Etiko: A True Front Runner

By December 6, 2016Fashion

Etiko is the streetwear brand taking sustainability and ethics in their stride. At Good On You, we like to think of Etiko as one of our ethical fashion heroes.

Breaking news 9 December: Etiko has won the Human Rights Business Award – Congratulations!

An Australian-based and family owned business, Etiko sells a range of Fair Trade, organic sneakers, thongs, t-shirts and underwear. They started back in 2005 after being fed up with the lack of options for responsible and eco-friendly gear.

CEO Nick Savaidis explains “no matter how hard we tried we couldn’t buy stuff such as sports balls, clothing, and footwear, which we could be 100% confident hadn’t been made by a child or some poor worker being ripped off in a developing country”.

Today Etiko source organic cotton and purchase Fair Trade products from marginalised producer-groups in developing countries. Every step in their production process is traceable and transparent. Plus their products are 100% vegan.


What’s more, not only do Etiko pride themselves on putting people and planet first, the quality and style of their streetwear rivals that of many big international brands.

That’s why Good On You is thrilled to be partnering with Etiko to help us bring the Good On You app to North America. And you should be too!

Purchase a pair of Etiko sneakers through our crowdfunding campaign and you can you look good and feel good the next time you hit the street.

Do this and you will be joining the movement to take Good On You to the rest of the world. That will mean millions of people can know the impact of their purchases on people, the planet and animals. Together we can make a difference every time we shop!


Etiko sneakers are made from sustainable latex and certified organic and Fairtrade cotton. Their dyes are PCP and AZO free. Sneakers are available in white, blue and red and low or high top.

Our crowdfunding campaign is now In Demand, so you can still support us and buy ethical fashion with free international shipping!

Etiko is rated GREAT on the Good On You app for their impact on people, animals and the planet. They were recently recognised for their success in promoting supply chain ethics to the broader community, with a nomination for an Australian Human Rights Award. Etiko has also achieved the Australian Fashion Report’s highest ranking for ethical production for three years in a row.


Get the Good On You app!

Trusted ethical ratings in the palm of your hand.



Images via Etiko

*The crowdfunding campaign has reached its target and now is In Demand. You can still buy these items for a limited time here.

Sandra Capponi

Author Sandra Capponi

More posts by Sandra Capponi

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