The Ultimate Guide to Ethical and Sustainable Basics - Good On You
22 May

The Ultimate Guide to Ethical and Sustainable Basics

If you’re looking to make a difference with your wardrobe, why not start from the bottom up? Opting for sustainable basics is the perfect way to dip your toes into the world of ethically-made clothing.

An easy way to begin your journey as a conscious consumer is to choose your basics from brands that do right by people, planet and animals. The great news is you can do this without sacrificing your sense of style! Each brand below has been rated for its impact on the ethical and environmental issues you care about.

Underwear

Switching out your undies for their ethical alternatives is the easiest place to begin. You can start small by purchasing eco-friendly or fair trade underwear whenever items in your current collection need replacing. Since underwear is something we’ll continually need to repurchase, opting for brands that produce sustainably makes a huge impact over time—and we promise they’re just as fun to dance in on those nights out (or in!).

nu-in

Rated: Good

nu-in is a European brand that features activewear, loungewear, and underwear collections, as well as trend-led men's and women's ranges. It prioritises the planet by using a high proportion of eco-friendly materials, and reuses offcuts to minimise textile waste. The brand is inclusively sized, and features an extended sizing range up to 6XL!

See the rating.

Shop nu-in.

Etiko

Rated: Great
woman wearing grey etiko underwear

Etiko is a small family owned business that has won several sustainability awards and all products are vegan and Fairtrade certified. We love the minimal underwear in sizes up to 20 (US 24). The Australian brand also produces ethical hi-top and low-cut sneakers in a range of colours to suit any style or outfit.

See the rating.

Shop Etiko.

Mighty Good Basics

Rated: Great
woman wearing white sustainable mighty good undies underwear

Quality, affordable, organic, fair trade underwear.  All of Mighty Good Undies’ products are Global Organic Textile Standard (GOTS)-certified organic cotton certified, and the brand uses renewable energy in its supply chain. Find the underwear in AU sizes 6-22.

See the rating.

Shop Mighty Good Undies.

Knickey

Rated: Great
knickey sustainable underwear set

Made in a Fair Trade Certified factory, Knickey’s organic cotton underwear sets are some of the best in the sustainable market. Taking it a step further, the brand has also partnered with an NYC non-profit to recycle old undergarments, turning the fibres into insulation and rug pads. Sending in your old undies will not only help cut down on the amount of fibres that wind up in the landfill, but it’ll give you the freedom to buy new, eco-conscious sets. Find most items in sizes 2XS to 3XL.

See the rating.

Shop Knickey.

ROZENBROEK

Rated: Great

ROZENBROEK is a British brand that features well-made clothing made from the finest organic materials, including solar energy.

See the rating.

Shop ROZENBROEK @ SlowCo.

Shop ROZENBROEK.

nat’v basics

Rated: Good
woman wearing natv basics top and bottom

Offers

three women wearing neutral tone sustainable lingerie by nat'v basics

nat’v basics – Sets

Save money by pairing up bottoms designed to beautifully and comfortably embrace your figure. 25% off bottom sets with code betterchoice. (Ends: 8 SEP)

Checkout code: betterchoice
Shop now
woman outside wearing brown ethically made bralette by nat'v basics

nat’v basics – Bras and Bralettes

Created to be timeless pieces in your drawer, you’ll be seduced by comfort and fall in love with the design. 25% off bras and bralettes with code betterchoice. (Ends: 8 SEP)

Checkout code: betterchoice
Shop now
woman wearing white sustainable knickers by Nat'v Basics

nat’v basics – Knickers

Your ultimate comfort knickers, perfect for lazy days or when you feel a little more cheeky! 25% off knickers and period panties with code betterchoice. (Ends: 8 SEP)

Checkout code: betterchoice
Shop now

nat'v basics is an Australian eco-friendly underwear label designed for the everyday woman. Made from recycled and sustainable materials, nat'v basics pieces are designed to be the most comfortable basics you’ll ever wear. No frills or trims or awkward bits—so you can put them on and forget you’re wearing them! Find most items in sizes 8 to 16.

See the rating.

Shop nat'v basics.

PACT

Rated: Great

PACT is a brand that is passionate about being part of a movement transforming the way apparel is made. All of their clothing is sweatshop-free and child-labor-free and its activewear range is almost entirely made from certified organic cotton, with more than 50% also certified as Fair Trade. The underwear is available in sizes XS-2XL.

See the rating.

Shop PACT.

KENT

Rated: Great

KENT is a US-based brand that creates timeless organic underwear for women, ensuring a quality fit and feel no matter what. It produces the first verified compostable underwear, made from organic cotton and designed to return to nature in 90 days when composted or planted, feeding the soil and growing new plants (or future pants). Find most pants in sizes XS to 2XL.

See the rating.

Shop KENT.

Thunderpants USA

Rated: Great

Thunderpants USA is a manufacturer of quirky, organic cotton underpants for the family. This brand creates high-quality, long-lasting products and repurposes off-cuts to produce one-off pieces. Find the range in sizes S-3XL.

See the rating.

Shop Thunderpants USA @ Made Trade.

Naja

Rated: Good
black and pink sustainable underwear by naja

Naja makes beautifully designed lingerie and helps educate and employ women through its Underwear for Hope program. The underwear is available in sizes XS-XL.

See the rating.

Shop Naja.

NIKIN

Rated: Good

If you’re the kind of person who likes to wear their morals, look no further. Not only is a tree planted every time you purchase a NIKIN product, you also get to show your tree pride! Products are available in sizes XS-XL.

See the rating.

Shop NIKIN.

A-dam

Rated: Good
funky green ethical boxers by A-dam on a shirtless muscular man wearing a tiger mask

A-Dam Underwear is a fresh boxer brand for men with character. It uses a high-proportion of eco-friendly materials, like GOTS certified cotton, and limits the amount of chemicals, water and wastewater used in production. Find the briefs in sizes XS-2XL.

See the rating.

Shop A-Dam Underwear.

 

ASKET

Rated: Good
man wearing asket's sustainable boxer briefs in white

ASKET has been creating timeless wardrobe essentials since 2015 with revolutionary sizing and fair pricing. The brand disregards seasonal collections, cuts out all the middlemen, and only sells directly to you—putting its entire focus on building a single permanent collection. The briefs are available in sizes XS-XL.

See the rating.

Shop ASKET.

Woron

Rated: Good
woman wearing black lace underwear by woron

Woron creates vegan underwear and fashion favourites that will stay in your wardrobe season after season. Sizes XS-XL are available in this range.

See the rating.

Shop Woron @ Reve en Vert.

Shop Woron.

 

Boody

Rated: Good
three women from different ages wearing sustainable boody underwear

Made from organically grown bamboo, Boody is a clothing brand that supports the trend for all things green & ethical. Find the range in sizes XS-XL.

See the rating.

Shop Boody.

Pico

Rated: Great

Pico designs beautifully soft organic and fair-trade cotton underwear for both men and women. The British brand is fully vegan and all its products are Fairtrade International – Small Producers Organisations certified. Pico underwear is stocked in sizes XS-XL.

See the rating.

Shop Pico @ Reve en Vert.

Shop Pico.

Bras

Support the planet and its people while, you know, supporting yourself! Whether you’re looking for simple designs or flirty fabrics, bras that suit your tastes and values definitely exist. So go on, lift your game with these gorgeous ethically sound choices!

Underprotection

Rated: Good
woman of colour wearing lacy teal ethical bra from underprotection

Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear, and swimwear from sustainable materials like recycled polyester and organic cotton. All of its packaging, paper, and polybags are either recycled or biodegradable, and it only works with certified factories as it believes “fair working conditions and fair wages are human rights”. Underprotection exists to celebrate women of all kinds, and its goal is to make them feel as beautiful and comfortable as possible. You can find the full range in XS-XL.

See the rating.

Shop Underprotection.

Shop Underprotection @ Curate.

Shop Underprotection @ LVR Sustainable.

The Nude Label

Rated: Good
woman wearing sustainable underwear by The Nude Label ethical brand

The Nude Label curates comfy vegan underwear, swimwear, and sandals that feel as good as they look. All the pieces are made in a family-run factory in Valencia, Spain. The closeness to the studio allows the Nude Label to have a bigger control over the process and ensure good working practices. Most products are available in XS-XL.

See the rating.

Shop The Nude Label.

Luva Huva

Rated: Good

Natural beauty has never been so sexy. Luva Huva (pronounced Lover Huva) offers comfortable lingerie in an elegant feminine style. It uses environmentally friendly fabrics like organic cotton, bamboo, soy,  remnant material and vintage lace. Luva Huva’s pieces are handmade in the United Kingdom, and are available in custom sizing.

See the rating.

Shop Luva Huva.

HARA

Rated: Great

HARA is a clothing label designed for you and our earth collectively. The brand specialises in organic bamboo cotton underwear and loungewear, with its vibrant colours achieved naturally with Turmeric, Indigo and Madder Root plants. HARA bras are inclusively sized from XS-5XL.

See the rating.

Shop HARA The Label.

WAMA

Rated: Good
black woman wearing black hemp triangle bralette by WAMA

WAMA is pioneering the hemp clothing industry with premium hemp underwear. It uses a high proportion of eco-friendly materials including organic cotton and hemp, and is a PETA approved vegan company! Find the bras in XS-2XL.

See the rating.

Shop WAMA.

Organic Basics

Rated: Great
organic basic bra by sustainable brand Organic Basics

Organic Basics offers high-quality sustainable fashion basics for men and women in organic materials. It also recently launched its first sustainable denim collection! The Denmark-based brand puts sustainable thinking at the centre of everything—it only chooses fabrics that care for our environment, and only ever partners with factories that care about their impact. Organic Basics clothes are available in sizes XS-XL.

See the rating.

Shop Organic Basics @ Rêve en Vert.

Shop Organic Basics @ thegreenlabels.

Shop Organic Basics.

NICO

Rated: Good
woman wearing grey nico underwear bra

Established in 2012 by Lis Harvey, NICO celebrates minimalism and understated luxury. The brand brings high quality basics and underwear to the Australian fashion landscape, featuring clean lines, luxe fabrics, and the styles and colours needed for everyday. NICO’s factories are signatories to The Bangladesh Fire and Building Safety Accord and are compliant with BSCI and certified with WRAP. Find NICO bras in sizes XS-XL.

See the rating.

Shop NICO.

Shop NICO @ SlowCo.

Miakoda

Rated: Great

If you’re all about that organic plant-based lifestyle, then you’ll most certainly vibe with Miakoda and its organic, ultra-cosy active and loungewear. Supportive of different shapes and sizes from XS-4XL, these ethical and sustainable pieces include stripped-back colours and designs that are all about comfort. Everything is manufactured in an ethical factory in NYC, and all packing materials are eco-friendly. Neat!

See the rating.

Shop Miakoda.

Concerned about your carbon footprint when buying from overseas? Your questions are answered in our guide to international shipping

Socks & Stockings

Interested in combining comfort, style, and ethics as you walk through life? Put your best foot forward with these excellent options.

Conscious Step

Rated: Great

Conscious Step is a socially conscious sock company; their socks are ethically manufactured with Fairtrade, organic cotton and non-toxic dyes. Each design gives to a non-profit to deliver a direct impact in making the world a better place. The socks come in S-M sizes.

See the rating.

Shop Conscious Step.

Swedish Stockings

Rated: Great

Swedish Stockings creates the best quality eco-friendly black and patterned stockings, knee highs, tights, socks, and pantyhose. The brand also offers a recycling program to help clean up the hosiery industry—if you send in three or more pairs of synthetic pantyhose from any brand, you will receive a 10% discount code to use next time you purchase Swedish Stockings! Find the perfect pair in sizes XS-XL.

See the rating.

Shop Swedish Stockings.

Shop Swedish Stockings @ LVR Sustainable.

Shop Swedish Stockings @ thegreenlabels.

Shop Swedish Stockings @ Rêve en Vert.

Shop Swedish Stockings @ Urbankissed.

Harvest & Mill

Rated: Good
Harvest & Mill sustainable socks pack in ivory

Harvest & Mill pieces are grown, milled, and sewn exclusively in the US, supporting American organic cotton farmers and local sewing communities. The brand makes socks for men and women, always ensuring they are not dyed or bleached, greatly reducing the use of water, energy, and dye materials. Even better, by cultivating different varieties of cotton, the brand is able to bolster biodiversity, which is essential for ensuring healthy ecosystems and keeping our planet resilient in the face of climate change. Neat!

See the rating.

Shop Harvest & Mill.

Shop Harvest & Mill @ Rêve en Vert.

People Tree

Rated: Great

Sustainable fashion pioneer and leader People Tree is a ‘Great’ ethical brand and one of our favourites. The brand uses eco-friendly materials and addresses labour risks by adopting the Fairtrade International - Small Producers Organisations Code of Conduct. Find most products in UK sizes 6 to 18.

See the rating.

Shop People Tree.

Shop People Tree @ thegreenlabels.

Pyjamas

We spend a huge amount of our time in bed—make the most of it with these cute and conscious sleepwear brands.

Beaumont Organic

Rated: Good
woman wearing white organic cotton nigtie by beaumont organic

Dylla Organic Cotton Nightie – Ships internationally

Beaumont Organic is a UK-based slow fashion brand that blends simple style with ethical production practices. Founded by Hannah Beaumont-Laurencia, the brand also has its own charitable foundation which supports people in Fiji. Find the range in sizes XS-L.

See the rating.

Shop Beaumont Organic @ Rêve en Vert.

Shop Beaumont Organic.

Noctu

Rated: Great
A woman in a black nightdress

A collection of night and loungewear. Minimalist styles made from luxuriously soft organic cotton, simplicity and function meet comfort. Sizes XS-L are available.

See the rating.

Shop Noctu.

 

Sorella Organics

Rated: Great

Sorella’s certified organic sleepwear range includes tops, pants, wraps, nighties, as well as maternity wear. Find the range in sizes S-XL.

See the rating.

Shop Sorella Organics.

T-shirts

There’s nothing quite as versatile as that chic but simple tee that you can pair with almost everything in your wardrobe.

Yes Friends

Rated: Great

Yes Friends is a UK-based fashion brand that creates sustainable, ethical, and affordable clothing for everyone. Yes Friends' t-shirts cost less than £4 to make and the brand only charges £7.99. Using large scale production and direct to consumer margins means Yes Friends can charge you an affordable price for a sustainable and ethical t-shirt. Find the tees in sizes 2XS to 2XL.

See the rating.

Shop Yes Friends.

Honest Basics

Rated: Great
woman wearing basic white t-shirt by honest basics

Honest Basics is a GOTS-certified basics brand based in Germany. It’s on a mission to make sustainable fashion accessible to everyone, by keeping prices low, making quality basics that everyone has in their wardrobe, and  constantly improving the sustainability of its products and supply chain. You can find the shirts in sizes XS-L.

See the rating.

Shop Honest Basics.

MATE the Label

Rated: Great
woman of colour wearing mustard sustainably produced tshirt from mate the label

MATE the Label creates clean essentials made with GOTS certified organic fabrics and low-impact dyes. It also manufactures locally to reduce its carbon footprint. The shirts are available in sizes XS-XL.

See the rating.

Shop MATE the Label.

studio JUX

Rated: Great
black t-shirt by studio jux

Amsterdam based studio JUX designs fairtrade and sustainable clothes and jewellery with its own factory in Kathmandu, focusing on women empowerment projects. Find most products in sizes 34 to 42 for women and S to XL for men.

See the rating.

Shop studio JUX.

tentree

Rated: Good
woman wearinf basic sustainable tentree t-shirt

tentree is a Canadian sustainable lifestyle brand that plants 10 trees for every item purchased. The certified B-Corp brand has already helped to remove tonnes of CO2 from the atmosphere and reforested over 5,000 hectares of land (that’s equal to 12,000 football fields). But its commitment to sustainability extends way beyond trees. Using recycled, organic, and circular fabrics, tentree cuts down on huge amounts of waste and water usage with every piece. We love it for its super comfy fabrics and easy wardrobe staples that are typically available from XS to XL.

See the rating.

Shop tentree.

Citizen Wolf

Rated: Great

Citizen Wolf is using revolutionary technology to give you high-quality custom fit t-shirts. It’s so confident in its t-shirts that it guarantees they’ll be the best you’ve ever worn! After capturing your customisations, the brand hand makes each tee in Sydney from certified 100% organic cotton milled in Melbourne.

See the rating.

Shop Citizen Wolf.

Fair Indigo

Rated: Good

Forever Organic Scoop Neck Tee – Ships internationally from the US

Fair Indigo is a US-based ethical brand that creates sustainable clothing not only for the planet, but for the human beings involved in your clothing's journey from the cotton farms to your closet. Instead of racing to the bottom, it is aspiring to the top. Its premium-quality organic clothing collections are available in sizes XS to 2XL.

See the rating.

Shop Fair Indigo.

Dorsu

Rated: Great
man of colour wearing ethical slogan tee by sustainable brand dorsu

Everyday basics and key signature favourites that form the core of any conscious wardrobe. Find the shirts in XS-XL.

See the rating.

Shop Dorsu.

 

The Classic T-Shirt Company

Rated: Great

Offers

older man wearing white long sleeve organic cotton t-shirt by The Classic T-Shirt Company

The Classic T-Shirt Co – Men’s Long Sleeves

By shopping these luxury t-shirts, you're investing in minimalistic, sustainable staples that will last you for years to come. 15% off men's long sleeve t-shirts with code GOOD15. (Ends: 30 SEP)

Checkout code: GOOD15
Shop now
black man wearing short sleeve moss green t-shirt made by The Classic T-Shirt Company

The Classic T-Shirt Co – Men’s Short Sleeves

Discover these sustainable t-shirts, ethically made in the USA and crafted from certified organic cotton. Designed for comfort and built to last. 15% off men's short sleeve t-shirts with code GOOD15. (Ends: 30 SEP)

Checkout code: GOOD15
Shop now
older woman wearing long sleeve navy t-shirt ethically made by The Classic T-Shirt Company

The Classic T-Shirt Co – Women’s Long Sleeves

Enjoy simple pleasures, like these silky soft organic cotton t-shirts that are perfect for layering all year round. 15% off women's long sleeve t-shirts with code GOOD15. (Ends: 30 SEP)

Checkout code: GOOD15
Shop now
woman wearing white short sleeve organic t-shirt by The Classic T-Shirt Company

The Classic T-Shirt Co – Women’s Short Sleeves

Slip into the best Classic T-Shirts, made in California and ethically crafted from high quality, 100% organic cotton. 15% off women's short sleeve t-shirts with code GOOD15. (Ends: 30 SEP)

Checkout code: GOOD15
Shop now

For beautiful GOTS-certified organic cotton t-shirts, look no further than The Classic T-shirt Company.  These are long-lasting basics, manufactured in the USA to reduce the brand’s carbon footprint. The Classic T-Shirt Company’s range is available in US sizes XS-XXL.

See the rating.

Shop The Classic T-Shirt Company.

 

337 BRAND

Rated: Good
woman wearing white t-shirt by 33y brand

337 BRAND's leisurewear is designed to make you feel at ease, always. Inspired by nature, comfort, and kindness, the brand introduces effortless style clothing made from earth-friendly materials. Find the range in sizes XS-L.

See the rating.

Shop 337 BRAND.

Shop 337 BRAND @ ourCommonPlace.

Discover more ethical and sustainable basics on the Good On You directory.

Editor's note

This article was updated in May 2020. Feature image by Naja. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 3,000 brands. We may earn a commission on sales made using our offer codes or affiliate links.

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