The fashion industry is in dire need of an overhaul to negate the ever-increasing environmental impacts it has on people, the planet, and animals. One of the major game-changers in the sustainable fashion world lately that more and more brands are incorporating is the circular economy. “Circular fashion is a system where our clothing and personal belongings are produced through a more considered model: where the production of an item and the end of its life are equally as important.” This innovative system demonstrates how industries can continue to grow while having a limited impact on the environment through rethinking business practices and shifting the focus to “closing the loop”. Discover the top circular fashion brands below—but first, let’s learn why they deserve our support.
Why circular fashion brands?
Recent studies have found that the fashion industry is responsible for about 8% of global CO2 emissions, along with other startling facts that will inspire you to steer clear of fast fashion once and for all. Most notably, when it comes to the circularity of fashion, global apparel consumption is expected to almost double from 62 million to 102 million tonnes by 2030, yet clothing use has dropped by 40%. Textile waste now stands at over 92 million tonnes per year which end up thrown into landfills, primarily located in developing countries. All those materials can take hundreds of years to break down, and whilst decomposing, release the toxic gas methane into the atmosphere.
Studies suggest the need to transform the industry to limit the environmental impacts of fast fashion, including essential measures such as pollution control, enhanced recycling practices, and innovation around the reuse of existing materials. That’s where circular fashion comes in.
Circularity and our brand ratings
Good On You rates brands across the three key pillars of People, Planet, and Animals. When it comes to environmental impact (Planet), brands are awarded points for taking concrete action and incorporating “efforts and commitments to circular economy principles.” That means significant weight is placed on things like avoiding waste and minimising resource use, including through circular practices.
Be part of the circular movement
So, what can you do to support the circular economy in fashion? Consider buying from circular fashion brands that are innovating their business practices in numerous ways, from producing long-lasting pieces made from recycled materials to providing services that extend the life cycle of your clothing, such as renting, repairing, and donating.
Don’t know where to start? We’ve made it easy for you and have listed the top 17 circular fashion brands that are leading the way.