07 Jul

How Ethical Is Romwe?

We hear a lot about ‘fast fashion’ brands and their unsustainable practices. But in recent years, another model of fashion retailers has emerged, churning out clothes of dubious quality at lightning speed, in who knows what conditions: ultra-fast fashion brands. And Romwe is one of these brands.

Launched in 2010, this fashion retailer describes itself as the “one-stop shop for all things cool”. Romwe calls its range of clothes, accessories, and gadgets “endless” and encourages shoppers to “discover new things [they] didn’t know [they] needed”, and therein lies the problem.

In addition to promoting overconsumption, Romwe has been criticised by shoppers and organisations for selling real fur as faux fur in the UK, producing poorly made garments, using deceptive advertising, taking weeks to ship clothes, manipulating reviews and even shipping clothes with fleas! Sorry, what?

As you might begin to understand, Romwe is a brand you should be wary of. But how is Romwe really impacting the planet, people, and animals? How sustainable and ethical is Romwe? Let’s take a look, shall we?

How ethical is Romwe?

The truth is, there’s not much to say about Romwe. Usually, in these types of articles, we have a closer look at the brand’s rating and break it down so that you know more about how a brand is performing across the three key areas of Environmental Impact, Labour Conditions, and Animal Welfare.

But for Romwe, we found, well, nothing—the brand provides insufficient relevant information about how it reduces its impact on those three areas. As a result, Romwe is rated ‘We Avoid’, our lowest possible score. As a shopper, you have the right to know how Romwe production practices impact the planet, people, and animals.

Romwe sits up there in our top ten fast fashion brands we avoid at all costs! It is the prime example of an ultra-fast fashion brand—even though the brand prides itself on “only produc[ing] 50-100 pieces per new product to ensure that no raw materials are wasted”, it still launches new collections at lightning speed, implementing high-scale production as soon as a product is on demand. Yikes!

Romwe needs to start disclosing more information about how, where, and by whom its items are produced, as well as the materials used. Transparency is crucial to ethical and sustainable fashion and is the first step towards reducing a businesses’ impact.

Note that Good On You ratings consider 100s of issues, and it is not possible to list every relevant issue in a summary of the brand’s performance. For more information, see our How We Rate page and our FAQs.

See the rating.

Luckily, the Good On You team found a few ‘Good’ and ‘Great’ brands to choose from if you want to break your fast fashion addiction and support the planet!

Good Swaps

Sustainable alternatives to Romwe


Rated: Good
close up of woman wearing white eco-friendly blouse from nu-in brand

nu-in is a European brand that features activewear, loungewear, and underwear collections, as well as trend-led men's and women's ranges. It prioritises the planet by using a high proportion of eco-friendly materials, and reuses offcuts to minimise textile waste. The brand is inclusively sized, and features an extended sizing range up to 6XL!

See the rating.

Shop nu-in.


Rated: Good

Afends is an Australia-based fashion brand leading the way in organic hemp fashion, using renewable energy in its supply chain to reduce its climate impact. You can find the full range in sizes XS-XL.

See the rating.

Shop Afends.


Rated: Great

CHNGE is a US-based sustainable fashion brand using 100% organic material, built to last a lifetime while making a statement. Find CHNGE's inclusive clothes in sizes 2XS-4XL.

See the rating.


studio JUX

Rated: Great

Amsterdam based studio JUX designs fairtrade and sustainable clothes and jewellery with its own factory in Kathmandu, focusing on women empowerment projects. Find most products in sizes 34 to 42 for women and S to XL for men.

See the rating.

Shop studio JUX.

Krochet Kids

Rated: Good
boy wearing knitted fox beanie by ethical brand Krochet Kids

Krochet Kids produces ethically made clothing that creates jobs and changes lives. It uses some eco-friendly materials and is on a mission to improve social conditions for workers.

See the rating.

Shop Krochet Kids.

Yes Friends

Rated: Great

Yes Friends is a UK-based fashion brand that creates sustainable, ethical, and affordable clothing for everyone. Yes Friends' t-shirts cost less than £4 to make and the brand only charges £7.99. Using large scale production and direct to consumer margins means Yes Friends can charge you an affordable price for a sustainable and ethical t-shirt. Find the tees in sizes 2XS to 2XL.

See the rating.

Shop Yes Friends.


Rated: Good
yellow sustainable skate shoes by Cariuma brand

CARIUMA is a sustainable Brazilian sneaker brand that wants you to feel super comfortable while providing effortless style in organic canvas, leather, and suede styles. Find CARIUMA's shoes in US sizes 5-13.

See the rating.


Editor's note

Feature image via Romwe, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 3,000 brands. We may earn a commission on sales made using our offer codes or affiliate links.

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