15 Apr

Starting Simply: A Guide to Sustainable Basics

If you’re looking to make a difference with your wardrobe, why not start from the bottom up? Opting for sustainable basics is the perfect way to dip your toes into the world of ethically-made clothing.

An easy way to begin your journey as a conscious consumer is to choose your basics from brands that do right by people, planet and animals. The great news is you can do this without sacrificing your sense of style! Each brand below has been rated for its impact on the ethical and environmental issues you care about.

Underwear

Switching out your undies for their ethical alternatives is the easiest place to begin. You can start small by purchasing eco-friendly or fair-trade underwear whenever items in your current collection need replacing. Since underwear is something we’ll continually need to repurchase, opting for brands that produce sustainably makes a huge impact over time – and we promise they’re just as fun to dance in on those nights out (or in!).

Etiko

Rated: Great

Etiko is a small family owned business that has won several sustainability awards and all products are vegan and Fairtrade certified. We love their minimal underwear in sizes up to 20 (US 24). The Australian brand also produces ethical hi-top and low-cut sneakers in a range of colours to suit any style or outfit.

See the rating

Mighty Good Undies

Rated: Great

Quality, affordable, organic, fair trade underwear.  All of Mighty Good Undies’ products are Global Organic Textile Standard (GOTS)-certified organic cotton certified, and they use renewable energy in their supply chain.

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PACT

Rated: Great

PACT is a brand that is passionate about being part of a movement transforming the way apparel is made. All of their clothing is sweatshop-free and child-labor-free and its activewear range is almost entirely made from certified organic cotton, with more than 50% also certified as Fair Trade.

See the rating.

Thunderpants USA

Rated: Great

Thunderpants USA is a manufacturer of quirky, organic cotton underpants for the family. This brand creates high-quality, long-lasting products and repurposes off-cuts to produce one-off pieces.

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Naja

Rated: Good

Naja makes beautifully designed underwear and bras and helps employ women through its Underwear for Hope program.

See the rating.

A-Dam Underwear

Rated: Good

Offers

A-dam – Swimwear

20% off A-dam swimwear using the code adam-good-on-you. A-dam's swimwear collection is made from recycled plastic. Available in UK and Europe only. (Ends: 1 MAY)

Checkout code: adam-good-on-you
Shop now

A-dam – Boxer Shorts

20% off A-dam boxer shorts using the code adam-good-on-you. A-dam make characterful designs using sustainable materials. Available in UK and Europe only. (Ends: 1 MAY)

Checkout code: adam-good-on-you
Shop now

A-dam – Boxer Briefs

20% off A-dam boxer briefs using the code adam-good-on-you. Shop A-dam's collection of GOTS organic cotton underwear. Available in UK and Europe only. (Ends: 1 MAY)

Checkout code: adam-good-on-you
Shop now

A-Dam Underwear is a fresh boxer brand for men with character. It uses a high-proportion of eco-friendly materials, like GOTS certified cotton, and limits the amount of chemicals, water and wastewater used in production.

See the rating.

Woron

Rated: Good

Woron creates vegan underwear and fashion favourites that will stay in your wardrobe season after season.

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Boody

Rated: Good

Made from organically grown bamboo, Boody is a clothing brand that supports the trend for all things green & ethical.

See the rating.

Bras

Support the planet and its people while, you know, supporting yourself! Whether you’re looking for simple designs or flirty fabrics, bras that suit your tastes and values definitely exist. So go on, lift your game with these gorgeous ethically sound choices!

Luva Huva

Rated: Good

Natural beauty has never been so sexy. Luva Huva (pronounced Lover Huva) offers comfortable lingerie in an elegant feminine style. They use environmentally friendly fabrics like organic cotton, bamboo, soy,  remnant material and vintage lace. Luva Huva’s pieces are handmade in the United Kingdom.

HARA

Rated: Great

HARA is a clothing label designed for you and our earth collectively. The brand specialises in organic bamboo cotton underwear and loungewear, with its vibrant colours achieved naturally with Turmeric, Indigo and Madder Root plants.

See the rating.

NICO Underwear

Rated: Good

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NICO Underwear is committed to supply chain transparency, sustainable fibres and ethical production.

See the rating.

Socks & Stockings

Interested in combining comfort, style and ethics as you walk through life? Put your best foot forward with these excellent options.

Swedish Stockings

Rated: Great

Offers

Ecoture – Swedish Stockings 4 Pairs

20% when you buy four or more pairs of Swedish Stockings from Ecoture. Next day dispatch! Shop stylish stockings, tights and socks made from recycled yarn. (Ends: 27 APR)

Checkout code: SSBUY4
Shop now

Ecoture – Swedish Stockings 3 Pairs

15% off when you buy three pairs of Swedish Stockings from Ecoture. Next day dispatch! Knitted using 3D technology, Swedish Stockings are stronger and last longer. (Ends: 27 APR)

Checkout code: SSBUY3
Shop now

Ecoture – Swedish Stockings 2 Pairs

10% off when you buy two pairs of Swedish Stockings from Ecoture. Next day dispatch! Stay stylish in Swedish Stockings, the world’s first sustainable hosiery brand. (Ends: 27 APR)

Checkout code: SSBUY2
Shop now

Swedish Stockings creates the bets quality eco-friendly black and patterned stockings, knee highs, tights, socks and pantyhose.

See the rating.

Conscious Step

Rated: Great

Premium fairtrade, organic, vegan socks which support great charities.

See the rating

 

 

Pyjamas

We spend a huge amount of our time in bed – make the most of it with these cute and conscious sleepwear brands.

Noctu

Rated: Great

A collection of night and loungewear.  Minimalist styles made from luxuriously soft organic cotton, simplicity and function meet comfort.

See the rating.

Sorella Organics

Rated: Great

Sorella’s certified organic sleepwear range includes tops, pants, wraps, nighties, as well as maternity wear.

See the rating.

T-shirts

There’s nothing quite as versatile as that chic but simple tee that you can pair with almost everything in your wardrobe.

Bon Label

Rated: Great

Born from brand owner Linda Smyth’s search for the perfect white tee, Bon Label’s products emulate that timeless French simplicity and elegance. They make their t-shirts from 100% organic cotton to perfectly match with your favourite denim on the weekend or a classic pin skirt in the office.

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Citizen Wolf

Rated: Great

Citizen Wolf is using revolutionary technology to give you high-quality custom fit t-shirts. They’re so confident in their t-shirts that they guarantee they’ll be the best you’ve ever worn! After capturing your customisations, they hand make each tee in Sydney from certified 100% organic cotton milled in Melbourne.

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Dorsu

Rated: Great

Everyday basics & key signature favourites that form the core of any conscious wardrobe.

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The Classic T-Shirt Company

Rated: Great

For beautiful GOTS-certified organic cotton t-shirts, look no further than the classic t-shirt company.  These are long-lasting basics, manufactured in the USA to reduce the brand’s carbon footprint.

See the rating.

Editor's note: This article was updated in April 2019. Feature image by Naja. Good On You has big plans for ethical fashion in 2019! To support our work, we may earn a commission on sales made using our offers code or affiliate links.

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