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27 Apr

14 More Ethical and Sustainable Denim Brands Made in the UK

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On the hunt for some performance-based or everyday more ethical and sustainable denim? Discover our roundup of UK based responsible denim below.

Shop locally for more sustainable denim in the UK

It’s high time to try more sustainable denim. With laws and regulations around greenwashing emerging and consumers wanting to support better brands more than ever, hope seems to be in the wind with the opportunity to change a little something about the way we live or shop. Maybe it’s buying less and mending a bit more—or even committing to purchasing more sustainable denim, since we know conventionally made jeans have serious implications for our lovely planet and its people.

Whatever your sustainable resolutions are this year, as always at Good On You, we encourage folks to shop locally from responsible brands where possible. With this in mind, for our British readers, below you can find a list of 14 of our editors’ favourite more sustainable denim brands made in the UK.

Responsible denim brands made in the UK

E.L.V. Denim

Rated: Great
Someone in upcycled denim jacket and jeans by ELV Denim.

E.L.V. Denim transforms old discarded denim into modern, sophisticated, and even made-to-measure jean jackets, pants, and accessories.

Find most jeans in UK sizes 24-32.

See the rating.

Shop E.L.V. Denim @ Rêve en Vert.

Shop E.L.V. Denim.

People Tree

Rated: Great

Conscious fashion pioneer People Tree uses lower-impact materials and addresses labour risks by adopting the Fairtrade International - Small Producers Organisations Code of Conduct.

Find most products in UK sizes 6-18.

See the rating.

Shop People Tree EU.


Rated: Good
Someone outdoors wearing dark blue skinny jeans ethically made in the UK by Finisterre.

Born from the needs of hardy British surfers, Finisterre is a pioneering, more sustainable outdoor brand, built to inspire a love of the sea and anchored in exceptional products.

Find most items in Sizes XS-2XL.

See the rating.

Shop Finisterre.


Rated: Good

Zilver is a ready-to-wear brand created by Pedro Lourenço that believes in responsible production.

Find garments in varying sizes from 2XS-4XL.

See the rating.

Shop Zilver.

Mother of Pearl

Rated: Good
woman wearing wide leg cropped eco jeans by Mother of Pearl

Mother of Pearl is a more sustainable and ethical luxury womenswear and accessories designer brand from the UK that celebrates individuality and authenticity. The brand uses a high proportion of more responsible materials including organic cotton and ensures the payment of a living wage across some of its supply chain.

Find most products in UK sizes 6-16.

See the rating.

Shop Mother of Pearl.

Shop Mother of Pearl @ Rêve en Vert.

Shop Mother of Pearl Pre-Owned @ Vestiaire Collective.


Rated: Good

Baukjen is a London-based womenswear brand, with a focus on more ethical and sustainable style. Its clothes are designed for you, and designed for good. The brand uses lower-impact materials including recycled materials, which helps limit the amount of chemicals, water, and wastewater used in production.

Find the range in sizes XS-L.

See the rating.

Shop Baukjen.


Rated: Good


tshirt and jeans

Fanfare Label – T-shirt and jeans

Find the fun in Fanfare's jeans and style-led organic cotton tops. Bundle offer - 15% off when you buy a t-shirt and jeans (Ends: 15 JUL)

Shop now
People wearing Fanfare outfits

Fanfare – The Festival Edit

Browse the music festival edit. Pack to mix and match and re-wear for years to come. Exclusive 20% off The Festival Edit with code FANFEST. Can only be used once per customer. (Ends: 23 JUL)

Checkout code: FANFEST
Shop now

Fanfare is a UK-based more sustainable brand that transforms vintage clothes into unique pieces using recycled materials. It promotes slow fashion with its repair services, take-back scheme, and lifetime guarantee.

Find most items in UK sizes 4-18.

See the rating.

Shop Fanfare.

Shop Fanfare @ Earthkind.

Lucy & Yak

Rated: Good
Girl in light wash ethical dungaree by Lucy & Yak

Independent, handmade, and responsible, we love Lucy & Yak’s playful take on classic garments. With unisex designs for everyone, this UK brand will brighten up your day.

Find pieces inclusively sized in UK 4-32.

See the rating.

Shop Lucy & Yak.


Rated: Good

Frugi is a British label that specialises in bright, wearable organic clothing. There are plenty of playful designs as well as classics. Frugi has you covered for maternity wear and nursing clothes, as well as baby and children’s wear. We love the distinctive designs and commitment to putting the planet first.

Find the range in sizes 0-10 years for kids, and XS-XL for adults.

See the rating.

Shop Frugi.

Shop Frugi second hand @ Retykle.

Gunda Hafner

Rated: Good
Someone wearing wide leg dark blue denim made in the UK by Gunda Hafner.

Gunda Hafner is a high quality, responsible womenswear brand from the UK that focuses on using preferred fibres in order to minimise the consequences of synthetics and single use plastics.

See the rating.

Shop Gunda Hafner.

Beaumont Organic

Rated: Good
A beige sustainable denim full length skirt made by Beaumont Organic in the UK.

Beaumont Organic is a UK-based slow fashion brand that blends simple style with responsible production practices. Founded by Hannah Beaumont-Laurencia, the brand also has its own charitable foundation which supports people in Fiji.

Find the range in sizes XS-L.

See the rating.

Shop Beaumont Organic.

Seventy + Mochi

Rated: Good
A person wearing flared sustainable denim made in the UK by Seventy Mochi.

Seventy + Mochi is a UK-based conscious denim brand making seasonless, long-lasting denim using recycled materials and better production methods.

Find sizes XS-L.

See the rating.

Shop Seventy + Mochi.


Rated: Good
Cropped shot of someone holding a flower and wearing a khaki denim jacket by Birdsong.

Birdsong is a boutique label producing gorgeous womenswear. Its clothes are handmade in London by knitters and seamstresses earning above the London living wage. The business is built on a philosophy of fairness and authenticity, promising customers “no sweatshop, no photoshop”.

Birdsong's products are sized from 2XS-3XL.

See the rating.

Shop Birdsong.

Shop Birdsong @ SlowCo.

Stella McCartney

Rated: Good
Someone wearing double patchwork denim jacket and jeans combo by Stella McCartney.

A member of the Ethical Trading Initiative and Sustainable Apparel Coalition, Stella McCartney has set some excellent environmental standards across the luxury fashion industry. Stella uses some lower-impact materials, including recycled polyester and organic cotton, and has a strategy in place to reduce waste across its entire supply chain. It has also adopted the ETI Code of Conduct that includes a living wage definition.

Find most items in sizes 34-52.

See the rating.

Shop Stella McCartney @ LVRSustainable.

Shop Stella McCartney Pre-Owned @ Vestiaire Collective.

Shop Stella McCartney.


Rated: Good
Someone doing a yoga pose wearing black sustainable jeans made in the UK by Dai.

Dai is a UK performance brand that is technical, tailored, and more sustainable for women who mean business. The brand is B-Corp certified and is built to help you move.

Find the trousers in sizes 27-34.

See the rating.

Shop Dai.

And that’s a wrap. We hope this guide provided some insight on how to shop denim made in the UK a bit more ethically without compromising your style and other needs.

Check out our ultimate guide to more ethical and sustainable denim

Editor's note

Feature image via Seventy + Mochi, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. We love to recommend more sustainable brands, rated "Good" or "Great". We also encourage shopping pre-owned as another great way to reduce the impact of your fashion choices. Use our directory to search thousands of rated brands.

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