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person wearing outfit from more sustainable dutch brand mud jeans
20 Jul
person wearing outfit from more sustainable dutch brand mud jeans

Brands From the Netherlands Making More Responsible Fashion

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The Netherlands is home to some of our favourite top-rated “Good” and “Great” brands like legendary MUD Jeans. Discover the most responsible Dutch brands in our directory.

Dutch brands doing it right

Sustainability is becoming increasingly important and more and more people are trying to reduce their impact on the planet. As a result, a growing number of responsible fashion brands are starting to emerge to both meet the demand and help change the fashion industry for the better. So if you live in the Netherlands, you might be wondering which clothing brands are doing it right. First, here’s what you need to know about what makes a brand more ethical and sustainable in the first place.

What makes a better brand?

Simply put, a responsible brand makes sure it positively impacts on people, the planet, and animals.

It ensures its workers are treated fairly across the supply chain. This includes policies and practices on child labour, forced labour, worker safety, the right to join a union, and payment of a living wage.

A better brand also cares about its use of resources and energy, reducing its carbon emissions, impact on our waterways, as well as using and disposing of chemicals safely.

Finally, it uses no or very few animal products, like wool, leather, fur, angora, down feather, shearling, karakul, and exotic animal skin and hair. Ideally, the brand is 100% vegan.

Now that you know what makes a responsible brand, you might decide to shop from companies located in your country or region. Whether it is to support your community at home or reduce your carbon footprint when shopping online, shopping locally can have positive benefits.

So if you live in the Netherlands or want to support Dutch fashion labels, you might wonder which clothing brands are doing better. We know how you feel, which is why we compiled this list of “Good” or “Great” rated fashion brands either based or produced in the Netherlands.

Curious about brands in other regions? Check out our editors’ favourite brands from:

Our favourite more ethical and sustainable clothing brands from the Netherlands

MUD Jeans

Rated: Great

MUD Jeans stand for zero waste in fashion production without compromising design, comfort and fit.

See the rating.

Shop MUD Jeans.

Shop MUD Jeans @ Shop Like You Give a Damn.

Kuyichi

Rated: Great

Established in 2001, Kuyichi is an organic denim brand with top-scoring labour and environmental ratings.

Offered in sizes XS-L.

See the rating.

Shop Kuyichi.

Shop Kuyichi @ Shop Like You Give a Damn.

CAES

Rated: Good
Woman wearing CAES outfit

“Fashion does not have to be fast or seasonal,” says CAES (pronounced like case). The Dutch brand creates timeless, minimalist clothes using lower-impact materials such as Desserto cactus leather, recycled cotton, and Tencel Lyocell. It partly traces its supply chain and has a code of conduct covering some ILO Four Fundamental Freedoms principles.

See the rating.

Shop CAES.

Alchemist

Rated: Good

Alchemist is a Dutch womenswear label with a focus on linens and innovative fabrics.

See the rating.

Shop Alchemist.

Shop Alchemist @ Shop Like You Give A Damn.

Kings of Indigo

Rated: Good

Kings of Indigo makes quality denim, tops, and accessories inspired by American classics with a Japanese eye for detail. The brand uses GOTS organic cotton as well as recycled cotton and wool, and avoids all chemicals from the REACH chemical list.

Offered in sizes XS-L.

See the rating.

Shop Kings of Indigo.

Boldwill

Rated: Great
Someone in top and shorts by Iron Roots.

Boldwill is a Dutch sportswear brand that makes all its apparel from plant-based fabrics. Its pieces effortlessly combine more responsible design and functionality.

Find most items in sizes XS-2XL.

See the rating.

Shop Boldwill.

Shop Boldwill @ Shop Like You Give a Damn.

O My Bag

Rated: Good

O My Bag merges style and a responsible approach, creating vintage inspired, rugged-chic bags made from lower-impact, high quality materials. The Dutch label also uses non-toxic dyes in its products.

See the rating.

Shop O My Bag.

Shop O My Bag @ Urbankissed.

Shop O My Bag @ Immaculate Vegan.

 

RVDK

Rated: Good
RVDKBrand dress

RVDK, who is a guest Haute Couture member, offers a positive and responsible high fashion alternative. It creates high-quality, long-lasting products, and uses a high proportion of lower-impact materials including recycled materials and deadstock. Its use of preferred materials reduces its climate impact and limits the amount of chemicals and water used in production.

Sizes vary.

See the rating.

Shop RVDK.

Want to find more responsible brands from the Netherlands? Find the best-rated brands near you with the location filter

Editor's note

Feature image by MUD Jeans, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

We updated this article on 26 February 2026. Our editors frequently make updates to articles to ensure they’re up to date. We updated the brands featured to include those with recent ratings.

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