Clothes serve a lot of functions. They keep us warm and dry, they help us look confident and capable, they signify tribes and identities. But for some people, dressing is nothing less than an art form. Fitting in is never the goal—standing out and making a statement is, and we are all for using fashion to express yourself.
This month, we’re catering to those who like it wild and wonderful. If you’re that kind of person, the two most important things about where you shop are creativity and choice. You don’t want ordinary, so whole shops (and streets) are probably ruled out. You might be digging around in the creative quarters of your city, you might be looking out for designer drops, you might be heading to kilo sales. You’re always looking for something interesting and surprising, and unlike the rank-and-file hypebeast, you’re not satisfied with whatever the big brands put out as special editions and exclusive collabs. It’s about real style—independent, individual, creative, and intense.
We totally understand if you think that ethical fashion is too small a world to find what you’re looking for—but think again, friends. Inspired design is no longer mutually exclusive from ethics. There are more sustainable brands with a fashion-forward sensibility than ever before, and more renowned designers are finding their way into the ethical world.
So here’s a rundown of some of our favourite brands and designers who put out pieces that would light up any look. And if you must Insta your every fit… just make sure you let people know your clothes are good for the world, too!