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06 Jan

Pantone Colour of 2020: Classic Blue, Done Ethically

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2020 is said to be a year of uncertainty for the fashion industry, and with the worries of climate change growing stronger, Pantone’s Colour of 2020, Classic Blue, is said to bring a much needed “sense of peace and tranquillity to the human spirit”.

Classic Blue instils “calm, confidence and connection” and provides a perfect stable foundation as we cross into a new decade.

Last year we fell in love with Pantone’s Colour of 2019, Living Coral, and told you all about how to do it ethically.

So when we saw this year’s colour, we couldn’t resist having a look at how you can wear this elegant and timeless colour, so you can feel good and do good in the new year!


Rated: Good

OCA Low in Classic Blue – Ships internationally

CARIUMA is a more sustainable Brazilian sneaker brand that wants you to feel super comfortable while providing effortless style in organic canvas, leather, and suede styles.

Find CARIUMA's shoes in US sizes 5-13.

See the rating.


MUD Jeans

Rated: Great

Dunn Chino – Ships internationally

Dutch denim brand MUD Jeans is all about sustainability. Not only does it offer a repair service, but it also provides a rental service where you can lease a pair of jeans for up to a year! MUD Jeans uses a combination of GOTS certified organic cotton and post-consumer recycled cotton. Plus, jeans allow you to experiment with a wide range of blue hues. How exciting! MUD Jeans are available in a range of sizes, usually from W25 L30-W33 L32 for women and W28 L34-W36 L34 for men.

See the rating.

Shop MUD Jeans.


Rated: Great

Quina Grass Shirt – Ships internationally

Your classic blue shirt, with a twist! Affordable, ethical, and on-trend, Germany’s Armedangels gets a ‘Good’ rating overall from us. The brand covers all the basics for women, men and kids. Armedangels’ quality and long-lasting pieces are made from responsible and certified materials, like Global Organic Textile Standard (GOTS) certified cotton. The brand also adopted the Fair Wear Foundation Code of Conduct to protect its workers abroad. Its products are available in sizes XS-XL.

See the rating.

Shop Armedangels.

Shop Armedangels @ Earthkind.

TAMGA Designs

Rated: Good

Putri Kimono in Indigo – Ships internationally

TAMGA Designs is out to prove how colourful and exciting more sustainable fashion can be, serving up gorgeous, flowy designs that will glide you into warmer weather with poise and grace. TAMGA offers a range of tops, skirts, dresses and accessories made from 100% Micro TENCEL®. This bell-sleeved Balinese Kimono is hand-dyed with natural indigo. You can find the full range in sizes XS-2XL.

See the rating.

Shop TAMGA Designs.

Bianca Spender

Rated: Good

Cobalt Satin Crepe Diplomat Jacket – Ships internationally

How can you not feel calm and confident (and like badass boss) when wearing this jacket? It’s made by Bianca Spender, who has taken sustainability into the heart of her label. From smart workwear to statement gowns, this Australian label employs the highest standards of design and quality. Bianca Spender uses deadstock fabric and natural fibres, making all her garments in Ethical Clothing Australia-accredited factories. Plus, we re-rated the designer, and were able to give the brand a ‘Good’ rating.

See the rating.

Shop Bianca Spender @ Farfetch.

Mother of Pearl

Rated: Good
white and blue sustainable shirt by mother of pearl

Tegan Shirt – Ships internationally

Mother of Pearl is a more sustainable and ethical luxury womenswear and accessories designer brand from the UK that celebrates individuality and authenticity. The brand uses a high proportion of more responsible materials including organic cotton and ensures the payment of a living wage across some of its supply chain.

Find most products in UK sizes 6-16.

See the rating.

Shop Mother of Pearl.

Shop Mother of Pearl @ Rêve en Vert.

Shop Mother of Pearl Pre-Owned @ Vestiaire Collective.


Rated: Good

Jaylee Dress – Ships internationally

LA-based Reformation creates killer clothes that don’t kill the environment. The brand also ensures that a large proportion of its suppliers pay a living wage, which we’re all about in 2020! The Jaylee Dress in the colour Royal is midi length with a high slit for an effortlessly chic look.

See the rating.

Shop Reformation @ LVRSustainable.

Shop Reformation Pre-Owned @ Vestiaire Collective.

Shop Reformation @ Farfetch.

Shop Reformation.


Rated: Good

Caban Wool Coat – Ships internationally

“Love Fashion, Think Organic, Be Responsible” are the maxims of Lanius. It uses lower-impact materials, like GOTS certified cotton. All Lanius facilities are SA8000 certified and it is a member of the Fair Wear Foundation. TBH, we have a bit of a crush on this dark lavender coat. LANIUS’ clothes are available in EU sizes 34-44.

See the rating.

Shop Lanius.

Girlfriend Collective

Rated: Good

Midnight Compressive High-Rise Legging – Ships internationally

Do we even need to intro this beauty of a brand anymore? Girlfriend Collective creates recycled and recyclable women’s activewear made with certified Social Accountability Standard International SA8000 fair labour. The brand is also fully Oeko-Tex Standard 100 certified. Find the range in inclusive sizes 2XS-6XL.

See the rating.

Shop Girlfriend Collective @ LVRSustainable.

Shop Girlfriend Collective.

Organic Basics

Rated: Great

SilverTech™ Active Hipster Briefs – Ships internationall

Another one of our favs, Organic Basics offers high quality more sustainable fashion basics for men and women in organic materials. The Denmark-based brand puts sustainable thinking at the centre of everything – it only chooses fabrics that care for our environment, and only ever partners with factories that care about their impact. These comfy briefs are perfect for a discreet Classic Blue look!

See the rating.

Shop Organic Basics.

Mara Hoffman

Rated: Good

Rio Bikini Top – Ships internationally

You can even rock Classic Blue by the water! With a focus on mindful and conscious practices, Mara Hoffman uses lower-impact materials including GOTS certified cotton, recycled nylon and recycled polyester, and it even has a range of Oeko-Tex STeP certified products.

See the rating.

Shop Mara Hoffman @ Reve en Vert.

Shop Mara Hoffman @ Farfetch.

Shop Mara Hoffman Pre-Owned @ Vestiaire Collective.

Shop Mara Hoffman.


Rated: Good

V12 B-Mesh Nautico White Sneakers – Ships internationally

Veja is a French brand designing ecological and fair trade footwear, and is also a more sustainable fashion pioneer. The brand uses responsible materials, like GOTS certified cotton and vegetable-tanned leather! Veja pays their co-operative cotton growers and rubber tappers between 30% and 100% above the world market price. By not advertising, they are able to invest more money into strengthening their ethical practices and design awesome sneakers like these ones!

See the rating.

Shop Veja.

Shop Veja @ LVRSustainable.

Shop Veja @ Outerknown.

Shop Veja @ Threads 4 Thought.


Rated: Good

Kim Backpack – Ships internationally

Sweden’s Sandqvist makes a range of stylish, everyday bags from backpacks to handbags. It uses organic cotton and recycled fabrics, and is a member of the Fair Wear Foundation. Sandqvist even has its own workshop which repairs and upcycles old bags into new products!

See the rating.

Shop Sandqvist.

Shop Sandqvist Pre-Owned @ Vestiaire Collective.


Rated: Good

Classic Felt Fedora in Prussian Blue – Ships internationally

We love this classic fedora so much (from our Favourite Ethical Hats and Hair Accessories article) that we wanted to highlight it again! Pachacuti is a small business which works to empower rural women in Ecuador who are socially, economically, and geographically marginalised. The brand offers more sustainable and Fairtrade panama hats, with an emphasis on slowing the fashion cycle.

See the rating.

Shop Pachacuti.

Editor's note

feature image via LANIUS, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. We love to recommend some of the best more sustainable brands, rated ‘Good’ or ‘Great’. We also encourage shopping pre-owned as another great way to reduce the impact of our fashion choices. Use our Directory to search thousands of rated brands.

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