Ethical fashion doesn’t have to be confined to a certain aesthetic. Clothes and fashion are continually evolving, and so is the sustainable fashion realm.
One of the recent fashion evolutions is the rise of streetwear. Although the subculture’s been around for decades, it’s recently resurfaced, pushed forward by the spread of street culture via Instagram.
Influenced by hip-hop and skate, streetwear is often associated with logo-heavy sweatshirts, graphic tees and grandpa sneakers. Edgier brands Supreme or Gosha Rubchinskiy are particularly popular, thanks to their carefully distributed products (the famous “drops”).
But like ethical fashion, streetwear cannot be defined by one single look. It’s a blend of a variety of styles, from informal leisurewear to the more tailored workwear and can often include thrifted pieces (yay, sustainability!).
A prime example of the current Zeitgeist, the spirit of our times, streetwear is a reflection of a more profound cultural shift, where every trend is mixed and matched. Examples of this hybridisation of styles include Virgil Abloh’s collaboration with luxury house Louis Vuitton and his own brand, Off-White, or Demna Gvasalia’s Vetements.
“Yes, that’s cool, but how can I rock the streetwear style sustainably and ethically?” you might ask. Well, the Good On You team is here to help you bring your streetwear A-game and show you sustainability can be hype, thanks to these 8 ethical brands!