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Someone wearing a colourful striped jacket by Lucy & Yak.
22 Jul
Someone wearing a colourful striped jacket by Lucy & Yak.

17 Ethical, Fun, and Colourful Clothing Brands

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Not all more ethical and sustainable fashion is bland, and this list of colourful clothing brands proves it. Let’s jump on rainbow road.

More responsible fashion can be fun

Look around your office or the train, and you’re likely to see a general blur of beige, black, and denim blue, with a bit of navy, dusty pink, and bottle green mixed in. Come on people, where’s the joy? Where’s the fun? Where’s the colour?!

You can rock colour all year ‘round. It’s energising, empowering, and playful. It’s vital and defiant. It lets you say to the universe, “Sorry mate, not today. I’m doing my thing and I’m going to brighten this place up.”

Okay, we get it. Colour isn’t for everyone. Many people have a kind of self-imposed limit on how bright they’ll go. Most people, in fact, won’t branch out beyond the odd accent colour on top of a base of neutrals. And while we respect that, if you’re a colour person, chances are you like really bright colours and you’re always looking out for something that’s bold and bright.

It’s a bit of a cliché that more sustainable clothing has to be neutral. But in all honesty, if you’re just skimming the well-known ethical sites you’ll find a lot of neutrals and basics. Black t-shirts and blue jeans are great and all, but if you’re someone who loves colour, here are 17 top rated and colourful clothing brands that will help you keep things bright and bold. Being green doesn’t have to mean being beige.


Rated: Good
A bright yellow upcycled linen button down shirt by OhSevenDays.

Nora Shirt – Ships internationally from Turkey

OhSevenDays was started by Australian-Canadian Megan Mummery to promote slow fashion and the "power of circularity". Based in Istanbul, the brand reclaims end-of-roll fabrics from the city’s garment factories and creates sharp, everyday womenswear that’s as wearable as it is responsible. Essentially, it makes slow fashion from fast fashion's leftovers.

OhSevenDays' garments are available in sizes XS-XL, or in custom sizing.

See the rating.

Shop OhSevenDays.

Flare Street

Rated: Great
close up view of fabric pattern, and full bottom view of person in Isolde Flares by Flare Street

Isolde Flares – Ships internationally from Australia

Flare Street is a Melbourne-based brand capturing the style of the 1960s and '70s with quality fabrics and vintage-inspired prints. After searching far and wide for the perfect flares, its founders created their own more responsible designs. The brand uses lower-impact materials and locally sourced factory ends in its limited production runs, and ensures payment of a living wage in its final production stage.

Find the range in sizes 2XS-3XL.

See the rating.

Shop Flare Street.

Lucy and Yak

Rated: Good
Someone wearing a colourful striped jacket by Lucy & Yak.

Callaway Trucker Jacket – Ships internationally from the UK

Overall, Lucy and Yak really stand out with their hand-made, and fabulously fruity fashion. They use lower-impact materials, including organic cotton in their clothes and packaging, and make a point of visiting their suppliers in Northern India to ensure everyone is being treated fairly. The environment fares well, too⁠—by making all of the garments by hand, the climate impact is greatly reduced, and the feel-good factor goes through the roof.

Find pieces inclusively sized in UK 4-32.

See the rating.

Shop Lucy & Yak.


Rated: Great
A pink and black floral print eco-friendly dress by colourful clothing brand Mayamiko.

Dalitso Maxi Wrap Dress – Ships internationally from the UK

Lovingly crafted in Malawi, Mayamiko takes ethical to the next level with their unique and beautiful fair trade fashion and accessories. With a stunning mix of modern and traditional textiles and cuts from Africa, Asia and Italy, this 100% PETA-certified vegan brand should be high on your list for colourful clothes. A leading advocate for better labour rights, the brand have also created the Mayamiko Trust, a charity working in the community to train and empower disadvantaged women.

Find most items in sizes S-XL.

See the rating.

Shop Mayamiko.

Mara Hoffman

Rated: Good
A yellow, green and blue long shirt dress.

Colleen Dress – Ships internationally from New Zealand

With a focus on mindful and conscious practices, Mara Hoffman uses lower-impact materials including GOTS certified cotton, recycled nylon, and recycled polyester, and even has a range of OEKO-TEX® STeP certified products.

Items come in sizes XS-3XL, and the brand also has a gorgeous extended sizes collection, so you can be sure to find a new wardrobe addition no matter the bod you rock.

See the rating.

Shop Mara Hoffman @ Farfetch.

Shop Mara Hoffman Pre-Owned @ Vestiaire Collective.

Shop Mara Hoffman.

The Social Outfit

Rated: Good
A sparkly teal disco bomber jacket made in Sydney by The Social Outfit.

Teal Disco Bomber Jacket – Ships internationally from Australia

Accredited by Ethical Clothing Australia, the Social Outfit has a social mission to employ and train workers from refugee and new migrant communities. You can be confident your purchase is directly contributing to a better life for minorities who need it most. Each piece tells an amazing human story, as the team taps into the creativity and diversity of these amazing people and collaborates with them to create new designs each season.

Find styles in 2XS-3XL.

See the rating.

Shop the Social Outfit.

zero waste daniel

Rated: Good
A patchwork floral t-shirt made by zero waste daniel.

Mixed Floral ‘All-Over Reroll’ Tee – Ships internationally from the US

zero waste daniel creates more sustainable, handmade in Brooklyn, and always one of a kind unisex clothing.

Find most items in sizes XS-3XL.

See the rating.

Shop zero waste daniel.


Rated: Good
pink and red lobster swimsuit by batoko

Lobster swimsuit – Shipping internationally from the UK

It doesn’t get more colourful and fun than these Batoko swimsuits, made from 100% recycled ocean plastic. This independent British label breathes new life into rubbish that was destined for the waves, transforming it into adorable vegan swimwear that is sure to turn heads.

Find most items in sizes XS-3XL.

See the rating.

Shop Batoko.


Rated: Great
A rainbow striped skirt by Dedicated.

Skirt Klippan Stripes Multi Colour – Ships internationally from Sweden

If you love a great graphic print, Swedish label Dedicated has you covered. Dedicated is a responsible streetwear brand for men, women, and children. All cotton used in its clothes is 100% organic, and most pieces are Fairtrade certified, which means that you don’t have to sacrifice your ethics to dress in style.

Find the clothes in XS-XL.

See the rating.

Shop Dedicated.

Shop Dedicated @ Earthkind.

Mata Traders

Rated: Good
someone in dress with peach and black layered palms print over cream by Mada Trader

Montrose Tie Dress – Ships internationally from the US

Mata Traders create a beautiful range of vintage-inspired, artisan-made clothing and jewellery. All of its products come from artisanal cooperatives in India and Nepal which focus on gender equality and female empowerment. Mata Traders is a member of the Fair Trade Federation.

Find sizes XS-XL.

See the rating.

Shop Mata Traders @ Wearwell.

Shop Mata Traders.


Rated: Good
A pair of green trousers with yellow flower patterns.

Vitta Trousers – Ships internationally from the US

Osei-Duro designs and produces eye-catching clothing in Ghana, West Africa, using traditional textile techniques. It is on a mission to improve social conditions and empower workers in Ghana, and its products are all handmade with low impact non-toxic dyes.

Find most items in sizes XS-4XL.

See the rating.

Shop Osei-Duro.


Rated: Good
Bright green wave pattern wide leg pants by Ilk and Ernie.

Wave Jeans – Ships internationally from the UK

Based in Brighton, ILK + ERNIE creates quality, comfortable and more sustainable clothes. Its vision is to see every person wearing clothes that not only turn heads but have a positive impact on the environment as well.

Shop the collection in sizes S-XL.

See the rating.


Colorful Standard

Rated: Good
A bright yellow crewneck sweatshirt by Colorful Standard.

Classic Organic Crew – Ships internationally from Denmark

Colorful Standard is a Danish clothing brand that makes organic fashion essentials for men and women. The brand doesn't care much for seasons or trends, instead, it creates timeless and long-lasting products to avoid the downward spiral that is over-consumption.

Find most items in sizes XS-2XL.

See the rating.

Shop Colorful Standard.


Rated: Good
two people holding mini bucket bag in orange and cream, and close up view of bag interior by Hyer Goods

Mini Bucket Bag Flame Croc – Ships internationally from the US

HYER GOODS is an NY-based, leather goods label that curates handmade products including handbags, wallets, and accessories. By upcycling "trash" it eliminates the massive energy footprint needed to cultivate land, livestock, crops, and fertilisers, while simultaneously reducing the amount of waste being sent to landfill. Less energy and less pollution mean fewer greenhouse gases.

See the rating.



Rated: Good
Colourful sneakers ethically made by ID.EIGHT.

Hana Sunset Sneakers – Ships internationally from Italy

ID.EIGHT is an Italian brand that was born from the meeting between Dong Seon Lee and Giuliana Borzillo, both come from the world of footwear, where they worked and met. Together they have created a more ethical and sustainable collection of sneakers with a refined design. The shoes are made in Italy with lower-impact materials from food industry waste such as apple peels, grape stalks and seeds, and pineapple leaves, as well as recycled cotton and polyester.

Find the shoes in EU sizes 36-46.

See the rating.


WALD Berlin

Rated: Good
Five colourful charms on jewellery by WALD Berlin.

WALD x Frollein Herr Charms – Ships internationally from Germany

WALD Berlin is a clothing line that aims to empower women with jewellery made by the brand's fairtrade collective in Germany. While the inspiration behind WALD’s design stems from all over the world, from the founders’ experiences and travels abroad, the company still has its roots in Germany and is proud to be a fair trade and family-oriented business, supporting women, mothers and grandmothers all over Germany.

See the rating.

Shop WALD Berlin.

Infantium Victoria

Rated: Great
child wearing dip dye wrap dress by Infantium Victoria

Dip Dye Wrap Dress – Ships internationally from Germany

Infantium Victoria offers beautiful vegan luxury for all ages. This German brand scores highly across the board. Its products are certified by Global Organic Textile Standard (GOTS), and it sells previously owned products to minimise textile waste.

Find clothes for babies ages 6 months all the way to teens aged 16 years.

See the rating.

Shop Infantium Victoria.

Keep your eye out for the other articles in this series that look at Streetwear, Patterns and Prints, and Wild and Wonderful options.

Editor's note

Feature image via Lucy & Yak, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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