31 Mar

9 More Sustainable Brands to Support Instead of YesStyle

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Beauty and fashion marketplace YesStyle rates “We Avoid” for its lack of transparency, but we found nine game-changing “Good” and “Great” alternatives to YesStyle that are worth supporting.

Founded in 2006, YesStyle has quickly gained popularity as an e-commerce store. The Hong Kong-based retailer has earned a loyal following from K-beauty fans, stocking some of the most popular brands in the space. It also lists hundreds of thousands of clothing items, offering a wide range of options, from casual wear to K-pop style and even “eco-friendly wear”.

However, as with many fast fashion brands, YesStyle isn’t measuring up on the sustainability front, and it should not come as a surprise when we tell you YesStyle’s fast fashion practices harm the planet, people, and animals.

Before we highlight more sustainable alternatives to YesStyle, here’s a quick recap of why we gave this fast fashion brand our lowest rating, “We Avoid”.

Why “We Avoid” YesStyle

Our expert team of ratings analysts scoured the retailer’s website and credible public sources, but YesStyle provides insufficient relevant information about how it reduces its impact on people, the planet, and animals. This means that, at the time of writing, there isn’t enough information for us to dig deeper into YesStyle’s practices.

This lack of transparency is why we rate the brand “We Avoid”. As a shopper, you have the right to know how a company’s production practices impact the world and its inhabitants.

YesStylem may claim to list “eco-friendly”, “organic”, and “vegan” products, but those small efforts are let down by its overwhelming encouragement of overconsumption with taglines like “Thousands of items added daily!” proudly displayed.

The retailer should also start disclosing more information about how, where, and by whom its items are produced, as well as the materials used. Transparency is crucial to ethical and sustainable fashion and is the first step towards reducing a business’ impact.

We’ve listed a few of our favourite alternatives to YesStyle: brands that do better by people, the planet, and animals while creating on-trend styles. Here are nine ethical brands you’ll love more than YesStyle.

A note on affordability

Good On You wants to help you find sustainable options no matter your budget. But we recognise that many sustainable brands appear more expensive up front. That’s because more goes into a price tag than the cost of fabric. Fast fashion prices are often low because brands don’t pay workers living wages or follow many sustainable practices in production.

Fast fashion has also distorted our view of clothing prices. We now spend much less per garment and buy far more low-quality clothing than we did only a few decades ago. When taking into account cost per wear, it ends up costing less in the long run to invest in higher-quality items you’ll wear again and again. We aim to highlight the range of more affordable sustainable brands, but we also encourage you to seek out the most sustainable options that work for you. Sometimes this means shopping second hand, other times rediscovering and restyling what you already own.

The R Collective

Rated: Great

The R Collective's womenswear collections are made by reusing rescued excess materials from leading luxury brands and reputable manufacturers. The brand uses a high-proportion of lower-impact materials, which limits the amount of chemicals, water, and wastewater used in production. It also ensures the payment of a living wage in its supply chain.

The garments are typically offered in two sizes: XS-S and M-L.

See the rating.

Shop The R Collective.


Rated: Good
person wearing unisex white collared shirt with black dots by AndAll

Based in Hong Kong, AndAll is a size and gender inclusive shirt brand featuring modern prints made for all. It uses a high proportion of eco-friendly materials including TENCEL™ Lyocell, and reduces its climate impact by using renewable energy in its supply chain. It is inclusively sized from 1-7, with instructions on measuring yourself for the perfect fit.

See the rating.

Shop AndAll.


Rated: Good
Someone in top and pants by Lovetrust.

LOVETRUST is a responsible clothing brand of edgy womenswear. Created for busy people, its style is simple and modern, creating effortless, more sustainably made clothes in its SMETA-certified facilities from the finest organic cotton.

Find most items offered in sizes XS-2XL.

See the rating.



Rated: Good
Two people wearing dresses made by Indian brand SUI.

SUI is an Indian label creating gorgeous womenswear in sizes 2XS-2XL with every product crafted in their workshop in Delhi.

See the rating.

Shop SUI.


Rated: Great

Based in Cambodia, Dorsu creates everyday basics and key signature favourites that form the core of any conscious wardrobe.

You can find the full range in XS-XL.

See the rating.

Shop Dorsu.

Shop Dorsu @ Wearwell.


Rated: Good
two images of people in tops, shirts and trousers


People in tops, bottoms and accessories by Afends.

Afends – Site-wide

Say hi to the new season with 20% off at AFENDS. Born in 2006 in Byron Bay, it leads the way in hemp fashion with 100% sustainable fabrics. Exclusive 20% off off with code AFENDSGOOD20. (Ends: 7 JUN)

Checkout code: AFENDSGOOD20
Shop now

Born in Byron Bay, Afends is a responsible brand leading the way in hemp fashion. Drawing inspiration from the environment, streetwear, and surf culture, Afends’ mission is to create more sustainable clothing through innovation, action, and positive change. As true hemp advocates, they purchased 100 acres of farmland called Sleepy Hollow to grow their own hemp crops and ignite the hemp revolution.

Find most of the range in sizes XS-XL.

See the rating.

Shop Afends.


Rated: Good

Birdsong is a boutique label producing gorgeous womenswear. Its clothes are handmade in London by knitters and seamstresses earning above the London living wage. The business is built on a philosophy of fairness and authenticity, promising customers “no sweatshop, no photoshop”.

Birdsong's products are sized from 2XS-3XL.

See the rating.

Shop Birdsong.

Shop Birdsong @ SlowCo.

Plant Faced Clothing

Rated: Good

Streetwear without the sweatshops, that's the motto of this British 100% vegan and cruelty-free streetwear apparel brand that is all about promoting a new wave of consciousness that supports the non-harming or exploitation of any beings in fashion production.

Buy Plant Faced Clothing in sizes XS-2XL.

See the rating.

Shop Plant Faced Clothing.


Rated: Good

Spell is an Australian modern-bohemian fashion brand inspired by far-off places, vintage treasures, and childhood memories. Proudly designed and sampled in Byron Bay, and produced responsibly in factories around the world.

Most garments are available in sizes 2XS-2XL.

See the rating.

Shop Spell.

Editor's note

Feature image via Unsplash, all other images via brands mentioned. Good On You publishes the world’s most comprehensive ratings of fashion brands’ impact on people, the planet, and animals. Use our directory to search thousands of rated brands.

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