The Ultimate Guide to Ethical and Sustainable Underwear
12 Feb

The Ultimate Guide to Ethical and Sustainable Underwear for Men and Women

Underwear is the first thing we put on in the morning and the last thing we take off and it can truly make our day. The great news is there’s a growing number of sustainable underwear brands – making it one of the easiest elements of your wardrobe to switch.

To help you on your way, we’ve put together this ultimate guide to sustainable underwear for both men and women. These ethical underwear brands are all rated ‘Good’ or ‘Great’ and are creating eco-friendly basics, including bras, lingerie, boxers and briefs, that will make you feel comfortable and confident, without compromising on your values.

Ethical underwear brands for women

Organic Basics

Rated: Great
people wearing organic basics basics

Organic Basics offers high quality sustainable fashion basics for men and women in organic materials. The Denmark-based brand puts sustainable thinking at the centre of everything - it only chooses fabrics that care for our environment, and only ever partners with factories that care about their impact.

See the rating.

Shop Organic Basics @ Rêve en Vert.

Shop Organic Basics.

WAMA

Rated: Good
black woman wearing black hemp triangle bralette by WAMA

WAMA is pioneering the hemp clothing industry with premium hemp underwear. It uses a high proportion of eco-friendly materials including organic cotton and hemp, and is a PETA approved vegan company!

See the rating.

Shop WAMA.

Pico

Rated: Great

Pico designs beautifully soft organic and fair-trade cotton underwear for both men and women. The British brand is fully vegan and all its products are Fairtrade International - Small Producers Organisations certified.

See the rating.

Shop Pico @ Reve en Vert.

Shop Pico.

NICO

Rated: Good
woman wearing dark green sustainable underwear by nico

Established in 2012 by Lis Harvey, NICO celebrates minimalism and understated luxury. The brand brings high quality basics and underwear to the Australian fashion landscape, featuring clean lines, luxe fabrics, and the styles and colours needed for everyday. The clever people who made these socks are working to solve the problem of textile waste in Bangladesh by creating yarns out of recycled cotton, saving water and drastically reducing CO2 emissions in comparison to conventional cotton. NICO’s factories are signatories to The Bangladesh Fire and Building Safety Accord and are compliant with BSCI and certified with WRAP.

See the rating.

Shop NICO.

PACT

Rated: Great

PACT’s organic underwear makes sure you are comfortable in your own skin with its soft and timeless design. It uses Fairtrade organic cotton and aims to remove hazardous chemicals from its production.

See the rating.

Shop PACT.

Boody

Rated: Good
a man and a woman wearing grey boody sustainable basics

Made from organically grown bamboo, Boody’s eco underwear support the trend for all things green and ethical. The brand is Oeko-Tex certified and uses a fully closed-loop system to ensure its bamboo-derived fabrics are environmentally friendly.

See the rating.

Shop Boody.

HARA

Rated: Great

Hara means green in Hindi, so the label aims to design for you and our earth – consciously creating pieces that are soft and beautiful with sustainable and ethical practices at the core. Hara uses bamboo as its primary material and minimises the use of packaging and has eliminated hazardous chemicals from its supply chain.

See the rating.

Shop HARA The Label.

Underprotection

Rated: Good
woman wearing sustainably made sleepwear by ethical brand Underprotection

Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear, and swimwear from sustainable materials like recycled polyester and organic cotton. All of its packaging, paper, and polybags are either recycled or biodegradable, and it only works with certified factories as it believes “fair working conditions and fair wages are human rights”. Underprotection exists to celebrate women of all kinds and sizes, and its goal is to make them feel as beautiful and comfortable as possible.

See the rating.

Shop Underprotection.

Shop Underprotection @ Luisa via Roma.

Woron

Rated: Good

Scandinavia-based Woron creates long-lasting vegan underwear. The brand uses eco-friendly materials, like Modal and is Oeko-Tex certified, meaning the dying of their products is free from toxic chemicals.

See the rating.

Shop Woron @ Reve en Vert.

Shop Woron.

Saint Basics

Rated: Great

Saint Basics creates the next generation of vegan eco-basics for people inspired by change. The brand is fully Oeko-Tex certified and has adopted the GOTS Code of Conduct to protect its workers’ labour rights.

See the rating.

Shop Saint Basics.

Sustainable underwear brands for men

Honest Basics

Rated: Great

Honest Basics is a GOTS-certified basics brand based in Germany. They're on a mission to make sustainable fashion accessible to everyone, by keeping their prices low, making quality basics that everyone has in their wardrobe and by constantly improving the sustainability of their products and their supply chain.

See the rating.

Shop Honest Basics.

Mighty Good Basics

Rated: Great
A woman in a white vest and a man in white boxers

Mighty Good Basics aims to provide quality, affordable, organic and fair trade underwear, for both men and women. The brand uses GOTs certified cotton, like these knickers which were made by Rajlakshmi Cotton Mills in Kolkata, India, using cotton grown by farmers from the cooperative Chetna Organic, headquartered in Hyderabad India. The brand also uses renewable energy throughout its supply chain.

See the rating.

Shop Mighty Good Basics.

A-dam

Rated: Good
funky green ethical boxers by A-dam on a shirtless muscular man wearing a tiger mask

Offers

embroidered white tshirt from sustainable brand A-Dam

A-dam – Shirts

Let's raise the bar for your jeans-and-tee outfit with one of these embroidered t-shirts! 20% off t-shirts with code GOOD20. (UK/EU only) (Ends: 1 NOV)

Checkout code: GOOD20
Shop now
woman reclining in maroon sustainable briefs by A-Dam brand

A-dam – Briefs

Funny, flirty, ethical: pick yours, these are perfect briefs to feel comfy in. 20% off briefs with code GOOD20. (UK/EU only) (Ends: 1 NOV)

Checkout code: GOOD20
Shop now
woman wearing sustainable blue playful bralette by ethical brand A-Dam

A-dam – Bralettes

Why so serious? A-Dam's bralettes are playful yet classy, each with a unique style. 20% off bralettes with code GOOD20. (UK/EU only) (Ends: 1 NOV)

Checkout code: GOOD20
Shop now

A-dam is a fresh brand with character. It uses a high-proportion of eco-friendly materials, like GOTS certified cotton, and limits the amount of chemicals, water and wastewater used in production.

See the rating.

Shop A-dam.

Vatter

Rated: Great

Munich-based VATTER creates sustainable and long-lasting underwear, using 100& vegan and environmentally-friendly materials, including GOTS certified cotton, without sacrificing design and aesthetics.

See the rating.

Shop VATTER.

ASKET

Rated: Good
man wearing asket's sustainable boxer briefs in white

ASKET has been creating timeless wardrobe essentials since 2015 with revolutionary sizing and fair pricing. The brand disregards seasonal collections, cuts out all the middlemen, and only sells directly to you—putting its entire focus on building a single permanent collection.

See the rating.

Shop ASKET.

Looking for more eco-friendly basics? Have a look at our ultimate guide to ethical and sustainable basics.

Editor's note

Feature image via HARA, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 2,000 brands. We may earn a commission on sales made using our offer codes or affiliate links.

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