8 Ethical and Sustainable Brands to Achieve the Ultimate Streetwear Look - Good On You
22 Mar

8 Ethical and Sustainable Brands to Achieve the Ultimate Streetwear Look

Ethical fashion doesn’t have to be confined to a certain aesthetic. Clothes and fashion are continually evolving, and so is the sustainable fashion realm.

One of the recent fashion evolutions is the rise of streetwear. Although the subculture’s been around for decades, it’s recently resurfaced, pushed forward by the spread of street culture via Instagram.

Influenced by hip-hop and skate, streetwear is often associated with logo-heavy sweatshirts, graphic tees and grandpa sneakers. Edgier brands Supreme or Gosha Rubchinskiy are particularly popular, thanks to their carefully distributed products (the famous “drops”).

But like ethical fashion, streetwear cannot be defined by one single look. It’s a blend of a variety of styles, from informal leisurewear to the more tailored workwear and can often include thrifted pieces (yay, sustainability!).

A prime example of the current Zeitgeist, the spirit of our times, streetwear is a reflection of a more profound cultural shift, where every trend is mixed and matched. Examples of this hybridisation of styles include Virgil Abloh’s collaboration with luxury house Louis Vuitton and his own brand, Off-White, or Demna Gvasalia’s Vetements.

“Yes, that’s cool, but how can I rock the streetwear style sustainably and ethically?” you might ask. Well, the Good On You team is here to help you bring your streetwear A-game and show you sustainability can be hype, thanks to these 8 ethical brands!


Rated: Good

British streetwear brand RÆBURN makes an art out of upcycling. This is a fashion-forward brand for men and women that creates sharp looks from military surplus, with materials that include 1950s Airforce silk maps, and Danish military wool blankets. It also offers free repairs so you can take care of your precious investment pieces.

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Shop RÆBURN @ Luisa via Roma.

Shop RÆBURN @ Farfetch.

Nudie Jeans

Rated: Good

Nudie Jeans designs 100% organic cotton denim and is transparent about its production. The brand also offers a free repair service, resells second hand products as well as recycles worn out items! That’s the kind of drops we like!

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Shop Nudie Jeans.

Katharine Hamnett

Rated: Good

Made in Italy, Katharine Hamnett is committed to ethically and sustainably sourced materials and production. The brand’s utilitarian and unisex yet chic pieces, like this silk dress, are made using eco-friendly materials like organic cotton and recycled polyester.

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Shop Katharine Hamnett.


Rated: Good

Founded by surf champion Kelly Slater, Outerknown is a sustainable brand that aims to blend style and function with the protection of natural resources. The brand is Bluesign certified and has partnered with the Fair Labour Association.

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Shop Outerknown.


Rated: Good

Opt for an ethical version of the grandpa sneakers thanks to Adidas, one of the largest sportswear makers in the world. The company has set some good environmental and labour standards, including a public commitment to reduce its direct and indirect greenhouse gas emissions by 15% by 2020.

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Shop Adidas.

Bethany Williams

Rated: Good

Bethany Williams offers an alternative system for fashion production, aiming to find innovative design solutions to sustainability. Her SS19 collection “No Address Needed to Join”, like previous seasons, was designed from recycled and organic materials. This year, the designer worked in collaboration with The Quaker Mobile Library and British publishing house Hachette UK, celebrating waste produced by the publishing industry.

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Shop Bethany Williams @ Farfetch.


Rated: Good

Born from the needs of hardy British surfers, Finisterre designs functional and sustainable products for those that share our love of the sea.

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Shop Finisterre.

Plant Faced

Rated: Good

Streetwear without the sweatshop! Plant Faced creates 100% plant-based, ethical, eco-friendly, and cruelty-free streetwear, aiming to make sustainability fashionable. Hello, big sweatshirts and baggy t-shirts!

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Shop Plant Faced.

Some final words of advice

Remember, streetwear is a culture which finds inspiration within a diverse mix of styles, so don’t hesitate to mix newer pieces with second-hand finds and vintage treasures.

Editor's note

Feature image via Reaburn. Other images via brands mentioned. Good On You has big plans for ethical fashion in 2019! To support our work, we may earn a commission on sales made using our offers code or affiliate links.

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