10 Mar

10 Sustainable Alternatives to Hollister

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We rate Hollister “Not Good Enough”. But if you’re into cool, relaxed, trendy fashion, what alternatives are there? We’ve listed 10 sustainable brands you’ll love more than Hollister.

Launched in 2000, Hollister has grown to be a well-loved clothing brand for teens, managing to stay on top of trends and boasting a loyal community of 5m followers.

The Abercrombie & Fitch-owned brand claims to be “For you, for the community, and for the planet” right on its homepage, but after some thorough analysis we found that brand isn’t really “leaving the world a little better”, like it’s claiming to.

Hollister isn’t doing enough

Hollister has made many claims of planetary care, but the truth is, it uses few eco-friendly materials, and there is no evidence that it has taken meaningful action to reduce or eliminate hazardous chemicals or implement water reduction initiatives.

On the labour front, the brand isn’t doing any better. None of its supply chain is certified by labour standards which ensure worker health and safety or other labour rights. More worryingly, we found no evidence it ensures payment of a living wage in its supply chain, and it didn’t disclose any adequate policies to protect suppliers and workers in its supply chain from the impacts of COVID-19.

Hollister is doing enough for animals either. With no animal welfare policy in sight, no evidence it traces any animal products even to the first stage of production, and leather and wool products with no clear origins, there’s a lot to be desired here.

Sustainable alternatives to Hollister.

Overall, we rate Hollister “Not Good Enough”. From a lack of robust policies for the planet to no sign of a living wage for people to little effort for animals, it’s clear this brand has a long way to go to achieve a higher rating. We’d like to see Hollister making more effort across the board to be true to its word of leaving the world a little better off.

But if you like the trendy, cool, youthful Hollister vibe but would like to leave the planet a little better for real, then keep reading—we’ve found the most amazing ethical and sustainable alternatives to Hollister out there.

Sustainable alternatives to Hollister


Rated: Great

Phyne is a German more sustainable brand that offers minimalist streetwear for a fearless future. All its garments and accessories are made from organically produced fibres, in accordance with the environmental and social requirements of the globally recognised Global Organic Textile Standard (GOTS).

You can find Phyne products in sizes XS-2XL.

See the rating.

Shop Phyne.


Rated: Great

unspun is an American brand, fostering a denim world that reduces global carbon emissions by 1% through a zero-inventory and anti-waste process.

Its product sizing is totally customisable to ensure you always find the perfect fit.

See the rating.

Shop unspun.


Rated: Great


People wearing swimsuits by Dedicated.

Dedicated – women swimwear

Women swimwear made out of recycled polyester. Exclusive 20% off women swimwear with code Dedicated20. (Ends: 29 JUN)

Checkout code: Dedicated20
Shop now
People wearing dresses by Dedicated.

Dedicated – Dresses

Whether you’re looking for a classic little black cress, a stylish shirt dress, or possibly the best jumpsuits around, we got you. Exclusive 20% off dresses with code Dedicated20. (Ends: 29 JUN)

Checkout code: Dedicated20
Shop now

If you love a great graphic print, Swedish label Dedicated has you covered. Dedicated is an ethical streetwear brand for men, women, and children. All cotton used in its pieces are 100% organic and most are Fairtrade-certified, which means that you don’t have to sacrifice your ethics to dress in style.

Find the clothes in XS-XL.

See the rating.

Shop Dedicated.

Shop Dedicated @ Earthkind.


Rated: Good
3 images of afends' latest collection


People in tops, bottoms and accessories by Afends.

Afends – Site-wide

Say hi to the new season with 20% off at AFENDS. Born in 2006 in Byron Bay, it leads the way in hemp fashion with 100% sustainable fabrics. Exclusive 20% off off with code AFENDSGOOD20. (Ends: 7 JUN)

Checkout code: AFENDSGOOD20
Shop now

Born in Byron Bay, Afends is a responsible brand leading the way in hemp fashion. Drawing inspiration from the environment, streetwear, and surf culture, Afends’ mission is to create more sustainable clothing through innovation, action, and positive change. As true hemp advocates, they purchased 100 acres of farmland called Sleepy Hollow to grow their own hemp crops and ignite the hemp revolution.

Find most of the range in sizes XS-XL.

See the rating.

Shop Afends.


Rated: Good

Founded by surf champion Kelly Slater, Outerknown is a responsible brand that aims to blend style and function with the protection of natural resources. The brand is Bluesign certified and has partnered with the Fair Labour Association.

Find the range in sizes XS-2XL.

See the rating.

Shop Outerknown.

Shop Outerknown @ Wearwell.

Shop Outerknown @ Good.

MUD Jeans

Rated: Great

Dutch denim brand MUD Jeans is all about sustainability. Not only does it offer a repair service, but it also provides a rental service where you can lease a pair of jeans for up to a year. MUD Jeans uses a combination of GOTS certified organic cotton and post-consumer recycled cotton.

MUD Jeans are available in a range of sizes, usually from W25 L30-W33 L32 for women and W28 L34-W36 L34 for men.

See the rating.

Shop MUD Jeans.

The Common Good Company

Rated: Great

The Common Good Company produces clothing using recycled materials, proving that there is not only a better way to produce but a better way to consume.

Find the clothes in AU sizes 6-14.

See the rating.

Shop The Common Good Company.


Rated: Good

Certified B Corp Kotn is based in Canada and works with local NGOs on the ground at the Nile Delta to provide every child in their farming communities with quality education, and to help close the gap of low literacy rates amongst communities. With every purchase, not only will you adorn a beautifully made garment, but also help fund school infrastructure, materials, and salaries for teachers.

Find Kotn in sizes XS-2XL.

See the rating.

Shop Kotn.


Rated: Good


Someone jumping wearing orange button shirt, beige shorts and slip-ons by Toad&Co.

Toad&Co – Site-wide (US, CA)

Designed to make you feel good - inside and out. Using only certified low-impact fabrics, Toad&Co make the outdoors more accessible for everyone. Exclusive 10% off with code SHOPGOOD10, cannot be combined with another offer. (Available in the US, and Canada only) (Ends: 20 JUN)

Checkout code: SHOPGOOD10
Shop now
Someone in striped orange and browns top and shorts by the sea by Toad&Co.

Toad&Co – Spring (US, CA)

Do more with less with Toad&Co, using only lower-impact materials, and look forward to a more sustainable spring. $25 off orders over $150 with code GOODONYOU25 (Available in the US and Canada only).   (Ends: 20 JUN)

Checkout code: GOODONYOU25
Shop now

Toad&Co is a US brand that creates more socially and environmentally committed womenswear and menswear that is equally suited for the rigours of the trail or the tavern.

Most items are available in sizes XS-2XL.

See the rating.

Shop Toad&Co.

B Sides

Rated: Good

B Sides is an American denim label that makes originals and re-works, including an upcycled mohair jackets and vests collection.

See the rating.

Shop B Sides.

Editor's note

Feature image via Outerknown, all other images via brands mentioned. Good On You publishes the world's most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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