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Every December for the past 20 years and after months of careful analysis and consideration, Pantone comes up with a colour representing the upcoming year. The company considers design, fashion and trends as well as “how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time,” according to Pantone.
“Vibrant, yet mellow”, PANTONE 16-1546 Living Coral has been crowned colour of 2019. This warm and fun tone is said to be representing the fusion of modern life with more nurturing and natural atmospheres. Pantone explains the colour symbolises “our innate need for optimism and joyful pursuits” as well “embodies our desire for playful expression”.
With 2019 set to be the year of sustainability, this colour reminds us of the beauty of coral reefs, of our oceans, and more generally of nature, which we urgently need to protect.
So, to celebrate Pantone’s colour of the Year, we’ve found 7 pieces of colourful coral clothing, that do good for the people, planet and animals!