16 Nov

12 Ethical, Fun and Colourful Clothing Brands

Look around your office or the train, and you’re likely to see a general blur of beige, black, and denim blue, with a bit of navy, dusty pink, and bottle green mixed in. Come on people, where’s the joy? Where’s the fun? Where’s the colour?!

You can rock colour all year ‘round. It’s energising, empowering, and playful. It’s vital and defiant. It lets you say to the universe, “Sorry mate, not today. I’m doing my thing and I’m going to brighten this place up.”

Okay, we get it. Colour isn’t for everyone. Many people have a kind of self-imposed limit on how bright they’ll go. Most people, in fact, won’t branch out beyond the odd accent colour on top of a base of neutrals. And while we respect that, if you’re a colour person, chances are you like really bright colours and you’re always looking out for something that’s bold and bright.

It’s a bit of a cliché that sustainable clothing has to be neutral. But in all honesty, if you’re just skimming the well-known ethical sites you’ll find a lot of neutrals and basics. Black t-shirts and blue jeans are great and all, but if you’re someone who loves colour, here are 12 ethical and colourful clothing brands that will help you keep things bright and bold. Being green doesn’t have to mean being beige!

TAMGA Designs

Rated: Great
woman wearing lilac ethical dress by TAMGA

Suzi Mini Dress – Ships internationally from Canada

For that floral femme look, Tamga Designs is your best bet. This sustainable social enterprise that helps to create opportunities for disadvantaged people serves up gorgeous, flowy designs that will glide you into warmer weather with poise and grace. Tamga Designs boasts a high proportion of eco-friendly materials like GOTS certified organic cotton and Tencel, and your purchases will even be shipped to you in a biodegradable bag with recycled tags! You can find the full range in sizes XS-2XL.

See the rating.

Shop TAMGA Designs.



Rated: Good
woman wearing print red wrap dress by uk brand birdsong

Red Print Wrap Dress – Ships internationally from the UK

Birdsong is a boutique label producing gorgeous womenswear. Its clothes are handmade in London by knitters and seamstresses earning above the London living wage. The business is built on a philosophy of fairness and authenticity, promising customers “no sweatshop, no photoshop”. Birdsong's products are inclusively sized from 2XS-3XL.

See the rating.

Shop Birdsong.

Shop Birdsong @ SlowCo.


Rated: Good
woman wearing bright yellow top by ohsevendays

Lola Top – Ships internationally from Turkey

OhSevenDays was started by Australian-Canadian Megan Mummery to promote slow fashion and the "power of circularity". Based in Istanbul, the brand reclaims end-of-roll fabrics from the city’s garment factories and creates sharp, everyday womenswear that’s as wearable as it is ethical. Essentially, it makes slow fashion from fast fashion's leftovers. OhSevenDays' garments are available in sizes XS-XL or custom sizing.

See the rating.

Shop OhSevenDays.

Shop OhSevenDays @ SlowCo.

Lucy and Yak

Rated: Good
couple wearing bright orange organic cotton jacket by lucy and yak

Olly Organic Cotton Twill Jacket in Living Coral – Ships internationally from the UK

Overall, Lucy and Yak really stand out with their hand-made, sustainable, and fabulously fruity fashion. They use eco-friendly materials including recycled polyester and organic cotton in their clothes and packaging, and make a point of visiting their suppliers in Northern India to ensure everyone is being treated fairly. The environment fares well, too – by making all of the garments by hand, the climate impact is greatly reduced, and the feel-good factor goes through the roof.

See the rating.

Shop Lucy & Yak.


Rated: Great
woman wearing print orange dress by mayamiko

Dalitso Maxi Wrap Dress – Ships internationally from the UK

Lovingly crafted in Malawi, Mayamiko takes ethical to the next level with their unique and beautiful fair trade fashion and accessories. With a stunning mix of modern and traditional textiles and cuts from Africa, Asia and Italy, this 100% PETA-certified vegan brand should be high on your list for colourful clothes. A leading advocate for better labour rights, the brand have also created the Mayamiko Trust, a charity working in the community to train and empower disadvantaged women.

See the rating.

Shop Mayamiko.


Rated: Great
woman wearing orange spotted fiesta dress by milo+nicki

Fiesta Dress – Ships internationally from the US

milo+nicki makes cruelty-free, ethically-designed, eco-conscious womenswear with Indian & Zambian roots. The US brand uses a high proportion of eco-friendly materials like GOTS certified cotton, and is a leading advocate for better labour rights! Find most of the range in XS-XL.

See the rating.

Shop milo+nicki.

Shop milo+nicki @ Made Trade.

Mara Hoffman

Rated: Good
woman wearing purple sheet long sleeve shirt by mara hoffman

Sheer Long Sleeve Shirt – Ships internationally from the US

For high-quality, long-lasting clothing and swimwear in eye-catching designs, Mara Hoffman is your new best friend. With a focus on mindful and conscious practices, this sustainable brand uses eco-friendly materials including GOTS certified cotton, recycled nylon and recycled polyester, and even has a range of Oeko-Tex STeP certified products. They also have a gorgeous extended sizes collection, so you can be sure to find a new wardrobe addition no matter the bod you rock!

See the rating.

Shop Mara Hoffman @ Reve en Vert.

Shop Mara Hoffman @ Farfetch.

Shop Mara Hoffman Pre-Owned @ Vestiaire Collective.

Shop Mara Hoffman.

The Social Outfit

Rated: Great
woman wearing colourful top by the social outfit

Gawaa Silk Tee – Ships internationally from Australia

Accredited by Ethical Clothing Australia, this Sydney-based label truly deserves your support. With a social mission to employ and train workers from refugee and new migrant communities, you can be confident your purchase is directly contributing to a better life for minorities who need it most. Each piece tells an amazing human story, as the team taps into the creativity and diversity of these amazing people and collaborates with them to create new designs each season.

See the rating.

Shop the Social Outfit.

zero waste daniel

Rated: Great
man wearing bright colourful sweater by zero waste daniel

Pink ‘All-Over Reroll’ Sweatshirt – Ships internationally from the US

Zero waste fashion sounds like a misnomer if ever we’ve heard one- but it’s not. This impressive Brooklyn-based brand was thought up by Daniel Silverstein three years ago and it has since transformed literal tons of pre-consumer scrap material into genderless basics. You will look anything but basic in these quirky clothes, though- every single item is unique. Rock these ridiculously cool pieces without a care in the world, except how very cute you look.

See the rating.

Shop Zero Waste Daniel.


Rated: Good
pink and red lobster swimsuit by batoko

Lobster swimsuit – Shipping internationally from the UK

It doesn’t get more colourful and fun than these Batoko swimsuits, made from 100% recycled ocean plastic. This independent British label breathes new life into rubbish that was destined for the waves, transforming it into adorable vegan swimwear that is sure to turn heads. The bright red cherry on top is their support of the Marine Conservation Society.

See the rating.

Shop Batoko.


Rated: Good
woman wearing bright neon yellow puffer jacket by ecoalf

ASP Jacket – Ships internationally from Spain

Thanks to recycled materials like rescued ocean plastic, Ecoalf creates sustainable fashion with the same quality, design, and technical properties as the best non-recycled ones. Find the range in sizes XS-2XL.

See the rating.

Shop Ecoalf @ Farfetch.

Shop Ecoalf @ Labell-D.

Shop Ecoalf.


Rated: Great

Sweater Arendal Bold Stripes Multi – Ships internationally from Sweden


toddler wearing blue tie dye outfit by Dedicated

Dedicated – Kids

Fairtrade certified clothing for kids, featuring expressive designs and unique collabs with illustrators. Up to 50% off selected kidswear. (Ends: 14 JUL)

Shop now
Three people wearing ochre and cream eco-friendly clothes by Dedicated.

Dedicated – Menswear

T-shirts, sweatshirts, jackets, and pants, all made in organic and recycled fibres to show that fashion can be done fairly and responsibly. Up to 50% off selected menswear. (Ends: 14 JUL)

Shop now
Someone wearing a blue one piece swimsuit ethically made by Dedicated.

Dedicated – Womenswear

Environmentally friendly clothes with unique designs, sustainably produced with nature in mind. Up to 50% off selected womenswear. (Ends: 14 JUL)

Shop now

If you love a great graphic print, Swedish label Dedicated has you covered. Dedicated is an ethical streetwear brand for men, women, and children. All cotton used in its pieces are 100% organic and most are Fairtrade-certified, which means that you don’t have to sacrifice your ethics to dress in style. Find the clothes in XS-XL.

See the rating.

Shop Dedicated.

Shop Dedicated @ Curate.

Shop Dedicated @ Earthkind.

Keep your eye out for the other articles in this series that look at Streetwear, Patterns & Prints, and Wild & Wonderful options!


About the author: Pete Gomori is a creative director, writer and Londoner who helps ethical fashion companies with their branding. Find him at www.studiogomori.com.

Editor's note

Feature image via Mara Hoffman, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 3,000 brands. We may earn a commission on sales made using our offer codes or affiliate links.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.