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Beauty and fashion marketplace YesStyle rates “We Avoid” for its lack of transparency, but we found nine game-changing “Good” and “Great” alternatives to YesStyle that are worth supporting.
Founded in 2006, YesStyle has quickly gained popularity as an e-commerce store. The Hong Kong-based retailer has earned a loyal following from K-beauty fans, stocking some of the most popular brands in the space. It also lists hundreds of thousands of clothing items, offering a wide range of options, from casual wear to K-pop style and even “eco-friendly wear”.
However, as with many fast fashion brands, YesStyle isn’t measuring up on the sustainability front, and it should not come as a surprise when we tell you YesStyle’s fast fashion practices harm the planet, people, and animals.
Before we highlight more sustainable alternatives to YesStyle, here’s a quick recap of why we gave this fast fashion brand our lowest rating, “We Avoid”.
Why “We Avoid” YesStyle
Our expert team of ratings analysts scoured the retailer’s website and credible public sources, but YesStyle provides insufficient relevant information about how it reduces its impact on people, the planet, and animals. This means that, at the time of writing, there isn’t enough information for us to dig deeper into YesStyle’s practices.
This lack of transparency is why we rate the brand “We Avoid”. As a shopper, you have the right to know how a company’s production practices impact the world and its inhabitants.
YesStylem may claim to list “eco-friendly”, “organic”, and “vegan” products, but those small efforts are let down by its overwhelming encouragement of overconsumption with taglines like “Thousands of items added daily!” proudly displayed.
The retailer should also start disclosing more information about how, where, and by whom its items are produced, as well as the materials used. Transparency is crucial to ethical and sustainable fashion and is the first step towards reducing a business’ impact.
We’ve listed a few of our favourite alternatives to YesStyle: brands that do better by people, the planet, and animals while creating on-trend styles. Here are nine ethical brands you’ll love more than YesStyle.
A note on affordability
Good On You wants to help you find sustainable options no matter your budget. But we recognise that many sustainable brands appear more expensive up front. That’s because more goes into a price tag than the cost of fabric. Fast fashion prices are often low because brands don’t pay workers living wages or follow many sustainable practices in production.
Fast fashion has also distorted our view of clothing prices. We now spend much less per garment and buy far more low-quality clothing than we did only a few decades ago. When taking into account cost per wear, it ends up costing less in the long run to invest in higher-quality items you’ll wear again and again. We aim to highlight the range of more affordable sustainable brands, but we also encourage you to seek out the most sustainable options that work for you. Sometimes this means shopping second hand, other times rediscovering and restyling what you already own.