Five Fast Fashion Brands We Avoid! - Good On You
12 Oct

Five Fast Fashion Brands We Avoid!

Most of us associate the term ‘fast fashion’ with the big brands like Zara, H&M, Forever21 and Topshop. Sustainable fashion fans have rightly called these big brands out for their poor practices and waste. But there’s a newer wave of brands that have picked up the same destructive business model and do and say almost nothing about sustainability. Read on to find out the five fast fashion brands we avoid…

Rather than being just a category, fast fashion is a model of mass-producing cheaply made, ‘of-the-moment’ items that are sold at a lower price point.  They’re also deliberately made to have a short life-span (breaking down or shrinking in the wash) and therefore replaced very quickly with newer and trendier items. Besides the big names, there are other brands that use the same fast fashion model but have largely escaped the criticism that have followed the likes of Topshop around.  That means they haven’t even had to think about doing the right thing, and they have little to no relevant or concrete information on their websites about their supply chains, which is why they are rated ‘We Avoid’. In some cases, the brand may even make ambiguous claims that look like greenwash. Transparency is the first step towards a more sustainable business and we think you have a right to comprehensive and accurate information about how a brand impacts on people, planet and animals!

So who are these ‘We Avoid’ brands?:

Missguided

Rated: We Avoid

New-wave fast fashion retailer Missguided fails to provide sufficient information on its impact on people, planet and animals.

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Fashion Nova

Rated: We Avoid

Fashion Nova provides insufficient relevant information about how it reduces its impact on people, the planet or animals.  You have a right to know how the products you buy affect the issues you care about.

See the rating.

SHEIN

Rated: We Avoid

SHEIN provides insufficient relevant information about how it reduces its impact on people, the planet and animals. As consumers, we have the right to know how the products we buy affect the issues we care about.

See the rating.

Romwe

Rated: We Avoid

Romwe provides insufficient information about how it reduces its impact on people, the palnet or animals. As consumers, we have the right to know how the products we buy affect the issues we care about.

See the rating.

Nasty Gal

Rated: We Avoid

Fast fashion retailer Nasty Gal fails to provide sufficient information on how it reduces its impact on people planet and animals.

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Don’t worry, if you are in the market for some new pieces to add to your wardrobe, here are our five ethical alternatives for you to consider:

Reformation

Rated: Good

LA-based Reformation creates killer clothes that don’t kill the environment. The brand also ensures that a large proportion of its suppliers pay a living wage. Go Reformation!

See the rating.

Shop Reformation @ Farfetch.

Shop Reformation.

Seek Collective

Rated: Good

Seek Collective is a line of elevated essentials inspired by the global woman.

See the rating.

Shop Seek Collective.

Armedangels

Rated: Great

Affordable, ethical and on-trend. Germany’s Armedangels gets a ‘Great’ rating overall from us. The brand covers all the basics for women, men and kids. Armedangels quality and long-lasting pieces are made from eco-friendly and certified materials, like Global Organic Textile Standard (GOTS) certified cotton. The brand also adopted the Fair Wear Foundation Code of Conduct to protect its workers abroad.

See the rating.

Shop Armedangels.

C&A

Rated: Good

One of Europe's leading high street stores, C&A makes everyday clothing with eco-friendly materials, and traces most of its supply chain.

See the rating.

Shop C&A.

ThokkThokk

Rated: Great

ThokkThokk creates striking minimalistic graphic designs bursting with energy that are ecologically and fairly produced.

See the rating.

Shop ThokkThokk.

Learn more about Fast Fashion.

Editor's note

Feature image via Unsplash, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 2,000 brands. We may earn a commission on sales made using our offer codes or affiliate links.

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