Pantone Colour of 2019: Living Coral, Done Ethically - Good On You
11 Jan

Pantone Colour of 2019: Living Coral, Done Ethically

Every December for the past 20 years and after months of careful analysis and consideration, Pantone comes up with a colour representing the upcoming year. The company considers design, fashion and trends as well as “how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time,” according to Pantone.

“Vibrant, yet mellow”, PANTONE 16-1546 Living Coral has been crowned colour of 2019. This warm and fun tone is said to be representing the fusion of modern life with more nurturing and natural atmospheres. Pantone explains the colour symbolises “our innate need for optimism and joyful pursuits” as well “embodies our desire for playful expression”.

With 2019 set to be the year of sustainability, this colour reminds us of the beauty of coral reefs, of our oceans, and more generally of nature, which we urgently need to protect.

So, to celebrate Pantone’s colour of the Year, we’ve found 8 pieces of colourful coral clothing, that do good for the people, planet and animals!


Rated: Great

Building Block Tall Tee – Ships internationally

Kowtow uses organic, fairtrade cotton and non-toxic dyes to produce its clothes. It designs elegant, timeless womenswear, and also has a range of ceramics. This oversized short sleeve tee is a timeless basic, designed to be paired with collection pieces or worn as separates.

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Shop Kowtow.

Kate Sylvester

Rated: Good

Molly Top – Ships internationally

Kate Sylvester is an iconic New-Zealand designer of womenswear, handbags, shoes and accessories. This sleeveless top featuring a large bow on the left shoulder is perfect to add a touch of colour to your work outfit or for a dinner.

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Shop Kate Sylvester.


Rated: Good

Esplar Suede Dried Petal – Ships internationally

Veja is a French brand, designing ecological and fair trade footwear and is also a sustainable fashion pioneer. The brand uses eco-friendly materials, like GOTS certified cotton and vegetable-tanned leather!

See the rating.

Shop Veja.


Mara Hoffman

Rated: Good

Kia One Piece – Ships internationally

With a focus on mindful and conscious practices, Mara Hoffman uses eco-friendly materials including GOTS certified cotton, recycled nylon and recycled polyester, like in this cool coral swimsuit and even has a range of Oeko-Tex STeP certified products.

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Shop Mara Hoffman @ Reve en Vert.

Shop Mara Hoffman @ Farfetch.

Carlie Ballard

Rated: Good

Kick Jump Twist Jumpsuit in Sunset – Ships internationally

Carlie Ballard is a pioneering Australian fashion brand advocating for ethical and sustainable practices, and quality, independent design. This jumpsuit is made of 100% handwoven cotton! It’s flattering to many shapes with a cinched waist and wide leg pant.

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Shop Carlie Ballard.

Stella McCartney

Rated: Good

Mini Falabella – Ships internationally


Stella McCartney @ Luisa Via Roma

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British luxury fashion designer Stella McCartney has set some good environmental standards and is a member of the Ethical Trading Initiative. All of its bags are made from cruelty-free materials, such as the Falabella bag, lined from 100% ECONYL® recycled nylon.

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Shop Stella McCartney @ Luisa via Roma.

Shop Stella McCartney @ Farfetch.

Know The Origin

Rated: Great

Melange Flannel Shirt – Ships internationally

Men can also very easily wear Living Coral, with this classic 100% organic cotton shirt. Fairtrade and organic ethical fashion for men and women. KTO is committed to a 100% transparent production process.

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Shop Know The Origin.

All the Wild Roses

Rated: Good

Aurora Everyday Slip Dress – Ships internationally

All the Wild Roses offers bohemian fashion for the dreamers and change makers. The brand uses up to 50% deadstock fabric to create high quality and long-lasting products. The Aurora dress is made from Tencel, a biodegradable and eco-friendly fabric.

See the rating.

Shop All the Wild Roses.

Editor's note

Feature image by Kate Sylvester. All other images via brands mentioned. Good On You has big plans for ethical fashion in 2019! To support our work, we may earn a commission on sales made using our offers code or affiliate links.

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