Founded in Manchester, in 2006, Boohoo has grown so fast since then that in June, it was reported by the Guardian that “sales had increased by more than 50% in the previous three months compared with the previous year”. The brand even purchased PrettyLittleThing and Nasty Gal, two other Fast Fashion brands in 2017.
But with such a rapid growth, we can only wonder: how does Boohoo impact on the Planet, People and Animals? How ethical is Boohoo?
Boohoo’s rating is ‘Very Poor’ as it doesn’t publish sufficient relevant information about its environmental policies for us to give a higher rating. As consumers, we have the right to know how the brand’s production practices impact the environment.
The brand audits and reports on its final stage of production but does not disclose where these final steps happen, providing no evidence of listing countries for any of its supplies. It also does not say whether it pays a living wage at any stage of its supply chain. What’s more, in 2017, it was revealed that Boohoo and other fast fast brands were paying workers below minimum wage.