The Ultimate Guide To Ethical Surfwear - Good On You
07 Jun

The Ultimate Guide To Ethical Surfwear

Dude, picture this: it’s early morning, conditions are excellent, the ocean is glassy, the surf has been epic so far, you’re paddling to the line-up, ready to take your last wave of the day. Suddenly, you feel something brush your hand. IS IT A SHARK? Nope, it’s “just” a plastic bottle. And another. And another. And another. You get the idea.

Plastic pollution, melting ice caps, overfishing, global warming, acidification, you name it. All these issues have been all over the news recently: our oceans are in danger.

Surfing is a sport that’s closely linked to nature, and surfers from all around the world have been feeling the effects consumption and pollution has on the ocean. Surfers’ concern for the environment is inherent and, although the industry is still not perfect, it has started using more ethical and sustainable materials. Many surfing organisations, like Plastic Soup Surfer and Surfrider Foundation, have also been spreading awareness.

If you’re a surfer who’s looking to protect our planet, then the first step might be to choose better, more environmentally-friendly gear.

So, with surfing coming to the Olympics in 2020 and World’s Ocean Day, we’ve compiled an Ultimate Guide to Ethical Surfwear that’s totally rad. Shell yeah!


Rated: Good

Founded by surf champion Kelly Slater, Outerknown is a sustainable menswear brand that aims to blend style and function with the protection of natural resources. The brand uses recycled nylon, Econyl, made from recovered fishing nets. Bonus point: originally a menswear brand, Outerknown has recently launched its womenswear line!

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Shop Outerknown



Rated: Good

Patagonia is THE industry leader for ethical outdoor wear. Its surfing gear collection is the bomb, from neoprene-free full suits to one-pieces and baggies, this brand has got you covered. Plus, it’s Bluesign certified and is a B Corporation. You in yet?

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Shop Patagonia


Rated: Good

French brand Picture creates eco-friendly, organic and recycled gear for surfing, skiing and snowboarding. It’s a member of the Fair Wear Foundation, and it reuses all its offcuts to minimise textile waste.

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Rated: Great

This award-winning eco-fashion brand from the UK makes surf-inspired clothing in a wind-powered factory (WHAT?). Surf towels, socks, and hoodies—you can find everything you need to get warm after your sesh. Sick!

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Shop Rapanui.


Rated: Good

Born from the needs of hardy British surfers, Finisterre designs functional and sustainable products for those that share the love of the sea. Their swimwear and wetsuits are made from Econyl or recycled plastic so you can help keep these bottles away from your precious waves.

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Salt Gypsy

Rated: Good

Born in Byron Bay, the spiritual home of Australia’s eco-conscious surfing community, Salt Gypsy is a women’s surfwear brand which creates gorgeous, sun-smart designs, all made from 100% recycled nylon!

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The Green Wave

Rated: Great

UK-based online shop the Green Wave is dedicated to eco-friendly surf gear. All its house brand products are GOTS organic cotton-certified, and the company manufactures locally to reduce its carbon footprint.

Shop The Green Wave

Panamuna Project

Rated: Good

Panamuna Project puts the protection of the ocean at the heart of everything it does. This independent surf label uses eco-friendly materials, which limits the amount of water and waste-water used in production.

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Not a surfer but love the ocean just as much? We’ve listed 9 swimwear brands that are fighting ocean plastic, have a look!

Editor's note

Feature image via unsplash, other images via brands mentioned. Good On You has big plans for ethical fashion! To support our work, we may earn a commission on sales made using our offers code or affiliate links.

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