The 11 Best and Worst Newly Rated Brands of February

Our ratings team did the dirty work for us to uncover some good—and not so good—brands for February. Here are the 6 best and the 5 worst newly rated brands for the month.

With the good comes the bad

Brand ratings are the backbone of our mission at Good On You: to make shopping your values simpler. Since 2015, we have been uncovering brands doing harm, and highlighting those doing good for people, the planet, and animals. You can download our app or check out the directory to discover the best brands for you. If you’re all about the contrast of newly rated brands falling on either end of the spectrum, this roundup is for you.

This month, we’re looking at 11 newly rated brands from all corners of the globe—there’s zero waste swimwear from the US, colourful lingerie from the UK, and sportswear from Japan, just to name a few. But which ones tick our boxes, and which ones are better left untouched? Let’s take a look.

6 newly rated ‘Good’ brands

5 newly rated brands ‘We Avoid’

These brands are not doing enough for people, the planet, or animals, either due to a lack of transparency or a lack of concrete action across their supply chains. They all received our lowest possible score of “We Avoid”.

• KJUS
• Goldwin
• HEAD SPORTS
• Kent & Curwen
• Furla

Discover the fast fashion brands we avoid at all costs

Editor's note

Feature image via arch4, all other images via brands mentioned. Good On You publishes the world's most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.