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best sustainable fashion brands of 2020
21 Dec
best sustainable fashion brands of 2020

The 2020 Ethical Fashion Naughty and Nice List

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Pull up a chair and discover the best and worst rated brands of the year with our 2020 roundup.

The best and worst rated brands of 2020

It’s that time of the year again: the time when we take a look at the best and worst fashion brands of 2020! So, who’s been naughty and who’s been nice this year?

The Good On You Ratings team has been busy this year: using our new and updated world-class methodology, we’ve rated 1263 brands, bringing up the total number of brands on the app and Directory to 2753!

2020 was also an important year for sustainable fashion, with the COVID-19 crisis shedding more light onto the unethical working conditions of garment workers throughout the world. Almost immediately after lockdowns started rolling out in March this year, stories emerged of big fashion brands cancelling orders and leaving vulnerable suppliers high and dry. People are now expecting and demanding more from brands!

So as 2021 approaches, we thought we’d give you a round-up of the brands with the best and worst ratings of 2020.

Fashion brands better watch out—we made a list, checked it twice, and we found out who’s naughty or nice!

The nice brands


Rated: Great
woman wearing mayamiko colourful top

Lovingly crafted in Malawi, Mayamiko takes ethical to the next level with their unique and beautiful fair trade fashion and accessories. With a stunning mix of modern and traditional textiles and cuts from Africa, Asia and Italy, this 100% PETA-certified vegan brand should be high on your list for colourful clothes. A leading advocate for better labour rights, the brand have also created the Mayamiko Trust, a charity working in the community to train and empower disadvantaged women. Find the whole range in sizes S to XL.

See the rating.

Shop Mayamiko.

MUD Jeans

Rated: Great
A man wears navy jeans and a blue top

Dutch denim brand MUD Jeans is all about sustainability. Not only does it offer a repair service, but it also provides a rental service where you can lease a pair of jeans for up to a year. MUD Jeans uses a combination of GOTS certified organic cotton and post-consumer recycled cotton.

MUD Jeans are available in a range of sizes, usually from W25 L30-W33 L32 for women and W28 L34-W36 L34 for men.

See the rating.

Shop MUD Jeans.

The Classic T-Shirt Company

Rated: Good

The Classic T-Shirt Company is a US brand that creates premium, responsibly made t-shirts with luxury and integrity. All of its products are made from GOTS certified organic cotton and it doesn't use any animal-derived materials.

The Classic T-Shirt Company’s range is available in US sizes XS-3XL.

See the rating.

Shop The Classic T-Shirt Company.


Rated: Good
two women wearing Miakoda sustainable yoga clothes

If you’re all about that organic plant-based lifestyle, then you’ll most certainly vibe with NYC-made brand Miakoda and its organic, ultra-cosy active and loungewear. Its pieces include stripped-back colours and designs that are all about comfort.

Supportive of different shapes and sizes, find the range in XS-4XL.

See the rating.

Shop Miakoda.

Shop Miakoda @ Wearwell.

Infantium Victoria

Rated: Great
young POC girl wearing preloved green velvet dress by ethical vegan brand Infantium Victoria

Infantium Victoria offers beautiful vegan luxury for all ages. This German brand scores ‘Great’ across the board! Its products are certified by Global Organic Textile Standard (GOTS), and it sells previously owned products to minimise textile waste. Find the collections for babies up to 2 years old, and children and teenagers up to 16 years old.

See the rating.

Shop Infantium Victoria.

These 5 brands have the highest rating on Good On You, but we think these brands also need to be praised for their hard work:

The naughty brands

Unfortunately, this year again, some brands have been (and continue to be) naughty. But what do we mean by that? These brands are the ones which do not provide sufficient relevant information about how they reduce their impact on people, the planet, or animals. This means it is impossible for us to rate them, and for you to know how the products you buy affect the issues you care about. We believe transparency is the first step towards a more sustainable business and we think you have a right to comprehensive and accurate information about how a brand impacts people, the planet, and animals!

Luckily more and more brands are doing their best to reduce their impact on people, the planet, and animals, so to all the ethical and sustainable fashion brands out there: thank you!

And for the ones who are not doing so great, we urge you to start thinking about doing the right thing, with transparency being the first step.

If you’d like to know more about a brand that has not been rated yet, send us an email at [email protected]!

Editor's note

Feature image via Mayamiko. All other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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