Ecoture Australia: Your Antidote to Fast Fashion - Good On You
10 Jan

Ecoture Australia: Your Antidote to Fast Fashion

CLOSURE NOTICE: Sadly due to the impacts of COVID-19 through early 2020, Ecoture has closed permanently. You can still shop all of these recommended brands on their own websites.

You know that when a mother and daughter team up to say enough is enough to fast fashion – it’s the start of something special. Ecoture’s Rebecca Dow and Caitlin Clark are bringing you clothing, accessories and beauty products that are ethical, sustainable and cruelty-free. Oh and they look great too!

From her earliest age, Rebecca’s thing has always been quality over quantity. “Fast fashion has never enticed me with its glitzy and beguiling promises of more, more, more for less, less, less,” says Rebecca.

Then, when my daughter became a committed vegan, I discovered firsthand just how hard it can be to find clothing, accessories and beauty products that are ethical, sustainable and cruelty-free while at the same time being fashionable.

The result of this common ground between mother and daughter? Ecoture – an online shopping destination for those fashion cognoscenti who are looking for real style, but not at the expense of our planet and its human and animal occupants.

Waste not, want not

Rebecca and Caitlin care about the big picture when it comes to fashion and beauty. That’s why they’ve partnered with non-profits Wear for Success and St Kilda Gatehouse, to help reduce their clothing and textile footprint. Through their Waste not, Want not (WNWN) program, Ecoture aims to ensure that clothing and accessories purchased from their online store find their way to good homes once their status becomes pre-loved.

Fashion, accessories and beauty galore

Ecoture carries a carefully curated range of brands including apparel, footwear, accessories and beauty products. “For many people, the term eco-fashion conjures up images of clothes that are, in short, unfashionable and unwearable, but there are so many fantastic brands out there designing awesome merchandise and with such inspiring stories behind them,” argues Rebecca.

“It should be cool to be kind, and by offering an on-trend collection of innovative products in one place via a premium online shopping experience, we’re aiming to make that as easy as possible,” says Caitlin.

Here are some of our favourite brands stocked by Ecoture:

Kowtow

Rated: Great

Kowtow uses organic, fair trade cotton and non-toxic dyes to produce its clothes. It designs elegant, timeless womenswear, and also has a range of ceramics.

See the rating.

Shop Kowtow @ Reve en Vert.

Shop Kowtow.

ReCreate

Rated: Great
woman wearing sustainable dress by ReCreate brand

New Zealand based label ReCreate receives the highest rating from Good On You. As well as using Global Organic Textile Standard (GOTS) certified organic cotton and recycled materials to make their trendy clothing, they provide employment for women in Dey Tmey, a disadvantaged community in Cambodia.

See the rating.

Shop ReCreate.

Etiko

Rated: Great

Etiko is a designer of organic, eco-friendly, and fair trade clothing and shoes.

See the rating.

Shop Etiko.

Discover more Ecoture brands in our guide to wardrobe essentials with Ecoture!

Editor's note

All images courtesy of Ecoture. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet and animals. Use our Directory to search more than 2,000 brands. This is a sponsored article. We collaborate with brands that are rated Good or Great to celebrate their work, and help us fund ours. We may earn a commission on sales made using our offer codes or affiliate links.

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