Fashion isn’t just about keeping warm—it’s a matter of self-expression. That’s one of the key reasons it’s hard for many people to commit to ethical purchases, as they aren’t sure they’ll find what they’re looking for. It’s easy to “trade sideways” into an ethical pair of white trainers, or black trousers, or a grey t-shirt, given that basics are well covered by ethical brands. But we want to throw a spotlight onto brands that cater for wilder tastes. When you start buying ethically, it’s just as possible to dress with flair and express yourself.
This month we’re looking at streetwear. There’s no doubt that the less-ethically minded streetwear brands know how to produce inspiring and bold design, and do well at supplying a market hungry for style that feels creative and energetic. Ethical activewear is easy to find, but broadly it tends to be a little more neutral or organic. So, what if you’re looking for that edgier aesthetic? Something a bit more punchy and intense?
Plenty of streetwear is muted, but we’re on the hunt for those contrasting bright colours, bold logos, sports-inspired graphics and striking urban lines, the oversize coats, weird cuts, and deliberate clashes.
The honest truth with some of the bigger brands is that their product range is huge, and not every garment is made with the same degree of attention. For example, across a website some items will use recycled fabrics, some organic cotton, some a percentage. So it does take a bit of research. Luckily, we have done the hard work for you and put together this list of ‘Good’ and ‘Great’ streetwear brands so you can rock your style while doing good for people, the planet, and animals. Here are some of our favourite companies that have style and attitude without compromising on ethics.