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10 Jan

Ecoture Australia: Your Antidote to Fast Fashion

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CLOSURE NOTICE: Sadly due to the impacts of COVID-19 through early 2020, Ecoture has closed permanently. You can still shop all of these recommended brands on their own websites.

You know that when a mother and daughter team up to say enough is enough to fast fashion – it’s the start of something special. Ecoture’s Rebecca Dow and Caitlin Clark are bringing you clothing, accessories and beauty products that are ethical, sustainable and cruelty-free. Oh and they look great too!

From her earliest age, Rebecca’s thing has always been quality over quantity. “Fast fashion has never enticed me with its glitzy and beguiling promises of more, more, more for less, less, less,” says Rebecca.

Then, when my daughter became a committed vegan, I discovered firsthand just how hard it can be to find clothing, accessories and beauty products that are ethical, sustainable and cruelty-free while at the same time being fashionable.

The result of this common ground between mother and daughter? Ecoture – an online shopping destination for those fashion cognoscenti who are looking for real style, but not at the expense of our planet and its human and animal occupants.

Waste not, want not

Rebecca and Caitlin care about the big picture when it comes to fashion and beauty. That’s why they’ve partnered with non-profits Wear for Success and St Kilda Gatehouse, to help reduce their clothing and textile footprint. Through their Waste not, Want not (WNWN) program, Ecoture aims to ensure that clothing and accessories purchased from their online store find their way to good homes once their status becomes pre-loved.

Fashion, accessories and beauty galore

Ecoture carries a carefully curated range of brands including apparel, footwear, accessories and beauty products. “For many people, the term eco-fashion conjures up images of clothes that are, in short, unfashionable and unwearable, but there are so many fantastic brands out there designing awesome merchandise and with such inspiring stories behind them,” argues Rebecca.

“It should be cool to be kind, and by offering an on-trend collection of innovative products in one place via a premium online shopping experience, we’re aiming to make that as easy as possible,” says Caitlin.

Here are some of our favourite brands stocked by Ecoture:


Rated: Good

Kowtow is a New Zealand brand that uses organic, fair trade cotton and non-toxic dyes to produce its clothes. It designs elegant, timeless womenswear, and also has a range of ceramics.

Find the clothes in sizes XS-L.

See the rating.

Shop Kowtow.


Rated: Great
Someone sitting in a tree wearing a dress by more responsible brand, ReCreate.

New Zealand brand ReCreate makes boutique clothing that transforms lives through fair employment, training, and empowerment. It uses lower-impact materials, including organic cotton, and incorporates textile offcuts to reduce waste.

Find most items in sizes XS-XL.

See the rating.

Shop ReCreate.


Rated: Great
eco friendly alternative to Converse by Australian ethical brand Etiko

Etiko is an Australian designer of organic fair trade clothing and shoes. The brand constantly sets the bar for upholding and campaigning the human rights of people working in traditionally exploitative industry supply chains.

Find the clothes in AU sizes 8-20, and the shoes in UK sizes 3-13.

See the rating.

Shop Etiko.

Discover more Ecoture brands in our guide to wardrobe essentials with Ecoture!

Editor's note

All images courtesy of Ecoture. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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