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Someone looking happy reclined on grass wearing a pale green Happy Earth sweater.
27 Sep
Someone looking happy reclined on grass wearing a pale green Happy Earth sweater.

Fun, Earth-First, and Fairly Made Apparel by Happy Earth

This is a sponsored article about a brand that was independently assessed by our rigorous ratings system. We’re proud to only collaborate with “Good” and “Great” rated brands. Learn more.


Happy Earth Apparel is an “earth-first” clothing brand that seeks to give back, rated “Good” by our world-leading methodology. Let’s take a closer look at what the brand is doing for people, the planet, and animals with its eco-conscious fashion. 

A brand that actually gives a damn

For many conscious consumers today, shopping can be rife with internal conflict—sometimes we need to buy new, but how can we do so without harming the planet, animals, or the people who make our clothes? Enter the world of responsible fashion. More ethical and sustainable brands work to build a different kind of business from the ground up, and Happy Earth is one such brand making a difference in the industry.

Describing itself as “people and planet first”, Happy Earth is a social enterprise built around protecting the planet, from how the products are made to the overall impact. While major fashion brands today encourage the overconsuming, take-make-waste model that lines their pockets, Happy Earth recognises that it has a responsibility to offset the inherent damage caused by clothing manufacturing.

With every product purchased, we give back to create positive change. Combating climate change, planting trees, or cleaning up trash—you get to choose the campaign your purchase supports. We make giving back accessible, fun, and fulfilling.

Here’s how Happy Earth is tackling the challenges involved in responsible fashion production for the benefit of the environment, workers, and our animal friends.

Planet: Earth-first

Happy Earth rates “Good” for the environment. It uses a high proportion of eco-friendly materials across its collections, including Global Organic Textile Standard (GOTS) cotton, naturally climate-positive cork, and reclaimed fibres. By incorporating less harmful fabrics, the amount of chemicals, water, and wastewater used in production are reduced.

The brand is also going zero-waste and is working with suppliers to slash trash across the supply chain. Part of that can be seen in their packaging, made from 100% recycled materials.

Every purchase made with Happy Earth directly contributes to maintaining the planet’s wellbeing, and you get to decide whether your hard-earned money goes towards cleaning up trash, fighting climate change, or planting trees. 1% of profits also go directly back into protecting the environment through the brand’s partnership with 1% for the Planet, through which they support crucial organisations and often go above and beyond the 1% of revenue expected of them to ensure optimal impact with each sale.

Three people smiling laying on a picnic blanket wearing sustainably made sweaters by Happy Earth.

People: responsibly made

Also hitting a “Good” score for its labour conditions, Happy Earth works to uphold the ethical values essential to brands doing better for people. One of the highlights of the brand’s work in this space is its partnership with a factory member of the WFTO (World Fair Trade Organization) Guarantee System to produce its apparel. Members of WFTO produce certified Fair Trade goods, ensuring fair wages, good working conditions, and respect for all people involved, no matter their background.

The brand also traces most of its supply chain and is B Corp certified, upholding the notion of “business as a force for good”. In a capitalist society, commerce is inevitable, and B Corp partners like Happy Earth harness the positive potential of business to balance purpose and profit.

Animals: cruelty-free

Animal lovers rejoice: Happy Earth is an entirely vegan and cruelty-free brand. Not only leaving animal-derived materials out of its products, Happy Earth’s careful selection of more sustainable materials means that conventional fibres’ destructive collecting and processing methods that often endanger both animals and their homes are left out of the equation. Happy Earth gets our top score of “Great” for animal welfare.

Overall rating: Good

Overall, we’re happy to award Happy Earth a “Good” score thanks to its important work for people, the planet, and animals. We love to see brands practice what they preach, and this is one trustworthy label truly fostering a responsible fashion community that is all about giving back.

See the rating.

Shop Happy Earth Apparel.

Our 8 current favourites from Happy Earth’s nature-inspired collection

Stormy Forest Organic Hoodie

A deep green stormy forest hoodie ethically made by Happy Earth.

Sweatshirt season has (finally) arrived for those in the northern hemisphere. And Happy Earth’s Stormy Forest Hoodie is one of our fall favourites. Made from super soft fleeced organic cotton, this hoodie makes it easy to ditch the polyester fleece sweatshirts.

Forest Flow Organic T-Shirt Dress

A grey and black sustainably made t-shirt dress by Happy Earth.

It’s hard to beat the effortlessly chic style of a classic t-shirt dress, and we love Happy Earth’s new organic cotton dress collection so much, two of them made our list. The Forest Flow is perfect for the person at home among trees.

She Blooms Organic Embroidered Cropped Sweatshirt

A grey embroidered organic sweatshirt by Happy Earth.

A collection of ultra-comfy, crop sweatshirts made from 100% organic cotton French Terry? Yes, please. The gorgeous hand-drawn designs embroidered on each garment pushes them to the next level. She Blooms features a continuous line drawing of a face beginning to blossom into wildflowers.

Arboretum Organic Joggers

Grey and black tree side print organic cotton joggers by Happy Earth.

Ultra-soft and ultra-sleek, your bottom half will thank you for adding these into your regular rotation. Large rib-knit waist offers stretchy comfort as well as body-flattering structure. The relaxed, tapered leg is accented with black trim and deep, non-bulky pockets. And how cute are the hand-drawn trees?

Mountain Sunset Organic Quarter-Zip

A mountain sunset quarter zip sweatshirt ethically designed by Happy Earth.

Happy Earth’s comfy quarter-zips are a clear stand out, easy to throw on day after day. We love the colourful Mountain Sunset design, but for those that prefer a less colourful option, you can also find navy and light grey colourways.

Petit Jardin Organic T-Shirt Dress

A colourful orange flower print t-shirt dress by Happy Earth.

The Petit Jardin organic t-shirt dress is the bright, floral counterpart to the earlier dress. It serves sunny, cheerful vibes, with simple daisies wrapped around the bottom hem. Fun to wear and easy to layer, it gives the classic t-shirt dress an upgrade in sustainability and style.

Organic Tees | Winters Call

Organic sustainably designed print tees by Happy Earth.

The ultimate relaxed tee that’s perfect for you and the planet. Made from smooth, breathable organic cotton, these tees are great for everyday wear. Happy Earth’s long sleeve selection offers a ton of nature-inspired designs with unique sleeve prints as well, like the striking moon phase and howling wolf design of Winter’s Call.

Marled Knit Organic Beanies | Grand Canyon

Organic convertible beanies in numerous colours, ethically made by Happy Earth.

The defining staple of your cold weather wardrobe just became a whole lot more Earth-friendly. This beanie checks all the boxes. Super soft (check), organic cotton (check), brilliant heathered colours (check), gives back to protect the planet (check). Plus, each beanie can be worn slouchy or cuffed, serving you two classic looks in one sustainable beanie.

Join the community that #givesadamn

Five people wearing black shirts with white text that reads

Happy Earth

Rated: Good
People in lower-impact clothing by Happy Earth.

Happy Earth Apparel is a US organic clothing brand that is inspired by nature and dedicated to preserving it. Through its partnerships with non-profits and Happy Earth ambassadors, it's planting trees, fighting climate change, and cleaning up trash.

Find most items in sizes XS-3XL.

See the rating.

Shop Happy Earth.

Editor's note

All images courtesy of Happy Earth. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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