Pantone Colour of 2020: Classic Blue, Done Ethically - Good On You
06 Jan

Pantone Colour of 2020: Classic Blue, Done Ethically

2020 is said to be a year of uncertainty for the fashion industry, and with the worries of climate change growing stronger, Pantone’s Colour of 2020, Classic Blue, is said to bring a much needed “sense of peace and tranquillity to the human spirit”.

Classic Blue instils “calm, confidence and connection” and provides a perfect stable foundation as we cross into a new decade.

Last year we fell in love with Pantone’s Colour of 2019, Living Coral, and told you all about how to do it ethically.

So when we saw this year’s colour, we couldn’t resist having a look at how you can wear this elegant and timeless colour, so you can feel good and do good in the new year!


Rated: Good

OCA Low in Classic Blue – Ships internationally

CARIUMA is a sustainable Brazilian sneaker brand that wants you to feel crazy comfortable while providing effortless style in organic canvas, leather, and suede styles. Find CARIUMA's shoes in US sizes 5-13.

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Rated: Good

ANNA Organic Cotton Vegan Cardigan – Ships internationally

L’ENVERS' mission is to design fewer pieces made in a better way. Specialised in knitwear, this Spanish brand believes in mindful, careful and slow consumption, offering timeless editions guided by conscious, sustainable materials. You can find their knitted collection in sizes XS to XL, or even customise your own piece.

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Shop L'ENVERS @ Immaculate Vegan.

Shop L'ENVERS @ thegreenlabels.


Rated: Great

Cleo Navy Top – Ships internationally

Kowtow uses organic, fair trade cotton and non-toxic dyes to produce its clothes. It designs elegant, timeless and soothing womenswear, like this versatile and weightless top, which can be worn both loose or cinched at the waist with fabric tie. You can find the Cleo top on one of our favourite retailers’ websites, Ecoture!

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Shop Kowtow @ Reve en Vert.

Shop Kowtow.

MUD Jeans

Rated: Great

Dunn Chino – Ships internationally

Dutch denim brand MUD Jeans is all about sustainability. Not only does it offer a repair service, but it also provides a rental service where you can lease a pair of jeans for up to a year! MUD Jeans uses a combination of GOTS certified organic cotton and post-consumer recycled cotton. Plus, jeans allow you to experiment with a wide range of blue hues. How exciting! MUD Jeans are available in a range of sizes, usually from W25 L30-W33 L32 for women and W28 L34-W36 L34 for men.

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Shop MUD Jeans.


Rated: Great

Quina Grass Shirt – Ships internationally

Your classic blue shirt, with a twist! Affordable, ethical, and on-trend, Germany’s Armedangels gets a ‘Good’ rating overall from us. The brand covers all the basics for women, men and kids. Armedangels’ quality and long-lasting pieces are made from eco-friendly and certified materials, like Global Organic Textile Standard (GOTS) certified cotton. The brand also adopted the Fair Wear Foundation Code of Conduct to protect its workers abroad. Its products are available in sizes XS-XL.

See the rating.

Shop Armedangels.

Shop Armedangels @ thegreenlabels.

TAMGA Designs

Rated: Great

Putri Kimono in Indigo – Ships internationally


woman of colour wearing floral sustainable dress by TAMGA Designs

TAMGA Designs – Dresses

Eco-friendly bohemian dresses that turn heads, as comfortable as they are kind to the Earth. 15% off dresses with code GOODONYOU. (Ends: 7 FEB)

Checkout code: GOODONYOU
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woman of colour wearing floral sustainable kimono by TAMGA Designs

TAMGA Designs – Kimonos

Easy breezy robes for effortless layering at home, on the beach, or for a night out. 15% off kimonos with code GOODONYOU. (Ends: 7 FEB)

Checkout code: GOODONYOU
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woman of colour wearing floral sustainable top and skirt by TAMGA Designs

TAMGA Designs – Bottoms

Get prepared to step into warmer days in ultra soft and sustainable bottoms. 15% off bottoms with code GOODONYOU. (Ends: 7 FEB)

Checkout code: GOODONYOU
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woman of colour wearing floral sustainable top by TAMGA Designs

TAMGA Designs – Tops

Seek the sun or relax indoors in flowy and feminine tops, crafted with our planet in mind. 15% off tops with code GOODONYOU (Trees Please Tee excluded). (Ends: 7 FEB)

Checkout code: GOODONYOU
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TAMGA Designs is out to prove how colourful and exciting sustainable fashion can be, serving up gorgeous, flowy designs that will glide you into warmer weather with poise and grace. TAMGA offers a range of tops, skirts, dresses and accessories made from 100% Micro TENCEL®. This bell-sleeved Balinese Kimono is hand-dyed with natural indigo. You can find the full range in sizes XS-2XL.

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Shop TAMGA Designs.

Bianca Spender

Rated: Good

Cobalt Satin Crepe Diplomat Jacket – Ships internationally

How can you not feel calm and confident (and like badass boss) when wearing this jacket? It’s made by Bianca Spender, who has taken sustainability into the heart of her label. From smart workwear to statement gowns, this Australian label employs the highest standards of design and quality. Bianca Spender uses deadstock fabric and natural fibres, making all her garments in Ethical Clothing Australia-accredited factories. Plus, we re-rated the designer, and were able to give the brand a ‘Good’ rating.

See the rating.

Shop Bianca Spender @ Farfetch.

Mother of Pearl

Rated: Good
white and blue sustainable shirt by mother of pearl

Tegan Shirt – Ships internationally

Mother of Pearl is a sustainable and ethical luxury womenswear and accessories designer brand that celebrates individuality and authenticity. The brand uses a high proportion of eco-friendly materials including organic cotton and ensure the payment of a living wage across some of its supply chain. Find most products in UK sizes 6 to 16.

See the rating.

Shop Mother of Pearl @ Rêve en Vert.

Shop Mother of Pearl.


Rated: Good

Jaylee Dress – Ships internationally

LA-based Reformation creates killer clothes that don’t kill the environment. The brand also ensures that a large proportion of its suppliers pay a living wage, which we’re all about in 2020! The Jaylee Dress in the colour Royal is midi length with a high slit for an effortlessly chic look.

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Shop Reformation @ Farfetch.


Rated: Good

Caban Wool Coat – Ships internationally


LANIUS – Pants

From classy to flirty, but always responsible: LANIUS trousers fit for every occasion. Winter Sale! Up to 20% off pants. (Europe and UK only) (Ends: 7 FEB)

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Fair and organic fashion with a feminine touch. Noble looks that radiate liveliness. Winter Sale! Up to 20% off tops. (Europe and UK only) (Ends: 7 FEB)

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LANIUS – Knits

Wrap yourself in the softest knitwear, perfect for relaxing at home or keeping snug outside. Winter Sale! Up to 20% off knitwear. (Europe and UK only) (Ends: 7 FEB)

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LANIUS – Coats and Jackets

LANIUS creates beautiful pieces that keep you warm while making you feel good, inside and out. Winter Sale! Up to 20% off jackets and coats. (Europe and UK only) (Ends: 7 FEB)

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“Love Fashion, Think Organic, Be Responsible” are the maxims of Lanius. It uses eco-friendly materials, like GOTS certified cotton. All Lanius facilities are SA8000 certified and it is a member of the Fair Wear Foundation. TBH, we have a bit of a crush on this dark lavender coat. LANIUS’ clothes are available in EU sizes 34-44.

See the rating.

Shop Lanius.

Girlfriend Collective

Rated: Good

Midnight Compressive High-Rise Legging – Ships internationally

Do we even need to intro this beauty of a brand anymore? Girlfriend Collective creates recycled and recyclable women’s activewear made with certified Social Accountability Standard International SA8000 fair labour. The brand is also fully Oeko-Tex Standard 100 certified. Find the range in inclusive sizes 2XS-6XL.

See the rating.

Shop Girlfriend Collective @ Luisa via Roma.

Shop Girlfriend Collective @ thegreenlabels.

Shop Girlfriend Collective.

Organic Basics

Rated: Great

SilverTech™ Active Hipster Briefs – Ships internationall

Another one of our favs, Organic Basics offers high quality sustainable fashion basics for men and women in organic materials. The Denmark-based brand puts sustainable thinking at the centre of everything – it only chooses fabrics that care for our environment, and only ever partners with factories that care about their impact. These comfy briefs are perfect for a discreet Classic Blue look!

See the rating.

Shop Organic Basics @ Rêve en Vert.

Shop Organic Basics @ thegreenlabels.

Shop Organic Basics.

Mara Hoffman

Rated: Good

Rio Bikini Top – Ships internationally

You can even rock Classic Blue by the water! With a focus on mindful and conscious practices, Mara Hoffman uses eco-friendly materials including GOTS certified cotton, recycled nylon and recycled polyester, and it even has a range of Oeko-Tex STeP certified products.

See the rating.

Shop Mara Hoffman @ Reve en Vert.

Shop Mara Hoffman @ Farfetch.


Rated: Good

V12 B-Mesh Nautico White Sneakers – Ships internationally

Veja is a French brand designing ecological and fair trade footwear, and is also a sustainable fashion pioneer. The brand uses eco-friendly materials, like GOTS certified cotton and vegetable-tanned leather! Veja pays their co-operative cotton growers and rubber tappers between 30% and 100% above the world market price. By not advertising, they are able to invest more money into strengthening their ethical practices and design awesome sneakers like these ones!

See the rating.

Shop Veja.

Shop Veja @ Luisa via Roma.

Shop Veja @ thegreenlabels.

Shop Veja @ Outerknown.

Shop Veja @ Threads 4 Thought.

Shop Veja @ Farfetch.


Rated: Good

Kim Backpack – Ships internationally

Sweden’s Sandqvist makes a range of stylish, everyday bags from backpacks to handbags. It uses organic cotton and recycled fabrics, and is a member of the Fair Wear Foundation. Sandqvist even has its own workshop which repairs and upcycles old bags into new products!

See the rating.

Shop Sandqvist.


Rated: Good

Classic Felt Fedora in Prussian Blue – Ships internationally

We love this classic fedora so much (from our Favourite Ethical Hats and Hair Accessories article) that we wanted to highlight it again! Pachacuti is a small business which works to empower rural women in Ecuador who are socially, economically, and geographically marginalised. The brand offers sustainable and Fairtrade panama hats, with an emphasis on slowing the fashion cycle.

See the rating.

Shop Pachacuti.

Editor's note

feature image via LANIUS, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 2,000 brands. We may earn a commission on sales made using our offer codes or affiliate links.

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