For consumers For business
24 Feb

The 11 Best and Worst Newly Rated Brands of February

Our ratings team did the dirty work for us to uncover some good—and not so good—brands for February. Here are the 6 best and the 5 worst newly rated brands for the month.

With the good comes the bad

Brand ratings are the backbone of our mission at Good On You: to make shopping your values simpler. Since 2015, we have been uncovering brands doing harm, and highlighting those doing good for people, the planet, and animals. You can download our app or check out the directory to discover the best brands for you. If you’re all about the contrast of newly rated brands falling on either end of the spectrum, this roundup is for you.

This month, we’re looking at 11 newly rated brands from all corners of the globe—there’s zero waste swimwear from the US, colourful lingerie from the UK, and sportswear from Japan, just to name a few. But which ones tick our boxes, and which ones are better left untouched? Let’s take a look.

Three product shots from February rated brands.

6 newly rated ‘Good’ brands


Rated: Good

arch4 is a UK based luxury cashmere brand that specialises in wraps, cardigans, and more. Its products are GOTS certified and use low impact non-toxic dyes.

See the rating.

Shop arch4.


Rated: Good

sherris is an American fashion brand for all body types, genders, and looks. It uses fabric scraps to create one-of-a-kind swimwear.

See the rating.

Shop sherris.


Rated: Good

Los Angeles brand MIAOU creates womenswear from lower-impact vegan and recycled fabrics, including a line of signature trousers.

Find the range in sizes 2XS-4XL.

See the rating.


Shop MIAOU @ LVRSustainable

B Sides

Rated: Good

B Sides is an American denim label that makes originals and re-works, including an upcycled mohair jackets and vests collection.

See the rating.

Shop B Sides.


Rated: Good

SNDSTNE is an Australian-made swim and resort wear brand. Its pieces are made from a soft luxury recycled plastic fabric.

The range is available in AU sizes 6-16.

See the rating.


Dora Larsen

Rated: Good

UK-based Dora Larsen creates unique, colourful lingerie and sleepwear. The brand has a limited production run to minimise textile waste, and it incorporates a high proportion of eco-friendly materials.

See the rating.

Shop Dora Larsen.

5 newly rated brands ‘We Avoid’

These brands are not doing enough for people, the planet, or animals, either due to a lack of transparency or a lack of concrete action across their supply chains. They all received our lowest possible score of “We Avoid”.

Discover the fast fashion brands we avoid at all costs

Editor's note

Feature image via arch4, all other images via brands mentioned. Good On You publishes the world's most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

Ethical brand ratings. There’s an app for that.

Wear the change you want to see. Download our app to discover ethical brands and see how your favourites measure up.