5 Scandinavian Brands Doing Ethical In Style - Good On You
24 Aug

5 Scandinavian Brands Doing Ethical In Style

Scandinavia is known for its pure and minimalistic designs, aiming to improve everyday life with the modernist mantra ‘form follows function’. Scandinavian fashion often sticks to the same principles – simple yet beautiful.  But what about sustainable too? Here are six brands from Denmark, Norway and Sweden, which are doing ethical, in style.


Rated: Good

Copenhagen-based WORON was founded by two sisters, Arina and Anya Woron, driven by their strong desire to share their take on the perfect lingerie line. The brand proposes vegan underwear, fully Oeko-Tex Standard 100 certified!

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Shop Woron @ Reve en Vert.

Shop Woron.

Filippa K

Rated: Good
Two images of a woman modelling blue denim.

Filippa K was built in Stockholm in 1993, on a backbone of entrepreneurial strength focused on style, simplicity and quality. It uses organic cotton and linen and recycles off-cuts created during the manufacturing process. The brand is also certified as ‘good’ by the Fair Wear Foundation and makes efforts to follow the Fair Wear Responsible Code of Labour.

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Shop Filippa K.

Nudie Jeans

Rated: Good

Nudie Jeans gives you the naked truth about denim. The brand uses eco-friendly materials including GOTS certified cotton in its high-quality, long-lasting products and limits the amount of chemicals, water and wastewater used in production. It has also adopted the Fair Wear Foundation Code of Labor to ensure fair labour in its supply chain.

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Shop Nudie Jeans.

Shop Nudie Jeans @ Farfetch.


Rated: Good
A woman wears a grey sweatshirt with a ballerina on the front.

Sweden-based Dedicated’s vision is to be the positive alternative, to always use the most sustainable fabrics and to secure decent working conditions for both farmers and workers. It designs conscious sustainable streetwear, using eco-friendly materials and does not use any animal products.

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Shop Dedicated.


Rated: Good
man wearing black asket t-shirt

Stockholm’s Asket challenges every design and industry rule in order to bring you wardrobe essentials free from compromises, but full of love. Aiming at perfecting the essential menswear wardrobe, the brand uses low-impact dyes and monitors its workers health and safety by visiting 100% of its final stage production suppliers.

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Shop Asket.

Editor's note

Feature image via Filippa K. All other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 2,000 brands. We may earn a commission on sales made using our offer codes or affiliate links.

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