The Ultimate Guide to Ethical and Sustainable Basics - Good On You
22 May

The Ultimate Guide to Ethical and Sustainable Basics

If you’re looking to make a difference with your wardrobe, why not start from the bottom up? Opting for sustainable basics is the perfect way to dip your toes into the world of ethically-made clothing.

An easy way to begin your journey as a conscious consumer is to choose your basics from brands that do right by people, planet and animals. The great news is you can do this without sacrificing your sense of style! Each brand below has been rated for its impact on the ethical and environmental issues you care about.

Underwear

Switching out your undies for their ethical alternatives is the easiest place to begin. You can start small by purchasing eco-friendly or fair trade underwear whenever items in your current collection need replacing. Since underwear is something we’ll continually need to repurchase, opting for brands that produce sustainably makes a huge impact over time—and we promise they’re just as fun to dance in on those nights out (or in!).

Etiko

Rated: Great
woman wearing grey etiko underwear

Etiko is a small family owned business that has won several sustainability awards and all products are vegan and Fairtrade certified. We love their minimal underwear in sizes up to 20 (US 24). The Australian brand also produces ethical hi-top and low-cut sneakers in a range of colours to suit any style or outfit.

See the rating.

Shop Etiko.

Mighty Good Basics

Rated: Great
woman wearing white sustainable mighty good undies underwear

Quality, affordable, organic, fair trade underwear.  All of Mighty Good Undies’ products are Global Organic Textile Standard (GOTS)-certified organic cotton certified, and they use renewable energy in their supply chain.

See the rating.

Shop Mighty Good Undies.

PACT

Rated: Great

PACT is a brand that is passionate about being part of a movement transforming the way apparel is made. All of their clothing is sweatshop-free and child-labor-free and its activewear range is almost entirely made from certified organic cotton, with more than 50% also certified as Fair Trade.

See the rating.

Shop PACT.

Thunderpants USA

Rated: Great

Thunderpants USA is a manufacturer of quirky, organic cotton underpants for the family. This brand creates high-quality, long-lasting products and repurposes off-cuts to produce one-off pieces.

See the rating.

Shop Thunderpants USA @ Made Trade.

Naja

Rated: Good
black and pink sustainable underwear by naja

Naja is a new lingerie company that makes beautifully designed underwear and bras and helps employ women through its Underwear for Hope program.

See the rating.

Shop Naja.

A-dam

Rated: Good
funky green ethical boxers by A-dam on a shirtless muscular man wearing a tiger mask

A-Dam Underwear is a fresh boxer brand for men with character. It uses a high-proportion of eco-friendly materials, like GOTS certified cotton, and limits the amount of chemicals, water and wastewater used in production.

See the rating.

Shop A-Dam Underwear.

 

Asket

Rated: Good
man wearing asket's sustainable boxer briefs in white

ASKET has been creating timeless wardrobe essentials since 2015 with revolutionary sizing and fair pricing. The brand disregards seasonal collections, cuts out all the middlemen and only sells directly to you - putting their entire focus in building a single permanent collection.

See the rating.

Shop Asket.

Woron

Rated: Good
woman wearing black lace underwear by woron

Woron creates vegan underwear and fashion favourites that will stay in your wardrobe season after season.

See the rating.

Shop Woron @ Reve en Vert.

Shop Woron.

 

Boody

Rated: Good
three women from different ages wearing sustainable boody underwear

Made from organically grown bamboo, Boody is a clothing brand that supports the trend for all things green & ethical.

See the rating.

Shop Boody.

Pico

Rated: Great

Pico designs beautifully soft organic and fair-trade cotton underwear for both men and women. The British brand is fully vegan and all its products are Fairtrade International - Small Producers Organisations certified.

See the rating.

Shop Pico @ Reve en Vert.

Shop Pico.

Bras

Support the planet and its people while, you know, supporting yourself! Whether you’re looking for simple designs or flirty fabrics, bras that suit your tastes and values definitely exist. So go on, lift your game with these gorgeous ethically sound choices!

Underprotection

Rated: Good
woman of colour wearing lacy teal ethical bra from underprotection

Offers

woman wearing patterned gold and white loungewear set by ethical brand underprotection

Underprotection – Loungewear

Slip into something comfortable and chic: loungewear you want to wear all week. Extra 20% off on discounted loungewear with code goodsale. (Ends: 30 SEP)

Checkout code: goodsale
Shop now
woman wearing sustainable blue frilled swimwear by brand Underprotection

Underprotection – Swimwear

Combining ethics with aesthetics, this Danish brand makes glamorous swimwear for all women. Extra 20% off on discounted swimwear with code goodsale. (Ends: 30 SEP)

Checkout code: goodsale
Shop now
woman wearing sustainable pink shell lingerie by brand Underprotection

Underprotection – Lingerie

Feminine. Sexy. Fun. Bras, bralettes and briefs made from sustainable materials like recycled Italian lace. Extra 20% off on discounted lingerie with code goodsale. (Ends: 30 SEP)

Checkout code: goodsale
Shop now

Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear and swimwear from sustainable materials. Underprotection limits the amount of water used in production and has adopted the Fair Wear Foundation Code of Conduct to address the risk of labour abuse in its manufacturing countries.

See the rating.

Shop Underprotection.

Luva Huva

Rated: Good

Natural beauty has never been so sexy. Luva Huva (pronounced Lover Huva) offers comfortable lingerie in an elegant feminine style. They use environmentally friendly fabrics like organic cotton, bamboo, soy,  remnant material and vintage lace. Luva Huva’s pieces are handmade in the United Kingdom.

See the rating.

Shop Luva Huva.

HARA

Rated: Great

HARA is a clothing label designed for you and our earth collectively. The brand specialises in organic bamboo cotton underwear and loungewear, with its vibrant colours achieved naturally with Turmeric, Indigo and Madder Root plants.

See the rating.

Shop HARA The Label.

WAMA

Rated: Good
black woman wearing black hemp triangle bralette by WAMA

WAMA is pioneering the hemp clothing industry with premium hemp underwear. It uses a high proportion of eco-friendly materials including organic cotton and hemp, and is a PETA approved vegan company!

See the rating.

Shop WAMA.

Organic Basics

Rated: Great
organic basic bra by sustainable brand Organic Basics

Organic Basics offers high quality sustainable fashion basics for men and women in organic materials. The Denmark-based brand puts sustainable thinking at the centre of everything - it only chooses fabrics that care for our environment, and only ever partners with factories that care about their impact.

See the rating.

Shop Organic Basics @ Rêve en Vert.

Shop Organic Basics.

NICO

Rated: Good
woman wearing grey nico underwear bra

Established in 2012 by Lis Harvey, NICO celebrates minimalism and understated luxury. The brand brings high quality basics and underwear to the Australian fashion landscape featuring clean lines, luxe fabrics, and the styles and colours needed for everyday. The clever people who made these socks are working to solve the problem of textile waste in Bangladesh by creating yarns out of recycled cotton, saving water and drastically reducing CO2 emissions in comparison to conventional cotton. NICO’s factories are signatories to The Bangladesh Fire and Building Safety Accord and are compliant with BSCI and certified with WRAP.

See the rating.

Shop NICO.

Miakoda

Rated: Great

If you’re all about that organic plant-based lifestyle, then you’ll most certainly vibe with Miakoda and its organic, ultra-cosy active and loungewear. Supportive of different shapes and sizes, these ethical and sustainable pieces include stripped-back colours and designs that are all about comfort. Everything is manufactured in an ethical factory in NYC, and all packing materials are eco-friendly. Neat!

See the rating.

Shop Miakoda.

Concerned about your carbon footprint when buying from overseas? Your questions are answered in our guide to international shipping

Socks & Stockings

Interested in combining comfort, style, and ethics as you walk through life? Put your best foot forward with these excellent options.

Swedish Stockings

Rated: Great

Swedish Stockings creates the best quality eco-friendly black and patterned stockings, knee highs, tights, socks and pantyhose.

See the rating.

Shop Swedish Stockings @ Rêve en Vert.

Shop Swedish Stockings.

Conscious Step

Rated: Great
conscious step ethical and sustainable socks

Conscious Step is a socially conscious sock company; their socks are ethically manufactured with Fairtrade, organic cotton and non-toxic dyes. Each design gives to a nonprofit to deliver a direct impact in making the world a better place.

See the rating.

Shop Conscious Step.

Pyjamas

We spend a huge amount of our time in bed—make the most of it with these cute and conscious sleepwear brands.

Beaumont Organic

Rated: Good
woman wearing white organic cotton nigtie by beaumont organic

Dylla Organic Cotton Nightie – Ships internationally

Beaumont Organic is a UK-based slow fashion brand that blends simple style with ethical production practices. Founded by Hannah Beaumont-Laurencia, the brand also has its own charitable foundation which supports people in Fiji.

See the rating.

Shop Beaumont Organic @ Rêve en Vert.

Shop Beaumont Organic.

Noctu

Rated: Great
A woman in a black nightdress

A collection of night and loungewear.  Minimalist styles made from luxuriously soft organic cotton, simplicity and function meet comfort.

See the rating.

Shop Noctu.

 

Sorella Organics

Rated: Great

Sorella’s certified organic sleepwear range includes tops, pants, wraps, nighties, as well as maternity wear.

See the rating.

Shop Sorella Organics.

 

T-shirts

There’s nothing quite as versatile as that chic but simple tee that you can pair with almost everything in your wardrobe.

Honest Basics

Rated: Great
woman wearing basic white t-shirt by honest basics

Honest Basics is a GOTS-certified basics brand based in Germany. They're on a mission to make sustainable fashion accessible to everyone, by keeping their prices low, making quality basics that everyone has in their wardrobe and by constantly improving the sustainability of their products and their supply chain.

See the rating.

Shop Honest Basics.

MATE the label

Rated: Great
woman of colour wearing mustard sustainably produced tshirt from mate the label

MATE the label creates clean essentials made with GOTS certified Organic fabrics and low-impact dyes. It also manufactures locally to reduce its carbon footprint.

See the rating.

Shop MATE the label.

Tentree

Rated: Good
woman wearinf basic sustainable tentree t-shirt

tentree is a lifestyle apparel company that plants ten trees for every item purchased! The brand uses a high proportion of eco-friendly materials including organic cotton. It uses renewable energy in its supply chain to reduce its climate impact.

See the rating.

Shop tentree.

Citizen Wolf

Rated: Great

Citizen Wolf is using revolutionary technology to give you high-quality custom fit t-shirts. They’re so confident in their t-shirts that they guarantee they’ll be the best you’ve ever worn! After capturing your customisations, they hand make each tee in Sydney from certified 100% organic cotton milled in Melbourne.

See the rating.

Shop Citizen Wolf.

Dorsu

Rated: Great
man of colour wearing ethical slogan tee by sustainable brand dorsu

Everyday basics & key signature favourites that form the core of any conscious wardrobe.

See the rating.

Shop Dorsu.

 

The Classic T-Shirt Company

Rated: Great

Offers

man wearing sustainable basic white tshirt from ethical brand The Classic TShirt Company

The Classic T-Shirt Company – Men’s

Premium, super soft t-shirts for men in short and long sleeves, v-necks and crew necks. 15% off The Classic T-Shirt Company for men with the code GOOD15. (Ends: 1 OCT)

Checkout code: GOOD15
Shop now
woman wearing sustainable basic white tshirt from ethical brand The Classic TShirt Company

The Classic T-Shirt Company – Women’s

Enjoy simple pleasures with these luxury t-shirts - made fairtrade from 100% organic cotton. 15% off The Classic T-Shirt Company for women with the code GOOD15. (Ends: 1 OCT)

Checkout code: GOOD15
Shop now

For beautiful GOTS-certified organic cotton t-shirts, look no further than The Classic T-shirt Company.  These are long-lasting basics, manufactured in the USA to reduce the brand’s carbon footprint.

See the rating.

Shop The Classic T-Shirt Company.

 

337 BRAND

Rated: Good
woman wearing white t-shirt by 33y brand

337 BRAND's leisurewear is designed to make you feel at ease, always. Inspired by nature, comfort and kindness, the brand introduces effortless-style clothing made from earth-friendly materials.

See the rating.

Shop 337 BRAND @ ourCommonPlace.

Shop 337 BRAND.

Discover more ethical and sustainable basics on the Good On You directory.

Editor's note

This article was updated in May 2020. Feature image by Naja. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 2,000 brands. We may earn a commission on sales made using our offer codes or affiliate links.

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