24 Aug

6 Scandinavian Brands Doing Ethical In Style

Scandinavia is known for its pure and minimalistic designs, aiming to improve everyday life with the modernist mantra ‘form follows function’. Scandinavian fashion often sticks to the same principles – simple yet beautiful.  But what about sustainable too? Here are six brands from Denmark, Norway and Sweden, which are doing ethical, in style.


Rated: Good

Copenhagen-based WORON was founded by two sisters, Arina and Anya Woron, driven by their strong desire to share their take on the perfect lingerie line. The brand proposes vegan underwear, fully Oeko-Tex Standard 100 certified!

Filippa K

Rated: Good

Filippa K was built in Stockholm in 1993, on a backbone of entrepreneurial strength focused on style, simplicity and quality. It uses organic cotton and linen and recycles off-cuts created during the manufacturing process. The brand is also certified as ‘good’ by the Fair Wear Foundation and makes efforts to follow the Fair Wear Responsible Code of Labour.

Nudie Jeans

Rated: Good

Nudie Jeans gives you the naked truth about denim. The brand uses eco-friendly materials including GOTS certified cotton in its high-quality, long-lasting products and limits the amount of chemicals, water and wastewater used in production. It has also adopted the Fair Wear Foundation Code of Labor to ensure fair labour in its supply chain.


Rated: Good

Sweden-based Dedicated’s vision is to be the positive alternative, to always use the most sustainable fabrics and to secure decent working conditions for both farmers and workers. It designs conscious sustainable streetwear, using eco-friendly materials and does not use any animal products.


Rated: Good

Stockholm’s Asket challenges every design and industry rule in order to bring you wardrobe essentials free from compromises, but full of love. Aiming at perfecting the essential menswear wardrobe, the brand uses low-impact dyes and monitors its workers health and safety by visiting 100% of its final stage production suppliers.

Mori Collective

Rated: Good

Mori Collective was founded by Tytti and Jenni, two friends wanting aim to find sustainable solutions to design and produce stylish clothing with values that are based on taking care of the environment, and the people involved. The brand consist of two labels: Mori and Diamond From Dirt. For their streetwear-inspired designs, they use eco-friendly materials, like organic cotton and IVN Best certified organic wool and cashmere.

Editor's note: Feature image via Filippa K. All other images via brands mentioned.

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