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23 Nov
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23 Responsible Clothing Brands from Denmark, Sweden, Norway, and Finland

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Discover our round up of more sustainable clothing brands from Denmark, Sweden, Norway and Finland doing responsible fashion in style.

Simple yet beautiful style

The Nordic countries are known for their clean and minimalistic designs, aiming to improve everyday life with the modernist mantra “form follows function”. Fashion from the region is known for often sticking to the same principles—simple yet beautiful. But what about sustainable, too? Here are some of our favourite more sustainable fashion brands from Denmark, Sweden, Norway, and Finland doing ethical in style. All of these brands have received a “Good” or “Great” rating in our world class methodology, meaning they prioritise workers, the environment, and animals along their supply chains. But before we get to the list, what does a better brand actually look like?

What makes a better brand?

Simply put, a responsible brand makes sure it positively impacts on people, the planet, and animals.

It ensures its workers are treated fairly across the supply chain. This includes policies and practices on child labour, forced labour, worker safety, the right to join a union, and payment of a living wage.

A better brand also cares about its use of resources and energy, reducing its carbon emissions, impact on our waterways, as well as using and disposing of chemicals safely.

Finally, it uses no or very few animal products, like wool, leather, fur, angora, down feather, shearling, karakul, and exotic animal skin and hair. Ideally, the brand is 100% vegan.

A CTA to the Good On You directory inviting users to click through and discover how their favourite fashion brands rate.

Now that you know what makes a responsible brand, you might decide to shop from companies located in your country or region. Whether it is to support your community at home or reduce your carbon footprint when shopping online, shopping locally can have positive benefits.

So if you live in the Nordic countries or want to support brands from Finland, Sweden, Denmark, or Norway, you might wonder which clothing brands are doing better. Here we’re shining a spotlight on the best more ethical and sustainable clothing brands that are rated “Good” and “Great” by our first-class methodology. In the list, you’ll find both accessories and clothing labels that all cater to different styles, including womenswear and menswear, and kidswear too.

Curious about brands in other regions? Check out our editors’ favourite brands from:

Brands from Denmark

Underprotection

Rated: Good
Someone sunbathing in a one-shoulder swimsuit by Underprotection.

Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear, and swimwear from lower-impact materials like organic cotton. All of its packaging, paper, and polybags are either recycled or biodegradable, and it only works with certified factories as it believes “fair working conditions and fair wages are human rights”. Underprotection exists to celebrate women of all kinds, and its goal is to make them feel as beautiful and comfortable as possible.

You can find the full range in XS-XL.

See the rating.

Shop Underprotection.

Aiayu

Rated: Good

Danish luxury brand Aiayu offers building blocks to a conscious home and wardrobe, with an emphasis on quality and time enduring designs. Established in 2015, Aiayu products are created with care for the environment, its workers, and the wearer. The brand embodies its belief that the combination of a product’s origins, more sustainable production, and environmental impact are equally as vital as its aesthetics.

Find most items in sizes XS-L.

See the rating.

Shop Aiayu.

Colorful Standard

Rated: Good

Colorful Standard is a Danish clothing brand that makes organic fashion essentials for men and women. The brand doesn’t care much for seasons or trends, instead, it creates timeless and long-lasting products to avoid the downward spiral that is over-consumption.

Find most items in sizes XS-2XL.

See the rating.

Shop Colorful Standard.

KnowledgeCotton Apparel

Rated: Good

Believing in more sustainable menswear that makes a difference, KnowledgeCotton Apparel creates long-lasting and high-quality products, using a high proportion of lower-impact materials, including GOTS certified organic cotton.

Find the items in sizes S-2XL.

See the rating.

Shop KnowledgeCotton Apparel @ Brothers We Stand.

Shop KnowledgeCotton Apparel.

Tomorrow Denim

Rated: Good

Launched in Copenhagen in 2018, Danish brand Tomorrow Denim is the world’s first denim brand certified by both the Nordic Swan Ecolabel and the EU Ecolabel. The brand’s mission is simple: to prove that great style and a sustainable mindset go hand in hand.

Find most items in sizes 34-42.

See the rating.

Shop Tomorrow Denim.

Son of a Tailor

Rated: Great

Danish clothing-tech company Son of a Tailor offers custom fit t-shirts, sweatshirts, and knitwear, all made to order from the highest quality materials.

See the rating.

Shop Son of a Tailor.

Organic Basics

Rated: Good
people wearing organic basics basics

Organic Basics offers high-quality more sustainable fashion basics for men and women in organic materials. The Denmark-based brand puts sustainable thinking at the centre of everything—it only chooses fabrics that care for our environment, and only ever partners with factories that care about their impact.

Organic Basics’ clothes are available in sizes XS-XL.

See the rating.

Shop Organic Basics.

Shop Organic Basics @ Shop Like You Give a Damn.

Brands from Sweden

Dedicated

Rated: Good
People in colourful, contemporary styles by responsible brand Dedicated.

If you love a great graphic print, Swedish label Dedicated has you covered. Dedicated is a responsible streetwear brand for men, women, and children. All cotton used in its clothes is 100% organic, and most pieces are Fairtrade certified, which means that you don’t have to sacrifice your ethics to dress in style.

Find the clothes in XS-XL.

See the rating.

Shop Dedicated.

Shop Dedicated @ Earthkind.

Shop Dedicated @ Shop Like You Give a Damn.

Icebug

Rated: Good

Founded in Sweden, Icebug makes shoes for the outdoors including hiking and trail running sneakers, using lower impact materials.

See the rating.

Shop Icebug.

Nudie Jeans

Rated: Great

Nudie Jeans gives you the naked truth about denim. The brand uses eco-friendly materials including GOTS certified cotton in its high-quality, long-lasting products and limits the amount of chemicals, water and wastewater used in production. It has also adopted the Fair Wear Foundation Code of Labor to ensure fair labour in its supply chain.

See the rating.

Shop Nudie Jeans.

Shop Nudie Jeans @ Farfetch.

Shop Nudie Jeans Pre-Owned @ Vestiaire Collective.

Mini Rodini

Rated: Good
kids wearing mini rodini outfits in garden

Mini Rodini offers more sustainable baby and kids clothes, accessories, and more. It is certified by OEKO-TEX® STANDARD 100 and is a member of the Fair Wear Foundation.

Find the adorable range for 0-11 years.

See the rating.

Shop Mini Rodini @ LVRSustainable.

Shop Mini Rodini Pre-Owned @ Vestiaire Collective.

Shop Mini Rodini Pre-Owned @ Retykle.

Shop Mini Rodini @ Little Label Lovers.

Shop Mini Rodini.

RESIDUS

Rated: Good

REDISUS was founded in Stockholm, Sweden 2017 with a vision to create more ethical, sustainable and long-lived garments. The brand designs with a clean aesthetic, inspired by women’s everyday lives and needs.

Find most items in sizes XS-XL.

See the rating.

Shop RESIDUS.

CDLP

Rated: Good
underwear from cdlp

CDLP is a Swedish luxury underwear brand that makes all its products locally in Europe.

See the rating.

Shop CDLP.

Houdini

Rated: Good
Person outdoors wearing black sustainable insulated jacket made by Houdini.

Houdini is a functional sustainable outdoor clothing label for men, women, and kids. It uses a medium proportion of eco-friendly materials in its range, including recycled materials. Find the range in sizes 2XS-XL.

See the rating.

Shop Houdini.

Tripulse

Rated: Great

Tripulse is a Swedish activewear brand on a mission to create high performing activewear that protects our planet and its people. The brand believes that fitness, both physical and mental, is the foundation for a good and healthy life and gives people the courage to live the life they dreamed of, become their best selves, make bold moves, and change the world for the better.

Find most items in sizes XS-6XL.

See the rating.

Shop Tripulse.

Sandqvist

Rated: Good

Sweden’s Sandqvist makes a range of stylish, everyday bags from backpacks to handbags. It uses organic cotton and recycled fabrics and is a member of the Fair Wear Foundation. Sandqvist even has its own workshop which repairs and upcycles old bags into new products.

See the rating.

Shop Sandqvist.

Shop Sandqvist Pre-Owned @ Vestiaire Collective.

Swedish Stockings

Rated: Good
Someone lay down on their side dressed in white basic top, sheer stockings by Swedish Stockings.

Swedish Stockings creates high quality, responsibly made stockings, knee highs, tights, socks, and pantyhose. The brand also offers a recycling program to help clean up the hosiery industry—if you send in three or more pairs of synthetic pantyhose from any brand, you’ll receive a 10% discount code to use next time you purchase Swedish Stockings.

Find the perfect pair in sizes XS-XL.

See the rating.

Shop Swedish Stockings.

Shop Swedish Stockings @ Urbankissed.

Shop Swedish Stockings @ Shop Like You Give a Damn.

Boob

Rated: Good
Sustainable maternity tights in black

Recycled polyamide has never been softer! Boob is a Swedish maternity and nursing clothes brand that aims to support you throughout your entire motherhood journey. Sizes available are are S-XL.

See the rating.

Shop Boob.

Shop Boob second hand @ Retykle.

ASKET

Rated: Good
People wearing tops, sweaters, jackets, bottoms and accessories by Asket.

Stockholm’s Asket challenges every design and industry rule in order to bring you wardrobe essentials free from compromises, but full of love. Aiming at perfecting the essential menswear wardrobe, the brand uses low-impact dyes and monitors its workers health and safety by visiting 100% of its final stage production suppliers.

See the rating.

Shop Asket.

Rave Review

Rated: Good

Rave Review is a Swedish upcycling clothing line that demonstrates works to combine remake and high-end fashion. All items are sourced and produced in Europe, and can be found in sizes in sizes XS to M.

See the rating.

Shop Rave Review.

Brands from Norway

Holzweiler

Rated: Good
A group of people around a table wearing Holzweiler ready-to-wear fashion.

Holzweiler is an Oslo, Norway-based brand that houses ready-to-wear fashion and accessories across menswear and womenswear.

Find most products in XS-XL.

See the rating.

Shop Holzweiler.

Brands from Finland

ASK SCANDINAVIA

Rated: Good

ASK Scandinavia is a Helsinki-based, female-founded brand making timeless bags from lower impact materials.

See the rating.

Shop ASK SCANDINAVIA.

Shop ASK SCANDINAVIA @ Immaculate Vegan.

INTOA design

Rated: Great

INTOA design is a Finnish brand founded in 2010. The brand creates handmade unique accessories and home textiles using as many recycled materials as possible. The aim is to make ecological, beautiful, and more sustainable products from materials already in use. INTOA design also makes most of the products to order, avoiding unnecessary stock.

Shop INTOA design.

See the rating.

Editor's note

Feature image via Swedish Stockings. All other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion and beauty brands’ impact on people, the planet, and animals.

We updated this article on 12 March 2026. Our editors frequently make updates to articles to ensure they’re up to date. We refreshed our suggestions to ensure they reflect brands with recent ratings.

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