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09 Jul

37 Sustainable Brands For Every Budget and Taste

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Responsible fashion isn’t all overpriced and bland. We’ve rounded up our favourite more sustainable brands for every budget and taste.

Responsible brands no matter your budget

There’s a common misconception about sustainable fashion—it’s all overpriced and bland. Well, we’re here to tell you it doesn’t have to be.

While we agree some sustainable fashion brands are more expensive than others—and usually more costly than fast fashion due to higher quality materials and the better treatment of workers—the world of sustainable fashion is growing every day. More and more responsible fashion brands are being created to meet consumers’ needs, budgets, and values.

So to help you out on your journey to a more sustainable wardrobe, we’ve compiled this list of our favourite sustainable brands for every budget and taste! Whether you’re looking for vegan, organic, colourful, minimalist, plus-size, or a brand based in Europe, the US, Australia, or even India, you’re bound to find a brand that suits you.

A note on affordability

Good On You wants to help you find sustainable options no matter your budget. But we recognize that many sustainable brands appear more expensive up front. That’s because more goes into a price tag than the cost of fabric. Fast fashion prices are often low because workers are not paid living wages and sustainable practices are not followed in production.

Fast fashion has also distorted our view of clothing prices. We now spend much less and buy far more low-quality garments than we did a few decades ago. When taking into account cost per wear, higher-quality items you’ll wear again and again end up costing less in the long run despite the initial investment.

We aim to highlight the range of more affordable sustainable brands, but we also encourage you to seek out the most sustainable options that work for you. Sometimes this means shopping second hand, other times rediscovering and restyling what you already own.

$ – Budget friendly

These are the more affordable ethical brands of the bunch. Great for those with limited disposable income or who prefer to invest their money outside their wardrobe.

Boody

Rated: Good

Founded in Australia by two best friends, Boody is a clothing brand with comfort, style, and health at its core. It creates comfortable, thoughtfully-made everyday essentials made from organically grown bamboo. It reduces waste through lower-waste cutting techniques and using a closed-loop system in its supply chain, supporting the green and ethical movement.

Find the range in sizes XS-4XL.

See the rating.

Shop Boody.

Subset (Knickey)

Rated: Great
People in underwear by Subset.

Made in a Fair Trade Certified factory, US brand Subset’s organic cotton underwear sets are some of the best in the responsible fashion market. Taking it a step further, the brand has also partnered with an NYC non-profit to recycle old undergarments, turning the fibres into insulation and rug pads. Sending in your old undies will not only help cut down on the amount of fibres that wind up in the landfill, but it’ll give you the freedom to buy new, responsibly-made sets.

Find most items in sizes 2XS-4XL.

See the rating.

Shop Subset (Knickey).

éclipse

Rated: Great

éclipse creates climate control UPF 50+ clothing essentials and accessories to help keep the whole family sunsafe. It manufactures locally to reduce its carbon footprint, and its entire product range is vegan-friendly.

Products are stocked in sizes S-XL.

See the rating.

Shop éclipse.

Honest Basics

Rated: Good
woman wearing sustainable white t-shirt by honest basics

Honest Basics is a GOTS-certified basics brand based in Germany. It's on a mission to make more sustainable fashion accessible to everyone, by keeping prices low, making quality basics that everyone has in their wardrobe, and constantly improving the sustainability of its products and supply chain.

The range is available in sizes XS-2XL.

See the rating.

Shop Honest Basics.

Little Emperor

Rated: Good
girl wearing pink little emperor t-shirt

Little Emperor creates unique, functional, and hard-wearing clothing for children. Its affordable clothing is made from environmentally friendly organic cotton, with every garment designed in Sydney, Australia and made in a Sedex-approved factory ensuring living wages and safe working conditions for workers. From the materials and packaging, right down to the energy supplier and banking, Little Emperor is dedicated to environmentally friendly practice. Named in honour of the adorable Emperor Penguin, Little Emperor is a member of 1% for the Planet, meaning 1% of sales are donated to environmental non-profits, helping protect the penguins’ home.

See the rating.

Shop Little Emperor.

Yes Friends

Rated: Great

Yes Friends is a UK-based fashion brand that creates more affordable clothing for everyone. Yes Friends' first product, classic cut t-shirts, cost less than £4 to make and the brand only charges £7.99. Using large scale production and direct to consumer margins means Yes Friends can charge you an affordable price for its more responsible clothing.

Find the range inclusively sized in 2XS-4XL.

See the rating.

Shop Yes Friends.

CHNGE

Rated: Good

CHNGE is a US-based more sustainable fashion brand using 100% organic material, built to last a lifetime while making a statement.

Find CHNGE's inclusive clothes in sizes 2XS-4XL.

See the rating.

Shop CHNGE.

Quazi Design

Rated: Great

Responsible design for social impact. Hand made in Eswatini, Quazi Design’s jewellery is doing just that. Handmade from waste newspaper and encased in brass, these styles are sure to meet all your ethical standards. Made to last, each piece is dipped in varnish for durability, ensuring quality with each purchase.

See the rating.

Shop Quazi Design.

Dilly Socks

Rated: Good

DillySocks is a Swiss clothing brand that aims to make the world more sustainable and colorful, sock by sock. The unique patterns of these organic cotton socks are inspired by the colors and shapes of everyday life, are designed and created in Switzerland and produced in a small family business in Portugal.

See the rating.

Shop Dilly Socks.

Deux Mains

Rated: Good

Deux Mains is a Haitian owned fashion company producing high quality, long-lasting products while employing and empowering marginalised Haitian communities. Deux Mains uses high-quality, long-lasting materials including upcycled tyres, and it is a leading advocate for better labour rights.

See the rating.

Shop Deux Mains.

Discover more affordable sustainable fashion brands.

$$ – Treat yourself

Most up-and-coming more sustainable brands fall into this middle-tier price point, and while it may be a bit more than you’re used to paying at department stores, it comes with longer-lasting pieces made by happy hands.

No Nasties

Rated: Great

Another leader when it comes to responsible fashion, No Nasties makes simple and stylish clothing from Fairtrade organic cotton in India where it is actively working to grow the ethical consumer market.

Find styles in sizes 2XS-3XL.

See the rating.

Shop No Nasties.

Mayamiko

Rated: Great
woman wearing mayamiko colourful top

Lovingly crafted in Malawi, Mayamiko takes responsible production to the next level with its unique and beautiful fair trade fashion and accessories. With a stunning mix of modern and traditional textiles and cuts from Africa, Asia, and Italy, this 100% PETA-certified vegan brand should be high on your list for colourful clothes. A leading advocate for better labour rights, the brand has also created the Mayamiko Trust, a charity working in the community to train and empower disadvantaged women.

Find most items in sizes S-XL.

See the rating.

Shop Mayamiko.

People Tree

Rated: Great

Conscious fashion pioneer and leader People Tree is a seriously more responsible brand. It uses lower-impact materials and addresses labour risks by adopting the Fairtrade International - Small Producers Organisations Code of Conduct.

Find most products in UK sizes 6-18.

See the rating.

Shop People Tree EU.

Shop People Tree @ Wearwell.

MUD Jeans

Rated: Great
A man wears navy jeans and a blue top

Dutch denim brand MUD Jeans is all about sustainability. Not only does it offer a repair service, but it also provides a rental service where you can lease a pair of jeans for up to a year. MUD Jeans uses a combination of GOTS certified organic cotton and post-consumer recycled cotton.

MUD Jeans are available in a range of sizes, usually from W25 L30-W33 L32 for women and W28 L34-W36 L34 for men.

See the rating.

Shop MUD Jeans.

Womsh

Rated: Good

Fashion and responsible production can go together and Womsh is the brand that proves it. Its shoes are entirely designed and manufactured in Italy, and its clothing range is made from lower-impact fabrics like organic cotton.

Find most shoes in EU sizes 35-42, and clothes in XS-2XL.

See the rating.

Shop Womsh.

TAMGA Designs

Rated: Good
Someone in pink ruched dress by Tamga Designs.

TAMGA Designs is out to prove how colourful and exciting responsible fashion can be. TAMGA offers a range of tops, skirts, dresses, and accessories made from lower-impact fabrics like TENCEL and ECOVERO.

You can find the full range of this Canadian brand in sizes XS-2XL.

See the rating.

Shop TAMGA Designs.

ARTICLE22

Rated: Good

Every piece of ARTICLE22 jewellery is locally handcrafted in Laos using recycled materials from Vietnam War bombs, plane parts, military hardware, and other aluminium scraps. The brand embodies the innovation that the fashion industry needs more of—using recycled materials to produce beautiful globally marketable products, while equipping local artisans with new skill sets and providing them with a sustainable source of income. ARTICLE22 gives back to clear more unexploded bombs in Laos, supports traditional artisans, and donates a proportion of profit to community development for workers.

The range is available in sizes S-XL.

See the rating.

Shop ARTICLE22.

unspun

Rated: Great
image looking up at four people dressed in Unspun

unspun is an American brand, fostering a denim world that reduces global carbon emissions by 1% through a zero-inventory and anti-waste process.

Its product sizing is totally customisable to ensure you always find the perfect fit.

See the rating.

Shop unspun.

Shop unspun @ Cerqular.

Svala

Rated: Good

Svala creates luxury vegan handbags, purses, bags, and totes. Each bag is handcrafted responsibly in LA with high-quality, premium vegan leather, cork, and Piñatex.

See the rating.

Shop Svala.

ASKET

Rated: Good
People wearing tops, sweaters, jackets, bottoms and accessories by Asket.

ASKET has been creating timeless wardrobe essentials since 2015 with revolutionary sizing and fair pricing. The brand disregards seasonal collections, cuts out all the middlemen, and only sells directly to you—putting its entire focus on building a single permanent collection.

Find the range in sizes 2XS-2XL.

See the rating.

Shop ASKET.

Mila.Vert

Rated: Great

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Mila.Vert makes chic, minimalist clothes that have a distinctly modern feel. The Slovenia-based brand produces clothes in small batches based on a pre-order system to minimise waste and help to avoid the ethical and environmental issues that the fashion industry represents.

Find the garments in sizes XS-XL.

See the rating.

Shop Mila.Vert.

Shop Mila.Vert @ Immaculate Vegan.

Dawn Denim

Rated: Great

Dawn Denim is a German denim brand that features jeans that fit our times. The brand strives to empower women to change the way clothes are made, sold and worn. Making your butt look good in jeans is a welcomed side-effect.

Find the jeans in XS-3XL.

See the rating.

Shop Dawn Denim.

Shop Dawn Denim @ Cerqular.

Two Days Off

Rated: Great
woman wearing small gold hoop earrings

Two Days Off brings a sense of ease to your wardrobe and your mind. Prioritising deadstock and biodegradable materials, Two Days Off limited run pieces are longwearing and thoughtfully designed.

See the rating.

Shop Two Days Off.

Girlfriend Collective

Rated: Good
Two women wearing sports leggings and crop tops in burgundy and green

Girlfriend Collective creates minimal, luxury clothes made with fair labour, certified by the Social Accountability Standard International SA8000. The brand uses lower-impact materials like recycled polyester as well as lower-impact, non-toxic dyes and is fully OEKO-TEX® STANDARD 100 certified.

Inclusively sized Girlfriend Collective offers products from 2XS-6XL.

See the rating.

Shop Girlfriend Collective @ LVRSustainable.

Shop Girlfriend Collective.

Organic Basics

Rated: Great
people wearing organic basics basics

Organic Basics offers high-quality more sustainable fashion basics for men and women in organic materials. The Denmark-based brand puts sustainable thinking at the centre of everything—it only chooses fabrics that care for our environment, and only ever partners with factories that care about their impact.

Organic Basics' clothes are available in sizes XS-XL.

See the rating.

Shop Organic Basics.

Plant Faced Clothing

Rated: Good

Streetwear without the sweatshops, that's the motto of this British 100% vegan and cruelty-free streetwear apparel brand that is all about promoting a new wave of consciousness that supports the non-harming or exploitation of any beings in fashion production.

Buy Plant Faced Clothing in sizes XS-2XL.

See the rating.

Shop Plant Faced Clothing.

Unrecorded

Rated: Good
image of person in shirt, cardigan and trousers by Unrecorded

Unrecorded is an independent clothing brand from the Netherlands that represents a new wave of unisex brands that are rebelling against the nature of fast fashion. Unrecorded is passionate about style, and produces apparel using more responsible materials.

Its range includes items that are all year round essentials suitable for any wardrobe, available in sizes XS-2XL.

See the rating.

Shop Unrecorded.

Afends

Rated: Good
Someone on roof wearing clothes by Afends.

Born in Byron Bay, Australia, Afends is a more responsible brand leading the way in hemp fashion. Drawing inspiration from the environment, streetwear, and surf culture, Afends’ mission is to create more sustainable clothing through innovation, action, and positive change. As true hemp advocates, it purchased 100 acres of farmland called Sleepy Hollow to grow its own hemp crops and ignite the hemp revolution.

Find most of the range in sizes XS-XL.

See the rating.

Shop Afends.

$$$ – Lifetime investment

Hey, big spender! If you’re already a bit of a fashionista (or fashionisto), you’ve likely splurged on a fancy handbag or hot-off-the-runway coat before. Now that you’re dipping your toes into fashion that is better for people, the planet, and animals, why not put that hard-earned money towards a more sustainable long-term investment piece?

Bethany Williams

Rated: Good

Bethany Williams offers an alternative system for fashion production, aiming to find innovative design solutions to sustainability. The brand manufactures locally and uses eco-friendly and recycled materials. The current collection ‘Breadline’ highlights the hidden hunger issues in the UK by working alongside the Vauxhall Food Bank and Tesco.

See the rating.

Shop Bethany Williams @ Farfetch.

E.L.V. Denim

Rated: Good
Someone in upcycled denim jacket and jeans by ELV Denim.

E.L.V. Denim transforms old discarded denim into modern, sophisticated, and even made-to-measure jean jackets, pants, and accessories.

Find most jeans in UK sizes 24-32.

See the rating.

Shop E.L.V. Denim @ Rêve en Vert.

Shop E.L.V. Denim.

Stella McCartney

Rated: Good

A member of the Ethical Trading Initiative and Sustainable Apparel Coalition, Stella McCartney has set some excellent environmental standards across the luxury fashion industry. Stella uses some lower-impact materials, including recycled polyester and organic cotton, and has a strategy in place to reduce waste across its entire supply chain. It has also adopted the ETI Code of Conduct that includes a living wage definition.

Find most items in sizes 34-52.

See the rating.

Shop Stella McCartney @ LVRSustainable.

Shop Stella McCartney Pre-Owned @ Vestiaire Collective.

Shop Stella McCartney.

Bario Neal

Rated: Good

Bario Neal is a custom jewellery designer that creates handmade rings and fine jewellery with conflict-free diamonds and other gemstones. The brand uses responsibly-sourced materials, including reclaimed precious metals, Fairmined gold, and more ethically-sourced stones to bring to life each of its uniquely designed pieces.

Mashu

Rated: Good
Peach mashu mini tote

Mashu is a British more sustainable vegan accessories label specialising in handbags. Mashu’s environmental rating is "Good", crafting its exterior with vegan leather alternatives while its interiors feature vegan suede made from recycled polyester, ensuring you never have to sacrifice your morals for style again.

See the rating.

Shop Mashu.

RIANNA + NINA

Rated: Good

RIANNA + NINA produces colourful, vintage-inspired collections including loose silk dresses, kimono coats, and versatile blouses.

See the rating.

Shop RIANNA + NINA.

Beulah

Rated: Good
Beulah cover image

Fighting slavery through fashion, Beulah London creates timeless, feminine clothes, providing employment opportunities for vulnerable women. Garments found in UK sizes 6-16.

See the rating.

Shop Beulah.

Olistic the Label

Rated: Good

Olistic the Label is a French brand that respects people and the environment, creating pieces from 100% natural fibres including silk and wood. Founded in 2018, this luxury brand was born out of a desire to create fashion that is both durable and elegant. Its collections are versatile and distinguish themselves with timeless, seasonless beauty.

Find most items in sizes XS-XL.

See the rating.

Shop Olistic the Label.

Bougainvillea London

Rated: Great
woman wearing recycled silk dress by Bouganvillea London

Bougainvillea London is a slow fashion house that creates one of a kind garments from vintage Indian silk. It manufactures locally with a small in-house team, reducing its carbon footprint and minimising textile waste in the process.

See the rating.

Shop Bougainvillea London.

A pre-loved bonus tip

With so many second hand shopping apps and platforms, it’s becoming more accessible than ever to shop sustainably and find items at a range of price points. Not sure where to start? We recommend you have a look at our favourite brands to shop pre-owned on Vestiaire Collective. Or simply pop into your local thrift shop!

 

So there you have it! Our favourite sustainable brands for every budget and taste. We hope you found something to suit your needs and level up your wardrobe!

Editor's note

Feature image via Mayamiko, all other images via brands mentioned. Good On You publishes the world's most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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