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Person wearing hemp trainers from 8000kicks
11 Jul
Person wearing hemp trainers from 8000kicks

These 7 Brands Have Just Improved Their Ratings

Our editors curate highly rated brands that are first assessed by our rigorous ratings system. Buying through our links may earn us a commission—supporting the work we do. Learn more.

 

We celebrate the brands that have improved their public disclosures and moved up a level on our ratings scale.

Which fashion brands are improving their practices?

Brand ratings are at the heart of Good On You’s mission to make shopping your values simpler. We’ve been rating brands since 2015—more than 6,000 to date—uncovering the ones doing harm and highlighting those doing better for people, the planet, and animals.

Our ratings team continually re-rates brands—annually for large brands and every 18 months for smaller ones—using the most up-to-date information and data available, so you can see accurate details about how the brands you’re interested in are impacting the values that matter to you. And when there is a significant change in a brand’s public disclosure, or a public or stakeholder concern about changes in the company’s practices, we’ll also initiate a review. In 2023, re-rates represented around 36% of the total brands we analysed.

The data for the 111 brands we re-rated in the second quarter of 2024 shows that 12% improved their scores, while 25% got worse, and the rest remained the same. Just as we reported last quarter, most of the brands that improved are smaller labels—save for G-Star RAW, which has risen from “It’s a Start” to “Good”.

This continuing pattern shows that despite having significantly more power and funding to affect change, the majority of large brands still aren’t doing enough to reduce their impacts on people, the planet, and animals, or to disclose their practices.

How Good On You rates brands

Good On You is the most comprehensive and widely trusted brand ratings system for fashion. Our mission is to help you make better choices.

The Good On You ratings system captures the complexity of sustainability, aggregating up to 1,000 data points across 100 key issues for each brand. Our team of analysts use their industry-leading expertise and ratings tech to efficiently assess fashion brands’ impacts across the entire supply chain.

Brands receive an overall score that is converted into a rating on a clear and comparable five-point scale, from “We Avoid” all the way up to “Great”. You can download our app or check out the directory to discover the best brands for you.

For this report, we looked at the data for the 111 brands our analysts re-rated in 2024’s second quarter, and highlighted the ones whose overall scores increased enough for them to go up a level on our rating scale, for example, from “It’s a Start” to “Good”, or from “Good” to “Great”. We haven’t focused on brands whose ratings increased but were still bad overall, for example, from “We Avoid” to “Not Good Enough”. The idea is to encourage brands that are actively making progress and reducing their impacts.

8000Kicks

Rated: Good
People standing in a forest wearing hemp trainers by 8000Kicks.

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8000Kicks is a US-based brand specialising in footwear crafted from industrial hemp. Sparked by a unique vision to create the world’s first waterproof hemp shoe and empower customers with sustainable lifestyle choices, it works closely with dedicated producers, and extends its commitment to sustainability by supporting tree-planting initiatives. The brand now rates “Good” after our most recent re-rate.

Sizes range from US 6-14.

See the rating.

Shop 8000Kicks.

Unbelts

Rated: Great

Unbelts was founded with two goals in mind: helping you feel great in your jeans by making stretchy belts that ensure they fit perfectly, and creating quality jobs for every single person along the supply chain. In its most recent re-rate, the brand achieved our highest score of “Great”, and is a brilliant example of a brand working more sustainably.

See the rating.

Shop Unbelts.

Koraru

Rated: Good
Models wearing Koraru swimwear

Recently featured in our round-up of top-rated brands from Japan, Koraru is based in Tokyo and creates swimwear inspired by circularity principles and uses lower-impact materials, as well as offering a recycling program and partially tracing its supply chain. It has a “Good” rating—up from “It’s a Start” in our latest review.

Available in sizes XS-XXL

See the rating.

Shop Koraru.

G-Star RAW

Rated: Good

The largest brand on this list of most improved labels is Amsterdam-founded denim expert G-Star RAW. Its rise from “It’s a Start” to “Good” proves that big brands can affect positive change and lead by example. “With innovation, sustainability and creativity at our core, we aim to bring pioneering styles and challenge industry standards, while constantly trying to improve our impact on people and [the] planet,” the brand says.

See the rating.

Shop G-Star RAW.

Shop G-Star Raw Pre-Owned @ Vestiaire Collective.

Ace & Jig

Rated: Good
People wearing colourful clothes from Ace & Jig

Ace & Jig’s colourful clothing is made by Fairtrade certified partners in India using custom-made fabrics that have been designed by its team and yarn-dyed. The brand, which achieved our “Good” rating in April 2024, strives to reduce waste, and has take-back and philanthropic programmes.

Sizes range from 2XS-4XL.

See the rating.

Shop Ace & Jig.

Shop Ace & Jig Pre-Owned @ Vestiaire Collective.

LÉ BUNS

Rated: Good
Person wearing underwear from LE BUNS

LÉ BUNS is an Australia-based swim, lounge and underwear brand whose rating has lifted from “It’s a Start” to “Good” in our recent re-rate. It uses lower-impact materials such as organic cotton, and shares details of its suppliers, which it visits regularly.

See the rating.

Shop LÉ BUNS.

Wellicious

Rated: Good
Person wearing activewear from Wellicious

Wellicious makes more responsible cotton yoga clothing with circularity at its core. The brand uses lower-impact materials, traces most of its supply chain, and all its products have the Cradle to Cradle Gold Certification. In our latest re-rate, the brand achieved a “Good” rating, up from “It’s a Start”.

See the rating.

Shop Wellicious.

Shop Wellicious on The Revivas.

Editor's note

Feature image via 8000Kicks, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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