How Ethical is Uniqlo?

By September 21, 2018Fashion

Uniqlo doesn’t fit the usual fast fashion model, the Japanese brand’s preppy look is more enduring than the usual ‘new styles every week’ shtick of other big brands. Plus, when it gets cold those cardigans can look pretty compelling! But…is there more to the story? We ask how ethical is Uniqlo?

Uniqlo’s founder, Tadashi Yanai, was ranked Japan’s richest man in 2015. The multinational retailer first opened in 1984 and emphasises low-cost, everyday fashion that doesn’t go out of style. And it seems it’s picked a winning formula with more than 3,000 Uniqlo stores worldwide. But let’s look at the story behind that super cheap cashmere sweater you bought in three different colours!

Environmental Impact: It’s a Start

When it comes to the environment, Uniqlo has taken some steps in the right direction. For example, they have a repair and reuse program in place and report on their direct and indirect carbon emissions. Uniqlo has joined the Sustainable Apparel Coalition and has also made a public commitment to reduce its carbon footprint by 10% by 2020. That being said, this is still a brand built on a fast fashion mode with more or less disposable clothing, which is inherently harmful to the environment. They are also not as transparent about their environmental impact as they could be – we hope there aren’t any skeletons hiding in Uniqlo’s closet!

Labour Conditions: Not Good Enough

Uniqlo’s labour rating is ‘Not Good Enough’ based on the 2018 Ethical Fashion Report which looks at criteria including payment of a living wage, worker empowerment and transparency. Uniqlo received praise for their Supplier Code of Conduct. They also trace most of their supply chain including all of its final stage, however, they don’t publically list their suppliers. Uniqlo audits most of its traced facilities over a two-year period, but they have minimal working empowerment initiatives and have been criticised for not implementing a living wage. Why the mismatch? A report released in October 2016 by the organisation War on Want, accuses Uniqlo of hiding human rights abuses behind ethical claims.

Animal Welfare: It’s a Start

Uniqlo is on the right track with animal welfare, but again there is still room for improvement. They get a big thumbs up for banning the use of fur, angora, shearling and karakul. However, they do use down feather, wool and leather without specifying their sources. Uniqlo also uses hair from exotic species such as cashmere and mohair.

Overall Rating: It’s a Start GoY-Ratings_3

Uniqlo has been rated ‘It’s a Start’ based on information from the Ethical Fashion Report, Behind the Barcode and research from our team at Good On You. Uniqlo has set some good environmental policies in place but there’s no evidence they’re providing fair wages for their workers.


Download the free Good On You app for more guides to ethical brands.


Fortunately, we found some ‘Good’ and ‘Great’ alternatives to Uniqlo, have a look!

Ethical Alternatives

Kuyichi GoY-Ratings_5

Gabriella Coat | | Ships internationally

Established in 2001, Kuyichi is the first organic denim brand. With ‘Great’ labour and environmental ratings, the brand designs ethical and durable, yet trendy and modern pieces that never go out of style.

Bleed GoY-Ratings_5

Polar Jacket | | Ships internationally

Looking for more streetwear items? Then look no further than ecological and fairly produced Bleed. The brand rates ‘Great’ on all fronts. Certified by Bluesign System, the brand also uses a high proportion of eco-friendly materials. Its range is 100% vegan, so this Polar Jacket is a great alternative if you want to be stylish and cruelty-free.

Lanius GoY-Ratings_4

Longsleeve GOTS Organic Cotton T-Shirt | | Ships internationally

“Love Fashion, Think Organic, Be Responsible” are the maxims of Lanius. It uses eco-friendly materials, like GOTS certified cotton. All Lanius facilities are SA8000 certified and it is a member of the Fair Wear Foundation.

For a limited time only,15% off LANIUS Autumn/Winter new arrival tops! To get your exclusive code, download the free Good On You app and click on the ‘Offers’ tab.

Jyoti – Fair Works GoY-Ratings_4

Blouse BELA Striped | | Ships internationally

German-Indian social enterprise Jyoti – Fair Works aims at empowering women through the production of fair fashion. The label uses the GOTS Code of Conduct, addressing workers’ rights and living wage.

ReCreate GoY-Ratings_4

Forge Shirt | | Ships internationally

ReCreate produces clothing for women, men and children while supporting a developing community in Cambodia. The brand is GOTS certified and ensures better labour conditions early in the supply chain, providing employment for women in Dey Tmey.


Discover ethical fashion brands with the Good On You app.

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Editor’s notes: this article was updated in September 2018. Images via Uniqlo and brands mentioned.

Yvette Hymann

Author Yvette Hymann

Yvette likes writing, reading and long walks on the beach. She has been described as a crazy cat lady more than once in her time, and is actually quite okay with that.

More posts by Yvette Hymann

Join the discussion 7 Comments

  • Annie says:

    Today I went into Uniqlo and refused to buy a puffer jacket as it stated it was filled with down…unless it is Eider duck down it has been taken by unethical measures from ducks …they are live and suffer because of people’s greed
    Do not buy these jackets…becoming rich through an animal’s suffering is the lowest thing a human can do …karma !

  • alex says:

    Thank you for your helpful article. It’s frustrating that more people don’t consider, question or challenge the suffering that their candy coloured fashion pieces are a product of.

  • naomi raiselle says:

    It saddens me that a company that has reached across generations with a good quality, simple line of “lifestyle” clothing hasn’t yet raised its workers standards of living. I have no issue with smart businesspeople getting wealthy. I do have an issue with them getting extraordinarily wealthy while their workers are mistreated and underpaid. S/he who holds the power is always obligated to help those who don’t. Raising the standards for its workers would be an exciting and necessary step toward brand consistency.

  • I stood in Uniqlo for hours once trying to make sense of their ethical claims. SO pleased to have this rating from GoY! I do love their cashmere jumpers though, which I don’t treat as fast fashion. But most of the rest is so disposable is hurts.

  • Mo says:

    Don’t touch Uniqlo clothes if you care about human rights or the environment. Support real companies.

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