24 Jan

17 Ethical and Sustainable Denim Brands Made in the UK

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On the hunt for some performance-based or everyday ethical and sustainable denim? Discover our roundup of UK based sustainable denim below.

Shop locally for sustainable denim in the UK

2022: The year to try sustainable denim. With the new year settling in, hope seems to be in the wind with the opportunity to change a little something about the way we live or shop. Maybe it’s buying less and mending a bit more—or even committing to purchasing sustainable denim, since we know conventionally made jeans have serious implications for our lovely planet and its people.

Whatever your sustainable resolutions are this year, as always at Good On You, we encourage folks to shop locally. With this in mind, for our British readers, below you can find a list of 17 of our favourite sustainable denim brands made in the UK. First up, we’ve got E.L.V. Denim covering an array of styles for all your denim needs, followed by Dai’s innovative performance jeans that are made to fit all your curves. Last, but certainly not least, we have People Tree killing the game on chic, everyday pieces priced affordably for men and women. With that, happy browsing.

E.L.V. Denim

Rated: Good

E.L.V. Denim transforms old discarded denim into modern, sophisticated, and even made-to-measure jean jackets, pants, and accessories. Find most jeans in UK sizes 24-32.

See the rating.

Shop E.L.V. Denim @ Rêve en Vert.

Shop E.L.V. Denim.

People Tree

Rated: Great

Sustainable fashion pioneer and leader People Tree is a seriously ethical brand and one of our favourites. The brand uses eco-friendly materials and addresses labour risks by adopting the Fairtrade International – Small Producers Organisations Code of Conduct. Find most products in UK sizes 6-18.

See the rating.

Shop People Tree UK.

Shop People Tree @ Wearwell.


Rated: Good
Someone outdoors wearing dark blue skinny jeans ethically made in the UK by Finisterre.

Born from the needs of hardy British surfers, Finisterre is a pioneering, sustainable outdoor brand, built to inspire a love of the sea and anchored in exceptional products.

See the rating.

Shop Finisterre.


Rated: Good

Zilver is a ready-to-wear brand created by Pedro Lourenço that believes in responsibility. Find garments in varying sizes from 2XS-4XL.

See the rating.

Shop Zilver.

Mother of Pearl

Rated: Good
woman wearing wide leg cropped eco jeans by Mother of Pearl

Mother of Pearl is a sustainable and ethical luxury womenswear and accessories designer brand from the UK that celebrates individuality and authenticity. The brand uses a high proportion of eco-friendly materials including organic cotton and ensures the payment of a living wage across some of its supply chain. Find most products in UK sizes 6-16.

See the rating.

Shop Mother of Pearl.

Shop Mother of Pearl @ Rêve en Vert.

Shop Mother of Pearl Pre-Owned @ Vestiaire Collective.


Rated: Good

Baukjen is a London-based womenswear brand, with a focus on environmental, ethical, and sustainable style. Its clothes are designed for you, designed for good. The brand uses some eco-friendly materials, which helps limit the amount of chemicals, water, and wastewater used in production. Find the range in sizes XS-L.

See the rating.

Shop Baukjen.


Rated: Good

Fanfare is a UK-based sustainable brand that creates modern, contemporary women's and unisex clothing with a purpose that aims to bring change to the fashion industry. As a leading circular label, it transforms vintage pieces into unique designs using recycled materials promoting slow fashion with its repair services, take-back scheme and lifetime guarantee. Find most items in UK sizes 6-18.

See the rating.

Shop Fanfare.

Shop Fanfare @ Earthkind.

Monkee Genes

Rated: Good

Monkee Genes supports the relief of child labour and poor working conditions by creating vegan and organic jeans. It works with factories who provide safe working conditions and a decent living wage.

See the rating.

Shop Monkee Jeans.

Lucy & Yak

Rated: Good
Girl in light wash ethical dungaree by Lucy & Yak

Independent, handmade, and responsible, we love Lucy & Yak’s playful take on classic garments. With unisex designs for everyone, this UK brand will brighten up your day. Find pieces inclusively sized in UK 4-32.

See the rating.

Shop Lucy & Yak.


Rated: Good

Frugi is a British label that specialises in bright, wearable organic clothing for women and children. There are plenty of playful designs as well as classics. Frugi has you covered for maternity wear and nursing clothes, as well as baby and children’s wear. We love the distinctive designs and commitment to putting the planet first.

See the rating.

Shop Frugi.

Shop Frugi second hand @ Retykle.

Gunda Hafner

Rated: Good
Someone wearing wide leg dark blue denim made in the UK by Gunda Hafner.

Gunda Hafner is a high quality, ethical womenswear brand from the UK that focuses on using natural fibres in order to minimise the consequences of synthetics and single use plastics.

See the rating.

Shop Gunda Hafner.


Rated: Good
Someone wearing deep blue eco denim jeans made in the UK by Thought.

Thought is a British brand that offers a unique collection of organic clothing using innovative materials such as hemp and bamboo. Find the range in UK sizes 6-18.

See the rating.

Shop Thought @ Curate.

Shop Thought @ Wearwell.

Shop Thought.

Beaumont Organic

Rated: Good
A beige sustainable denim full length skirt made by Beaumont Organic in the UK.

Beaumont Organic is a UK-based slow fashion brand that blends simple style with ethical production practices. Founded by Hannah Beaumont-Laurencia, the brand also has its own charitable foundation which supports people in Fiji. Find the range in sizes XS-L.

See the rating.

Shop Beaumont Organic.

Seventy + Mochi

Rated: Good
A person wearing flared sustainable denim made in the UK by Seventy Mochi.

Seventy + Mochi is a  UK-based, conscious and kind denim brand making seasonless, long-lasting denim using recycled materials, kinder production methods, and fashion out of waste. Find sizes XS-L.

See the rating.

Shop Seventy + Mochi.


Rated: Good
Cropped shot of someone holding a flower and wearing a khaki denim jacket by Birdsong.

Birdsong is a boutique label producing gorgeous womenswear. Its clothes are handmade in London by knitters and seamstresses earning above the London living wage. The business is built on a philosophy of fairness and authenticity, promising customers “no sweatshop, no photoshop”. Birdsong's products are inclusively sized from 2XS-3XL.

See the rating.

Shop Birdsong.

Shop Birdsong @ SlowCo.

Stella McCartney

Rated: Good
Someone wearing double patchwork denim jacket and jeans combo by Stella McCartney.

A member of the Ethical Trading Initiative and Sustainable Apparel Coalition, Stella McCartney has set some excellent environmental standards across the luxury fashion industry. Stella uses some eco-friendly materials, including recycled polyester and organic cotton, and has a strategy in place to reduce waste across its entire supply chain. It has also adopted the ETI Code of Conduct that includes a living wage definition.

See the rating.

Shop Stella McCartney @ LVR Sustainable.

Shop Stella McCartney Kids Pre-Owned @ Retykle.

Shop Stella McCartney Pre-Owned @ Vestiaire Collective.

Shop Stella McCartney.


Rated: Good
Someone doing a yoga pose wearing black sustainable jeans made in the UK by Dai.

Dai is a UK performance brand that is technical, tailored, and sustainable for women who mean business. The brand is B-Corp certified and is built to help you move. Find the pants in sizes 27-34.

See the rating.

Shop Dai.

And that’s a wrap. We hope this guide provided some insight on how to shop a bit more ethically this year without compromising your style and other needs.

Check out our ultimate guide to ethical denim and sustainable jeans

Editor's note

Feature image via Seventy + Mochi, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. We love to recommend some of the best sustainable brands, rated "Good" or "Great". We also encourage shopping pre-owned as another great way to reduce the impact of our fashion choices. Use our directory to search thousands of rated brands.

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