprint when shopping online, shopping locally has many great benefits.

So, let’s get to it. These 28 ethical Scandinavian brands have all been rated “Good” or “Great” on the Directory and app using our first-class methodology.

Not from Denmark or Sweden? Check out our favourite brands from:

Sustainable clothing brands from Denmark

Le Pirol

Rated: Great
woman wearing blue sweater and man wearing orange sweater from sustainable brand Le Pirol

Le Pirol is a Nordic knitwear brand tailored for a modern, sustainable lifestyle. Shop the range in sizes S-2XL.

See the rating.

Shop Le Pirol.

Organic Basics

Rated: Great
people wearing organic basics basics

Organic Basics offers high-quality sustainable fashion basics for men and women in organic materials. The Denmark-based brand puts sustainable thinking at the centre of everything—it only chooses fabrics that care for our environment, and only ever partners with factories that care about their impact.

Organic Basics' clothes are available in sizes XS-XL.

See the rating.

Shop Organic Basics.

Dear Denier

Rated: Good

Dear Denier is Nordic design at its best, featuring pieces where aesthetic and functional minimalism meet without compromise. The Danish brand combines design with state-of-the-art production in sustainable factories in Italy. Using sustainable materials such as recycled nylon, recycled elastane, recycled wool, traceable natural fibres and even leftovers from other companies’ production processes.

See the rating.

Shop Dear Denier.


Rated: Good
woman wearing sustainably made sleepwear by ethical brand Underprotection


'for mom' text over people in bras by Underprotection.

Underprotection – Site-wide

Celebrate this Mother's Day with a special 3FOR2 offer. Make her day or your own, shop our selection of gifts for every mom. Buy two get one free with code UNDERP3FOR2. (Ends: 20 MAY)

Checkout code: UNDERP3FOR2
Shop now

Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear, and swimwear from lower-impact materials like recycled polyester and organic cotton. All of its packaging, paper, and polybags are either recycled or biodegradable, and it only works with certified factories as it believes “fair working conditions and fair wages are human rights”. Underprotection exists to celebrate women of all kinds, and its goal is to make them feel as beautiful and comfortable as possible.

You can find the full range in XS-XL.

See the rating.

Shop Underprotection.

Shop Underprotection @ Curate.


Rated: Good

Danish sustainable luxury brand Aiayu offers building blocks to a conscious home and wardrobe, with an emphasis on quality and time enduring designs. Established in 2015, Aiayu products are created with care for the environment, its workers, and the wearer. The brand embodies its belief that the combination of a product’s origins, more sustainable production, and environmental impact are equally as vital as its aesthetics.

Find most items in sizes XS-L.

See the rating.

Shop Aiayu.

1 People

Rated: Good
image of two people in tops and trousers by 1 People

1 People is a Danish-designed lifestyle and luxury brand. It blends Scandinavian colour palettes and minimalist design to create effortlessly elegant collections for the conscious-minded. Its pieces are thoughtfully crafted by small family-run manufacturers using more sustainable and certified materials.

Find the collection in sizes XS-XL.

See the rating.

Shop 1 People.

Shop 1 People @ Cerqular.

Shop 1 People @ Urbankissed.

Colorful Standard

Rated: Good

Colorful Standard is a Danish clothing brand that makes organic fashion essentials for men and women. The brand doesn't care much for seasons or trends, instead, it creates timeless and long-lasting products to avoid the downward spiral that is over-consumption.

Find most items in sizes XS-2XL.

See the rating.

Shop Colorful Standard.

KnowledgeCotton Apparel

Rated: Good

Believing in more sustainable menswear that makes a difference, KnowledgeCotton Apparel creates long-lasting and high-quality products, using a high proportion of eco-friendly materials, including GOTS certified organic cotton. Find sizes S-2XL.

See the rating.

Shop KnowledgeCotton Apparel @ Brothers We Stand.

Shop KnowledgeCotton Apparel.

Orit Elhanati

Rated: Good

Orit Elhanati creates handcrafted jewellery in Denmark, drawing on inspiration from Nordic minimalistic lines and the mysterious energy and surroundings from the Middle East. The Opal Earring is part of Elhanati’s fine jewellery collection, featuring a white or blue opal made with 18K solid yellow gold. Beautiful!

See the rating.

Shop Orit Elhanati.


Rated: Good


Person in black bra and underwear by Woron.

WORON – Venus Collection

A bra that isn’t itchy, pinchy, or scratchy? Giving comfort, style, and practicality, presenting the Venus Collection in sizes XS-XXL (cup B-F). Exclusive 15% off Venus Collection with code VENUS15. (Ends: 17 MAY)

Checkout code: VENUS15
Shop now

Copenhagen-based Woron was founded by two sisters, Arina and Anya Woron, driven by the desire to share their take on a responsibly designed lingerie line. The brand produces timeless vegan underwear made in a clean, transparent, and simple fashion to ensure a long lifespan. The range is made of GOTS certified organic cotton and Lenzing MODAL or ECONYL lace fibres, and is fully OEKO-TEX Standard 100 certified.

Find most pieces in sizes XS-2XL.

See the rating.

Shop Woron.


Rated: Good

Superstainable is an outdoor brand based in the outdoor capital of Denmark, Silkeborg, and made with the utmost respect for people and planet. Its outdoor essentials rely on quality, consciousness and transparency. All styles are made in organic or recycled materials.

See the rating.

Shop Superstainable.

Eco-friendly fashion brands from Sweden


Rated: Great

If you love a great graphic print, Swedish label Dedicated has you covered. Dedicated is an ethical streetwear brand for men, women, and children. All cotton used in its pieces are 100% organic and most are Fairtrade-certified, which means that you don’t have to sacrifice your ethics to dress in style.

Find the clothes in XS-XL.

See the rating.

Shop Dedicated.

Shop Dedicated @ Earthkind.

Nudie Jeans

Rated: Great

Nudie Jeans gives you the naked truth about denim. The brand uses eco-friendly materials including GOTS certified cotton in its high-quality, long-lasting products and limits the amount of chemicals, water and wastewater used in production. It has also adopted the Fair Wear Foundation Code of Labor to ensure fair labour in its supply chain.

See the rating.

Shop Nudie Jeans.

Shop Nudie Jeans @ Farfetch.

Shop Nudie Jeans Pre-Owned @ Vestiaire Collective.


Rated: Great
baby wearing dptted pitupi outfit

Pitupi offers socially and environmentally sustainable clothing for kids and babies.

See the rating.

Shop Pitupi.

Swedish Stockings

Rated: Great
Someone lay down on their side dressed in white basic top, sheer stockings by Swedish Stockings.

Swedish Stockings creates high quality, responsibly-made black and patterned stockings, knee highs, tights, socks, and pantyhose. The brand also offers a recycling program to help clean up the hosiery industry—if you send in three or more pairs of synthetic pantyhose from any brand, you will receive a 10% discount code to use next time you purchase Swedish Stockings.

Find the perfect pair in sizes XS-XL.

See the rating.

Shop Swedish Stockings.

Shop Swedish Stockings @ Urbankissed.


Rated: Good
man wearing black asket t-shirt

Stockholm’s Asket challenges every design and industry rule in order to bring you wardrobe essentials free from compromises, but full of love. Aiming at perfecting the essential menswear wardrobe, the brand uses low-impact dyes and monitors its workers health and safety by visiting 100% of its final stage production suppliers.

See the rating.

Shop Asket.

Mini Rodini

Rated: Good
kids wearing mini rodini outfits in garden

Mini Rodini offers sustainable baby and kids clothes, accessories, and more. It is certified by Oeko-Tex Standard 100 and is a member of the Fair Wear Foundation. Find the adorable range for 0-11 years.

See the rating.

Shop Mini Rodini @ LVR Sustainable.

Shop Mini Rodini Pre-Owned @ Vestiaire Collective.

Shop Mini Rodini Pre-Owned @ Retykle.

Shop Mini Rodini.

Rave Review

Rated: Good

Rave Review is a Swedish upcycling clothing line that demonstrates works to combine remake and high-end fashion. All items are sourced and produced in Europe, and can be found in sizes in sizes XS to M.

See the rating.

Shop Rave Review.


Rated: Good
Sustainable maternity tights in black

Recycled polyamide has never been softer! Boob is a Swedish maternity and nursing clothes brand that aims to support you throughout your entire motherhood journey. Sizes available are are S-XL.

See the rating.

Shop Boob.

Shop Boob second hand @ Retykle.


Rated: Good
Person outdoors wearing black sustainable insulated jacket made by Houdini.

Houdini is a functional sustainable outdoor clothing label for men, women, and kids. It uses a medium proportion of eco-friendly materials in its range, including recycled materials. Find the range in sizes 2XS-XL.

See the rating.

Shop Houdini.

Shop Houdini @ Cerqular.

All Blues

Rated: Good

All Blues creates timeless jewellery for everyone, handcrafted in Stockholm, Sweden from recycled sterling silver.

See the rating.

Shop All Blues.


Rated: Good

Celebrating ageless rebellion and free-spiritedness, Stockholm-based Deadwood creates recycled leather clothes, aiming to reinvent how we think about fashion. It recycles cut-offs created during the manufacturing process and traces suppliers in all of its supply chain.

Find the garments in sizes XS-XL.

See the rating.

Shop Deadwood.


Rated: Good

Sweden’s Sandqvist makes a range of stylish, everyday bags from backpacks to handbags. It uses organic cotton and recycled fabrics and is a member of the Fair Wear Foundation. Sandqvist even has its own workshop which repairs and upcycles old bags into new products.

See the rating.

Shop Sandqvist.

Shop Sandqvist Pre-Owned @ Vestiaire Collective.


Rated: Good

Tripulse is a Swedish activewear brand on a mission to create high-performing activewear that protects our planet and its people. The brand believes that fitness, both physical and mental, is the foundation for a good and healthy life and gives people the courage to live the life they dreamed of, to become their best selves, to make bold moves, and to change the world for the better.

Find most items in sizes XS-3XL.

See the rating.

Shop Tripulse.

Mme A-S Davik

Rated: Good

Mme A-S Davik is a Swedish jewellery brand that creates timeless garments and jewellery made from beautiful materials.

See the rating.

Shop Mme A-S Davik.


Rated: Good

RESIDUS is a Swedish brand that offers luxury that doesn't harm our planet, reflecting a responsible and ethical supply chain at an honest price.

See the rating.


Self Cinema

Rated: Good

Self Cinema is a Swedish denim brand built on the principles of being responsible, innovative and cool.

See the rating.

Shop Self Cinema.

Editor's note

Feature image via Dedicated. All other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. We love to recommend some of the best sustainable brands, rated ‘Good’ or ‘Great’. We also encourage shopping pre-owned as another great way to reduce the impact of our fashion choices. Use our Directory to search thousands of rated brands.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.