man and woman wearing sustainably made luxury fashion from LuisaViaRoma
20 Oct
man and woman wearing sustainably made luxury fashion from LuisaViaRoma

Discover the Best Sustainable Brands with LVRSustainable

This is a sponsored article about a retailer that stocks brands independently assessed by our rigorous ratings system. Here we’re highlighting only “Good” and “Great” rated brands. Learn more.


Discover the LVRSustainable section of LuisaViaRoma that is a must-see for any fashion lovers looking to inject some sustainability into their wardrobes!

What started as a humble family-owned boutique in Florence in the early 1900s has grown into an expansive luxury e-retailer well known in the fashion world: LuisaViaRoma. While the company has always cared about its customers and been involved in charity, in late 2019 it went a step further by creating its LVRSustainable section that is a must-see for any fashion lovers looking to inject some sustainability into their wardrobes!

group of men women and children wearing sustainable fashion from the LVRSustainable Collection

Luxury leader LuisaViaRoma recognised that sustainable and ethical fashion was a cause well worth getting onboard with as consumers became more conscious of the impact of their shopping habits. But they weren’t just jumping on a trend—according to Maria Fernanda Hernandez, head of sustainability and global communications, the movement inspired them to “make a change and find initiatives that foster social responsibility and sensitisation about the environmental and social difficulties we are facing”.


LVRSustainable was born out of a need for a shift in the fashion industry that prioritises the protection of people, the planet, and animals. LuisaViaRoma knows they have a responsibility to embody these ever important principles in light of their impressive ~35 million visitors per year from all around the globe, and this new collection helps them do just that.

Shop what matters most to you

LVRSustainable values icons

LVRSustainable is dedicated to offering a curated selection of the best sustainable brands, as well as special collaborations with renowned non-profits, brands, and organisations to benefit social causes. The goal of LVRSustainable is to build a global sustainable community and to promote creativity by supporting conscious fashion across a selection of categories: ethical trade, organic, women’s empowerment, eco-friendly, luxury & craftsmanship, vegan, special projects, and recycling & upcycling. While browsing the collection of over 170 brands for men, women, children, and the home, you can filter by one or more of these causes to ensure you are supporting what matters most to you—and they ship worldwide!

Our favourite ethical brands from LVRSustainable

LVRSustainable features a whole host of ‘Good’ and ‘Great’ rated brands. Here are a few of our favourites.


Rated: Good
ethical while sneakers by Veja

Sustainable fashion pioneer, Veja, is a French brand designing ecological and fair trade footwear for women and men. The brand uses eco-friendly materials, like GOTS certified cotton and vegetable-tanned leather. Veja pays its co-operative cotton growers and rubber tappers between 30% and 100% above the world market price. By not advertising, Veja is able to invest more money into strengthening its ethical practices.

See the rating.

Shop Veja @ LVR Sustainable.

Girlfriend Collective

Rated: Good
recycled plastic high rise legging in plum from sustainable company Girlfriend Collective

Girlfriend Collective creates minimal, luxury women’s activewear made with certified fair labour, certified by the Social Accountability Standard International SA8000. The brand uses recycled polyester as well as low-impact non-toxic dyes and is fully Oeko-Tex Standard 100 certified.

See the rating.

Shop Girlfriend Collective @ LVR Sustainable.

Swedish Stockings

Rated: Great
Sustainable Olivia Stockings in navy

Swedish Stockings creates the best quality eco-friendly black and patterned stockings, knee highs, tights, socks, and pantyhose. The brand also offers a recycling program to help clean up the hosiery industry—if you send in three or more pairs of synthetic pantyhose from any brand, you will receive a 10% discount code to use next time you purchase Swedish Stockings!

See the rating.

Shop Swedish Stockings @ LVR Sustainable.


Rated: Good
woman wearing sustainably made sleepwear by ethical brand Underprotection


side view of person in bralette by Underprotection with text reading 'Sale on Sale'.

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Underprotection is a Danish brand combining ethics and aesthetics, creating underwear, loungewear, and swimwear from sustainable materials like recycled polyester and organic cotton. All of its packaging, paper, and polybags are either recycled or biodegradable, and it only works with certified factories as it believes “fair working conditions and fair wages are human rights”. Underprotection exists to celebrate women of all kinds, and its goal is to make them feel as beautiful and comfortable as possible. You can find the full range in XS-XL.

See the rating.

Shop Underprotection @ LVR Sustainable.

Mini Rodini

Rated: Good
sustainable children's yellow and black luxury puffer jacket by Mini Rodini

Mini Rodini offers sustainable baby and kids clothes, accessories, and more. It is certified by Oeko-Tex Standard 100 and is a member of the Fair Wear Foundation.

See the rating.

Shop Mini Rodini @ LVR Sustainable.

Adidas by Stella McCartney

Rated: Good

In an eco power collaboration we didn’t know we needed but definitely deserve, footwear company Adidas paired with sustainable luxury fashion brand Stella McCartney to create stunning sneakers and activewear that look and feel great. The all-vegan range is made from a percentage of recycled Parley Ocean Plastic®, so you can walk the walk knowing you helped prevent plastic waste from reaching the ocean.

See the rating.

Shop Adidas by Stella McCartney @ LVR Sustainable.


Rated: Good
man wearing sustainable snow gear by ethical brand Patagonia

Patagonia is a brand which truly lives and breathes the great outdoors. It makes clothing for trail running, climbing, mountain biking, surfing, skiing, and snowboarding. Patagonia has strong labour rights and uses recycled, rather than virgin, polyester. It has also committed to reducing its energy use and emissions.

See the rating.

Shop Patagonia @ LVR Sustainable.


Rated: Good
woman wearing sustainably gold necklace and earrings from UK brand Alighieri

Alighieri is a collection of jewellery inspired by Dante Alighieri’s ‘Divine Comedy’, with each piece corresponding to one of the poet’s 100 poems. The brand uses some eco-friendly materials like recycled precious metals, and visits its suppliers regularly.

See the rating.

Shop Alighieri @ LVR Sustainable.

Infantium Victoria

Rated: Great
young POC girl wearing preloved green velvet dress by ethical vegan brand Infantium Victoria

Infantium Victoria offers beautiful vegan luxury for all ages. This German brand scores ‘Great’ across the board! Its products are certified by Global Organic Textile Standard (GOTS), and it sells previously owned products to minimise textile waste.

See the rating.

Shop Infantium Victoria @ LVR Sustainable.


Rated: Good
man wearing sustainable black bag from RAEBURN

British streetwear brand RÆBURN makes an art out of upcycling. This is a fashion-forward brand for men and women that creates sharp looks from military surplus, with materials that include 1950s Airforce silk maps, and Danish military wool blankets. It also offers free repairs so you can take care of your precious investment pieces.

See the rating.

Shop RÆBURN @ LVR Sustainable.

Editor's note

All images courtesy of LuisaViaRoma and brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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