Pivotal moments in fashion from eras past are bound to come back around, and the latest trend catching on again? Y2K fashion. Y’know, since the year 2000 was two decades ago. The resurgence of low-rise jeans, babydoll tops, and various nostalgic prints from the ‘90s and noughties is dominating influencer Instagrams, TikToks, and anywhere else Gen Z has centre stage.
These statement styles have quickly made their way into the lineups of manufacturers and fashion retailers the world over, especially those ultra-fast fashion brands we avoid. But just because a trend is being picked up by fast fashion doesn’t mean you have to give up on it. If you’re a fan of the style but still want to shop sustainably, keep reading to discover our top 17 brands for Y2K fashion right now.
Before buying new
While we all appreciate the availability of ethically and environmentally conscious brands, it’s important to remember that buying new is not the only option! Not all recommended swaps for fast fashion stores will be easily accessible to everyone due to price, sizing, location, and more. Instead, why not consider thrifting or upcycling? One of our favourite things about a re-trend is that it’s often easier to find (or make) the style with items you or your peers already own. Buying from second hand shops or apps at drastically discounted prices for trendy pieces and upcycling old clothes into pieces you want to wear right now are both great alternatives that’ll keep the environment and your wallet happy! And with Second Hand September just around the corner, what better time to do your bit to reduce consumption?
With that, here are our top picks for sustainable Y2K fashion for when you do need new.