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14 May

Wardrobe Essentials with Ecoture

CLOSURE NOTICE: Sadly due to the impacts of COVID-19 through early 2020, Ecoture has closed permanently. You can still shop all of these recommended brands on their own websites.

Introducing Ecoture, a one-stop shop for ethical, sustainable and cruelty-free fashion for the conscious consumer. The founders realised there was a gap in the market for a positive and easy online shopping experience that brought together ethical brands on one accessible platform – and they have created exactly that.
Ecoture makes it simple for you to purchase pieces that align with your beliefs, with their intuitive “values, meet beauty” system. If you want to make sure your latest wardrobe additions come from brands that prioritise fair labour, look for the “ethically made” Earth symbol. For vegan fashion, find the bunny symbol, and so on. All the stress is taken out of the equation, leaving the fun stuff for you – shopping for cute and comfortable clothes that make you feel good while you do good, too.  What’s more, a large number of Ecoture’s brands have been rated ‘Good’ or ‘Great’ by us!

If you’re looking to build an ethical wardrobe and have no idea where to start, or just want to update your basics with eco-friendly options, you’ve come to the right place. We have put together our favourite essentials from Ecoture below to help you on your way.


Rated: Good

Kowtow creates elegant, timeless womenswear from organic, fair trade fabrics made with non-toxic dyes. For quality basics with stellar ratings across the board, Kowtow is your go-to.

Kowtow’s white classic tee is perfect for pairing with just about anything, and is made from premium GOTS-certified cotton, as are the label’s sophisticated work-essential pants in black, which will quickly become a favourite for any time you need a classic and classy look.

See the rating.

Shop Kowtow.

Classic Tee White – Ships internationally

Edition Pant Black – Ships internationally

MUD Jeans

Rated: Great

Dutch denim brand MUD Jeans is all about sustainability. Not only does it offer a repair service, but it also provides a rental service where you can lease a pair of jeans for up to a year. MUD Jeans uses a combination of GOTS certified organic cotton and post-consumer recycled cotton.

MUD Jeans are available in a range of sizes, usually from W25 L30-W33 L32 for women and W28 L34-W36 L34 for men.

See the rating.

Shop MUD Jeans.

Regular Swan Strong Blue – Ships internationally

Tyler Jacket Strong Blue – Ships internationally


Rated: Great

ReCreate is true to its name, recreating what it means to be an ethical fashion label. ReCreate makes “boutique streetwear that transforms lives”, donating 100% of profits right back into the community of Dey Tmey in Cambodia where the label’s clothing is produced under excellent working conditions.

No wardrobe is complete without a Little Black Dress, and this unique bell-sleeved dress made from organic cotton jersey is sure to turn heads.

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Shop ReCreate.

Muse Dress Black – Ships internationally


Rated: Good

For travelwear designed for adventures, look no further than Australian brand Tasi Travels. Boasting a stunning collection of handmade garments in eco-friendly materials that are made-to-order, you can feel good out in the world knowing you are leaving a light footprint behind.

Their clothes are all hot weather and conservative culture appropriate, and these two pieces made from 100% Tencel will take you around the world feeling comfortable and carefree. Garments come in sizes S/M and M/L.

See the rating.

Shop Tasi Travels.

Women’s Voyager Shirt White – Ships internationally

Wilder Wrap Skirt Moss – Ships internationally


Rated: Good

This 100% vegan, PETA-approved fashion brand from Amsterdam started three years ago with the idea to combine “ethics with aesthetics”, and they have certainly succeeded. Noumenon’s pieces are sophisticated and timeless, with elegant cuts, and all made from eco-friendly materials like Tencel (recycled wood pulp).

This stunning Tencel jumpsuit is ethically made in Lithuania and will carry you from lunch dates to date nights with ease and grace.

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Shop Noumenon.

Ashley Jumpsuit Midnight Blue – Ships internationally


Rated: Good

Award-winning vegan handbag designer Gunas from New York is serving up powerful pieces that make a difference. This is cruelty-free fashion at its finest, with surplus inventory donated to animal welfare charity events and fundraisers.

The burgundy beauty below is dedicated to the legacy of animal welfare queen Dr Jane Goodall, and is made from supreme rubberized eco-polyurethane that is non-toxic and PVC-free.

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Shop Gunas.

Jane Satchel Burgundy – Ships internationally


Rated: Great

Small family-owned brand Etiko is the star of Fairtrade footwear. Ethically produced, eco-friendly, and animal-free, Etiko truly tick all the boxes.

These ethical alternatives to the classic sneaker made from sustainable rubber and GOTS-cotton will take you wherever you need to go in comfort and style, and with a clear conscience – the perfect addition to any wardrobe.

See the rating.

Shop Etiko.

Low-cut Sneaker White – Ships internationally

Editor's note

Feature image via Kowtow, all other images via brands mentioned. This is a sponsored article. We collaborate with brands that are rated Good or Great to celebrate their work, and help us fund ours. Good On You has big plans for ethical fashion in 2019! To support our work, we may earn a commission on sales made using our offers code or affiliate links.

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