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07 Jun

How Ethical Is UNIF?

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UNIF is an LA-based online family-owned fashion brand founded in 2010. But how exactly does UNIF impact the planet, people, and animals? How ethical is UNIF? Let’s take a look at the brand’s “Not Good Enough” rating. This article is based on the UNIF rating published in April 2023, and may not reflect claims the brand has made since then. Our ratings analysts are constantly rerating the thousands of brands you can check on our directory.

Secrecy is not in fashion

UNIF (an acronym for “Ur Not In Fashion”) is an LA-based online fashion brand founded in 2010 by designers Eric Espinoza and Christine Lai. UNIF has a bold aesthetic, taking inspiration from the ’90s grunge and punk scenes, with a dash of Y2K and vintage vibes.

On its Instagram page (boasting 1 million followers), the brand proudly states it is family owned and operated and does not mass produce, which sounds impressive and right up our alley. But it’s worth taking a closer look.

So, how exactly does UNIF impact the planet, people, and animals? How ethical is UNIF?

How sustainable is UNIF?

Usually, in our “How Ethical Is…?” articles, we take a look at the brand’s rating and break it down so that you know more about how a brand is performing across the three key areas of environmental impact, labour conditions, and animal welfare.

Browsing the brand’s website, we found cotton t-shirts “made in LA”, as well as “imported” polyester and rayon dresses, faux fur jackets, and leather shoes. Otherwise, we couldn’t find any relevant information about the brand’s products or how it produces its items.

There’s not much to say or dissect about UNIF’s practices. We found nothing, zero, nada. UNIF provides insufficient relevant information about how it reduces its impact on our three key areas of the planet, people, and animals.

As a result, we gave UNIF one of our lowest possible scores, “Not Good Enough”. As a shopper, you have the right to know how UNIF production practices impact the planet, people, and animals.

UNIF might be family owned and operated, and it might not mass produce, but it needs to start disclosing more information about how, where, and by whom its items are made, as well as the materials used. Transparency is crucial to more ethical and sustainable fashion and is the first step towards reducing a businesses’ impact.

Note that Good On You ratings consider hundreds of issues, and it is not possible to list every relevant issue in a summary of the brand’s performance. For more information, see our How We Rate page and our FAQs.

See the rating.

Good swaps

For that trendy look minus the secrecy, we tracked down some “Good” and “Great” alternatives to UNIF.


Rated: Good
Someone on roof wearing clothes by Afends.

Born in Byron Bay, Australia, Afends is a more responsible brand leading the way in hemp fashion. Drawing inspiration from the environment, streetwear, and surf culture, Afends’ mission is to create more sustainable clothing through innovation, action, and positive change. As true hemp advocates, it purchased 100 acres of farmland called Sleepy Hollow to grow its own hemp crops and ignite the hemp revolution.

Find most of the range in sizes XS-XL.

See the rating.

Shop Afends.


Rated: Good
image of person in shirt, cardigan and trousers by Unrecorded

Unrecorded is an independent clothing brand from the Netherlands that represents a new wave of unisex brands that are rebelling against the nature of fast fashion. Unrecorded is passionate about style, and produces apparel using more responsible materials.

Its range includes items that are all year round essentials suitable for any wardrobe, available in sizes XS-2XL.

See the rating.

Shop Unrecorded.

Yes And

Rated: Good
two women wearing yes and sustainable clothing

Yes And is a US brand loved for its prints and comfortable jersey basics. It uses lower-impact non-toxic dyes and lower-impact materials including organic cotton and TENCEL Lyocell.

Most items are available in sizes XS-XL.

See the rating.

Shop Yes And.

Plant Faced Clothing

Rated: Good

Streetwear without the sweatshops, that's the motto of this British 100% vegan and cruelty-free streetwear apparel brand that is all about promoting a new wave of consciousness that supports the non-harming or exploitation of any beings in fashion production.

Buy Plant Faced Clothing in sizes XS-2XL.

See the rating.

Shop Plant Faced Clothing.


Rated: Good

NAE is a Portuguese footwear, bags, and accessories brand using innovative materials to create goods with “No Animal Exploitation”. Its lower-impact materials include recycled PET from bottles, OEKO-TEX® certified microfibres, recycled car tyres, natural cork, recycled thermoplastic, and even pineapple leaf fibre.

Find most of the shoes in sizes 36-46.

See the rating.

Shop NAE.

Shop NAE @ Urbankissed.

Shop NAE @ Immaculate Vegan.

Editor's note

Feature image via UNIF, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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