7 Ethical Brands You’ll Love More Than Zara

By January 16, 2017Fashion
woman wearing reformation red dress on the beach

Most of the time, it seems like you can’t go wrong with Zara GoY-Ratings_3 for trusty wardrobe staples. But sometimes, in between the racks of almost-identical items, do you ever have a sudden pang of doubt?

This fashion behemoth has really cornered the “building block” market with a trusty range of classic, dependable, good value clothing. Yet at the back of your mind, you know it’s true: even as you’re proudly flaunting your newest attire, not only are hundreds of people wearing the exact same item right now but Zara’s fast fashion model may not be great for the environment or for the people who make our clothes.

So, we’ve listed a few of our favourite brands our favourite brands that between them cover all bases in terms of reliable wardrobe go-to items and also respect the planet, animals and the people who make their clothes.

Now you’ll never have to suffer that oh-so-awkward moment when you realise you’ve arrived at the party wearing the same outfit as your bestie. And if you do, guess what? You’ve just discovered another wonderful human who uses the Good On You app! New ethical shopping buddy? Sorted.

Reformation good on you great rating

Launched in 2009 by Yael Aflalo, Reformation is best known for their killer clothes, from eco-friendly dresses to jumpsuits and bottoms.  Based in downtown Los Angeles, this fashion brand states that sustainability is at the core of everything they do.

woman wearing reformation beige jumpsuitJager Jumpsuit | Ships Internationally

Although their style is carefree, there is nothing careless about this label. Reformation uses eco-friendly materials such as Tencel as well as recycled materials. Some of its products are Bluesign and Oeko-Tex Standard 100 certified and it also minimises the use of packaging and uses packaging from 100% post consumer waste.

Armedangels GoY-Ratings_4pt9

Affordable, ethical and on-trend.  Germany’s Armedangels get a ‘Great’ rating across the board from us.  We love this chic vegan and organic blouse, which is made from sustainable Global Organic Textile Standard (GOTS) certified cotton. Armedangels covers all the basics for women, men and kids.

woman wearing armedangels white blouseKaja Organic Blouse | Ships Internationally

Armedangels quality and long-lasting pieces are made from eco-friendly and certified materials. The brand also adopted the Fair Wear Foundation Code of Conduct to protect its workers abroad.

Vege Threads good on you great rating

For our Australian readers who love locally-made fashion, Vege Threads is the ethical brand for you. They sell men and women’s basics and activewear, so there’s a heap of items and styles to choose from.

woman wearing vege threads orgaic singlet dressOrganic Singlet Dress | Ships Internationally

Their cotton garments are all 100% GOTS certified. Vege Threads use a non-toxic solvent during the production process and nearly all of the solvent is recovered. Using eco-friendly fabrics, natural dyes and ethical labour practices, Vege Threads is advocating for a more sustainable fashion industry.

Find more timeless pieces with the Good On You app!

Movinun GoY-Ratings_4pt9

For fashion-forward, handcrafted, smart womens and menswear in understated colours, look no further than Movinun.  This Slovenian brand is tackling climate change head-on by using renewable energy in its operations as well as using a high proportion of eco-friendly materials.

woman wearing movinun black hoodieUnder the Hood Hoodie | Ships Internationally

If you are searching for your own expression and pieces with a story, then Movinun is made for you. The brand offers a range of minimalist and unique tops, tees, jumpsuits, dresses and outwear. It also keeps very small stock, so that each garment gets the attention it deserves.

No Nasties GoY-Ratings_4pt9

No Nasties provide a beautiful range of simple and stylish pieces for both women and men. Their flattering collections are perfect for anyone hunting for wardrobe staples.

woman wearing no nasties blue kaftanKaftan Maxi: Arlene | Ships Internationally

Made with 100% certified organic and fair trade cotton – No Nasties lives up to its name and never uses plastics. All their packaging is either made from organic cotton or recycled cardboard.

Deadwood good on you great rating

Better known for their upcycled leather jackets, Deadwood has launched a collection of classic-cut denim jeans!

Dash Light Head Denim Jeans | Ships Internationally

Their jeans use GOTS-certified organic cotton and are made alongside their jackets at their factory in Bangkok, where workers are paid fair wages and encouraged to develop and express their creativity. Mud Jeans (GoY-Ratings_4pt9) and Monkee Genes (good on you great rating) are also amazing ethical denim brands when looking to renew your wardrobe!

Kowtow GoY-Ratings_4pt9

Founded in 2007 by Gosia Piatek in New Zealand, Kowtow is a conscious label with a strong design philosophy. Their minimalist and effortless collections are made with sustainably and ethically sourced materials.

woman wearing kowtow striped dressTime Dress Pinstripe | Ships Internationally

Kowtow’s ethical cotton is Fairtrade certified use Global Organic Textile Standard (GOTS) approved inks and dyes. All of their clothes are made at SA8000®-certified organisations in India and their sustainability and ethical commitments go right down to their recycled packaging, which we love!


So there you have it: 7 ethical brands that really deserve your love. Want to find more brands? Head to the Good On You app to discover more than 500 new brands!

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Editor’s note: Good On You did not receive any compensation for recommending these brands. Ratings are correct at time of publication. This article was first published in 2017 and updated in June 2018.

Feature image via Reformation. Images via brands.

Yvette Hymann

Author Yvette Hymann

Yvette likes writing, reading and long walks on the beach. She has been described as a crazy cat lady more than once in her time, and is actually quite okay with that.

More posts by Yvette Hymann

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