Whenever I think of boho, I picture some of the greatest legends in the fashion and music industries. People like Stevie Nicks and Talitha Getty and the free-spirited hippies of the 60s and 70s. If you’re into the boho look, you’re in luck: we found 10 ethical boho brands so you can achieve the perfect artistic and relaxed style.
What is boho fashion?
Boho is an effortless and breezy style, characterised by long floaty skirts or dresses, loose blouses, boots, and bold (often floral) prints.
Often associated with artists, intellectuals, and writers, bohemian fashion is also seen as an edgier counterculture, going against the trends, structures, and traditions of society.
The boho “look” seems to have appeared in France after the French Revolution, but it really took off in the 1960s, alongside other countercultures, as young people tried to distance themselves from the growing materialistic mainstream.
Today’s boho is less of a counterculture and lifestyle, as mass media embraced this romantic style. In 2019, boho inspirations include the Olsen twins, Sienna Miller, Zoe Kravitz, Alexa Chung, Florence Welch, and everyone at Coachella, really. Thanks to them, the trend has been revived with a modern twist and minimalist approach.
To help you out, we’ve rounded up 10 brands doing beautiful sustainable boho clothing. Ready to channel your inner Janis Joplin?