Many people credit Zara with perfecting the art of fast fashion. It is a pioneer of super-fast turnaround times from design, manufacture, order, and distribution. Its twice-weekly drops of new lines that quickly sell out—creating a sense of urgency to buy—got many of us hooked on shopping for entertainment’s sake. Zara has been a key driver of the massive, wasteful, polluting, exploiting, and unsustainable fashion industry we have today: not exactly a legacy to be proud of!
Zara gets a rating of ‘Not Good Enough’ from us. It has introduced some measures to make its business more sustainable, such as the Closing the Loop program, and publishes a detailed list of suppliers. However, we believe the business model that Zara adopts can never be truly sustainable. The promotion of such rapid consumption is inherently harmful to both people and the planet.
That’s why we’ve listed a few of our favourite brands that between them cover all bases in terms of reliable wardrobe go-to items all while respecting the planet, animals, and the people who make their clothes. Here are 7 ethical brands you’ll love more than Zara.