12 Jul

The Ultimate Guide To Ethical Underwear For Men And Women

Underwear is the first thing we put on in the morning and the last thing we take off and it can truly make our day. The great news is there’s a growing number of sustainable underwear brands – making it one of the easiest elements of your wardrobe to switch.

To help you on your way, we’ve put together this ultimate guide of brands that will make you feel comfortable and confident, without compromising on your values.


Rated: Good

Scandinavia-based Woron creates long-lasting vegan underwear. The brand uses eco-friendly materials, like Modal and is Oeko-Tex certified, meaning the dying of their products is free from toxic chemicals.


Rated: Good

Although Svala is mainly know for its luxury designer handbags, that are sustainably and ethically handcrafted in Los Angeles, the brand also makes beautiful lingerie. Svala uses eco-friendly materials, like organic cotton and reduces its carbon footprint my producing locally.


Rated: Great

Hara means green in Hindi, so the label aims to design for you and our earth – consciously creating pieces that are soft and beautiful with sustainable and ethical practices at the core. Hara uses bamboo as its primary material and minimises the use of packaging and has eliminated hazardous chemicals from its supply chain.


Rated: Good

Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear and swimwear from sustainable materials. Underprotection limits the amount of water used in production and has adopted the Fair Wear Foundation Code of Conduct to address the risk of labour abuse in its manufacturing countries.

Mighty Good Undies

Rated: Great

Mighty Good Undies aims to provide quality, affordable, organic and Fairtrade underwear, for both men and women. The brand uses GOTs certified cotton, like these knickers which were made by Rajlakshmi Cotton Mills in Kolkata, India, using cotton grown by farmers from the cooperative Chetna Organic, headquartered in Hyderabad India. The brand also uses renewable energy throughout its supply chain.


Rated: Good

Made from organically grown bamboo, Boody supports the trend for all things green and ethical. The brand is Oeko-Tex certified and uses a fully closed-loop system to ensure its bamboo-derived fabrics are environmentally friendly.

A-Dam Underwear

Rated: Good

A-Dam Underwear is a fresh boxer brand for men with character. It uses a high-proportion of eco-friendly materials, like GOTS certified cotton, and limits the amount of chemicals, water and wastewater used in production.


Rated: Great

Munich-based VATTER creates sustainable and long-lasting underwear, using 100& vegan and environmentally-friendly materials, including GOTS certified cotton, without sacrificing design and aesthetics.

Saint Basics

Rated: Great

Saint Basics creates the next generation of vegan eco-basics for people inspired by change. The brand is fully Oeko-Tex certified and has adopted the GOTS Code of Conduct to protect its workers’ labour rights.


Rated: Great

PACT’s underwear makes sure you are comfortable in your own skin with its soft and timeless design. It uses Fairtrade organic cotton and aims to remove hazardous chemicals from its production.

Editor's note: Good On You partners with brands rated “Good” or “Great” to celebrate their work and help support ours. We have new special offers from ethical brands every month, and occasionally use affiliate marketing links in content. Good On You may earn a commission on sales made via these channels. If you have an ethical brand, find out about partnering with Good On You. Feature image via HARA. All images courtesy of brands mentioned.

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