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If you live in London, you might be wondering which clothing brands are doing better for people, the planet, and animals. We compiled this list of 23 more sustainable clothing brands from London, all rated “Good” or “Great” using our first-class methodology.
One of the globe’s fashion capitals making moves
London’s reputation as a global fashion capital gets put on display every year during London Fashion Week, where you might spot a handful of familiar names in the sustainable fashion world, including Edeline Lee, Fanfare, and adaptive clothing brand, Unhidden.
But many of the highstreet brands you’ll find on the streets of London like Primark, H&M, and Marks & Spencer still have a long way to go for people, the planet, and animals. It’s no wonder, then, that finding everyday brands that match your style, size, budget, and values and are genuinely more ethical and sustainable can be so challenging. How can you know if the brands on your radar are really as sustainable as they claim? What goes on behind the price tag? And when you add to that the growing interest in buying local and supporting communities at home, well, that’s when things can start to get messy.
But Good On You has made it our mission to help you find the very best more sustainable fashion brands from around the world. Today, we’re looking out for all the Londoners thinking of transitioning to a more sustainable wardrobe. But first, what does a better brand actually look like?
What makes a better brand?
Simply put, a responsible brand makes sure it positively impacts on people, the planet, and animals.
It ensures its workers are treated fairly across the supply chain. This includes policies and practices on child labour, forced labour, worker safety, the right to join a union, and payment of a living wage.
A better brand also cares about its use of resources and energy, reducing its carbon emissions, impact on our waterways, as well as using and disposing of chemicals safely.
Finally, it uses no or very few animal products, like wool, leather, fur, angora, down feather, shearling, karakul, and exotic animal skin and hair. Ideally, the brand is 100% vegan.
Now that you know what makes a responsible brand, you might decide to shop from companies located in your country or region. Whether it is to support your community at home or reduce your carbon footprint when shopping online, shopping locally can have positive benefits.
So if you live in London or want to support London fashion labels, you might wonder which clothing brands are doing better. Here we’re shining a spotlight on 23 more ethical and sustainable clothing brands from London that are all rated “Good” or “Great” by our first-class methodology. In the list, you’ll find both accessories and clothing labels that all cater to different styles, including womenswear and menswear, streetwear, and even a couple more luxurious options. As a bonus, we also included a London-based retailer that stocks some of our favourite responsible designers.
Curious about brands in other regions? Check out our editors’ favourite brands from:
- the UK as a whole
- the USA (including California, LA, and New York)
- Canada
- Europe, Germany (including Berlin), Belgium, Spain and Portugal, Italy (including Milan), France (and Paris), Sweden and Denmark, the Netherlands, and Switzerland
- Australia and New Zealand
- India
