Founded in Manchester, in 2006, Boohoo sells its own-brand clothing, shoes, accessories and beauty products online. It has grown so fast since then that in June, it was reported by the Guardian that “sales had increased by more than 50% in the previous three months compared with the previous year”. The brand even purchased PrettyLittleThing and Nasty Gal, two other Fast Fashion brands in 2017.
With such a rapid growth, we can only wonder: how does Boohoo impact on the Planet, People and Animals? How ethical is Boohoo? Read on to find out!
Environmental Impact: Very Poor
Boohoo’s rating is ‘Very Poor’ as it doesn’t publish sufficient relevant information about its environmental policies for us to give a higher rating. As consumers, we have the right to know how the brand’s production practices impact the environment.
Labour Conditions: Not Good Enough
The brand audits and reports on its final stage of production but does not disclose where these final steps occur, providing no evidence of listing countries for any of its supplies. It also does not say whether it pays a living wage at any stage of its supply chain. What’s more, in 2017, it was revealed that Boohoo and other fast fast brands were paying workers below minimum wage.
Animal Welfare: It’s A Start
Overall Rating: Not Good Enough
The Good On You team rated Boohoo ‘Not Good Enough’, based on our own research. The Fast Fashion brand is very opaque on its environmental and labour impacts as well as on its policies.
In order to improve its rating, Boohoo could start by disclosing information and being more transparent about its practices.
What’s more, Boohoo is a prime example of the newest kind of fast fashion brands, designing and putting clothes on the market even faster than before, sometimes in just under a week. By doing this, Boohoo encourages a “throw-away” culture and makes us believe we need to shop more and more to stay on top of trends, creating a constant sense of need and ultimate dissatisfaction.
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Feature image via Boohoo. All other images via brands mentioned.